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Artwork for The Shift With Bassem Saber

The Shift With Bassem Saber

Bassem Saber
Dubai
Bounce
Eddie Maalouf
Bad Marketing
BPO Industry
Bloomingbox
Leadership
Abu Dhabi
Riyadh
Miami
Atlanta
United Arab Emirates
AI In CX
Customer Experience

Deep dives with real people from across the globe, sharing their life and business stories, raw lessons, and unapologetic insights with Bassem Saber.

PublishesMonthlyEpisodes43Founded4 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The Shift With Bassem Saber

Latest Episodes

In this conversation, I'm joined by Majda Rochdi, who leads marketing and communications across the MEENA region for UD Trucks.

Her career runs from Nissan through nearly a decade at Volvo to where she is now, but what interested me wasn't the compa... more

In this conversation, I’m joined by Ahmed Al Afifi, CEO of Data Direct Group, a company that has scaled to over 2,000 employees across the region.

Ahmed shares how his journey began, the early decisions that shaped his path, and what it really takes... more

In this conversation, I’m joined by Sali Zein, founder of Siella Beauty, one of the fastest-growing beauty brands in the region.​

Sali shares how her love for beauty started long before Siella existed, and how that passion became the foundation for ... more

In this online conversation, I’m joined by Eddie Maalouf, who built a predictable and scalable business that generated $18M in the last 12 months with a 35% net margin.

This episode goes beyond the numbers. We break down the real levers behind susta... more

Doran Davies and his partner Ross Milton founded Bounce Middle East almost a

decade ago. Since then, it has grown into the region's leading entertainment

venue welcoming over 1 million visitors every year.​

​

Their story is proof that hard work, ... more

Tariq Abu Samra founded BloomingBox with just $25,000, and in a few years, he's grown it into a $100,000,000 business.

 

His story is proof that hunger, an understanding of risk, and innovation are all you need to succeed. Whether it's the way he run... more

When it comes to building effective sales teams, most companies find it hard to hire and train the right talent.​

Ali Charafeddine (Ace) is the Founder of Acez Academy and a leading Sales, Leadership and Culture Consultant who is renowned for helpin... more

Most agencies depend solely on referrals and word-of-mouth to grow their business, and the few that try their hands with outbound don't always get it right.​

Corey Quinn is an Agency Growth Consultant who grew his previous agency by over 7x in 6 yea... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Majda Rochdi
Top voice in the MENA transportation industry; leading marketing and communications across the MENA region for UD Trucks
UD Trucks
Episode: Majda Rochdi: A Top Voice in the MENA Transportation Industry
Eddie Maalouf
Founder/CEO of Bad Marketing and multiple seven-figure ventures
Bad Marketing (and other ventures)
Episode: $18M Revenue, 35% Net Profit – Inside Eddie Maalouf’s Agency Model
Sali Zein
Founder of Siella Beauty
Siella Beauty
Episode: How Sali Zein Created One of the Region's Top Beauty Brands
Tariq Abu Samra
Founder/co-founder discussed in interview
BloomingBox igloo (as described in episode)
Episode: How Tariq Abu Samra turned $25K into $100M in 5 years

Host

Bassem Saber
Host of The Shift With Bassem Saber

Talking Points

Recent interactions between the hosts and their guests.

Majda Rochdi: A Top Voice in the MENA Transportation Industry
Q: What is your approach to leadership and culture in your teams?
Leadership is about caring, creating an environment of trust, and enabling people to shine with flexibility and clear standards; a good leader adapts to diverse personalities and fosters collaboration.
Majda Rochdi: A Top Voice in the MENA Transportation Industry
Q: Where does your ambition come from?
Ambition stems from childhood experiences and the environment that shaped me; it shifted from proving myself to making meaningful impacts while staying aligned with my values.
Majda Rochdi: A Top Voice in the MENA Transportation Industry
Q: How do you define success today compared to before?
Success is alignment and peace with who you are, maintaining high standards without sacrificing health or time, and making a positive impact on others rather than chasing titles.
How Sali Zein Created One of the Region's Top Beauty Brands
Q: How did you market and scale in the early years?
Initial marketing relied on micro-influencers and pop-up events, expanding later to retail partnerships, mall activations, and collaborations with retailers like Faces to gain exposure and credibility.
How Sali Zein Created One of the Region's Top Beauty Brands
Q: What were the first products and how did you decide on them?
She launched with 10 SKUs focused on lipstick, mascara, eye products, and multi-use palettes, selected to emphasize fast-moving items and strong lipstick identity that could anchor the brand as it grew.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The Shift With Bassem Saber

What is The Shift With Bassem Saber about and what kind of topics does it cover?

The show centers on candid conversations with founders, leaders, and operators building and scaling businesses in the Middle East and beyond. Episodes commonly explore growth strategies, leadership, company culture, marketing, and resilience in the face of market volatility, with a strong emphasis on real-world lessons, gut decisions, and practical playbooks. Notable traits include a bias toward founder-led journeys, regional business dynamics, and a mix of personal sacrifice, hustle, and strategic thinking that resonates with aspiring entrepreneurs, growth-minded marketers, and operators navigating fast-changing markets.

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How many episodes of The Shift With Bassem Saber are there?

The Shift With Bassem Saber launched 4 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Shift With Bassem Saber?

Recent guests on The Shift With Bassem Saber include:

1. Majda Rochdi
2. Eddie Maalouf
3. Sali Zein
4. Tariq Abu Samra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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