MindSet
HCD ResearchMindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anyw... more
| Publishes | Weekly | Episodes | 76 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to the Podcast
Latest Episodes
In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a tr... more
Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization stra... more
Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leve... more
Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into ... more
Insights
Find out how many people listen to MindSet and see how many downloads it gets.
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Reviews
- Worth it!
Love this podcast! So informative- look forward to it every other week🤓
Apple Podcasts5StayCurious25
United Statesa year ago - Diverse topics and fun hosts!
This is a really interesting and insightful podcast. From topics ranging from AI to research to sensory memes, the new ideas and thoughtful discussions are always great for my professional understanding. Worth the follow!
Apple Podcasts5Bobalina14United Statesa year ago - Insightful thought leaders
Great show with the hosts being insightful thought leaders yet are able to communicate with the listener in a very relatable way
Apple Podcasts5ABar242467United Statesa year ago - Fantastic Educational Marketing Podcast
No matter who you are I feel as though this podcast is for you. It’s insightful and informational with great hosts who help explain the topics in formats anyone can understand.
Apple Podcasts5HJRMelonUnited States2 years ago - Interesting
It was great. Learned a lot from this podcast and recommend to others.
Apple Podcasts5milebel1306United States2 years ago
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Chart Rankings
Apple Podcasts | #138 |  Denmark/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
Frequently Asked Questions About MindSet
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How many episodes of MindSet are there?
MindSet launched 3 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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