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Artwork for What the Fundraising

What the Fundraising

Mallory Erickson
Fundraising
Nonprofit Sector
Leadership
Philanthropy
Fundraising Strategies
Nonprofit Fundraising
Donor Engagement
Nonprofit Leadership
Artificial Intelligence
Storytelling
Non-Profit Sector
Burnout
Self-Care
Community Building
Nonprofits
Community Engagement
Community-Centric Fundraising
Trauma-Informed Storytelling
Personal Development
Generosity

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and profession... more

PublishesTwice weeklyEpisodes340Founded5 years ago
Number of ListenersCategories
Non-ProfitBusinessManagement

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Artwork for What the Fundraising

Latest Episodes

Behind every transformational charitable gift lies a trail of data waiting to become a meaningful human connection. Also, in a world where numbers often overpower stories, strategic prospect research serves as the quiet engine driving modern fundrais... more

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Fundraising is often mistaken for a mechanical game of hitting quotas, but sustainable growth requires balancing metrics with human connection. When organizations focus solely on short-term numbers, they risk turning lifelong donor relationships into... more

YouTube

Technology is rapidly reshaping how organizations create social impact, and AI is emerging as a powerful force for change.

Naomi Morenzoni is Senior Vice President of Corporate Philanthropy and Employee Impact at Salesforce, where she leads corporat... more

YouTube

Asking better questions and leaning into uncomfortable moments can help teams build real trust and connect deeply with donors!

Kyle Buchmann, Senior Vice President at Wisconsin Foundation and Alumni Association, shares practical lessons from his lon... more

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Recent Guests

Katherine Scott
Prospect development professional and co-author of From the Ground Up: Prospect Research for Nonprofits
Episode: 332: The Art and Science of Prospect Research with Katherine Scott and Sarah Marcotte
Sarah Marcotte
Prospect development professional and co-author of From the Ground Up: Prospect Research for Nonprofits
Episode: 332: The Art and Science of Prospect Research with Katherine Scott and Sarah Marcotte
Charlie Melichar
Principal of Foster Avenue, a positioning and communications consultancy for fundraising programs
Foster Avenue
Episode: 331: Ditch the KPI Hamster Wheel with Charlie Melichar
Naomi Morenzoni
Senior Vice President of Corporate Philanthropy and Employee Impact at Salesforce
Salesforce
Episode: 330: AI for Nonprofits: How to Start with the Problem, Not the Technology with Naomi Morenzoni
Kyle Buchmann
Senior Vice-President of Development at the University of Wisconsin Foundation
University of Wisconsin Foundation
Episode: 329: How to Stop Making Assumptions About Your Donors and Asking Better Questions with Kyle Buchmann
Tim Lockie
CEO of The Humans Stack, technology advisor focusing on people and culture in tech adoption
The Humans Stack
Episode: 328: How Nonprofits Can Use AI Without Amplifying Bad Culture with Tim Lockie
Jay Davenport
Vice President for Development and Alumni Relations at Penn State University
Penn State University
Episode: 327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
Mallory Erickson
Host and interviewer
What the Fundraising
Episode: 327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
Tony Martignetti
Planned Giving Fundraiser and author
Martignetti Planned Giving Advisors
Episode: 321: A Practical Guide to Launching Planned Giving in Your Nonprofit with Tony Martignetti

Host

Mallory Erickson
Host of What the Fundraising; experienced in nonprofit fundraising and personal development coaching.

Reviews

4.9 out of 5 stars from 162 ratings
  • All the resource fundraisers need!

    I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

    Apple Podcasts
    5
    Sure transit
    United States2 years ago
  • Love the guests

    The host talks way more than the guests. I’d rather be hearing their expertise than her random stories about herself.

    Apple Podcasts
    3
    Tattoogwendolyn
    Canada2 years ago
  • Fantastic resource!

