Behind every great revenue leader, campaign & tech stack is a Marketing Ops hero. Hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech. Watch video replays: https://www.madkudu.com/mops-confessions-past-episodes
Publishes | Weekly | Episodes | 59 | Founded | 2 years ago |
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Categories | BusinessMarketing |
MOPs teams are expected to include members with a variety of backgrounds and skill sets to cover multiple responsibilities. Garrett Erny covers how to build teams with members who have different competencies, how to assess skill sets, building teams,... more
Richard Wasylynchuk discusses the relationship between marketing ops and revenue ops and how to organize people, processes, and technologies to get the most out of a full GTM operations organization. He covers the importance of Ops pros facilitating ... more
MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts ... more
Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Danie... more
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It’s just one of those podcasts where lots of words are being said but no value in near sight. For example on the more recent episodes with Surya Sendyl to a question such as “how can you led a plg initiate in your org, the answer was “gather around all the individuals in the org that center around plg” and “look at the data”. more
I just started listening to this series and past episodes in the last month and already have so many great tips and takeaways!
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Marketing Ops Confessions launched 2 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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