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What the Fundraising

Mallory Erickson
Nonprofit Sector
Fundraising
Storytelling
Nonprofit Technology
Influencer Marketing
Nonprofit Marketing
AI In Fundraising
Digital Reporting
Donorsee
Fundraising Strategies
Community Engagement
Generative AI
Donor Engagement
Personalization In Nonprofits
Annual Reports
Nonprofit Partnerships
Intrinsic Motivation
Digital Marketing
Monthly Giving
Emotional Support

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professiona... more

PublishesWeeklyEpisodes295Founded5 years ago
Number of ListenersCategories
BusinessNon-ProfitManagement

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Artwork for What the Fundraising

Latest Episodes

Technology may be a powerful tool of fundraising, but human connection seems far superior to anything else.

Fundraising is a sector shaped by digital tools, automation, and constant urgency, but the real work of fundraising always comes to its roots... more

YouTube

Challenges, uncertainty, and high expectations are natural components of nonprofit. Its leadership is shaped by mindset, resilience, and action by focusing on what they can control, staying present, and fostering momentum over perfection. Join with u... more

YouTube

Generosity is a muscle that must be trained, but in the nonprofit sector, we often wait for donors to find us rather than building the bridges they need to cross. Real progress requires shaking up the status quo and recognizing that philanthropy does... more

YouTube

What does it really take to raise money for a cause that many people misunderstand?

In this conversation, Natalie Reilly-Finch, the Vice President of Growth at the Lung Cancer Research Foundation (LCRF), shares the real challenges behind fundraising... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Trish Davis
Vice President of Major Gifts and Planned Giving at Susan G. Komen Breast Cancer Foundation
Susan G. Komen Breast Cancer Foundation
Episode: 286: From Service to Fundraising: Lessons in Fear, Focus, and Action with Trish Davis
Meg George
Co-founder of George Philanthropy Group, major gifts strategist
George Philanthropy Group
Episode: 285: Shaking Up Major Gift Strategies Through Interdisciplinary Collaboration with Meg George
Ashley Hardt
Annual giving expert with a focus on mid-level giving and a representative of the Oregon Zoo Foundation.
Oregon Zoo Foundation
Episode: 283: Unlocking the Power of Mid-Level Donors with Ashley Hardt & Jeff Grandy
Jeff Grandy
Vice President at Catapult Fundraising with a strong interest in mid-level engagement strategies.
Catapult Fundraising
Episode: 283: Unlocking the Power of Mid-Level Donors with Ashley Hardt & Jeff Grandy
Joseph Bradford III
President and founder of BEAR, a nonprofit organization aimed at helping those experiencing homelessness.
BEAR
Episode: 282: Building Trust & Breaking Myths: Humanizing Housing Insecurity with Joseph Bradford III
Ashley Budd
Career higher education professional with extensive experience in email marketing and fundraising.
Cornell University and consulting with nonprofits
Episode: 281: Smarter Email Strategies for Fundraising with Ashley Budd
Dāna James
An artist and engagement strategist focusing on community building and belonging.
Berkeley College of Music
Episode: 279 - The Human Side of Fundraising and Community Building with Dāna James
Kalyan Varma
Founder of Almabase, focused on enhancing educational funding through alumni engagement
Almabase
Episode: 277: Engaging Everyday Donors with Technology with Kalyan Varma
Kevin Schulman
Founder of DonorVoice, a behavioral science fundraising agency
DonorVoice
Episode: 276: Unlocking Donor Motivation Through Behavioral Science with Kevin Schulman

Host

Mallory Erickson
Host of What the Fundraising; focuses on leadership, fundraising strategy, and personal growth for nonprofit impact.

Reviews

4.9 out of 5 stars from 158 ratings
  • All the resource fundraisers need!

    I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

    Apple Podcasts
    5
    Sure transit
    United Statesa year ago
  • Love the guests

    The host talks way more than the guests. I’d rather be hearing their expertise than her random stories about herself.

    Apple Podcasts
    3
    Tattoogwendolyn
    Canadaa year ago
  • Fantastic resource!

    Mallory has an amazing way of getting to the center of struggles in nonprofit fundraising with understanding and heart. She presents actionable, accessible, and thoughtful advice that fundraisers can tailor to their personal needs and their organization’s goals. Her advice and observations are people-first, compassionate, and values-driven. Mallory has a beautiful way of opening doors for her listeners to walk into a space of healthy perspective and clarity.

    Apple Podcasts
    5
    Margaux.Dever
    United States2 years ago
  • WHAT A GIFT

    Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

    Apple Podcasts
    5
    Ruthie Lindsey
    United States2 years ago
  • Bite sized pieces….

    Love this podcast! Mallory and her guests help make the nonprofit fundraising elephant edible, one bite at the time!

    Apple Podcasts
    5
    annapj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners wish the host let guests speak more to showcase their expertise.
Listeners praise the host for authentic, compassionate leadership and practical fundraising tips.
The show is valued as a humane, approachable source for professional development in the nonprofit sector.
Guests are consistently high-caliber and offer deep, transferable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

282: Building Trust & Breaking Myths: Humanizing Housing Insecurity with Joseph Bradford III
Q: What do you wish people knew or understood about housing, and housing insecurity, and the unhoused population that you feel like is a big misunderstanding?
That everybody wants to live in a tent and that everybody is doing drugs. It's often much more complicated than that.
281: Smarter Email Strategies for Fundraising with Ashley Budd
Q: What should organizations consider when communicating during a crisis?
Organizations should lean into communication during crises, modifying their messaging to remain relevant and empathetic rather than pulling back entirely.
281: Smarter Email Strategies for Fundraising with Ashley Budd
Q: How do you see AI affecting email communication?
AI can be a useful tool for drafting emails quickly, but there's a risk that it encourages people to rely too heavily on generic responses rather than crafting meaningful, human-centric messages.
281: Smarter Email Strategies for Fundraising with Ashley Budd
Q: What is the central thesis of your book on email marketing?
The book focuses on providing effective strategies for email communication, particularly in fundraising, and emphasizes the importance of authenticity and predictability in marketing.
276: Unlocking Donor Motivation Through Behavioral Science with Kevin Schulman
Q: If your fundraising spend for the upcoming year took to zero, what do you think would happen to the revenue?
There would still be revenue coming in due to existing donor relationships, even without new fundraising efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About What the Fundraising

What is What the Fundraising about and what kind of topics does it cover?

This show centers on modern fundraising leadership, donor psychology, and sustainable nonprofit strategy. Across episodes, guests span healthcare philanthropy, education funding, donor behavior, AI-enabled communications, and community building, with practical lessons on cultivating healthy team cultures, human-centered donor engagement, and strategic leadership. The host routinely invites outside-the-sector experts to translate their insights into actionable fund development, leadership mindset, and organizational effectiveness for impact-driven organizations. A standout pattern is blending rigorous research with real-world fundraising tactics, making each 30–60 minute episode a compact toolkit for listeners aiming to upgrade their approac... more

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Which podcasts are similar to What the Fundraising?

These podcasts share a similar audience with What the Fundraising:

1. All There Is with Anderson Cooper
2. 10% Happier with Dan Harris
3. Life Kit
4. IMO with Michelle Obama and Craig Robinson
5. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of What the Fundraising are there?

What the Fundraising launched 5 years ago and published 295 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fundraising?

Recent guests on What the Fundraising include:

1. Trish Davis
2. Meg George
3. Ashley Hardt
4. Jeff Grandy
5. Joseph Bradford III
6. Ashley Budd
7. Dāna James
8. Kalyan Varma

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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