Manipulating The Masses
Kaitlin McMillan & Zach PhillipsKaitlin McMillan and Zach Phillips, Owners of McMillan & Phillips Creative Marketing Agency, use their experience in the advertising world to look through history at some of the most influential, problematic, and hysterical ways people have come under the mass influence by rulers, companies, political movements, and leaders of all types.
Get In Touch: info@mcmillanphillips.com
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| Publishes | Daily | Episodes | 58 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurshipMarketing | ||||
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Welcome back to Manipulating the Masses – the podcast where two marketers talk marketing and manipulation and how we're really good at both.
This week, we’re diving into the wild origin story and marketing evolution of Coachella, the festival that w... more
On this episode of Manipulating The Masses, Zach and Kaitlin take a high-stakes dive into the brilliantly deceptive marketing tactics of casinos—from the flashing lights to the subconscious psychological tricks designed to keep people gambling longer... more
On this episode of Manipulating The Masses, Zach and Kaitlin break down how Reese Witherspoon transformed herself from rom-com darling into one of Hollywood’s most strategic business moguls. While other actors rely on studios and producers to shape t... more
In this episode of Manipulating the Masses, Kaitlin and Zach dive deep into the evolution and marketing genius behind the Marvel Cinematic Universe (MCU). They explore how Marvel transformed from a struggling comic book company into a global box offi... more
In this episode of Manipulating the Masses, Kaitlin and Zach dive into the evolving marketing strategies of the WNBA and how the league has worked to expand its audience and influence. They explore how the WNBA has leveraged social media, player-driv... more
Bitcoin didn’t just become a trillion-dollar asset because of technology—it became a movement through brilliant marketing, psychological manipulation, and internet culture. In this episode, Zach and Kaitlin break down how FOMO, memes, and celebrity e... more
The Oscars have been Hollywood’s biggest night for nearly a century, but how has the Academy managed to keep audiences engaged in an era of declining viewership? In this episode of Manipulating The Masses, Zach and Kaitlin break down the history of O... more
Any cursory search in Pinterest will show millions of boards dedicated to every aspect of a wedding. Dresses, venues, flowers, bridesmaid dresses, makeup artists, centerpieces, photographers, videographers, DJs, favors, catering, officiant - anyone w... more
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Frequently Asked Questions About Manipulating The Masses
What is Manipulating The Masses about and what kind of topics does it cover?
The content revolves around the exploration of marketing strategies and the dynamics of influence across various industries, featuring discussions on how historical and contemporary events shape public perception and behavior. Notable topics include the marketing approaches used by casinos, examination of Reese Witherspoon's media ventures, the tactics behind Marvel's film promotions, and the burgeoning popularity of the WNBA. The hosts emphasize the ethical dimensions of advertising, the interplay of branding and social responsibility, as well as cultural phenomena surrounding diverse topics like cryptocurrency and the Oscars. This podcast is likely to appeal to marketing professionals, entrepreneurs, and individuals interested in the inte... more
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Manipulating The Masses launched 4 years ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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