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What the Fundraising

Mallory Erickson
Fundraising
Nonprofit Sector
Leadership
Philanthropy
Fundraising Strategies
Donor Engagement
Nonprofit Fundraising
Nonprofit Leadership
Storytelling
Burnout
Non-Profit Sector
Artificial Intelligence
Self-Care
Community Building
Nonprofits
Community Engagement
Community-Centric Fundraising
Trauma-Informed Storytelling
Generosity
AI In Fundraising

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professiona... more

PublishesWeeklyEpisodes314Founded5 years ago
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Non-ProfitManagementBusiness

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Artwork for What the Fundraising

Latest Episodes

Sometimes the biggest breakthroughs begin with the hardest struggles!

Today, Mallory and Dawn Wensel, the Director of Development at Hope Street Group, talk about healing, resilience, and the powerful connection between the mind and body. Their hone... more

Fundraising is changing, and organizations need new ways to connect with younger people!

In this conversation, Michael Wasserman explains how digital communities and online creators are shaping the future of fundraising. He shares why traditional me... more

Fundraising and alumni relations are evolving faster than many institutions are prepared for. But the concept of hiring people who make us feel comfortable remains the biggest threat to innovation since these practices often remain rooted in familiar... more

YouTube

The secret to a successful campaign is a culture shaped by trust, collaboration, emotional resilience, and a shared sense of purpose. A successful implementation of a fundraising team is more than just hitting financial goals; it demands leadership t... more

YouTube

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Recent Guests

Michael Wasserman
CEO and co-founder of Tiltify
Tiltify
Episode: 305: Turning Online Communities into Powerful Fundraisers with Michael Wasserman
A.P. Porch
Higher ed, university-wide director of alumni engagement at Loyola University New Orleans
Loyola University New Orleans
Episode: 304: The Hidden Challenges of Skill-Based Hiring with A.P Porch
Jill Anderson
Vice President of Development and Alumni Engagement at Moravian University
Moravian University
Episode: 303: The Culture Behind Successful Fundraising Teams with Jill Anderson
Kristi Williams
Descendant and Tulsa preservation advocate
Historic Vernon AME Church / Tulsa preservation initiative
Episode: 302: Philanthropy's Role in Preserving Black History with Kristi Williams & Emma Willis
Emma Willis
Founder of Impact Period
Impact Period
Episode: 302: Philanthropy's Role in Preserving Black History with Kristi Williams & Emma Willis
Howard Heevner
Higher education fundraising expert and co-creator of the National Alumni Survey
National Alumni Survey / UC Berkeley
Episode: 301: Building Values-Based Alumni Relationships in Higher Education with Howard Heevner
Pradnya Haldipur
A nonprofit and impact-focused consultant with experience at Doctors Without Borders and academic medicine
Consultant, independent
Episode: 300: Rethinking Nonprofits as Businesses: Earned Revenue, Sustainability & Innovation with Pradnya Haldipur
Meredith Johnston
Vice President of Development at Family Health Centers of San Diego
Family Health Centers of San Diego
Episode: 299: What Most Fundraisers Are Doing Wrong Today with Meredith Johnston
Matt Roben
Kilted Auctioneer and fundraiser specializing in connection-driven events
Rancho Roben Rescues
Episode: 298: What if Fundraising Were Really About Connection, Not Money? with Matt Roben

Host

Mallory Erickson
Host of What the Fundraising

Reviews

4.9 out of 5 stars from 161 ratings
  • All the resource fundraisers need!

    I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

    Apple Podcasts
    5
    Sure transit
    United Statesa year ago
  • Love the guests

    The host talks way more than the guests. I’d rather be hearing their expertise than her random stories about herself.

    Apple Podcasts
    3
    Tattoogwendolyn
    Canada2 years ago
  • Fantastic resource!

    Mallory has an amazing way of getting to the center of struggles in nonprofit fundraising with understanding and heart. She presents actionable, accessible, and thoughtful advice that fundraisers can tailor to their personal needs and their organization’s goals. Her advice and observations are people-first, compassionate, and values-driven. Mallory has a beautiful way of opening doors for her listeners to walk into a space of healthy perspective and clarity.

