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Match B2B Insights

Benny Fluman

Welcome to Match B2B Insights-your go-to podcast for the latest in B2B marketing and sales. We deliver expert insights, industry trends, and practical strategies for marketing managers, sales pros, and CEOs looking to gain an edge. Each episode unpacks the complexities of B2B, exploring case studies and expert perspectives to help you elevate your business. From lead generation to closing deals, w... more

PublishesTwice weeklyEpisodes51Founded8 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Match B2B Insights

Latest Episodes

Brenda and Benny break down why Israeli negotiation style  fast, direct, and improvisational  can win at home but fail abroad. They share real stories of lost deals, cultural warning signs, and practical tools like Hofstede’s dimensions, BATNA, and a... more

This episode shows how small B2B companies can build powerful, authentic brands without big budgets. Brenda and Benny explain the brand identity prism and Simon Sinek’s “Start with Why,” and share practical, low-cost tactics—lean roles, Canva and Wix... more

In this episode of MatchB2B Insights, Benny and Brenda break down why localization is far more than translation — it’s the engine that turns small companies into global players. We explore what localization really means compared to globalization and ... more

Match B2B Insights is the podcast for Israeli companies with 11–50 employees ready to expand globally. Hosted by Brenda with Benny Ploumann, CEO of Match B2B, each episode reveals how to avoid costly mistakes, choose the right distributors, and apply... more

In a conversation on Match B2B Insights, Brenda and Benny discuss evolving sales strategies for SMBs, emphasizing the shift from transactional to consultative selling. They highlight the importance of understanding modern B2B buyers, aligning sales a... more

In a discussion on Match B2B Insights, Brenda and Benny Fluman explore the crucial need for marketing and sales alignment in B2B companies. They highlight the detrimental effects of misalignment, such as revenue loss and inefficiencies, and advocate ... more

In this discussion, Brenda and Benny explore LinkedIn strategies for smaller B2B companies targeting international markets. They emphasize the importance of personal branding over corporate pages, precision in prospecting, and delivering value over d... more

Israel is experiencing a major transformation in B2B e-commerce, setting a global blueprint with projected growth from $7.55 billion in 2023 to $11.83 billion by 2027. This shift is driven by deep digital adoption, sophisticated personalization, and ... more

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#153
Israel/Business/Marketing

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Match B2B Insights launched 8 months ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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