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MerchantSpring Marketplace Masters

MerchantSpring
Amazon
E-Commerce
Cost Price Increases
Vendor Central
Inventory Management
Digital Marketing
AVN
Agency Operations
Client Relationships
Vendor Rocket
E-Commerce Strategies
Negotiation Tactics
Vendor Management
Amazon Retail Pricing
Advertising Strategies
Profitability
Product Launch
Business Development
Supply Chain
Sports Nutrition

Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.

PublishesTwice weeklyEpisodes179Founded4 years ago
Number of ListenersCategory
Business

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Artwork for MerchantSpring Marketplace Masters

Latest Episodes

In this episode of Marketplace Masters, Paul Sonneveld talks with Christian Umbach, co-founder and CEO of Autopilot, about Amazon's "third shelf": the AI Shopping Assistant. Christian's team studied 2,000 non-branded queries and around 70,000 ASINs t... more

In this episode of Marketplace Masters, host Paul Sonneveld goes deep on the operational side of Amazon Direct Fulfillment with Chris Khoo, founder of KhooCommerce and one of the most experienced operators in the Amazon vendor world.

Most vendors tr... more

Is Canada the smartest—and most overlooked—gateway into North America for Amazon brands?

In this episode of Marketplace Masters, Paul Sonneveld is joined by Sebastien Masson, Founder of Account as a Service (AAAS), explored why Canada offers a compe... more

In this episode of Marketplace Masters, Paul Sonneveld sits down with Jason Linscheid, Founder of The Vendorist and former Amazon Senior Vendor Manager, to explore the strategic role of Amazon Direct Fulfillment for enterprise vendors.  

Topics Cove... more

In this episode of Marketplace Masters, Paul Sonneveld sits down with Ephraim Ausch, Chief Logistics Officer at Tactical Logistics Solutions, to unpack one of the biggest fulfillment debates facing Amazon sellers in 2026: Amazon Warehousing & Distrib... more

Amazon Business is now generating more than $80 billion in annual B2B revenue — and yet many manufacturers still don’t have a clear Amazon B2B strategy.

In this episode of Marketplace Masters, Paul Sonneveld speaks with Brian Beck, one of the world’... more

Is South Africa the next major eCommerce growth market for Amazon brands?

In this episode of Marketplace Masters, Paul Sonneveld speaks with Maon Seidel, Founder & CEO of eCommerce Counsel, about the rapid evolution of South Africa’s eCommerce lands... more

What does it really take to build a successful Amazon agency over 10 years?

In this episode of Marketplace Masters, Paul Sonneveld sits down with Hamish Conway, Founder of Sell Global, to break down the real journey of scaling an Amazon agency—from ... more

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Recent Guests

Sebastien Masson
Founder of Account as a Service
Account as a Service (AAAS)
Episode: Amazon Vendor | Canada First: The 2P / Account-as-a-Service Model for Brands Entering Amazon North America
Jason Linscheid
Former Senior Vendor Manager at Amazon; founder of Vendorist
Vendorist
Episode: Amazon Vendor | Direct Fulfillment as a Strategic Lever: When Amazon Vendors Should Use It (and When They Shouldn’t)
Ephraim Ausch
Chief Logistics Officer at Tactical Logistics Solutions; former Amazon seller
Tactical Logistics Solutions
Episode: Agency Best Practice | The AWD vs 3PL Debate: A Decision Framework for Amazon Brands and Agencies
Brian Beck
Respected voice in B2B commerce; author of A Billion Dollar B2B E-Commerce; Co-founder of Master B2B Thought Leadership Series; Managing Partner at Anseba
Anseba
Episode: Amazon Vendor | B2B Sales on Amazon: Why Mid-Market Manufacturers Can’t Afford to Ignore the Channel
Maon Seidel
Founder and CEO of eCommerce Council
eCommerce Council
Episode: Agency Best Practice | South Africa Marketplace Playbook: Amazon Growth, Takealot Reality, and Enterprise Execution
Hamish Conway
Founder and managing director of Sell Global, a full service Amazon agency
Sell Global
Episode: Agency Best Practice | How to Build and Scale an Amazon Agency for the Long Term
Benjamin Bolshinsky
Founder of Vendor Launch, former AVS brand specialist at Amazon
Vendor Launch
Episode: Amazon Vendor | Amazon vs Traditional Retail: Understanding the Amazon Mindset for Vendor Success
John Aspinall
Chief Evangelist and Creative Director at Velocity Sellers
Velocity Sellers
Episode: Agency Best Practice | When To Buy vs Build
Scott Bass
Director of Operations
Ecommerce Intelligence
Episode: Amazon Vendor | Navigating Brand Registry as an Amazon Vendor

