Marxism and Marketing - for iPod/iPhone
The Open UniversityWhat can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be explo... more
| Publishes | Daily | Episodes | 8 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEducationCourses | ||||
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Transcript -- What are the motivations behind the development of cheap alcohol?
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