More Bang for Your Buck
Claire SalkeldMore Bang for Your Buck is a series about getting the most from research - sharper thinking, smarter design and greater impact. Each episode tackles a common industry challenge with practical ideas, real examples and honest conversation about how to make insights work harder.
| Publishes | Daily | Episodes | 4 | Founded | 3 days ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode, Claire talks with Aileen Bentall, Head of Shopper and Consumer Insights at Heineken UK, about the art of writing a great brief. Aileen shares why a strong brief acts as a North Star for any project - aligning stakeholders, guiding ag... more
In this episode, Claire explores the power of curiosity with Nicky Thompson, co-founder of Bright Futures Research. Together, they unpack what it means to stay curious in the face of tight deadlines, limited budgets, and growing pressure to deliver. ... more
In this episode, Claire and guest Susie Mullen, a quant researcher and data analyst, discuss the importance of revisiting existing data to ensure new research isn't redundant and to enhance the quality of briefs. They talk about the barriers that pre... more
In this episode, Claire discusses the value of hypotheses and pitfalls to avoid with Paul Thomas, Global Insights Director at Suntory. Paul shares insights from his industry experience, stressing the significance of forming initial hypotheses, managi... more
Key Facts
Chart Rankings
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Apple Podcasts | #117 |  United Kingdom/Business/Marketing |
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More Bang for Your Buck launched 3 days ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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