CMO Conversations with Tricia Gellman
DriftWelcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evol... more
| Publishes | Daily | Episodes | 93 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | MarketingTechnologyBusiness | ||||
Listen to this Podcast
Latest Episodes
Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a l... more
"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do ... more
DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.
If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she ded... more
If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mention, a marketing exec many times over. Now as VMware’s ... more
Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketing at Salesforce (where he and Tricia met). In thi... more
What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic.
Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and rea... more
Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.
Yes, you read that right.
Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverage... more
Key Facts
Reviews
- Boring podcast
After listening to 10 podcasts I have understood Tricia doesn’t understand marketing. Probably why drift fired trivia and we can’t tell what the drift product does.
Ever podcast she talks about Salesforce, pretty boring and waste of time
Apple Podcasts1ali3253
United States5 years ago - A great listen!
First of all, Dave is an awesome. Super engaging and entertaining. On top of that, his guests are awesome — I get so much information (and entertainment) out of every episode. Really happy I found the Marketing Swipe File podcast.
Apple Podcasts5Caribbeangirlsf1234United States6 years ago - Authentic marketing content you can learn from
Dave has a fantastic communication style, and lays out what you need to do if you want to have marketing strategy that will help your brand stand out. It’s fresh, it’s authentic, it’s not loaded with frameworks that leave you scrambling to make notes, but real life examples that resonate with the day to day events of us marketers. Quality content and even better host. Keep up the good work.
Apple Podcasts5JoshB122
United Kingdom7 years ago - Actionnable and inspiring
I like it because it’s straightforward, no BS, no show off, just simple and clear pieces of advice with every time a short step by step guide to use it. This is THE podcast that helps me be better at my job. I hope it will not stop with the host (DC) leaving Drift.
Apple Podcasts5Librekom
Netherlands7 years ago - Practical and inspirational
I wasn’t sure I needed one more marketing podcast to listen to, but the marketing swipe file became one of my favorites. DGs direct and down to earth style is fun to listen to and makes me feel like I’m part of the conversation. Great interviews and great solo episodes, I learn something new every time.
Apple Podcasts5MayaGrossmanUnited States7 years ago - Thank you!
Amazing podcast!! Learning a lot thank you guys
Apple Podcasts5Anna.market.ing
United Arab Emirates7 years ago - Episode 29 - my favorite episode yet
Really excellent, open conversation between the head of marketing and sales. Honest, straight forward - no fluff. I’d love to learn more about your enablement content structure, is that possible? @gavinquinlan
Apple Podcasts5IrishtoonUnited States7 years ago - Some Suggestions
Hi Dave,
I love your content on podcast and LinkedIn. But if you could improve the recording quality we could all enjoy better! Thank you!
Apple Podcasts4Aliyang63
Canada7 years ago - Love this show
Love the interviews and the solo shows from DG. I’ve learned a ton from him and bought nearly every book he has suggested. Keep it up!
Apple Podcasts5B LawsUnited States7 years ago - DG Is Legendary !
DG is one of the CMOs changing the definition of what legendary marketing is. If you want powerful marketing ideas, strategies and tatitcs this is a must subscribe. - Christopher Lochhead
Apple Podcasts5Christopher LochheadUnited States7 years ago - My go-to marketing podcast...
Less than 2 years ago I’d never heard of Dave Gerhardt. Now...he’s the marketer I like to listen to, follow and ‘copy’ more than anyone else. The ‘Swipe File’ podcast is pure marketing gold every week, where DG provides you with some amazing strategies, tactics and plays you can apply to your own company - whether you’re starting out or looking to scale. I don’t know how many people I’ve shared this podcast with now at various stages of their careers, but I know they are all getting huge value.
Apple Podcasts5RobertKKUnited Kingdom7 years ago - It’s very good
If you’re keen to keep growing as a marketer and want insight into how DG markets and a bunch of other industry experts - definitely listen.
Apple Podcasts5IamWoodpeckerUnited Kingdom7 years ago - Catnip for marketers
Seriously give a listen it’ll make your marketing muscles twitch...it’s that good!
Apple Podcasts5ramblingmadmumUnited Kingdom7 years ago - My favorite marketing podcast
By far my favorite marketing podcast! DG has a natural way of connecting with listeners and sharing real, practical advice for marketers at any level. Look forward to it each week.
Apple Podcasts5TylerStahleUnited States7 years ago - Six stars.
Really enjoying this new podcast from the Drift team.
Apple Podcasts5Kiwitweeter
New Zealand7 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #244 |  Ukraine/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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CMO Conversations launched 7 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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