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Artwork for Money Secrets

Money Secrets

Fi Johnston
Good Money Club
Small Business
Profit First
Money Management
Australia
Money Secrets
Rounded
Ripple Festival
Pricing
Pricing Strategy
Cash Flow
Small Business Finance
Premium Pricing
Fi Johnston
Gender Revenue Gap
Business Model
Marketing
Women In Business
Melbourne
Money Psychology

Money and business tips and strategies for small business owners. On the Money Secrets podcast you'll hear from Fi Johnston, Chartered Accountant and Fractional CFO who is led by impact. You'll hear from Fi and other successful small business owners about how to: - Manage your money and grow your bank account - Increase your revenue and prices - Improve the way you think about and behave with mone... more

PublishesWeeklyEpisodes73Foundeda year ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

Listen to this Podcast

Artwork for Money Secrets

Latest Episodes

What if building wealth isn't just about what you know, but what you believe?

Why do so many capable women still hesitate to invest, charge more, or trust themselves with money?

In this episode of Money Secrets, Fi is joined by financial coach and ... more

Free guide: How to Price Your Product or Service

What money thoughts live rent free in your mind?

A simple, powerful Money Psychology Exercise for you.

In this special episode of Money Secrets, Fi shares a powerful guided exercise recorded during ... more

Free guide: How to Price Your Product or Service

Pricing Strategy: In this episode of Money Secrets, Fi tackles one of the most important decisions every business owner makes: pricing.

Drawing on 25 years of experience working with small businesses... more

In this episode of Money Secrets, Fi explores what it really takes to prepare a business for sale.

Drawing on her experience as a chartered accountant, Fi shares what buyers are really looking for and why building a sellable business can benefit you... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jarrah Brailey
Founder of Jam Packed Agency; expert in organic social, paid advertising and content that generates results
Jam Packed Agency
Episode: How to make money from social media - with Jarrah Brailey (EP#54)
Kate Toon
Award-winning business mentor and digital marketing coach
Episode: Focus on profit, not revenue – with Kate Toon (EP#52)
Grant McCall
Founder and Head of Product at Rounded
Rounded
Episode: Accounting for Sole Traders with Grant McCall from Rounded EP#45
Jaye Heraud
Owner and founder of Stitch Strategy; experienced marketing and operations consultant.
Stitch Strategy
Episode: Ep#4: Success is Personal: Interview with Jaye Heraud

Host

Fi Johnston
Fi Johnston, host of Money Secrets, Chartered Accountant, Money Coach, Business Strategist; consistently discusses money management, pricing, and growth for small businesses.

Reviews

5.0 out of 5 stars from 26 ratings
  • The salve-ation to your business & money challenges.

    Fi’s knows all the sore spots around small business and money mindset and offers the soothing balm to solve it. Her

    Apple Podcasts
    5
    Historical Entrepreneur
    Australia10 months ago
  • Things every business owner should know

    Fi is an incredible woman doing great things! Her skills and knowledge cover all the foundational stuff every business owner should know. I wish I’d found her earlier in my journey. From strategy to pricing to marketing - I’ve learnt so much from her. Highly recommend this podcast.

    Apple Podcasts
    5
    Bachlover99
    New Zealand10 months ago
  • So much value here

    Really love listening to Fi and her wisdom. So much value and wisdom here.

    Apple Podcasts
    5
    meganwinter
    Australiaa year ago
  • Def worth a listen

    Smart, snappy and interesting!

    Apple Podcasts
    5
    Kate Forsyth
    Australiaa year ago
  • Love It!

    LOVING the content, the breakdown and variety; and Fi’s voice is perfect, especially for a money podcast which could be considered dry! Can’t wait to hear and LEARN more 👏🏻

    Apple Podcasts
    5
    Chief Adventurer
    Australiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on real-world techniques and community resources.
Sound, trustworthy delivery that helps listeners implement strategies.
The host makes money topics accessible and actionable.
Listeners praise her practical, relatable money guidance.

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Talking Points

Recent interactions between the hosts and their guests.

Accounting for Sole Traders with Grant McCall from Rounded EP#45
Q: What keeps you focused on sole traders rather than broadening to other user groups?
Grant emphasizes staying true to the core customer base, continuously iterating core invoicing and accounting functionality for Australian sole traders while evaluating new needs through customer feedback.
Accounting for Sole Traders with Grant McCall from Rounded EP#45
Q: How did you approach moving from a scrappy startup to a distributed team across continents?
He describes starting in Belgrade and Sydney, bringing in teammates like Nick and Ollie, and prioritizing clear task definitions and asynchronous collaboration to fit a distributed model.
Accounting for Sole Traders with Grant McCall from Rounded EP#45
Q: What led you to build Rounded specifically for Australian sole traders?
Grant explains that the North American-focused software available at the time didn't fit Australia's tax and business needs, creating a gap that Rounded would fill with terminology and UX tailored to sole traders.
Ep#4: Success is Personal: Interview with Jaye Heraud
Q: What has been your biggest money mistake?
I don't think I've made too many money mistakes; I'm generally very cautious with money.
Ep#4: Success is Personal: Interview with Jaye Heraud
Q: What is the best advice that you have been given about money?
To save for a rainy day and to always put some aside for the unexpected.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Money Secrets

What is Money Secrets about and what kind of topics does it cover?

A practical, money-focused show for small business owners and founders, emphasizing cash flow, pricing, and sustainable profitability. Episodes blend hands-on frameworks (Profit First, pricing strategies, and scalable models) with human-centered sales, effective follow-ups, and revenue-boosting tactics. A recurring theme is helping women-led businesses access clearer money mindset, community support, and actionable templates through programs like a women-focused money club. Noteworthy is the consistent emphasis on simple, repeatable systems and ethical ways to earn more while reducing burnout, often tying guidance to community resources and real-world case studies.

Where can I find podcast stats for Money Secrets?

Rephonic provides a wide range of podcast stats for Money Secrets. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Money Secrets and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Money Secrets get?

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What are the audience demographics for Money Secrets?

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How many subscribers and views does Money Secrets have?

To see how many followers or subscribers Money Secrets has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Money Secrets?

These podcasts share a similar audience with Money Secrets:

1. Got Marketing?
2. The Climb with Cherie Clonan
3. My Daily Business Podcast
4. Meta Ads: Under the Hood
5. She's On The Money

How many episodes of Money Secrets are there?

Money Secrets launched a year ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Money Secrets?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Money Secrets?

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What guests have appeared on Money Secrets?

Recent guests on Money Secrets include:

1. Jarrah Brailey
2. Kate Toon
3. Grant McCall
4. Jaye Heraud

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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