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Artwork for Lock-In by HappyStack 🥞

Lock-In by HappyStack 🥞

HappyStack 🥞
E-Commerce
Tiktok
Entrepreneurship
Ryanair
Almost Home
The Essence Vault
Cleanco
Spacegoods
Subscription Model
Product Development
Retail Expansion
Meta
Social Media
Community Support
Quality Over Profitability
Fashion Industry
Covid-19
Influencer Marketing
Retail
Social Media Strategy

Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure b... more

PublishesMonthlyEpisodes18Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Lock-In by HappyStack 🥞

Latest Episodes

This week, we sit down with the founders of Spot & Tango, one of the few DTC brands that scaled to nine figures without chasing growth at all costs.

Russel and Dylan break down how they went from cooking dog food in their kitchen to building a $100M... more

This week, we sit down with Lukas Pakter, the 24-year-old founder behind Haus, Trybe, and Outliers. Lukas has built a personal brand generating millions in revenue, and in this conversation he walks through his actual playbook—why audience quality ma... more

This week, we sit down with Aimee Smale, the inspiring founder behind Odd Muse. In four years she's taken the cult British womenswear brand from a bedroom startup to a £30m business. Aimee opens up about spotting the gap in the market for accessible ... more

Season 3 kicks off with a heavyweight episode.

This week, we’re joined by three operators who’ve collectively spent more than £100 million on Meta in the last 18 months - and who sit behind some of the UK’s fastest-growing consumer brands.

Jack Rubi... more

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Recent Guests

Aimee Smale
Founder of Odd Muse, a notable womenswear brand
Odd Muse
Episode: She Scaled Odd Muse to £30m - It Nearly Broke Her | Aimee Smale
Steven Bartlett
Founder of Social Chain and host of Diary of a CEO
Diary of a CEO
Episode: She Scaled Steven Bartlett to 1 Billion Listens - Here's Why She Left | Grace Andrews
Daisy Kelly
Entrepreneur and founder of Glow For It, a beauty brand on TikTok
Glow For It
Episode: How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly
Luke Murphy
One of the creative masterminds behind the fashion brand, Almost Home.
Almost Home
Episode: Almost Home: The Rising Streetwear Label Valuing Authenticity Over Profitability

Hosts

Jack Rubin
Host and co-host with insights on entrepreneurship and e-commerce
Jamie
Co-host with expertise in business and marketing
Joe
Co-host focused on entrepreneurial discussions
Dan
Co-host and entrepreneur with a focus on e-commerce

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Talking Points

Recent interactions between the hosts and their guests.

How they built a $100m / year pet food business | Spot & Tango
Q: What are the key metrics that you're focusing on for sustainable growth?
We focus on customer acquisition cost, lifetime value (LTV), and margin as core metrics driving decisions.
How they built a $100m / year pet food business | Spot & Tango
Q: What have been the biggest challenges as you've managed this growth?
Scaling the team quickly and hiring the right people aligned with the company's mission has presented challenges during fast growth.
How they built a $100m / year pet food business | Spot & Tango
Q: Can you touch briefly on then where did the idea come from? Was it started during COVID or just before?
The idea originated from cooking fresh, human-grade meals for pets, which evolved into Spot & Tango as a side hustle before turning into a business.
Lukas Pakter: Nearly Bankrupt to 100k/Day | He Took The Deal Everybody Said No To
Q: How much has your personal brand played into Haus down through the years? Has it been like a huge part of building the brand?
Yes, but indirectly. My personal brand has helped a lot in networking and connections, although it's not a direct sales channel for my brand.
Lukas Pakter: Nearly Bankrupt to 100k/Day | He Took The Deal Everybody Said No To
Q: What's the channel that it's built on at the moment?
YouTube is often where you can build the best results in terms of building loyal fans due to the nature of the platform fostering commitment.

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Frequently Asked Questions About Lock-In by HappyStack 🥞

What is Lock-In by HappyStack 🥞 about and what kind of topics does it cover?

This podcast features candid conversations with top e-commerce founders and entrepreneurs, exploring their experiences in scaling successful businesses and the lessons learned along the way. Listeners can expect to hear stories about innovative marketing strategies, personal branding, and the challenges of entrepreneurship, with each episode revealing valuable insights into building eight and nine-figure brands. Unique aspects of the show include its informal setting resembling a pub, contributing to an approachable and engaging atmosphere that encourages authentic discussions among hosts and guests alike. Topics such as sustainability in business, customer engagement, and the impact of social media on markets are frequently discussed, maki... more

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Which podcasts are similar to Lock-In by HappyStack 🥞?

These podcasts share a similar audience with Lock-In by HappyStack 🥞:

1. The Diary Of A CEO with Steven Bartlett
2. Working Hard with Grace Beverley
3. Ladies Who Launch
4. UNTAPPED
5. Aspire with Emma Grede

How many episodes of Lock-In by HappyStack 🥞 are there?

Lock-In by HappyStack 🥞 launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Lock-In by HappyStack 🥞?

Recent guests on Lock-In by HappyStack 🥞 include:

1. Aimee Smale
2. Steven Bartlett
3. Daisy Kelly
4. Luke Murphy

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