Modern Sales - B2B Selling Podcast
Liston WitherillSelling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
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| Publishes | Weekly | Episodes | 154 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Categories | BusinessCareersMarketing | ||||
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Latest Episodes
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Get a daily sales insight sent straight to your inbox:
Subscribe to the daily sales insights newsletter
Don't miss a single episode:
• Subscribe on Spotity
• Subscribe on Apple Podcasts
Like what you heard?
Help us get the word out by leaving a ... more
Get a daily sales insight sent straight to your inbox:
Subscribe to the daily sales insights newsletter
Don't miss a single episode:
• Subscribe on Spotity
• Subscribe on Apple Podcasts
Like what you heard?
Help us get the word out by leaving a ... more
Want the full transcript? Visit the show notes page on our website:
servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you
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Cold email outreach continues to be the best way to exert maximum control over your lead gen process. On this episode, Brad Smith shares his approach to low volume, high conversion cold email using a surprisingly low-tech approach.
Connect with Brad... more
There are so many different ways to view your sales process and what happens along the way. Mike Simmons of Catalyst Sale joins the show to discuss the different ways he views selling, and how it can change your whole approach to the sales.
Mike's w... more
With so many people shifting from in-person to inside selling, the future of field sales is in question. In this episode, Steve Benson, CEO of BadgerMaps, gives a rundown of what he's seeing with field sales, and how he sees it changing in the future... more
The global pandemic has accelerated the change from selling in-person to remote selling. But it's nothing new. "Inside selling" means selling remotely, from a home or office, and has been around for decades.
Yet a lot of us are struggling to adapt ... more
Key Facts
Reviews
- Hands down the BEST podcast I’ve ever listened to!!!!!
I think like all sales professionals we were all struggling after the pandemic on what sales are going to be like in the further thankfully I found this podcast changed my life thanks Liston
Apple Podcasts5Zeroj9
Canada4 years ago - Incredibly good
Vary strong guests, great insights. Liston consistently pours into the audience, really great interviewing, bringing out gems.
Apple Podcasts5Ian.MalcolmCanada4 years ago - Never miss an episode
I love listening to Liston as he is brave and authentic.
Always willing to ask the questions I would like a podcast host to ask.
Highly recommend this show.
Apple Podcasts5Higgo555
Australia5 years ago - Liston is an excellent host!
If you're looking to improve your sales skills, I highly recommend listening to Modern Sales!
Apple Podcasts5Trevor Oldham
United States5 years ago - Valuable content time and again
Whether he’s reminding me of the basics (that I had forgotten about) or challenging my thinking with some up-to-date research, Liston brings the goods to make me better at winning new business.
Highly recommended.
Apple Podcasts5BigShoulders66United States5 years ago - Excellent
Excellent podcasts
Apple Podcasts5Dan19855891
United Kingdom6 years ago - So useful
Found this podcast recently and it made me laugh several times throughout by how extremely useful the information was and how I could immediately implement what I’ve learned with clients and potential clients! Serve don’t sell!
Apple Podcasts5ChristopherKMUnited States6 years ago - Right on point
I’ve been doing sales, teaching sales, and creating sales material for the passed 8 and it was all focused around consultative selling. This podcast is so perfectly aligned with the RIGHT kind of consultative selling. On top of that, Liston is easy to listen to and can explain everything in a way that is so easy to follow and even fun to listen to. I highly recommend!
Apple Podcasts5SFAlexanderUnited States6 years ago - Highly Recommend!
Love the Serve Don’t Sell Method.
Just as important to represent a service/product you stand behind is the true value you’re bringing to the table for potential clients and I get that from Liston’s methods.
Check it out, you won’t be disappointed!
Apple Podcasts5practice mock draftsUnited States6 years ago - Generic babble
Not worth my time. Much better podcasts out there dealing w the same stuff
Apple Podcasts1jv447United States6 years ago - Practical and Concise
A great podcast by Liston - very clear, concise messaging.
Very practical steps backed up with evidence and links.
Thorough advice on each topic and especially helpful for consultants.
Apple Podcasts5Jkel99Australia6 years ago - Serve don’t sell
Listen to Liston, he’s the real deal.
Apple Podcasts5JakeLynnDotComUnited States6 years ago - I turned this show !!
Wow! I turned this show on during my morning commute and was blown away with the
unique content and knowledgeable guests. Will be adding Modern Sales: B2B Sales Podcast into my podcast
rotation!
Apple Podcasts5Hervace V. MondetUnited States6 years ago - Sales Podcast
I listened to a couple of episodes and really enjoyed the content, then I heard the podcast labeled "Value Based Selling Done Right" and immediately became a fan. The company I work for is a highly value based selling organization. Your podcast aligns directly to what we value as a sales orgnaization and it is amazing to hear! Highly recommend listening to Liston! Excited to hear more!
Apple Podcasts5Josh NeisseUnited States6 years ago - If you want to improve your sales, start listening
Liston provides solid sales insights for both salespeople and independent consultants.
Apple Podcasts5HeasleUnited States6 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #77 | Canada/Business/Careers |
Apple Podcasts | #5 |  Belgium/Business/Careers |
Apple Podcasts | #74 |  Poland/Business/Careers |
Apple Podcasts | #119 |  India/Business/Careers |
Apple Podcasts | #134 | Belgium/Business |
Top Careers Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Modern Sales
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How many episodes of Modern Sales are there?
Modern Sales launched 8 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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