    Mallory has an amazing way of getting to the center of struggles in nonprofit fundraising with understanding and heart. She presents actionable, accessible, and thoughtful advice that fundraisers can tailor to their personal needs and their organization’s goals. Her advice and observations are people-first, compassionate, and values-driven. Mallory has a beautiful way of opening doors for her listeners to walk into a space of healthy perspective and clarity.

    Apple Podcasts
    5
    Margaux.Dever
    United States2 years ago
  • WHAT A GIFT

    Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

    Apple Podcasts
    5
    Ruthie Lindsey
    United States2 years ago
  • Bite sized pieces….

    Love this podcast! Mallory and her guests help make the nonprofit fundraising elephant edible, one bite at the time!

    Apple Podcasts
    5
    annapj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the podcast as a valuable, mindset-forward resource for fundraisers and leaders.
Guests are consistently high-quality and cover a broad range of nonprofit and related topics.
Listeners praise the host's authentic, compassionate approach and the practical, actionable tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

332: The Art and Science of Prospect Research with Katherine Scott and Sarah Marcotte
Q: How do we build healthier relationships between frontline fundraising and the data, so the data can be a fluid additive component without boxing people in?
Scott and Marcotte recommend treating research as one part of the picture, staying curious about discrepancies, resisting defensiveness, and collaborating across roles. Researchers should explain the evidence behind findings, while fundraisers verify it through conversations with donors.
332: The Art and Science of Prospect Research with Katherine Scott and Sarah Marcotte
Q: What is prospect research, why is it important, and why did it feel important to write this book right now?
Scott and Marcotte describe prospect research as finding information that helps fundraisers prioritize activity, prepare for conversations, and connect philanthropists with appropriate causes. They wrote the book as a practical guide they would have valued at the start of their careers, usable by organizations of different sizes.
330: AI for Nonprofits: How to Start with the Problem, Not the Technology with Naomi Morenzoni
Q: What helped nonprofit leaders and participants in that program feel like they had the capacity for that amount of consistent change in tooling work?
Morenzoni says no one is behind and everyone is learning. Hands-on support from pro bono fellows helped organizations build confidence, while small-scale experimentation and ongoing practice developed AI fluency.
330: AI for Nonprofits: How to Start with the Problem, Not the Technology with Naomi Morenzoni
Q: What would you recommend for folks who may never be accepted into a program like this, or who don't have all those different roles?
Start by defining the problem and understanding the process and data involved. Check data readiness, choose a small and contained project, and experiment iteratively. Morenzoni also recommends using secure tools such as Slackbot for early wins.
331: Ditch the KPI Hamster Wheel with Charlie Melichar
Q: How do you define what works when organizations and funders measure success on different timelines?
Melichar says teams need to define meaningful institutional impact and weigh short-term results against long-term returns, including whether short-term gains compromise lasting capacity or donor relationships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About What the Fundraising

What is What the Fundraising about and what kind of topics does it cover?

A practical, mindset-forward show that brings in a mix of nonprofit fundraisers and high-profile outside-the-sector experts to explore modern leadership, fundraising strategy, and personal development. Episodes typically center on applying coaching, behavioral insight, and systems thinking to drive sustainable fundraising results, often blending mindset work with concrete tactics. Guests frequently come from capital campaigns, philanthropy, tech-enabled fundraising, or social impact fields, offering actionable lessons that listeners can adapt to their own organizations. The format often includes candid conversations, real-world case studies, and calls to action (like adopting new processes, tools, or collaboration approaches). A notable str... more

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Which podcasts are similar to What the Fundraising?

These podcasts share a similar audience with What the Fundraising:

1. The Intentional Fundraiser Podcast
2. The Amy Porterfield Show
3. The StoryBrand Podcast
4. The Lazy Genius Podcast
5. Good Hang with Amy Poehler

How many episodes of What the Fundraising are there?

What the Fundraising launched 5 years ago and published 340 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fundraising?

Recent guests on What the Fundraising include:

1. Katherine Scott
2. Sarah Marcotte
3. Charlie Melichar
4. Naomi Morenzoni
5. Kyle Buchmann
6. Tim Lockie
7. Jay Davenport
8. Mallory Erickson

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