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Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Chelsea Petersen & Kayla Fox
Personal Branding
Real Estate Marketing
Real Estate
Social Media Marketing
Community Engagement
Content Creation
Community Building
Instagram Stories
Lead Generation
Social Media
Engagement Strategies
Email Marketing
Marketing Strategies
Local Marketing
Social Media Strategy
Local Businesses
Social Media Content
The 12 Week Year
Modern Agent Social Club
Work-Life Balance

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents a... more

PublishesWeeklyEpisodes70Foundeda year ago
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MarketingBusinessEntrepreneurship

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Artwork for Modern Agent Marketing Girls

Latest Episodes

“Your social media is not your trophy room. It's your living room.”

Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like th... more

YouTube

We hear it all the time: "I want to look professional, but I also want to show my personality."

And every single time, our answer is the same: you can absolutely do both!

In this episode, we're getting into the brand details that make your content ... more

YouTube

Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right.

Because you could have the most creative content ideas, the cutest Can... more

YouTube

Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right?

That's what Camp Modern Agent is for. Consider camp your getaway where you can clear ... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

BryAnn Buhl
Luxury branding queen and real estate agent
Episode: 59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl
Melissa Sanregret
Real estate agent and member of Modern Agent, focuses on attracting millennial clients from Calgary.
Modern Agent
Episode: 50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret
Nikki Southard
Long-time member of the Modern Agent Social Club
Episode: 28. Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode
Chelsea Harold
A successful realtor and community builder, founder of Colorado Girl Gang.
Episode: 26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold
Kaitlin Hannig
A Salt Lake City realtor known for her humorous Instagram content
Episode: 23. No Aesthetic? No Problem. How to Build a Strong Brand Without Cute Graphics or Pinterest-Worthy Houses with Kaitlin Hannig
Kelly Althof
Real estate agent and coach with a background in cheerleading
Episode: 18. Freebies that Work, Theming Your Days, and Content that Feels Like You
Tori Sprankel
Brand and web designer, advocate for personal branding
Episode: 6. Your Life is Not Aesthetic but You Want Your Brand to Be

Hosts

Chelsea Petersen
Host and founder/CEO of Modern Agent Social Club; long-time real estate agent and branding expert.
Kayla Fox
Co-host and content creator for Modern Agent Marketing Girls; real estate agent turned marketing professional.

Reviews

5.0 out of 5 stars from 89 ratings
  • The podcast that helps simplify showing up!

    I look forward to this podcast every week! Chelsea & Kayla have completely changed the way I think about my personal brand and showing up on social media! If you are looking for a real estate marketing podcast that brings the fun back to posting on social media and helps you stop the constant overthinking and literally just be (and document) YOU!! You need them in your life! 🩷

    Apple Podcasts
    5
    AmyMSk
    United States24 days ago
  • Fun and helpful!

    I love this show! It’s like hanging with industry girlfriends. So insightful, helpful and entertaining!

    Apple Podcasts
    5
    lowcountrykelly
    United States2 months ago
  • Why did it take me so long??

    The final episode of Marketing Bar had been on my “next up” list for 11 months! Yes, it took me until November to finally listen to it, not because I wasn’t interested, but because it was titled “goodbye for now” or something close. I’ve been binging this since early November! Love the content.

    Apple Podcasts
    5
    jujuth004
    United States3 months ago
  • Loving ALL they offer

    I’ve always loved having my personality shine through in my marketing, but the overthinking used to be exhausting. Chelsea and Kayla truly take all of that off my plate. What I love most about The Modern Agent Social Club is that the content is personalized to YOU! doesn’t feel cookie cutter at all. It’s unique, it stands out, and it lets my personality shine brighter.

    Since joining, I’ve seen my business grow and, even more importantly, trust build so much easier with my audience (without seco... more

    Apple Podcasts
    5
    Brittany Biermann
    United States4 months ago
  • Encouraging and Motivating!

    I just listened to my first podcast and wow, this is just what I needed!! Encouraging and motivating!! Also gives me great tips on how to build my own brand, which is exactly what I was hoping to do when I became an agent. New pod to listen to on the way to open houses and showings = acquired!

    Apple Podcasts
    5
    Elsie May H
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Podcast is praised for actionable, non-cookie-cutter marketing advice for agents.
Audience appreciates authenticity, practicality, and community focus; many mention joining a membership for deeper training.
Guests and hosts are seen as relatable, empowering agents to build personal brands and grow referrals.
Listeners feel like they're learning from friends and mentors who understand the real estate business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

56. Do I Really Need a Personal Brand as a Real Estate Agent?
Q: Do real estate agents really need a personal brand?
No, you don't need a personal brand, but having one can significantly improve your business and client relationships.
50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret
Q: If your very best friend was a real estate agent, and she came to you and she said, okay, you can only give me one piece of advice to be successful, what would you tell her?
I would tell her to keep showing up.
45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You
Q: If I get lots of engagement in stories, should I even bother posting on my grid?
Yes, your grid acts as your storefront while stories engage your established followers, so both platforms serve critical, complementary functions.
45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You
Q: How do I show my personality if I'm just a private person, or if I think I'm just not that interesting?
Showcasing relatable moments from daily life, focusing on shared experiences, and connecting over common interests can help break down barriers and allow for personality to shine through.
25. The Soundbite Strategy: Why Repetition Builds Your Brand
Q: Why should an agent care about the StoryBrand framework?
It helps agents define their brand's story and connect with clients effectively by addressing internal problems rather than just external needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Modern Agent Marketing Girls

What is Modern Agent Marketing Girls about and what kind of topics does it cover?

Two real estate marketing experts discuss how to grow a real estate business through personal branding and live, actionable social media strategies. The show emphasizes authentic storytelling, bite-sized tactics, and consistent routines that fit a busy life, often weaving in mindset shifts, community building, and real-world examples to help agents stand out and attract referrals. Noteworthy elements include a strong focus on personal brand alignment with lifestyle, practical content ideas for platforms like Instagram, and ongoing programs that deepen engagement with a supportive community of peers.

Listeners are likely drawn to practical, human-centered marketing advice tailored to real estate, with an emphasis on authenticity, balance, a... more

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How many episodes of Modern Agent Marketing Girls are there?

Modern Agent Marketing Girls launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Modern Agent Marketing Girls?

Recent guests on Modern Agent Marketing Girls include:

1. BryAnn Buhl
2. Melissa Sanregret
3. Nikki Southard
4. Chelsea Harold
5. Kaitlin Hannig
6. Kelly Althof
7. Tori Sprankel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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