MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !
Mike Knight - MKLINKHere's where you can download and digest your best bits of MSP marketing in simple steps for sustainable success.Presented by Mike Knight MBA FCIM (an elected Fellow of the Chartered Institute of Marketing with over 25 years of experience owning a marketing business) who has helped thousands of businesses and MSPs all over the world since 1998.As well as helping MSP owners grow via referral market... more
| Publishes | Weekly | Episodes | 52 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessManagement | ||||
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Latest Episodes
In this episode, we explore why something as simple as an espresso machine can turn a quiet trade show booth into the busiest spot on the floor, and what that reveals about human psychology. We break down the powerful triggers at play, including reci... more
In this episode, we take a hard look at the Net Promoter Score (NPS) and question whether it truly predicts business growth the way it claims to. Drawing on research by Michael Knight in the MSP (Managed Service Provider) sector, we explore how NPS, ... more
In this episode, we dive into the critical timing of your communications to maximize referrals. Building on our discussion of the ‘who,’ ‘what,’ and ‘why,’ we now explore the ‘when,’ ‘where,’ and ‘how’—focusing on Environment Sabotage and how MSPs of... more
In this episode, we dive into the heart of effective communication—focusing on what you offer and how you present it. Building on our previous discussion about identifying your stakeholders, we now explore the power of reiteration in marketing and th... more
In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We al... more
In this episode, we're continuing our deep dive into building a robust communication framework for Managed Service Providers (MSPs).
Last time, we covered the essentials of different stakeholders and the importance of onboarding your staff and clien... more
Welcome back to another episode of Rampant Referrals for MSPs! Today, we're diving deep into the world of referral marketing specifically tailored for Managed Service Providers (MSPs).
We kick off by revisiting the product matrix and exploring strat... more
In our previous episode, we delved into the "why" of referral sabotage, covering various reasons such as neglecting to ask for referrals, inconsistency in communication, and failure to acknowledge or reward referrals. Today, we shift our focus to the... more
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Apple Podcasts | #242 |  United Kingdom/Business/Management |
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this podcast launched 2 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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