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Morning Brew for Marketing Executives

Mavenfirst
Marketing
Ericsson
Sandvik
Customer Experience
Customer Retention
Ambassador Program
Communications
Atlas Copco
B2B Marketing
Decentralized Marketing
Schneider Electric
Goal Setting
Global Marketing Strategies
C-Suite
Customer Engagement
Nokia
Energy Efficiency
Sales
Technology
Data-Driven Strategies

Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership! The podcast is produced by Mavenfirst.

PublishesMonthlyEpisodes8Founded7 months ago
Number of ListenersCategories
BusinessManagement

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Artwork for Morning Brew for Marketing Executives

Latest Episodes

Today, we’re excited to welcome Viktor Wallström, the Senior Vice President and Head of Group Communication and Sustainability at Saab.

With an impressive career, Viktor has established himself as a thought leader in crisis management and communica... more

How do you empower your team to embrace challenges and learn from mistakes? What does it take to create a truly safe space for your team to innovate and experiment without fear? And how do you strike that crucial balance between giving accountability... more

Let’s step into the world of AI with Helena Kappen, Chief Marketing Officer for Microsoft Sweden!

How is AI truly transforming B2B marketing? How can AI be more than just a tool, but a 'transformational engine' for your marketing? What strategies ca... more

Today, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep expertise in leading through t... more

Let’s step inside the world of professional services marketing, a space where brand recognition is high, strong executive relationships matter, and knowledge is key. It’s a world where the lines between selling and consulting blur, and understanding ... more

Who should own the customer experience within a company in a B2B complex industry? How do you measure its impact? How do you translate strategic vision into actionable, data-driven initiatives that drive real results? Why is marketing uniquely positi... more

In this episode, we welcome Sirpa Ikola, a seasoned business leader with a global career in the telecom, consumer electronics, and energy industries. Currently, she is Vice President for Strategy and Development, and the Country Sales Director for Ho... more

This episode highlights a conversation with Patrícia Namba, Senior Global Marketing Communications Manager from Atlas Copco. With over 15 years of global experience in marketing, communications, and sustainability, she shares her thoughts on working ... more

Key Facts

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Recent Guests

Bita Popovic
Global Head of Customer Retention Marketing
Trimble
Episode: 04 Bita Popovic from Trimble | The Engineering Mindset: Revolutionizing Customer Experience in B2B
Sirpa Ikola
Country Sales Director for Home and Distribution Business Unit at Schneider Electric
Schneider Electric
Episode: 03 Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leader
Patrícia Namba
Senior Global Marketing Communications Manager at Atlas Copco
Atlas Copco
Episode: 02 Patrícia Namba from Atlas Copco | How do you succeed in decentralized marketing? Lessons from Patrícia

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
Finland/Business/Management

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Talking Points

Recent interactions between the hosts and their guests.

01 Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?
Q: What are the most exciting aspects you anticipate for the 2025 year?
Sandra expressed excitement about the potential for collaboration among the diverse marketing teams from acquired companies, highlighting the opportunity to learn from each other and drive collective marketing efforts forward.
01 Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?
Q: Can you just from that point now, this year's goal or last year's 24 year's goal are in your mind and now the performance review. So, can you tell me a little bit about the process, how you set goals, targets, how you follow up those, how you make sure those are like attainable, or how you make your team rowing in the same direction?
Sandra explained that they start by understanding the overall strategy and then hold a team workshop to outline objectives based on company priorities, ensuring alignment with individual goals. They set long-term targets and KPIs, making the process collaborative and interconnected.

Audience Metrics

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Morning Brew for Marketing Executives launched 7 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Morning Brew for Marketing Executives?

Recent guests on Morning Brew for Marketing Executives include:

1. Bita Popovic
2. Sirpa Ikola
3. Patrícia Namba

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