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Artwork for The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Ayo Abbas, Marketing Consultant
Marketing For Architects and Engineers
Podcasting
AI In Marketing
Linkedin
Networking
Marketing
RIBA Awards
Digital Marketing
Architizer A Plus Awards
Marketing Funnel
B2B Buying Journey
Artificial Intelligence
Ukreiif
United States
United Kingdom
AEC Marketing
Brunel University
Spoken Communication
Account-Based Marketing
Influence Mapping

The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing ... more

PublishesTwice monthlyEpisodes108Founded6 years ago
Number of ListenersCategories
ArtsMarketingDesignBusiness

Listen to this Podcast

Artwork for The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers

Latest Episodes

Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business.

Ayo Abbas shares what 10... more

YouTube

Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21.

We talk through:

• What's happening at the event this year including must see sessions

• How to naviga... more

YouTube

What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.

In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lis... more

YouTube

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rul... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nathan Spencer
MD, UKREiiF
UKREiiF
Episode: Getting ready for UKREiiF 2026 with Nathan Spencer
Aceil Haddad
Founder of Matt PR
Matt PR
Episode: The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas
Lisa Levy
Strategic communications consultant
Episode: The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas
Anna Hern
Founder/Former owner of Ridgemount, marketing professional in construction
Ridgemount
Episode: 25 Years on: what's really changed in construction marketing
Rosie Cade
Climate change and communications expert
Episode: 2025 reflections and a nod to '26
Rajeev Clement
Climate change and communications expert
Episode: 2025 reflections and a nod to '26
Stuart Wilks
Founder of Limeslade; marketing, business development and events for built environment professionals
Limeslade
Episode: AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer
Kristian Downer
Paid social media expert and AI speaker; marketing coach
Episode: AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer
Anna O'Riordan
Marketing consultant
Esteem (co-founder)
Episode: Why marketing funnels don't work for B2B and what to do instead

Host

Ayo Abbas
Host of The Built Environment Marketing Show

Reviews

5.0 out of 5 stars from 36 ratings
  • Great podcast for marketing your business

    Even though you might not be in the built environment as a small business I’ve listen in and got some great insights into how to build your business brand and market it.

    Apple Podcasts
    5
    Angela_Lyons
    United Kingdoma year ago
  • Informative

    This podcast is so informative and taught me a lot about marketing

    Apple Podcasts
    5
    B**12
    United Kingdom3 years ago
  • Expert and engaging

    Ayo’s voice is expert and insightful, she gives real actionable content without loads of fluff and she also has a really lovely way about her. I learn when I listen but I also feel like I’ve been on the phone to a friend.

    Apple Podcasts
    5
    Your Granma
    United Kingdom4 years ago
  • A valuable resource for marketing newbies

    As a relative newbie to the world of built environment marketing, Ayo’s podcast series has been such a valuable resource for getting up to speed with the sector.

    The content has always been so informative and I love the relaxed, conversational style of interviewing. Looking forward to hearing more!

    Apple Podcasts
    5
    Roshy D
    United Kingdom5 years ago
  • Useful hints and full of laughter!

    A “must listen” podcast series hosted by the wonderful Ayo Abbas. Easy to listen and packed full of specials guests and helpful hints for anyone Marketing a business during this turbulent time. I especially love the episode with Rebecca Snow from architects Stiff Trevillion on “Communications, Reputation, and Being A Responsible Business”

    Apple Podcasts
    5
    Dean McCauley-Bove
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts and guests provide deep BE industry insights and useful tips.
Great for BE marketing newbies; practical and informative.
Well-produced with strong guest lineup and practical lessons for architects and engineers.
Clear, actionable content with a relaxed interview style.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#128
United States/Arts/Design
Apple Podcasts
#73
United Kingdom/Arts/Design
Apple Podcasts
#237
France/Arts/Design
Apple Podcasts
#91
Singapore/Arts/Design
Apple Podcasts
#133
United Arab Emirates/Arts/Design
Apple Podcasts
#223
Spain/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Why marketing funnels don't work for B2B and what to do instead
Q: If the funnel isn't the solution, what should marketers do instead?
Shift to influence mapping, conduct close feedback loops with sales and customer teams, tailor content to specific stakeholders, and build sustained visibility and trust rather than chasing quick conversions.
Why marketing funnels don't work for B2B and what to do instead
Q: What is your experience with B2B funnels and how do they work in practice?
The guest notes that B2B funnels are long-term, non-linear processes involving many stakeholders, so a strict funnel rarely predicts who buys and when; instead, campaigns should support relationship-building and influence across the buying group.
Getting ready for UKREiiF 2026 with Nathan Spencer
Q: What formats are being used this year and how should attendees approach them?
There will be fewer longer panels and more fireside chats and network-based days, with a recommendation to mix content with networking breakfasts, lunches, and receptions to optimize interactions and meet decision-makers.
Getting ready for UKREiiF 2026 with Nathan Spencer
Q: What's hot this year at UKREiiF and what's changed?
Nathan explains the shift toward streams and sector-focused content, a clearer navigation path for attendees, and new formats like dedicated PBSA and data-centers streams, plus practical tips for attendees to navigate and engage more effectively.
Using spoken communication to build confidence and authority
Q: Hi Tom, thanks so much for coming onto the show. Can you introduce yourself and your role and what you do?
I'm Tom Coupe, with a background in architecture and communications, now running a communications training company specifically for architects. I've spent time in practice and in-house communications, and I help architects translate what they do into accessible messages for broad audiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical marketing for architects, engineers, and other built environment firms, with a mix of guest interviews and solo episodes. Topics commonly explored include AI in marketing, branding beyond logos, LinkedIn and social strategies for B2B audiences, sustainability communications, and practical approaches to demand generation, metrics, and content repurposing. Episodes often spotlight real-world challenges—budget constraints, resource gaps, and the tension between traditional methods and digital-first strategies—while highlighting actionable frameworks (influencer mapping, ABM-like approaches, crisis comms) and tactics that listeners can apply in their firms. A standout aspect is its laser focus on the built environm... more

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These podcasts share a similar audience with this podcast:

1. About Buildings + Cities
2. Social Media Marketing Podcast
3. Marketing Against The Grain
4. The Digital Marketing Podcast
5. The Martell Method w/ Dan Martell

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this podcast launched 6 years ago and published 108 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nathan Spencer
2. Aceil Haddad
3. Lisa Levy
4. Anna Hern
5. Rosie Cade
6. Rajeev Clement
7. Stuart Wilks
8. Kristian Downer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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