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What the Fundraising

Mallory Erickson
Fundraising
Nonprofit Sector
Leadership
Philanthropy
Fundraising Strategies
Nonprofit Leadership
Nonprofit Fundraising
Donor Engagement
Storytelling
Artificial Intelligence
Non-Profit Sector
Burnout
Self-Care
Community Building
Nonprofits
Community Engagement
Community-Centric Fundraising
Trauma-Informed Storytelling
Personal Development
Generosity

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and profession... more

PublishesTwice weeklyEpisodes334Founded5 years ago
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Non-ProfitBusinessManagement

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Artwork for What the Fundraising

Latest Episodes

Mallory Erickson and Cindy Wagman pull back the curtain on what it really looks like to build partnerships between coaches, consultants, and technology companies in the social impact space.

Cindy Wagman is a nonprofit consultant, educator, and found... more

Have you ever wondered how to turn speaking opportunities into a meaningful part of your business?

In this solo episode of What The Fundraising, Mallory Erickson gets candid about how she built her paid speaking business, what she did before people ... more

What does it actually take to write a book?

In this solo episode of What The Fundraising, Mallory Erickson pulls back the curtain on her experience writing and publishing her book, What the Fundraising. From signing a publishing contract with Wiley ... more

In this episode of What the Fundraising Podcast,

What does it really take to start a podcast and more importantly, keep doing it for years?

In this behind-the-scenes episode of What The Fundraising, Mallory pulls back the curtain on how the podcast... more

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Recent Guests

Tony Martignetti
Planned Giving Fundraiser and author
Martignetti Planned Giving Advisors
Episode: 321: A Practical Guide to Launching Planned Giving in Your Nonprofit with Tony Martignetti
BJ Fogg
Behavior scientist at Stanford University; founder of the Behavior Design Lab
Stanford University
Episode: 320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Mike Gomoll
Founder of Joey's Song, epilepsy charity
Joey's Song
Episode: 318: From Loss to Legacy: How Joey’s Song Scales Volunteer-Led Fundraising
Rebecca Blume
Vice Chancellor for Advancement at the Bothell campus, University of Washington
University of Washington
Episode: 317: Lead with Trust, Not Control with Rebecca Blume
Amy Eisenstein
CEO and Co-Founder, Capital Campaign Pro
Capital Campaign Pro
Episode: 316: Campaign Success Starts Before You Fundraise with Amy Eisenstein & Sarah
Sarah Plimpton
Vice President and Chief Happiness Officer, Capital Campaign Pro
Capital Campaign Pro
Episode: 316: Campaign Success Starts Before You Fundraise with Amy Eisenstein & Sarah
Maria Rio
Host of The Small Nonprofit Podcast
The Small Nonprofit Podcast
Episode: 312: Conscious Values vs. Fear-Based Values: Making Decisions That Truly Align
Michael Mitchell
Founder/leader of Fundraising Academy
Fundraising Academy
Episode: 310: Fear, Mindset, and Money: How Fundraisers Build Courage for Major Donor Asks
DeAnna Hoskins
President & CEO of JustLeadershipUSA
JustLeadershipUSA
Episode: 309: Responsible AI Adoption for Grassroots and Justice-Focused Nonprofits with DeAnna Hoskins

Host

Mallory Erickson
Host of What the Fundraising; experienced in nonprofit fundraising and personal development coaching.

Reviews

4.9 out of 5 stars from 162 ratings
  • All the resource fundraisers need!

    I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

    Apple Podcasts
    5
    Sure transit
    United States2 years ago
  • Love the guests

    The host talks way more than the guests. I’d rather be hearing their expertise than her random stories about herself.

    Apple Podcasts
    3
    Tattoogwendolyn
    Canada2 years ago
  • Fantastic resource!

    Mallory has an amazing way of getting to the center of struggles in nonprofit fundraising with understanding and heart. She presents actionable, accessible, and thoughtful advice that fundraisers can tailor to their personal needs and their organization’s goals. Her advice and observations are people-first, compassionate, and values-driven. Mallory has a beautiful way of opening doors for her listeners to walk into a space of healthy perspective and clarity.

    Apple Podcasts
    5
    Margaux.Dever
    United States2 years ago
  • WHAT A GIFT

    Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

    Apple Podcasts
    5
    Ruthie Lindsey
    United States2 years ago
  • Bite sized pieces….

    Love this podcast! Mallory and her guests help make the nonprofit fundraising elephant edible, one bite at the time!

    Apple Podcasts
    5
    annapj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the podcast as a valuable, mindset-forward resource for fundraisers and leaders.
Guests are consistently high-quality and cover a broad range of nonprofit and related topics.
Listeners praise the host's authentic, compassionate approach and the practical, actionable tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Q: Can you explain shine and how it can be leveraged on donation pages or in donor communications?
Shine is the emotion of feeling successful; incorporating generic and personalized praise and milestones can trigger this feeling, increase motivation, and reinforce donor behavior over time, especially when tied to a meaningful purpose like a Redwood preservation effort.
320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Q: How should fundraisers handle fear and motivation when reaching out to donors?
Make the task easy first to reduce fear, then address fears by identifying specific barriers, and finally help donors align actions with a larger hopeful purpose, which can elevate motivation.
320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Q: What are the five links in the ability chain, and how do they affect fundraising?
Time, money, thinking (cognitive effort), physical effort, and how well the action fits into a donor's routine all determine how easy or hard a task is. Donors will engage more if you minimize these frictions and align with their routines.
320: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD
Q: So why don't we start with just you giving us a little overview of the Fogg behavior model, because it all kind of rolls back to that.
The model combines motivation, ability, and a prompt; when all three are present, a behavior occurs. It's universal across behaviors and is learned quickly, enabling practical testing and application in fundraising contexts.
318: From Loss to Legacy: How Joey’s Song Scales Volunteer-Led Fundraising
Q: Can you share a story about something that fell flat and what you learned from it that informed future success?
There have been missteps, but the key was listening to the team, learning from the failures, and applying those lessons to improve subsequent events and the overall strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About What the Fundraising

What is What the Fundraising about and what kind of topics does it cover?

A practical, mindset-forward show that brings in a mix of nonprofit fundraisers and high-profile outside-the-sector experts to explore modern leadership, fundraising strategy, and personal development. Episodes typically center on applying coaching, behavioral insight, and systems thinking to drive sustainable fundraising results, often blending mindset work with concrete tactics. Guests frequently come from capital campaigns, philanthropy, tech-enabled fundraising, or social impact fields, offering actionable lessons that listeners can adapt to their own organizations. The format often includes candid conversations, real-world case studies, and calls to action (like adopting new processes, tools, or collaboration approaches). A notable str... more

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How many episodes of What the Fundraising are there?

What the Fundraising launched 5 years ago and published 334 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fundraising?

Recent guests on What the Fundraising include:

1. Tony Martignetti
2. BJ Fogg
3. Mike Gomoll
4. Rebecca Blume
5. Amy Eisenstein
6. Sarah Plimpton
7. Maria Rio
8. Michael Mitchell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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