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Artwork for Got Marketing?

Got Marketing?

Mia Fileman
Email Marketing
Marketing
Campaign Del Mar
Marketing Circle
Linkedin
Social Media
Ripple Festival
Customer Retention
Darwin
Trades and Home Improvement Industry
Digital Marketing
Brand Awareness Campaigns
Nostalgia Marketing
Betts
Podcasting
Mazda
Artificial Intelligence
Cairns Crocodiles
Seasol
Tiktok

Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.

PublishesTwice monthlyEpisodes130Founded5 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Got Marketing?

Latest Episodes

What happens when you're good at something you no longer want to spend all day doing?

In this episode, I take you behind the scenes of a career crossroads I've been wrestling with since Ripple Festival wrapped up.

After five years spent largely tea... more

When did marketing become so safe, polished and painfully forgettable?

In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making beige marketing. We talk about t... more

Are we entering the era of slow marketing?

I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession happening inside agencies right now, ... more

There’s a psychological change happening in marketing right now, and most brands are misreading it.

In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just about aesthetics. Y2K references,... more

Key Facts

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Recent Guests

Megan Winter
Marketing strategist who has worked with brands; participant in Marketing Circle and ads training program
Marketing Circle
Episode: Why safe marketing is killing your brand with Megan Winter
Andrea Andric
Strategist and writer focused on nostalgia marketing
Marketing Circle / Substack writer
Episode: Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric
Jen Sharp
Jen Sharp, Think HQ
Think HQ
Episode: Small podcasts, big impact campaigns & the death of average content
Phi Phi Pruce
Phi Phi Pruce, Living Coco
Living Coco
Episode: Small podcasts, big impact campaigns & the death of average content
Carly Smith
Founder of Socially Graceful, email marketing and social media strategist
Socially Graceful
Episode: What’s working in email marketing right now with Carly Smith
Jarrah Brailey
Founder of Jam Packed Agency
Jam Packed Agency
Episode: Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey
Lillie Brown
Campaign Del Mar's Community Manager
Campaign Del Mar
Episode: Dirty Secrets & Brutal Pickups: Two campaigns worth obsessing over with Lillie Brown (Ep119)
Nataleigh Elzein
Fractional General Manager, owner of Pinch Studios
Pinch Studios
Episode: Generalist vs specialist (and why both matter) with Nataleigh Elzein (Ep 116)
Stef Hanson
Marketing mentor and founder of Marketing Circle
Marketing Circle
Episode: Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson

Host

Mia Fileman
Host of Got Marketing, with a focus on practical, no-nonsense marketing guidance for small businesses.

Reviews

4.8 out of 5 stars from 69 ratings
  • Meaningful marketing chats

    If you want to be told how to game the algorithm or hack your way to marketing success, this isn’t the podcast for you.

    Instead, Got Marketing offers up clever insights and insightful conversations that span the marketing info-verse, from yoghurt packaging in the supermarket to the campaigns worth paying attention to.

    Apple Podcasts
    5
    Nell Casey
    Australiaa month ago
  • Essential Listening

    If you only listen to one podcast, this is IT. Mia is a marketing genius, her guests are insightful and your takeaways are priceless. Love this podcast, keep up the great work!

    Apple Podcasts
    5
    Hangatu
    Australiaa month ago
  • Obsessed with the podcast!

    This podcast is a must-listen to when it comes to marketing. If you don’t have this in your ears, what are you even doing?

    Apple Podcasts
    5
    carlygracesmith
    Australiaa month ago
  • Exceptional

    In a world of marketing BS and fluff, Mia is a straight-talking legitimate marketing expert who genuinely cares about small business. She’ll tell you the truth… even if it’s not what you want to hear. Love every ep!

    Apple Podcasts
    5
    meganwinter
    Australia2 months ago
  • Mia is the antidote to the noise.

    The Got Marketing podcast is where I come to get the unfiltered, no BS truth about marketing. Mia calls out what's dodgy and unethical without pulling punches, and backs it up with actual strategy that makes you think differently about your own business. She's sharp, she's fun, and she doesn't hold back.

    Apple Podcasts
    5
    Laura Duncan :)
    Australia2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the authenticity and actionable takeaways from guests and host alike.
Fans describe the show as straight-talking and useful for small businesses seeking real strategies.
Listeners praise the host for cutting through marketing BS with practical, no-nonsense advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Marketing trades and home improvement businesses with Lex Stanley
Q: What is the biggest marketing misconception affecting trades and home improvement businesses?
The belief that quality and service alone differentiate a business; instead, differentiation must be demonstrated to prove value and establish a true competitive edge.
What do I call myself? Building a brand when you’re multi-hyphenate with Nicole Sherwin
Q: Not niching strategically—what's the reasoning behind that?
She argues a niche can be lazy if it's just keywords; instead she positions herself as connecting brands with consumers, using a spectrum of skills rather than one narrow focus.
Podcasting is hard (but worth it) with Laura McRae
Q: How should podcasters measure success beyond downloads?
Look at consumption rate and what actions listeners take (inquiries, events, referrals) and ensure the podcast's goals align with business outcomes, not just vanity metrics.
Podcasting is hard (but worth it) with Laura McRae
Q: What is your approach to making a podcast a business success from the ground up?
Define the purpose, identify the ideal listener, and create content that builds brand authority while aligning with upcoming events or services; then stay consistent and focus on the long game rather than short-term numbers.
Sister Act: tackling teenage anxiety with self-love, and smart marketing (Ep 117)
Q: How did you approach pricing in the early days and balance social impact with sustainability?
Pricing was flexible at first, based on what schools could contribute, with a focus on getting in front of as many schools as possible and then refining with professional guidance to ensure sustainability as they grew.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Got Marketing?

What is Got Marketing? about and what kind of topics does it cover?

This show leans into practical, straight-talking marketing advice for small-to-medium businesses, with a strong emphasis on authenticity, ethics, and actionable tactics. Across episodes, listeners encounter real-world case studies, hands-on tactics for channels like email, social, and campaigns, and thoughtful conversations about brand positioning, community building, and ecosystem partnerships. Guests span founders, marketing mentors, educators, and practitioners who share tangible lessons, backstage perspectives, and cautionary tales about overhyped trends. A standout quality is its commitment to clear, no-nonsense guidance that helps smaller teams compete by doing solid, repeatable work rather than chasing vanity metrics. The show often ... more

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How many listeners does Got Marketing? get?

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Which podcasts are similar to Got Marketing??

These podcasts share a similar audience with Got Marketing?:

1. Money Secrets
2. The Diary Of A CEO with Steven Bartlett
3. Orgasmic Enlightenment with Kim Anami
4. She's On The Money
5. The Imperfects

How many episodes of Got Marketing? are there?

Got Marketing? launched 5 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Got Marketing??

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Got Marketing??

Recent guests on Got Marketing? include:

1. Megan Winter
2. Andrea Andric
3. Jen Sharp
4. Phi Phi Pruce
5. Carly Smith
6. Jarrah Brailey
7. Lillie Brown
8. Nataleigh Elzein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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