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No Appointment Necessary

Michael Schumacher - HMDG
HMDG
MSK
Marketing
Physiotherapy
MSK Clinics
Podiatry
Healthcare
Recruitment
Culture
LR Podiatry
Tiktok
Private Equity
Pricing Strategy
AFLEX Pro
Rehab Guru
Networking
Home Physio
Patient Experience
MSK Physiotherapy
Move Physio

This is the podcast clinic owners listen to when they’re done with gurus, funnels, blueprints, and templates pretending to be strategy. No hacks. No 'proven' 10X systems.

This comes from HMDG. We have worked with more than 1,000 MSK clinics. We see the accounts, the utilisation rates, the failed ideas, the profitable ideas, and the reality behind the noise. We do not deal in theory. We deal in nu... more

PublishesTwice monthlyEpisodes35Foundeda year ago
Number of ListenersCategories
MarketingBusinessHealth & Fitness

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Artwork for No Appointment Necessary

Latest Episodes

Overview

What actually makes a clinic memorable?

In this episode, Michael is joined by Jason from Body Logics to talk about how he has grown the business from a small sports massage setup into four clinics delivering around 1,500 appointments a mon... more

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Overview

How many decisions are you making in your clinic based on what you think is happening?

In this episode, Michael is joined by Ewan Ross from ER Physiotherapy to look at what changes when you stop relying on gut feel and start using the numb... more

Overview

This episode takes a different angle. Instead of hearing from another clinic owner, Michael talks to someone who sees the business from the other side of the desk.

Michael sits down with Anne-Kathrin Heuer, a practice manager who has worke... more

Overview

Part start-up story, part industry conversation, this episode looks at what it really takes to grow a clinic when nobody knows who you are yet.

Michael sits down with Josh Newsom, founder of Ancoats Chiropractic, to talk about opening a cl... more

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Recent Guests

Jason Dodd
Owner of Body Logics, a group of four clinics in North London
Body Logics
Episode: Better Teams Start With Better Transparency.
Ewan Ross
Founder of ER Physiotherapy, which he grew from a solo practice to a team of 10.
ER Physiotherapy
Episode: Before You Hire, Spend or Panic, Look at the Data: Clinic Signal and the Numbers That Run Your Business
Josh Newsom
Chiropractor and owner of Ancoats Chiropractic
Ancoats Chiropractic
Episode: How Do You Grow a Clinic When Nobody Knows Who You Are? The Power of Relationship Marketing
Jack Howard
Founder/owner, Warwickshire Home Physio (formerly Spiral Health Physio)
Warwickshire Home Physio
Episode: Jack Howard on Growing a Home Physio Business Without Losing Your Mind
Richard Higgs
Guest on the show, Clinical Director and owner of Handforth Physiotherapy and Rehab
Handforth Physiotherapy and Rehab
Episode: Richard Higgs: The MSK Clinic Lessons Nobody Teaches You
Jack Chew
Manual therapist
Episode: Jack Chew Returns: Is MSK Heading in the Wrong Direction?
Jared Aron
Founder/CEO of Coherent Healthcare
Coherent Healthcare
Episode: The Revenue Leakage Most Clinics Never Track - With Jared at Coherent Healthcare
Alex Kyriacou
Co-owner of Flex Physiotherapy, Burj Rasheel (Sussex)
Flex Physiotherapy
Episode: Clinic Benchmarking Live with Flex Physio
Jo Turner
Physiotherapist with 30 years in practice and founder of Mehab (coaching for clinicians)
Mehab
Episode: If Money Fixed Clinics, We’d All Be Fine

Host

Michael
Host of No Appointment Necessary / No Appointment Necessary (HMDG)

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#144
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Better Teams Start With Better Transparency.
Q: What sort of data do you look at on a daily basis? What's Clinic Signal done for you as well?
Dodd tracks rebooking, capacity, retention, new patient acquisition and patient value. He also monitors insurance versus self-funded patients, new versus returning patients, service mix and the time between visits to understand performance and capacity.
Better Teams Start With Better Transparency.
Q: So first of all, welcome Jason. Tell me about yourself.
Jason Dodd describes taking over the sports massage business started by his stepmother after leaving teaching, then growing Body Logics to four clinics averaging around 1,500 appointments a month.
Before You Hire, Spend or Panic, Look at the Data: Clinic Signal and the Numbers That Run Your Business
Q: Do you look at the service mix much and how do you use it?
Ross uses service and treatment mix data to identify unmet demand, recruit accordingly and direct marketing investment toward services with growth potential.
Before You Hire, Spend or Panic, Look at the Data: Clinic Signal and the Numbers That Run Your Business
Q: Is there anything in here that you find is incredibly important for you, that you keep an eye on?
Ross uses new-patient acquisition trends to anticipate demand and plan holidays or hiring, then compares those trends with utilisation. He also monitors cancellations to understand their causes.
The Great Physio Shake-Up with Katie Knapton and Physio First
Q: What is your stance on AI and its impact on private physiotherapy?
AI should be embraced as a tool to assist clinicians—improving efficiency, triage, and note-taking—while ensuring the human, empathic, and evidence-based aspects of care remain central, with clinicians staying current on best practices.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About No Appointment Necessary

What is No Appointment Necessary about and what kind of topics does it cover?

This show targets private MSK and clinic operators who want practical, numbers-driven guidance over hype. Episodes frequently center on real-world clinic growth: multi-site expansion, pricing strategy, patient retention, and operational efficiency, with deep dives into finance, staffing, and technology adoption (including AI and payments). Guests typically bring hands-on experience as clinic owners, founders of healthcare tech or service platforms, and practitioners who have scaled practices or built adjacent solutions. The conversation style tends to be candid and actionable, emphasizing ROI, risk management, and sustainable growth over quick-fix templates. Noteworthy themes include the challenges of burnout and work-life balance, the ethi... more

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Which podcasts are similar to No Appointment Necessary?

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1. Treat Your Business
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3. The Paul Gough Show
4. Homicide 360

How many episodes of No Appointment Necessary are there?

No Appointment Necessary launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on No Appointment Necessary?

Recent guests on No Appointment Necessary include:

1. Jason Dodd
2. Ewan Ross
3. Josh Newsom
4. Jack Howard
5. Richard Higgs
6. Jack Chew
7. Jared Aron
8. Alex Kyriacou

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