    Apple Podcasts
    5
    Margaux.Dever
    United States2 years ago
  • WHAT A GIFT

    Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

    Apple Podcasts
    5
    Ruthie Lindsey
    United States2 years ago
  • Bite sized pieces….

    Love this podcast! Mallory and her guests help make the nonprofit fundraising elephant edible, one bite at the time!

    Apple Podcasts
    5
    annapj
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high-caliber, offering data-driven and experiential insights.
Listeners value the host's authentic, compassionate approach and practical, actionable advice.
The show is praised for its relatable exploration of burnout, leadership, and sustainable fundraising approaches.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

305: Turning Online Communities into Powerful Fundraisers with Michael Wasserman
Q: Where can listeners learn more about Tiltify and how to implement these ideas?
Listeners can visit tiltifycatalyst.com to see product features and chat with the team, or tiltify.com to explore the community fundraising ecosystem and examples of campaigns.
305: Turning Online Communities into Powerful Fundraisers with Michael Wasserman
Q: What entry points can large institutions use to start seeing results without a full immediate overhaul?
Start by simplifying the fundraising path on the website (donate/fundraise links in the top right), auditing and updating language to encourage sharing and creator-led promotion, and enabling cross-program participation so donors can support multiple initiatives without rigid silos.
305: Turning Online Communities into Powerful Fundraisers with Michael Wasserman
Q: How does adoption change when fundraisers lead the engagement rather than organizations driving it?
Adoption improves when campaigns originate from fundraisers who bring their own communities into the effort, rather than from top-down mandates. This bottom-up approach creates more authentic engagement and allows for tailored, platform-specific participation formats.
305: Turning Online Communities into Powerful Fundraisers with Michael Wasserman
Q: Tell me a little bit more about how Tiltify came to be in that economy, and the gap it fills in terms of how people want to show up.
Tiltify emerged from observing how younger donors and creators engage online. Michael explains they started with the fundraiser's needs, then realized traditional charity platforms didn't support the way the younger generation wanted to participate, so Tiltify was built to enable fundraisers to engage their communities directly on platforms like Twitch, YouTube, and TikTok.
304: The Hidden Challenges of Skill-Based Hiring with A.P Porch
Q: How can organizations hire for culture and shape leadership development in nonprofits?
By being honest about what made the previous hire work, examining why relationships clicked, and creating structures (like clear reporting and templates) that empower diverse ways of contributing, not just the same playbook.

Audience Metrics

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Frequently Asked Questions About What the Fundraising

What is What the Fundraising about and what kind of topics does it cover?

The show focuses on practical fundraising, leadership, and organizational strategy for impact leaders in the nonprofit sector, often blending insights from outside-the-sector experts with hands-on tactics. Episodes emphasize donor relationships, sustainable funding models, psychological and neuroscience-informed approaches to fundraising, and mindful leadership—often with a coaching or personal development angle. A standout is the consistent pairing of deep expert knowledge with real-world application, including tools, frameworks, and conversations designed to be actionable for frontline fundraisers and leaders alike.

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How many listeners does What the Fundraising get?

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What are the audience demographics for What the Fundraising?

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Which podcasts are similar to What the Fundraising?

These podcasts share a similar audience with What the Fundraising:

1. unPAUSED with Dr. Mary Claire Haver
2. The Curiosity Shop with Brené Brown and Adam Grant
3. The Intentional Fundraiser Podcast
4. We Can Do Hard Things
5. The Mel Robbins Podcast

How many episodes of What the Fundraising are there?

What the Fundraising launched 5 years ago and published 314 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What the Fundraising?

Recent guests on What the Fundraising include:

1. Michael Wasserman
2. A.P. Porch
3. Jill Anderson
4. Kristi Williams
5. Emma Willis
6. Howard Heevner
7. Pradnya Haldipur
8. Meredith Johnston

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