Match B2B Insights
Benny FlumanWelcome to Match B2B Insights-your go-to podcast for the latest in B2B marketing and sales. We deliver expert insights, industry trends, and practical strategies for marketing managers, sales pros, and CEOs looking to gain an edge. Each episode unpacks the complexities of B2B, exploring case studies and expert perspectives to help you elevate your business. From lead generation to closing deals, w... more
| Publishes | Weekly | Episodes | 70 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
A B2B podcast about why marketing and sales cannot succeed alone. Strategy sets the rhythm, marketing creates the movement, sales closes the step. When one rushes, the whole dance collapses.
Participants
Brenda
Host of the podcast. Brenda leads the... more
This episode unpacks what truly determines Customer Acquisition Cost (CAC), how it’s calculated, why it fluctuates across industries and regions, and how smart B2B companies—especially lean Israeli firms—should attack CAC inefficiency for internation... more
Welcome back to Match B2B Insights.
Today we are pulling apart how B2B buying decisions are actually made in 2026. Not how sales decks say it works, but what is happening inside buying groups before you ever get in the room.
We will talk about why ... more
In this episode of MATCH B2B INSIGHTS, we break down what actually makes a B2B sales proposal effective when selling from Israel into global markets.
Not templates, not pricing tricks – but how proposals function as a trust and decision filter for i... more
Most B2B deals are lost long before the first sales call.
In this episode of MATCH B2B INSIGHTS, we unpack a hard truth many Israeli B2B leaders are only starting to face: buyers are now in control. Decisions are formed early, research happens quiet... more
Welcome to The Israel Trust Playbook, the podcast from MATCH B2B where Israeli companies learn how to build the one advantage that truly moves global markets: trust. I’m Brenda, together with Benny Fluman, and in this series we break down the real st... more
Digital performance marketing didn’t just decline in 2025 - it cracked wide open. In this episode, Benny and Brenda unpack the unprecedented shift across Meta, Google and LinkedIn that sent CPMs and CPAs soaring and left small B2B companies facing fu... more
If you’ve ever finished a webinar thinking it went great but the sales didn’t move, you’re not alone.
Most teams deliver value, explain their method, show the slides, and still end up with a cold, silent audience.
In the new episode of Match B2B In... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #15 |  Ukraine/Business/Marketing |
Apple Podcasts | #115 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #141 | Ukraine/Business |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Match B2B Insights are there?
Match B2B Insights launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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