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Artwork for Marketing 4 Business

Marketing 4 Business

Scott Wilson
Marketing
Leadership
Artificial Intelligence
Video Marketing
New Zealand
Sales
Youtube
Customer Experience
Linkedin
Communication
CRM
Podcasting
Digital Influence
Offline Events
Mindset
Mag and Turbo
Brand
Video
Executive Frame
DISC Profiling

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson... more

PublishesWeeklyEpisodes200Founded4 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Marketing 4 Business

Latest Episodes

They started selling lamb curry out of a Diary shop in Dunedin. Thirty-five years later, Little India is one of New Zealand's most-loved restaurant brands.

In this Marketing 4 Business episode, Scott chats with Sukhi and Joanna, co-founders of Littl... more

You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't.

In this Marketing 4 Business episode, Scott Wilson, founder of Digital Influence, shares the keynote he ref... more

When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers.

In this Marketing 4 Business episode, Scott sits down with Darren Pratley, a business performance and sales specia... more

She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations.

In this Marketing 4 Business episode, Scott chats with Fran Scholey, Chief Executive of Special Olympics New Zealand, about the ... more

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Recent Guests

Hamish Anderson
Educator and practitioner running Te Wānanga o Aotearoa business courses; expert in change management and small business growth
Te Wānanga o Aotearoa
Episode: Why Your Cash Flow Problem Is Actually a Marketing Problem
Kim Schofield
Managing partner and owner of Dancing Water Wines
Dancing Water Wines
Episode: The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand
Ali McCormick
Speech and Language Therapist; leadership coach focused on emotional intelligence, resilience and soft skills in leadership
Episode: Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now
James Laughlin
Author of Habits of High Performers
Author
Episode: Busy Isn’t the Problem: Why Most Leaders Have a Priority Problem
Andrew Nuttall
Co-founder of Cambridge Partners, financial adviser
Cambridge Partners
Episode: The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking
Amy Jones
Co-founder Nexus Blue Innovation; CEO Human Impact Leadership; Tony Robbins results coach
Nexus Blue Innovation; Human Impact Leadership
Episode: What Great Leaders Do Differently: The Leadership Traits That Actually Move the Needle
Clive Antony
Founding partner of Antony & Mates
Antony & Mates
Episode: The Best Marketing Strategy Is Caring: How to Stand Out in an AI World
Islay Wharton
Brand strategist, designer and director
Forme Creative (mentioned)
Episode: Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)
Sheena Hemens
Entrepreneur and founder with a background in marketing/events; recovering from personal tragedy
Various (Marketing & Events)
Episode: Losing a Business, a Partner, and a Daughter – How Sheena Hemens Rebuilt a Life of Meaning

Host

Scott Wilson
Host of Marketing 4 Business; focuses on marketing, business growth, and direct-response strategies.

Reviews

4.9 out of 5 stars from 37 ratings
  • Recommend to all businesses

    Excellent podcast for businesses to gain insights into others’ success and how great marketing can grow their business. Scott is amazing!!

    Apple Podcasts
    5
    annz2020
    New Zealand2 years ago
  • Great business tool

    Whether it is marketing or business in general, some great little hints and tips from successful business owners and operators around New Zealand. In business, insights, big or small can be a game changer. Great speakers, forum and variety.

    Apple Podcasts
    5
    KyleM18
    New Zealand3 years ago
  • Recommend to all businesses

    Excellent podcast for businesses to gain insights into others’ success and how great marketing can grow their business

    Apple Podcasts
    5
    annz2020
    New Zealand3 years ago
  • Great marketing podcast

    As a business owner I’m loving this podcast. It’s so good listening how other business owners and how marketing has helped them become more successful.

    Apple Podcasts
    5
    IkeSub63
    New Zealand4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host delivers clear strategies and approachable dives into ROI and content tactics.
The show is praised for useful tips on video marketing and measurable marketing outcomes.
Audience often cites the value of leadership and culture discussions alongside marketing.
Listeners appreciate actionable marketing tips and real-world growth stories.
Guests are generally high-quality and insightful, offering practical frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Debt-Free by Design: How to Escape the System and Build Real Wealth
Q: How quickly can someone realistically become debt-free, and what factors influence the timeline?
Short-term debt can sometimes be cleared in about a year or less, but depending on the total debt load and whether mortgage refinancing or consolidation is involved, timelines vary, with typical plans averaging around 11 years for mortgage-free scenarios when following the structured plan.
Debt-Free by Design: How to Escape the System and Build Real Wealth
Q: In your experience, how do you help people get out of debt effectively?
By combining behavior change with a practical framework: assess spending, implement a debt snowball strategy for quick wins, and then build a sustainable plan that aligns with deeper motivators and goals.
Fixing Leaks, Building Legacies: What It Really Takes to Succeed in Business
Q: How do you decide where to invest in marketing and measure its effectiveness?
Start with benchmarking to estimate lifetime value and potential ROI, then invest where you can influence leads and conversions (e.g., Google Ads over Facebook for intent-based searches), while tracking outcomes and refining strategy over time.
Fixing Leaks, Building Legacies: What It Really Takes to Succeed in Business
Q: What should be the primary focus for a business just starting to market itself?
Build an online presence and establish a brand early, and learn from industry leaders to set clear standards and expectations; then scale by systemizing processes and surrounding yourself with motivated people.
Why Your Cash Flow Problem Is Actually a Marketing Problem
Q: What are the fundamentals business owners should focus on when it comes to finances?
Don't try to do your own tax returns; instead, have a trusted accountant review tax positions and optimize filings, because professional services build long-term financial health and prevent penalties.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing 4 Business

What is Marketing 4 Business about and what kind of topics does it cover?

A practical, action-oriented show pairing seasoned business owners and operators with experts in growth, marketing, and leadership. Episodes commonly center on hands-on tactics for marketing effectiveness, brand-building, and sustainable business growth in real-world, NZ-focused contexts. Notable strengths include a strong emphasis on measurable ROI, direct-response strategies, and the integration of AI and digital tools to streamline marketing and operations. Guests span entrepreneurs, brand strategists, and finance experts, often illustrating how culture, customer-centric storytelling, and disciplined execution drive long-term success. The format tends to balance tactical takeaways with personal journeys, making it valuable for listeners ... more

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How many listeners does Marketing 4 Business get?

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How many subscribers and views does Marketing 4 Business have?

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Which podcasts are similar to Marketing 4 Business?

These podcasts share a similar audience with Marketing 4 Business:

1. The Dom Harvey Podcast
2. Between Two Beers Podcast
3. The Detail
4. Making Cents
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Marketing 4 Business are there?

Marketing 4 Business launched 4 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing 4 Business?

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What guests have appeared on Marketing 4 Business?

Recent guests on Marketing 4 Business include:

1. Hamish Anderson
2. Kim Schofield
3. Ali McCormick
4. James Laughlin
5. Andrew Nuttall
6. Amy Jones
7. Clive Antony
8. Islay Wharton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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