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What the Fundraising

Mallory Erickson
Fundraising
Nonprofit Sector
Leadership
Fundraising Strategies
Philanthropy
Donor Engagement
Nonprofit Fundraising
Nonprofit Leadership
Storytelling
Burnout
Non-Profit Sector
Artificial Intelligence
Self-Care
Community Building
Nonprofits
Community Engagement
Community-Centric Fundraising
Trauma-Informed Storytelling
Generosity
AI In Fundraising

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professiona... more

PublishesWeeklyEpisodes307Founded5 years ago
Number of ListenersCategories
ManagementBusinessNon-Profit

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Artwork for What the Fundraising

Latest Episodes

This conversation explores why modern fundraising still struggles with outdated systems despite living in a technology-driven world. It raises important questions about how fundraisers are expected to manage hundreds of donor relationships while spen... more

YouTube

Fundraising is often seen as simply asking for money, but it is much deeper than that. What makes people truly connect with a cause? How can fundraisers create moments that donors remember long after an event ends?

Meet Matt Roben, benefit auctionee... more

YouTube

What happens when philanthropy becomes more about control than community? Can generosity still be called generosity when tax benefits and personal recognition take center stage?

Join us for today's episode to question the hidden dynamics behind mode... more

YouTube

This episode takes a slightly different approach. Instead of the usual format, Mallory responds directly to a range of thoughtful questions from her community!

She begins by discussing how to handle anxiety before donor conversations, encouraging fu... more

YouTube

Key Facts

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Contact Information
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Meredith Johnston
Vice President of Development at Family Health Centers of San Diego
Family Health Centers of San Diego
Episode: 299: What Most Fundraisers Are Doing Wrong Today with Meredith Johnston
Matt Roben
Kilted Auctioneer and fundraiser specializing in connection-driven events
Rancho Roben Rescues
Episode: 298: What if Fundraising Were Really About Connection, Not Money? with Matt Roben
Glen Galaich
Founder? (guest on episode)
Stupski Foundation
Episode: 297: Why Big Giving Falls Short and How Fundraisers Can Push Back with Glen Galaich
Amanda Gulino
Coach, founder of A Better Monday
A Better Monday
Episode: 295: Breaking the Cycle: Empowerment, Stress Management, and Sustainable Leadership with Amanda Gulino
Arash Javanbakht
Psychiatrist and neuroscientist, founder and director of Stress, Trauma, and Anxiety Research Clinic at Wayne State University
Wayne State University
Episode: 294: Navigating Fear: Insights from Neuroscience, Trauma Research, and Fundraising Challenges with Arash Javanbakht
Linnea Passaler
Founder and CEO of Heal Your Nervous System
Heal Your Nervous System
Episode: 293: Fundraiser Wellness & Healing Your Nervous System with Dr. Linnea Passaler
Britt Frank
Licensed psychotherapist and trauma expert
Episode: 292: The Science of Stuck & How to Move Forward in Your Fundraising with Britt Frank
Dr. Ethan Kross
One of the world's leading experts on controlling the conscious mind
University of Michigan
Episode: 291: Harnessing Your Inner Voice for Fundraising Success with Dr. Ethan Kross
Darian Rodriguez-Hayman
Author of AI for Nonprofits; founder of Intense Nonprofit Fiscal Sponsorship
Intense Nonprofit Fiscal Sponsorship
Episode: 290: A Fresh Look at Planned Giving with Tess Conrad

Host

Mallory Erickson
Host of What the Fundraising; focuses on leadership, fundraising strategy, and personal growth for nonprofit impact.

Reviews

4.9 out of 5 stars from 161 ratings
  • All the resource fundraisers need!

    I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

    Apple Podcasts
    5
    Sure transit
    United Statesa year ago
  • Love the guests

    The host talks way more than the guests. I’d rather be hearing their expertise than her random stories about herself.

    Apple Podcasts
    3
    Tattoogwendolyn
    Canadaa year ago
  • Fantastic resource!

