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Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Chelsea Petersen & Kayla Fox
Personal Branding
Real Estate Marketing
Real Estate
Social Media Marketing
Content Creation
Instagram
Community Building
Social Media
Social Media Strategies
Community Engagement
Social Media Strategy
Modern Agent Social Club
Instagram Marketing
Camp Modern Agent
Client Relationships
Marketing Strategies
Email Marketing
Marketing
Branding
Real Estate Agents

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents a... more

PublishesWeeklyEpisodes95Founded2 years ago
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Artwork for Modern Agent Marketing Girls

Latest Episodes

There's a post that circles around Instagram every so often that says something like, "here's my life on IG and here’s my real life.” And every time it shows up, we roll our eyes a little. Because if we're being honest, nobody actually wants to watch... more

YouTube

We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work?

If you're hoping a m... more

YouTube

I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?... more

YouTube

We fully believe fall is the Super Bowl of content, and we’re not just talking about football!

Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a... more

YouTube

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Kristin Sheckler
A Modern Agent member and real estate agent from Indiana
Modern Agent Social Club
Episode: 80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler)
Casey Leverage
Wisconsin Realtor, Boy mom, online business focused on being present for family
Wisconsin Realtor, Eau Claire / Chippewa Falls area
Episode: 72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)
Brittany Bierman
Northern Illinois realtor, mom of four, relationship-driven business
Northern Illinois Real Estate
Episode: 72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)
Kristin Shuprai
Metro Detroit real estate agent and mom of two
Metro Detroit real estate
Episode: 72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)
Tricia Reynolds
Realtor in Dayton, Ohio with grown sons and a focus on referral-based business
Dayton, Ohio real estate
Episode: 72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)
Kaylyn Kellett
First-time mom and realtor focused on Flugerville/Austin area
Realtor in Flugerville, Texas
Episode: 71. How Real Estate Mamas Build Brands AND Legacies
Melissa Story
Real estate agent, West Michigan
West Michigan real estate
Episode: 71. How Real Estate Mamas Build Brands AND Legacies
Emma Jordison
Guest with wisdom on authentic content and local branding
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Episode: 69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison
BryAnn Buhl
Luxury branding queen and real estate agent
Episode: 59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl

Hosts

Chelsea Petersen
Founder/CEO of Modern Agent Social Club and host of the show; frequent co-host with a focus on personal branding and modern marketing for real estate.
Kayla Fox
Real estate agent turned marketing professional; co-host and content creator with a focus on authentic branding and practical strategies.

Reviews

5.0 out of 5 stars from 90 ratings
  • The podcast that helps simplify showing up!

    I look forward to this podcast every week! Chelsea & Kayla have completely changed the way I think about my personal brand and showing up on social media! If you are looking for a real estate marketing podcast that brings the fun back to posting on social media and helps you stop the constant overthinking and literally just be (and document) YOU!! You need them in your life! 🩷

    Apple Podcasts
    5
    AmyMSk
    United States6 months ago
  • Fun and helpful!

    I love this show! It’s like hanging with industry girlfriends. So insightful, helpful and entertaining!

    Apple Podcasts
    5
    lowcountrykelly
    United States7 months ago
  • Why did it take me so long??

    The final episode of Marketing Bar had been on my “next up” list for 11 months! Yes, it took me until November to finally listen to it, not because I wasn’t interested, but because it was titled “goodbye for now” or something close. I’ve been binging this since early November! Love the content.

    Apple Podcasts
    5
    jujuth004
    United States9 months ago
  • Loving ALL they offer

    I’ve always loved having my personality shine through in my marketing, but the overthinking used to be exhausting. Chelsea and Kayla truly take all of that off my plate. What I love most about The Modern Agent Social Club is that the content is personalized to YOU! doesn’t feel cookie cutter at all. It’s unique, it stands out, and it lets my personality shine brighter.

    Since joining, I’ve seen my business grow and, even more importantly, trust build so much easier with my audience (without seco... more

    Apple Podcasts
    5
    Brittany Biermann
    United States9 months ago
  • Encouraging and Motivating!

    I just listened to my first podcast and wow, this is just what I needed!! Encouraging and motivating!! Also gives me great tips on how to build my own brand, which is exactly what I was hoping to do when I became an agent. New pod to listen to on the way to open houses and showings = acquired!

    Apple Podcasts
    5
    Elsie May H
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the actionable content and real-world member case studies.
The show blends motivation with clear how-tos, especially for Instagram and branding.
Listeners feel like they're chatting with industry friends who share honest advice.
The hosts simplify real estate marketing with practical tips you can apply weekly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison
Q: What makes your content feel authentic and not performative?
Emma explains that authenticity comes from showing up as the real you, sharing everyday life and local experiences, and avoiding forced marketing, which builds trust and relatable connections with the community.
56. Do I Really Need a Personal Brand as a Real Estate Agent?
Q: Do real estate agents really need a personal brand?
No, you don't need a personal brand, but having one can significantly improve your business and client relationships.
50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret
Q: If your very best friend was a real estate agent, and she came to you and she said, okay, you can only give me one piece of advice to be successful, what would you tell her?
I would tell her to keep showing up.
45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You
Q: If I get lots of engagement in stories, should I even bother posting on my grid?
Yes, your grid acts as your storefront while stories engage your established followers, so both platforms serve critical, complementary functions.
45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You
Q: How do I show my personality if I'm just a private person, or if I think I'm just not that interesting?
Showcasing relatable moments from daily life, focusing on shared experiences, and connecting over common interests can help break down barriers and allow for personality to shine through.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About Modern Agent Marketing Girls

What is Modern Agent Marketing Girls about and what kind of topics does it cover?

This show concentrates on modern real estate marketing rooted in personal branding, authentic storytelling, and social media strategies tailored for agents. Across episodes, the hosts emphasize documenting the learning process, local community engagement, and creating content that reflects personality—not just listings—to attract clients who fit the right vibe. A standout aspect is the practical, repeatable playbooks for Instagram and local branding, often paired with a membership program that promises deeper coaching and hands-on support. Listeners can expect actionable frameworks, behind-the-scenes candid conversations, and a friendly, encouraging tone designed to help agents turn visibility into referrals and repeat business without losi... more

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How many episodes of Modern Agent Marketing Girls are there?

Modern Agent Marketing Girls launched 2 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Modern Agent Marketing Girls?

Recent guests on Modern Agent Marketing Girls include:

1. Kristin Sheckler
2. Casey Leverage
3. Brittany Bierman
4. Kristin Shuprai
5. Tricia Reynolds
6. Kaylyn Kellett
7. Melissa Story
8. Emma Jordison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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