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Artwork for Marketing 4 Business

Marketing 4 Business

Scott Wilson
Marketing
Leadership
New Zealand
Artificial Intelligence
Video Marketing
Digital Influence
Sales
Youtube
Customer Experience
Linkedin
Communication
CRM
Podcasting
Offline Events
Marketing 4 Business
Mindset
Mag and Turbo
Brand
Video
Christchurch, New Zealand

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson... more

PublishesWeeklyEpisodes209Founded4 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Marketing 4 Business

Latest Episodes

You are busy. Your business is not growing at the rate it should. Those two things are connected, and this episode explains how.

Scott has been saving up business lessons. 21 of them, held back until the right person walked through the door. In this... more

They set a goal of 100 members by the end of 2026. They hit 750 in six months.

In this Marketing 4 Business episode, Scott chats with Milo Coldren and Rore Morgan, third-year students and co-founders of the UC Marketing Society, about what the next ... more

He turned up to a job interview in jandals and shorts, and walked out running events for 80,000 people. That was the start of 22 years offshore.

In this Marketing 4 Business episode, Scott chats with Darren Sandford, CEO of Accessman, about strategy... more

She was made redundant while on maternity leave, worked three jobs to keep the house, and now runs two businesses at once…

In this Marketing 4 Business episode, Scott chats with Andrea Cockburn, director at Thermoglaz and one of the newest agents at... more

Key Facts

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Number of Listeners
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Recent Guests

Darren Sandford
Chief Executive Officer, Accessman
Accessman
Episode: Structure Follows Strategy: The Rule Most Business Owners Get Backwards
Andrea Coburn
Real estate and housing solutions professional, former entrepreneur in Thermoglaz and real estate ventures, mentor-oriented leader
Harcourts Gold / Thermoglaz
Episode: Mentors Leave Clues: A Masterclass in Sales, Culture, and Building Businesses
Steven Moe
Lawyer and founder of Seeds podcast and Seeds Impact Conference
Perry Field Lawyers
Episode: Purpose Over Profit: The Lawyer Helping Kiwi Businesses Find Their Why
Murray Hale
Chiefest
Chiefest / MediaWorks partner in advertising strategy
Episode: Selling $60 Million of Advertising by Turning Away Clients
Kevin Eder
Founder and Managing Director of TradeStaff
TradeStaff
Episode: A Little Less Talk, More Action: Building Tradestaff Over Three Decades
Hamish Anderson
Educator and practitioner running Te Wānanga o Aotearoa business courses; expert in change management and small business growth
Te Wānanga o Aotearoa
Episode: Why Your Cash Flow Problem Is Actually a Marketing Problem
Kim Schofield
Managing partner and owner of Dancing Water Wines
Dancing Water Wines
Episode: The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand
Ali McCormick
Speech and Language Therapist; leadership coach focused on emotional intelligence, resilience and soft skills in leadership
Episode: Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now
Andrew Nuttall
Co-founder of Cambridge Partners, financial adviser
Cambridge Partners
Episode: The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking

Host

Scott Wilson
Host of Marketing 4 Business; focuses on marketing, business growth, and direct-response strategies.

Reviews

4.9 out of 5 stars from 37 ratings
  • Recommend to all businesses

    Excellent podcast for businesses to gain insights into others’ success and how great marketing can grow their business. Scott is amazing!!

    Apple Podcasts
    5
    annz2020
    New Zealand2 years ago
  • Great business tool

    Whether it is marketing or business in general, some great little hints and tips from successful business owners and operators around New Zealand. In business, insights, big or small can be a game changer. Great speakers, forum and variety.

    Apple Podcasts
    5
    KyleM18
    New Zealand3 years ago
  • Recommend to all businesses

    Excellent podcast for businesses to gain insights into others’ success and how great marketing can grow their business

    Apple Podcasts
    5
    annz2020
    New Zealand3 years ago
  • Great marketing podcast

    As a business owner I’m loving this podcast. It’s so good listening how other business owners and how marketing has helped them become more successful.

    Apple Podcasts
    5
    IkeSub63
    New Zealand4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host delivers clear strategies and approachable dives into ROI and content tactics.
The show is praised for useful tips on video marketing and measurable marketing outcomes.
Audience often cites the value of leadership and culture discussions alongside marketing.
Listeners appreciate actionable marketing tips and real-world growth stories.
Guests are generally high-quality and insightful, offering practical frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Structure Follows Strategy: The Rule Most Business Owners Get Backwards
Q: What is the central framework guiding your approach to business growth and structure?
The guest emphasizes that structure should follow strategy, meaning you first define a clear strategic framework (North Star, BHAG, or aspirational goal) and then design the organization and processes to achieve it.
Mentors Leave Clues: A Masterclass in Sales, Culture, and Building Businesses
Q: What role did mentorship play in your career?
Mentors like neighbors, teachers, and coaches provided belief and guidance, but she emphasizes that effort and action were essential to turn mentorship into results.
Mentors Leave Clues: A Masterclass in Sales, Culture, and Building Businesses
Q: Where did your drive come from and how did it start?
Her drive traces back to a working-class background, a need to earn money, and early experiences in sports and mentoring that built resilience, work ethic, and leadership instincts.
Selling $60 Million of Advertising by Turning Away Clients
Q: What does a business need to be ready to advertise effectively?
The business must understand its numbers, have a clear customer value proposition, and be prepared to invest with a long-term view, including aligning product-market fit and ensuring the team can handle increased demand.
From Tennis to Tech: Lessons in High Performance and Family Business
Q: Where did the drive to pursue tennis and later switch into business leadership come from?
Glenn describes growing up on a farm, early exposure to sport, and a family environment that valued hard work and mentorship, which naturally transitioned into leadership roles in sport and then in his family's packaging business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing 4 Business

What is Marketing 4 Business about and what kind of topics does it cover?

A practical, action-oriented show pairing seasoned business owners and operators with experts in growth, marketing, and leadership. Episodes commonly center on hands-on tactics for marketing effectiveness, brand-building, and sustainable business growth in real-world, NZ-focused contexts. Notable strengths include a strong emphasis on measurable ROI, direct-response strategies, and the integration of AI and digital tools to streamline marketing and operations. Guests span entrepreneurs, brand strategists, and finance experts, often illustrating how culture, customer-centric storytelling, and disciplined execution drive long-term success. The format tends to balance tactical takeaways with personal journeys, making it valuable for listeners ... more

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How many listeners does Marketing 4 Business get?

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How many subscribers and views does Marketing 4 Business have?

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Which podcasts are similar to Marketing 4 Business?

These podcasts share a similar audience with Marketing 4 Business:

1. Between Two Beers Podcast
2. The Detail
3. Everyone Has An Ex
4. Friends That Invest
5. The Joe Rogan Experience

How many episodes of Marketing 4 Business are there?

Marketing 4 Business launched 4 years ago and published 209 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing 4 Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing 4 Business?

Recent guests on Marketing 4 Business include:

1. Darren Sandford
2. Andrea Coburn
3. Steven Moe
4. Murray Hale
5. Kevin Eder
6. Hamish Anderson
7. Kim Schofield
8. Ali McCormick

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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