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Artwork for Lock-In by HappyStack 🥞

Lock-In by HappyStack 🥞

HappyStack 🥞
E-Commerce
Tiktok
Entrepreneurship
Ryanair
Influencer Marketing
Almost Home
The Essence Vault
Cleanco
Beauty Industry
Spacegoods
Subscription Model
Marketing Strategies
Social Media Marketing
Retail Expansion
Product Development
Meta
Social Media
Fashion Industry
Quality Over Profitability
Community Support

Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure b... more

PublishesTwice monthlyEpisodes21Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Lock-In by HappyStack 🥞

Latest Episodes

This week, we sit down with Aimee Connolly, the founder behind Sculpted by Aimee — the Irish makeup brand on track to become Ireland's first billion-dollar beauty business, still 100% owned by its founder.

___Follow us across our socials:Twitter: ht... more

This week, we sit down with Ashley McDonnell, the Galway-born founder building Ireland's first luxury goods group (VYKO) after a decade inside LVMH and Puig.Ashley walked into Christian Dior at 22 as a data analyst, ended up doing €70 million in solo... more

This week, we sit down with Lucie MacLeod, the founder behind HairSyrup the Sunday Times Founder of the Year who built a built a million pound empire after being rejected by all 6 dragons on Dragons Den.

Lucie's story is chaos turned into strategy. ... more

This week, we sit down with the founders of Spot & Tango, one of the few DTC brands that scaled to nine figures without chasing growth at all costs.

Russel and Dylan break down how they went from cooking dog food in their kitchen to building a $100M... more

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Recent Guests

Ashley McDonnell
Founder of VYKO, Ireland's first luxury goods group; previously worked at Dior, Google, and Puig
VYKO
Episode: She Made €70 Million For Dior Solo | Now She's Building Her Own Fashion Empire
Aimee Smale
Founder of Odd Muse, a notable womenswear brand
Odd Muse
Episode: She Scaled Odd Muse to £30m - It Nearly Broke Her | Aimee Smale
Steven Bartlett
Founder of Social Chain and host of Diary of a CEO
Diary of a CEO
Episode: She Scaled Steven Bartlett to 1 Billion Listens - Here's Why She Left | Grace Andrews
Daisy Kelly
Entrepreneur and founder of Glow For It, a beauty brand on TikTok
Glow For It
Episode: How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly
Luke Murphy
One of the creative masterminds behind the fashion brand, Almost Home.
Almost Home
Episode: Almost Home: The Rising Streetwear Label Valuing Authenticity Over Profitability

Hosts

Jack Rubin
Host of Lock-In Podcast
Jamie
Host/Co-host of Lock-In
Joe
Co-host of Lock-In
Dan
Co-host of Lock-In

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Talking Points

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How they built a $100m / year pet food business | Spot & Tango
Q: What are the key metrics that you're focusing on for sustainable growth?
We focus on customer acquisition cost, lifetime value (LTV), and margin as core metrics driving decisions.
How they built a $100m / year pet food business | Spot & Tango
Q: What have been the biggest challenges as you've managed this growth?
Scaling the team quickly and hiring the right people aligned with the company's mission has presented challenges during fast growth.
How they built a $100m / year pet food business | Spot & Tango
Q: Can you touch briefly on then where did the idea come from? Was it started during COVID or just before?
The idea originated from cooking fresh, human-grade meals for pets, which evolved into Spot & Tango as a side hustle before turning into a business.
Lukas Pakter: Nearly Bankrupt to 100k/Day | He Took The Deal Everybody Said No To
Q: How much has your personal brand played into Haus down through the years? Has it been like a huge part of building the brand?
Yes, but indirectly. My personal brand has helped a lot in networking and connections, although it's not a direct sales channel for my brand.
Lukas Pakter: Nearly Bankrupt to 100k/Day | He Took The Deal Everybody Said No To
Q: What's the channel that it's built on at the moment?
YouTube is often where you can build the best results in terms of building loyal fans due to the nature of the platform fostering commitment.

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Frequently Asked Questions About Lock-In by HappyStack 🥞

What is Lock-In by HappyStack 🥞 about and what kind of topics does it cover?

Lock-In by HappyStack fans a candid look at growing 8- to 9-figure e-commerce brands, featuring founders and leaders who share playbooks, missteps, and real-world tactics. Recent episodes center on product quality and DTC strategies (from pet care to beauty and fashion), social media-driven growth (TikTok, live streams, and creator partnerships), and the economics of sustainable scaling in competitive markets. A standout theme is pragmatic, growth-focused storytelling—brands balancing customer trust, profitability, and brand authenticity in a noisy digital landscape. The format typically blends personal origin stories with tactical advice, making it valuable for aspiring founders, growth marketers, and investors evaluating fast-moving consu... more

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Which podcasts are similar to Lock-In by HappyStack 🥞?

These podcasts share a similar audience with Lock-In by HappyStack 🥞:

1. Ladies Who Launch
2. The Diary Of A CEO with Steven Bartlett
3. James Sinclair's Business Broadcast
4. OPERATORS
5. UNTAPPED with Spencer Matthews

How many episodes of Lock-In by HappyStack 🥞 are there?

Lock-In by HappyStack 🥞 launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Lock-In by HappyStack 🥞?

Recent guests on Lock-In by HappyStack 🥞 include:

1. Ashley McDonnell
2. Aimee Smale
3. Steven Bartlett
4. Daisy Kelly
5. Luke Murphy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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