MindSet
HCD ResearchMindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation bringing a breath of fresh air to discussions about consumer and market research with industry leaders and internal experts. We are located anyw... more
| Publishes | Twice monthly | Episodes | 78 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant s... more
On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for ... more
In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a tr... more
Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization stra... more
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Reviews
- Worth it!
Love this podcast! So informative- look forward to it every other week🤓
Apple Podcasts5StayCurious25
United States3 years ago - Diverse topics and fun hosts!
This is a really interesting and insightful podcast. From topics ranging from AI to research to sensory memes, the new ideas and thoughtful discussions are always great for my professional understanding. Worth the follow!
Apple Podcasts5Bobalina14United States3 years ago - Insightful thought leaders
Great show with the hosts being insightful thought leaders yet are able to communicate with the listener in a very relatable way
Apple Podcasts5ABar242467United States3 years ago - Fantastic Educational Marketing Podcast
No matter who you are I feel as though this podcast is for you. It’s insightful and informational with great hosts who help explain the topics in formats anyone can understand.
Apple Podcasts5HJRMelonUnited States3 years ago - Interesting
It was great. Learned a lot from this podcast and recommend to others.
Apple Podcasts5milebel1306United States4 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About MindSet
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How many subscribers and views does MindSet have?
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Which podcasts are similar to MindSet?
These podcasts share a similar audience with MindSet:
1. On Purpose with Jay Shetty
2. The McKinsey Podcast
3. Coaching for Leaders
4. The FitMind Podcast: Mental Fitness, Neuroscience & Psychology
5. The Happiness Lab with Dr. Laurie Santos
How many episodes of MindSet are there?
MindSet launched 4 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact MindSet?
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