Rephonic
Artwork for No, Low and Mid-Strength Drinks

No, Low and Mid-Strength Drinks

Laura Willoughby MBE
Mid-Strength
Gen Z
Manufaktur Jörg Geiger
Non-Alcoholic Drinks
Mid-Strength Drinks
Influencer Marketing
Rebel 0.0%
Alkemista
Scale-Up
Bevzero
South Asian Brands
Social Media
Mid-Strength Collective
United States
No and Low
Blake Gladman
Japan
Authenticity In Partnerships
No and Low Alcohol
Micro-Influencers

This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda.

You can find out more about Club Soda here: joinclubsoda.com

PublishesTwice weeklyEpisodes34Founded5 months ago
Number of ListenersCategories
BusinessNon-Profit

Listen to this Podcast

Artwork for No, Low and Mid-Strength Drinks

Latest Episodes

Code Breakers: What Drinks Can Learn From Plant-Based Innovation

As the no, low and mid-strength drinks category matures, its identity is shifting visually and culturally. What can alcohol-free, mid-strength and functional and mood-enhancing drinks ... more

Working with Journalists and Influencers: Building relationships that amplify your brand

How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creator... more

Working with Journalists and Influencers: Building relationships that amplify your brand

How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creator... more

Working with Journalists and Influencers: Building relationships that amplify your brand

How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creator... more

What Does ‘Normal’ Look Like Globally?

A lineup of international experts, from Spain, Poland, the Middle East, Japan, the U.S., and Canada—as they unpack how no, low, and mid-strength drinks are taking shape in their regions. Get the inside scoop on ... more

Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and inn... more

Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and inn... more

Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and inn... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Camille Vidal
Founder of La Maison Wellness, mindful drinking creative consultant
La Maison Wellness
Episode: How to work with Influencers with Camille Vidal (La Maison Wellness), Ben McFarland and Tom Sandham (Thinking Drinkers)
Ben McFarland
Drinks writer, comedian, and presenter
Thinking Drinkers
Episode: How to work with Influencers with Camille Vidal (La Maison Wellness), Ben McFarland and Tom Sandham (Thinking Drinkers)
Tom Sandham
Drinks writer, comedian, presenter
Thinking Drinkers
Episode: How to work with Influencers with Camille Vidal (La Maison Wellness), Ben McFarland and Tom Sandham (Thinking Drinkers)
Aidy Smith
Award-winning broadcaster, journalist and content creator; known for Three Drinkers and neurodiversity advocacy in the drinks industry
Independent/Media
Episode: How to navigate the changing landscape, where do PR & social meet? Aidy Smith & Imme Ermgassen
Imme Ermgassen
Co-founder of Botivo, leading investment, strategy, brand, marketing, and sales for the non-alcoholic apperitivo
Botivo
Episode: How to navigate the changing landscape, where do PR & social meet? Aidy Smith & Imme Ermgassen
Jo Gilbert
Editor of Drinks Retailing
Drinks Retailing
Episode: Why Trade and Consumer Media Matter with Jo Gilbert (Drinks Retailing) and Denise Hamilton-Mace, Low and No Drinker
Denise Hamilton-Mace
Founder and editor of No and Low Drinker magazine
No and Low Drinker
Episode: Why Trade and Consumer Media Matter with Jo Gilbert (Drinks Retailing) and Denise Hamilton-Mace, Low and No Drinker
Wataru Nakayama
From Asahi, New Consumer Creation Department
Asahi Group
Episode: What does “normal” look like for no, low and mid-strength drinks around the world?
John Asogonnde
Creator of the Eden Bar in Ghana
Eden Bar (Ghana)
Episode: What does “normal” look like for no, low and mid-strength drinks around the world?

Host

Millie
Host of the session, moderator of panel discussion

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Non-Profit Podcasts

The Giving Game
The Giving GameSophia Whitesell
Voices of Liberty
Voices of LibertyYoung Americans For Liberty
Social Dallas Podcast
Social Dallas PodcastSocial Dallas Church
Der Große Neustart
Der Große NeustartSibylle Barden, Publizistin
Change Church Podcast
Change Church PodcastChange Church | Pastor Dharius Daniels
The Homeboy Way
The Homeboy WayThe Homeboy Way
This is Parkinson's
This is Parkinson'sThis is Parkinson's
Hey Fundraiser!
Hey Fundraiser!Mary Petersen

Talking Points

Recent interactions between the hosts and their guests.

