
Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure b... more
| Publishes | Twice monthly | Episodes | 21 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

This week, we sit down with Aimee Connolly, the founder behind Sculpted by Aimee — the Irish makeup brand on track to become Ireland's first billion-dollar beauty business, still 100% owned by its founder.
___Follow us across our socials:Twitter: ht... more
This week, we sit down with Ashley McDonnell, the Galway-born founder building Ireland's first luxury goods group (VYKO) after a decade inside LVMH and Puig.Ashley walked into Christian Dior at 22 as a data analyst, ended up doing €70 million in solo... more
This week, we sit down with Lucie MacLeod, the founder behind HairSyrup the Sunday Times Founder of the Year who built a built a million pound empire after being rejected by all 6 dragons on Dragons Den.
Lucie's story is chaos turned into strategy. ... more
This week, we sit down with the founders of Spot & Tango, one of the few DTC brands that scaled to nine figures without chasing growth at all costs.
Russel and Dylan break down how they went from cooking dog food in their kitchen to building a $100M... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #120 | |
Spotify | #147 | |
Apple Podcasts | #2 | |
Apple Podcasts | #14 | |
Apple Podcasts | #127 | |
Apple Podcasts | #225 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Lock-In by HappyStack fans a candid look at growing 8- to 9-figure e-commerce brands, featuring founders and leaders who share playbooks, missteps, and real-world tactics. Recent episodes center on product quality and DTC strategies (from pet care to beauty and fashion), social media-driven growth (TikTok, live streams, and creator partnerships), and the economics of sustainable scaling in competitive markets. A standout theme is pragmatic, growth-focused storytelling—brands balancing customer trust, profitability, and brand authenticity in a noisy digital landscape. The format typically blends personal origin stories with tactical advice, making it valuable for aspiring founders, growth marketers, and investors evaluating fast-moving consu... more
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These podcasts share a similar audience with Lock-In by HappyStack 🥞:
1. Ladies Who Launch
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3. James Sinclair's Business Broadcast
4. OPERATORS
5. UNTAPPED with Spencer Matthews
Lock-In by HappyStack 🥞 launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Lock-In by HappyStack 🥞 include:
1. Ashley McDonnell
2. Aimee Smale
3. Steven Bartlett
4. Daisy Kelly
5. Luke Murphy
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