    Mallory has an amazing way of getting to the center of struggles in nonprofit fundraising with understanding and heart. She presents actionable, accessible, and thoughtful advice that fundraisers can tailor to their personal needs and their organization’s goals. Her advice and observations are people-first, compassionate, and values-driven. Mallory has a beautiful way of opening doors for her listeners to walk into a space of healthy perspective and clarity.

    Apple Podcasts
    5
    Margaux.Dever
    United States2 years ago
  • WHAT A GIFT

    Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

    Apple Podcasts
    5
    Ruthie Lindsey
    United States2 years ago
  • Bite sized pieces….

    Love this podcast! Mallory and her guests help make the nonprofit fundraising elephant edible, one bite at the time!

    Apple Podcasts
    5
    annapj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners wish the host let guests speak more to showcase their expertise.
Listeners praise the host for authentic, compassionate leadership and practical fundraising tips.
The show is valued as a humane, approachable source for professional development in the nonprofit sector.
Guests are consistently high-caliber and offer deep, transferable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

299: What Most Fundraisers Are Doing Wrong Today with Meredith Johnston
Q: Tell everybody a little bit about you and your work and then we'll dive in.
Meredith shares that she lives in San Diego, serves as Vice President of Development for Family Health Centers of San Diego, and has over 20 years in fundraising transitioning from annual giving to major gifts and healthcare-focused philanthropy.
297: Why Big Giving Falls Short and How Fundraisers Can Push Back with Glen Galaich
Q: What is the core critique of donor-centered philanthropy in your view?
The core critique is that donor control and self-centered incentives distort giving, and that trusting communities and adopting participatory approaches are essential to truly meaningful impact.
296: Real Talk on Confident Fundraising: Answering Your Questions with Mallory Erickson
Q: How does nervous system regulation actually look like in the middle of a fundraising call?
Use subtle, non-disruptive grounding techniques (feel feet on the ground, five things you can see/hear/touch) and slow belly breathing to stay anchored. Visualize a few calm actions and consider sensory cues or a pre-activated sticker to provide quick, private regulation during the call.
296: Real Talk on Confident Fundraising: Answering Your Questions with Mallory Erickson
Q: How do I ask for a bigger gift from a donor who has been giving at the same level for years?
Shift the question from a dollar move to deeper engagement and fit the gift to the donor's desire to make a meaningful difference. Explore the donor's experience, goals, and the impact they want to achieve, then tailor a larger ask that aligns with their values and capacity. Avoid pressuring for money and instead present a compelling, values-aligned opportunity.
296: Real Talk on Confident Fundraising: Answering Your Questions with Mallory Erickson
Q: How do I stop feeling like I'm just asking for money and start feeling good about fundraising?
Reframe fundraising as an invitation and focus on alignment and belonging. Move away from transactional thinking that equates success with dollar amounts; instead, emphasize how gifts enable meaningful impact and the donor's own values. Avoid cringey urgency and transactional language, and cultivate curiosity to understand donors' deeper motivations and desired outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About What the Fundraising

What is What the Fundraising about and what kind of topics does it cover?

This show centers on modern fundraising leadership, donor psychology, and sustainable nonprofit strategy. Across episodes, guests span healthcare philanthropy, education funding, donor behavior, AI-enabled communications, and community building, with practical lessons on cultivating healthy team cultures, human-centered donor engagement, and strategic leadership. The host routinely invites outside-the-sector experts to translate their insights into actionable fund development, leadership mindset, and organizational effectiveness for impact-driven organizations. A standout pattern is blending rigorous research with real-world fundraising tactics, making each 30–60 minute episode a compact toolkit for listeners aiming to upgrade their approac... more

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How many episodes of What the Fundraising are there?

What the Fundraising launched 5 years ago and published 307 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fundraising?

Recent guests on What the Fundraising include:

1. Meredith Johnston
2. Matt Roben
3. Glen Galaich
4. Amanda Gulino
5. Arash Javanbakht
6. Linnea Passaler
7. Britt Frank
8. Dr. Ethan Kross

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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