How to navigate the changing landscape, where do PR & social meet? Aidy Smith & Imme Ermgassen
Q: So how much do you think things have blurred between PR and social? What works and what doesn't work in terms of pitching to you?
The consensus is that a tailored, multi-channel approach with clear incentives for journalists—such as the 'what's in it for me' angle and ready-to-use social assets—performs better than generic press blasts, with emphasis on authentic founder storytelling and timely, non-spammy outreach.
What does “normal” look like for no, low and mid-strength drinks around the world?
Q: What category do you see as the big driver over the next few years?
Japan expects cocktail flavors and non-alcoholic offerings to lead growth, while Spain anticipates continued wine-oriented expansion and adaptogen interest; the U.S. sees wine and RTDs expanding, with a push toward smarter packaging and DTC paths.
Mid-Strength in the U.S - The Untapped Opportunity
Q: Any questions from the audience?
Audience questions covered brands currently available in mid-strength wine, potential market winners, and regulatory considerations for distribution; Nick emphasizes premium positioning and selective distribution to avoid margin compression.
Ten Things to think about when looking to develop a drink and get it into a bottle or can! with Anthony Wilson from Alkemista
Q: How volatile is the regulatory landscape for functional ingredients across markets, and how do you navigate it?
Regulatory frameworks are fast-moving and poorly defined; teams must document decisions and proceed cautiously, using frameworks akin to what a big brand would do, while acknowledging the gray areas and intentionally signaling safety and compliance to consumers.
Ten Things to think about when looking to develop a drink and get it into a bottle or can! with Anthony Wilson from Alkemista
Q: How long does the whole process take, and what are typical timelines?
For large multinationals, innovation timelines can reach 18 months; an average project tends to about six months, with fastest completions around five weeks when decisions are clear and stakeholders are aligned.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About No, Low and Mid-Strength Drinks

What is No, Low and Mid-Strength Drinks about and what kind of topics does it cover?

The show consistently centers on the non-alcoholic, low-, and mid-strength drinks category, featuring founders, brand leaders, and industry experts who share practical frameworks for product development, branding, and go-to-market strategies. Episodes often blend technical walkthroughs—such as de-alcoholisation, base wine selection, and scale-up considerations—with candid discussions about brand storytelling, packaging, pricing, and education to help consumers understand and adopt alcohol-free options. A notable pattern is a focus on community-building and social-media-driven growth, plus real-world lessons from launching and scaling alco-free brands across multiple markets. This mix of hands-on development guidance, market insights, and ca... more

Where can I find podcast stats for No, Low and Mid-Strength Drinks?

Rephonic provides a wide range of podcast stats for No, Low and Mid-Strength Drinks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to No, Low and Mid-Strength Drinks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does No, Low and Mid-Strength Drinks get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for No, Low and Mid-Strength Drinks, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for No, Low and Mid-Strength Drinks?

Rephonic provides comprehensive predictive audience data for No, Low and Mid-Strength Drinks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does No, Low and Mid-Strength Drinks have?

To see how many followers or subscribers No, Low and Mid-Strength Drinks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of No, Low and Mid-Strength Drinks are there?

No, Low and Mid-Strength Drinks launched 5 months ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact No, Low and Mid-Strength Drinks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for No, Low and Mid-Strength Drinks?

Rephonic pulls ratings and reviews for No, Low and Mid-Strength Drinks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for No, Low and Mid-Strength Drinks?

Rephonic provides full transcripts for episodes of No, Low and Mid-Strength Drinks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on No, Low and Mid-Strength Drinks?

Recent guests on No, Low and Mid-Strength Drinks include:

1. Camille Vidal
2. Ben McFarland
3. Tom Sandham
4. Aidy Smith
5. Imme Ermgassen
6. Jo Gilbert
7. Denise Hamilton-Mace
8. Wataru Nakayama

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days