Host

Paul Sonneveld
Host of Marketplace Masters; merchant and program organizer with MerchantSpring Marketplace Masters

Talking Points

Recent interactions between the hosts and their guests.

Amazon Vendor | Direct Fulfillment as a Strategic Lever: When Amazon Vendors Should Use It (and When They Shouldn’t)
Q: How should vendors approach annual AVN negotiations with respect to DF?
Come with data on how DF would affect profitability for specific SKUs, use DF as a lever for select, high-impact items rather than across the entire catalog, and be prepared to discuss trade-offs and keep catalog availability intact.
Amazon Vendor | Direct Fulfillment as a Strategic Lever: When Amazon Vendors Should Use It (and When They Shouldn’t)
Q: If you were sitting down with the head of Amazon today, how would you walk through a strategic decision framework for choosing between DF, in-network, and other options?
Focus on the role you want Amazon to play in your business and use ASIN-level thinking to determine which fulfillment model best supports that objective, rather than starting with the channel; evaluate demand predictability, lead times, and product complexity to guide the choice.
Agency Best Practice | The AWD vs 3PL Debate: A Decision Framework for Amazon Brands and Agencies
Q: What is a practical framework for enterprise brands to design a logistics mix?
Adopt a hybrid structure where AWD handles bulk inbound stock while maintaining 3PL or internal buffers for older SKUs and flexible fulfillment like DTC, ensuring stock resilience and minimizing risk of stockouts due to AWD delays.
Agency Best Practice | The AWD vs 3PL Debate: A Decision Framework for Amazon Brands and Agencies
Q: Under what conditions does AWD make sense for fast movers vs slow movers?
AWD tends to be cheaper for fast movers when storage and in/out costs are outweighed by cheaper inbound transportation, but for slow movers, especially beyond two to three months, a 3PL typically becomes more cost-effective due to higher long-term storage costs with AWD.
Agency Best Practice | The AWD vs 3PL Debate: A Decision Framework for Amazon Brands and Agencies
Q: What is the first question you ask a client before considering AWD versus 3PL?
I ask whether they've actually crunch the numbers and understand the total cost of AWD versus their current 3PL, including all fixed and variable costs, because the math often reveals that AWD isn't automatically cheaper for every SKU.

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Frequently Asked Questions About MerchantSpring Marketplace Masters

What is MerchantSpring Marketplace Masters about and what kind of topics does it cover?

Marketplace Masters tends to feature practical, KPI-driven conversations with deep dives into marketplace dynamics, Amazon strategies, vendor relationships, and operational playbooks for brands and agencies. Recent episodes center on fulfillment options (AWD vs 3PL), B2B considerations on Amazon, vendor management, inventory liquidation, and building sustainable agency models around profitability, data, and cross-functional alignment. A notable pattern is the heavy emphasis on real-world frameworks, clear decision criteria, and actionable takeaways—often illustrated with live data, spreadsheets, and case studies. The show appears especially valuable for listeners responsible for channel strategy, operations, or agency growth who want concre... more

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These podcasts share a similar audience with MerchantSpring Marketplace Masters:

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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MerchantSpring Marketplace Masters launched 4 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MerchantSpring Marketplace Masters?

Recent guests on MerchantSpring Marketplace Masters include:

1. Sebastien Masson
2. Jason Linscheid
3. Ephraim Ausch
4. Brian Beck
5. Maon Seidel
6. Hamish Conway
7. Benjamin Bolshinsky
8. John Aspinall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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