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Artwork for Lochhead on Marketing

Lochhead on Marketing

Christopher Lochhead
Category Design
Artificial Intelligence
Marketing
Marketing Strategy
Business Strategy
Branding
Entrepreneurship
Sustainable Denim
Environmental Impact
Tesla Cybertruck
Apple
Bill Walton
Thinking About Thinking
Category Pirates
United States
Apple Intelligence
Tesla
Diversity, Equity, and Inclusion
Charitable Investing
Patagonia

Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.

PublishesWeeklyEpisodes227Founded7 years ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for Lochhead on Marketing

Latest Episodes

We live in an age where fear is a product. It gets packaged, marketed, and sold to millions of people who never stop to ask who is profiting from their panic. Christopher Lochhead breaks this down brilliantly by taking us back to one of the most inst... more

During one of our recent episodes, the conversation with Benjamin Jaros around California’s Proposition 40, the so-called billionaire tax, surfaced questions that deserved more space than we could give them at the time. So we’re picking the thread ba... more

The conversation around AI centers, data center protests, and artificial intelligence leadership is louder than ever. On the surface, stories about Meta’s lawsuit settlement, EU AI watermarking regulations, data center backlash, and Nvidia’s record-b... more

California has long been the heartland of innovation, home to some of the most transformative companies in history. But a new proposal on the ballot is raising serious questions about whether the state is about to undermine the very foundation that m... more

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Recent Guests

Benjamin Robert Jarosz
PhD economist, research fellow at Hoover Institution, studies public finance and financial economics
Hoover Institution
Episode: 223 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institution Top Gun Benjamin Jaros
Gina Bianchini
CEO and co-founder of Mighty Networks
Mighty Networks
Episode: 215 The Asset AI Can’t Steal with Gina Bianchini of Mighty Networks
Sunil Karkera
An AI exponential entrepreneur currently building new AI-based technologies.
Episode: 210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
Katrina Kirsch
Marketing strategist and expert in category design
Category Pirates
Episode: 208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam
Eddie Yoon
Category design guru to the S&P 500.
Episode: 197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
Ryan Alford
Owner of Radical Marketing and host of The Radcast
Radical Marketing
Episode: 190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast

Host

Christopher Lochhead
Host of Lochhead on Marketing; frequent host and category design thought leader.

Reviews

4.7 out of 5 stars from 240 ratings
  • Prescient Insights in Trying Times

    This is a “must listen to” podcast for anyone aiming to build and dominate a category, want to learn about marketing from one of the grand masters, and or understand both sides of any important issue on the world stage today. Here listeners can gain marketing and sales skills including category design, discernment and a deeper understanding of all that matters. Thank you Christoper and your team of rock stars who make this terrific podcast possible.

    Apple Podcasts
    5
    Sybil in Germany
    Germany3 years ago
  • Fantastic!

    Lochhead on Marketing has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • I will be listening!

    This podcast is like having a marketing coach for free! I love how generous Christopher and his guests are in sharing their knowledge and expertise. They give practical advice. Insightful!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • Brilliant

    I stumble upon new podcasts all the time. This is the first one, in the last year plus, that I genuinely get value from. In fact, I hit rewind frequently so I can stop and take notes.

    Apple Podcasts
    5
    D1315
    United States4 years ago
  • So good I have a playlist for it

    This podcast is so good I created a playlist folder just for my favorite episodes.

    Apple Podcasts
    5
    okhateeb
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates blunt, no-nonsense takes and frameworks for category creation.
Listeners describe the show as a fountain of actionable marketing wisdom from a legend of the space.
Guests and topics are consistently insightful and practical for building durable brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
Q: What is the process of changing people's beliefs so they can be in a position to score?
It involves guiding the curious and recognizing that if people don't get it, it's not about convincing them; they will be crushed by the changes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Household Income
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Frequently Asked Questions About Lochhead on Marketing

What is Lochhead on Marketing about and what kind of topics does it cover?

A sharp, strategy-forward show that centers on category design, the creator economy, and the accelerating impact of AI on business value. Episodes frequently explore how to create scalable value, build durable brand categories, and harness human-centric assets like reputation and relationships. Listeners often hear provocative takes on marketing, entrepreneurship, and the future of work, with practical frameworks and real-world examples from guests who are builders, operators, and thought leaders. Notable is a consistent emphasis on “being different” as a deliberate strategic stance and on turning knowledge into repeatable, category-defining outcomes. The format tends to blend big-picture philosophy with actionable guidance, making it well-... more

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How many listeners does Lochhead on Marketing get?

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How many subscribers and views does Lochhead on Marketing have?

To see how many followers or subscribers Lochhead on Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lochhead on Marketing?

These podcasts share a similar audience with Lochhead on Marketing:

1. Christopher Lochhead Follow Your Different™
2. David Senra
3. Founders
4. The Knowledge Project
5. The Game with Alex Hormozi

How many episodes of Lochhead on Marketing are there?

Lochhead on Marketing launched 7 years ago and published 227 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lochhead on Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Lochhead on Marketing?

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What guests have appeared on Lochhead on Marketing?

Recent guests on Lochhead on Marketing include:

1. Benjamin Robert Jarosz
2. Gina Bianchini
3. Sunil Karkera
4. Katrina Kirsch
5. Eddie Yoon
6. Ryan Alford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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