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What the Fundraising

Mallory Erickson
Fundraising
Nonprofit Sector
Leadership
Philanthropy
Fundraising Strategies
Nonprofit Fundraising
Nonprofit Leadership
Donor Engagement
Storytelling
Artificial Intelligence
Non-Profit Sector
Burnout
Self-Care
Community Building
Nonprofits
Community Engagement
Community-Centric Fundraising
Trauma-Informed Storytelling
Personal Development
Generosity

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and profession... more

PublishesTwice weeklyEpisodes337Founded5 years ago
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Non-ProfitBusinessManagement

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Artwork for What the Fundraising

Latest Episodes

Asking better questions and leaning into uncomfortable moments can help teams build real trust and connect deeply with donors!

Kyle Buchmann, Senior Vice President at Wisconsin Foundation and Alumni Association, shares practical lessons from his lon... more

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When modern technology fails to solve an organization's friction, the root cause is rarely the software; it is the human systems behind it. This episode reframes digital transformation, proving that operational harmony relies far more on culture, min... more

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In this episode of What the Fundraising Podcast,

What happens when we stop thinking about fundraising as simply asking for money and start thinking about it as relationship building, connection, and philanthropy?

In this episode of What the Fundrai... more

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Mallory Erickson and Cindy Wagman pull back the curtain on what it really looks like to build partnerships between coaches, consultants, and technology companies in the social impact space.

Cindy Wagman is a nonprofit consultant, educator, and found... more

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Recent Guests

Kyle Buchmann
Senior Vice-President of Development at the University of Wisconsin Foundation
University of Wisconsin Foundation
Episode: 329: How to Stop Making Assumptions About Your Donors and Asking Better Questions with Kyle Buchmann
Tim Lockie
CEO of The Humans Stack, technology advisor focusing on people and culture in tech adoption
The Humans Stack
Episode: 328: How Nonprofits Can Use AI Without Amplifying Bad Culture with Tim Lockie
Jay Davenport
Vice President for Development and Alumni Relations at Penn State University
Penn State University
Episode: 327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
Mallory Erickson
Host and interviewer
What the Fundraising
Episode: 327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
Tony Martignetti
Planned Giving Fundraiser and author
Martignetti Planned Giving Advisors
Episode: 321: A Practical Guide to Launching Planned Giving in Your Nonprofit with Tony Martignetti
BJ Fogg
Behavior scientist at Stanford University; founder of the Behavior Design Lab
Stanford University
Episode: 320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Mike Gomoll
Founder of Joey's Song, epilepsy charity
Joey's Song
Episode: 318: From Loss to Legacy: How Joey’s Song Scales Volunteer-Led Fundraising
Rebecca Blume
Vice Chancellor for Advancement at the Bothell campus, University of Washington
University of Washington
Episode: 317: Lead with Trust, Not Control with Rebecca Blume
Amy Eisenstein
CEO and Co-Founder, Capital Campaign Pro
Capital Campaign Pro
Episode: 316: Campaign Success Starts Before You Fundraise with Amy Eisenstein & Sarah

Host

Mallory Erickson
Host of What the Fundraising; experienced in nonprofit fundraising and personal development coaching.

Reviews

4.9 out of 5 stars from 162 ratings
  • All the resource fundraisers need!

    I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

    Apple Podcasts
    5
    Sure transit
    United States2 years ago
  • Love the guests

    The host talks way more than the guests. I’d rather be hearing their expertise than her random stories about herself.

    Apple Podcasts
    3
    Tattoogwendolyn
    Canada2 years ago
  • Fantastic resource!

    Mallory has an amazing way of getting to the center of struggles in nonprofit fundraising with understanding and heart. She presents actionable, accessible, and thoughtful advice that fundraisers can tailor to their personal needs and their organization’s goals. Her advice and observations are people-first, compassionate, and values-driven. Mallory has a beautiful way of opening doors for her listeners to walk into a space of healthy perspective and clarity.

    Apple Podcasts
    5
    Margaux.Dever
    United States2 years ago
  • WHAT A GIFT

    Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

    Apple Podcasts
    5
    Ruthie Lindsey
    United States2 years ago
  • Bite sized pieces….

    Love this podcast! Mallory and her guests help make the nonprofit fundraising elephant edible, one bite at the time!

    Apple Podcasts
    5
    annapj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the podcast as a valuable, mindset-forward resource for fundraisers and leaders.
Guests are consistently high-quality and cover a broad range of nonprofit and related topics.
Listeners praise the host's authentic, compassionate approach and the practical, actionable tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
Q: What role does celebration and recognition play in sustaining a fundraising culture?
Recognition is personalized and frequent, combining broad celebrations of big wins with individual, tailored thanks to acknowledge each team member's contribution, which sustains motivation and reinforces the value of relationship-building in fundraising.
327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
Q: Can you explain the thousand-day planning framework and why it works so well for Penn State's development and alumni relations?
It provides a practical horizon just under three years, breaking the strategic plan into bite-sized chunks, outlining who does what, and allowing for course corrections and visible progress that keeps the organization aligned and motivated.
327: Thousand Day Planning: A Different Approach to Fundraising Leadership with Jay E. Davenport
Q: How do you handle change management in a large, legacy institution without stifling what already works?
Focus on clarity of the overarching vision, pair it with five major objectives, and ensure every unit knows their piece and how it fits into the broader plan, while maintaining transparency and a culture that values the team's input and obstacles they face.
320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Q: Can you explain shine and how it can be leveraged on donation pages or in donor communications?
Shine is the emotion of feeling successful; incorporating generic and personalized praise and milestones can trigger this feeling, increase motivation, and reinforce donor behavior over time, especially when tied to a meaningful purpose like a Redwood preservation effort.
320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Q: How should fundraisers handle fear and motivation when reaching out to donors?
Make the task easy first to reduce fear, then address fears by identifying specific barriers, and finally help donors align actions with a larger hopeful purpose, which can elevate motivation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About What the Fundraising

What is What the Fundraising about and what kind of topics does it cover?

A practical, mindset-forward show that brings in a mix of nonprofit fundraisers and high-profile outside-the-sector experts to explore modern leadership, fundraising strategy, and personal development. Episodes typically center on applying coaching, behavioral insight, and systems thinking to drive sustainable fundraising results, often blending mindset work with concrete tactics. Guests frequently come from capital campaigns, philanthropy, tech-enabled fundraising, or social impact fields, offering actionable lessons that listeners can adapt to their own organizations. The format often includes candid conversations, real-world case studies, and calls to action (like adopting new processes, tools, or collaboration approaches). A notable str... more

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Which podcasts are similar to What the Fundraising?

These podcasts share a similar audience with What the Fundraising:

1. Good Inside with Dr. Becky
2. The Lazy Genius Podcast
3. We Can Do Hard Things
4. The Intentional Fundraiser Podcast
5. What We Spend

How many episodes of What the Fundraising are there?

What the Fundraising launched 5 years ago and published 337 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fundraising?

Recent guests on What the Fundraising include:

1. Kyle Buchmann
2. Tim Lockie
3. Jay Davenport
4. Mallory Erickson
5. Tony Martignetti
6. BJ Fogg
7. Mike Gomoll
8. Rebecca Blume

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