More than the Brand
Matt Ortlieb & Olivia McKerrowA podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
| Publishes | Weekly | Episodes | 20 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
If you're a local business owner who's been putting off content, this one's for you. We're getting into the real reasons brands stay stuck: no time, no clue where to start, burned before, or just not seeing how it connects to actual revenue.
We cove... more
What does it actually take to keep a business running in the same location for 25 years? In this episode, we sit down with Michael Zennedin, co-owner of Bilal O'Hair Artistry, to talk about the realities of building a loyal client base, staying consi... more
We've been heads-down the last couple weeks, and there's a few lessons in it. From upgrading how we shoot, to what happens when you take your content somewhere new, to how we planned content around a single event so it kept working long after the day... more
Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your content actually converts. From UGC b... more
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Apple Podcasts | #40 |  Canada/Business/Marketing |
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Frequently Asked Questions About More than the Brand
What is More than the Brand about and what kind of topics does it cover?
The show focuses on behind-the-scenes dynamics of building brands, businesses, and personal brands, with practical, experience-driven conversations about marketing, content creation, and community-building. Episodes frequently explore how to align content with real client needs, how to plan and execute scalable content strategies, and how authentic storytelling drives growth for small businesses and creators. A standout aspect is the hands-on, tactical approach—ranging from building in-house production capabilities to leveraging partnerships and live events—paired with candid discussions about budget, team structure, and avoiding gimmicks. Listeners who want actionable guidance on branding, content strategy, and community-focused growth wil... more
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How many listeners does More than the Brand get?
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What are the audience demographics for More than the Brand?
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How many subscribers and views does More than the Brand have?
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Which podcasts are similar to More than the Brand?
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How many episodes of More than the Brand are there?
More than the Brand launched 6 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on More than the Brand?
Recent guests on More than the Brand include:
1. Owen Mert
2. Jackie Warmington
3. Lisa Seiling
4. Cassidy Clemmer
5. Olivia McKerrow
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.