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Lochhead on Marketing

Christopher Lochhead
Category Design
Marketing Strategy
Marketing
Branding
Environmental Impact
Sustainable Denim
Tesla Cybertruck
Entrepreneurship
Thinking About Thinking
Apple
Diversity, Equity, and Inclusion
Tesla
Patagonia
Complexity
Anti-Semitism
Queer Community
Systemic Racism
B2B Websites
Google Podcasts
Google

Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.

PublishesWeeklyEpisodes214Founded6 years ago
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BusinessMarketingEducation

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Latest Episodes

This week, we sat down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, on Follow Your Different to unpack what makes for truly powerful brand building. We thought that it was so good, it would be a shame if the folk... more

In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest book, The Existing Market Trap.

The conversation is... more

Welcome to Lochhead on Marketing 2025! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce.

With 60% of Americans considering job changes, ... more

On this episode of Lochhead on Marketing, we dive deep with fellow Category Pirate Katrina Kirsch into the critical importance of clarity in marketing.

We explore the common pitfalls that entrepreneurs and marketers face when trying to articulate th... more

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Recent Guests

Sunil Karkera
An AI exponential entrepreneur currently building new AI-based technologies.
Episode: 210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
Katrina Kirsch
Marketing strategist and expert in category design
Category Pirates
Episode: 208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam
Eddie Yoon
Category design guru to the S&P 500.
Episode: 197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
Ryan Alford
Owner of Radical Marketing and host of The Radcast
Radical Marketing
Episode: 190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast

Host

Christopher Lochhead
Host of Lochhead on Marketing, Christopher Lochhead is known for his insights on marketing and category design. He brings a wealth of experience and a unique perspective that challenges conventional marketing strategies.

Reviews

4.7 out of 5 stars from 238 ratings
  • Prescient Insights in Trying Times

    This is a “must listen to” podcast for anyone aiming to build and dominate a category, want to learn about marketing from one of the grand masters, and or understand both sides of any important issue on the world stage today. Here listeners can gain marketing and sales skills including category design, discernment and a deeper understanding of all that matters. Thank you Christoper and your team of rock stars who make this terrific podcast possible.

    Apple Podcasts
    5
    Sybil in Germany
    Germany2 years ago
  • Fantastic!

    Lochhead on Marketing has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • I will be listening!

    This podcast is like having a marketing coach for free! I love how generous Christopher and his guests are in sharing their knowledge and expertise. They give practical advice. Insightful!

    Apple Podcasts
    5
    Facqt Media
    United States3 years ago
  • Brilliant

    I stumble upon new podcasts all the time. This is the first one, in the last year plus, that I genuinely get value from. In fact, I hit rewind frequently so I can stop and take notes.

    Apple Podcasts
    5
    D1315
    United States3 years ago
  • So good I have a playlist for it

    This podcast is so good I created a playlist folder just for my favorite episodes.

    Apple Podcasts
    5
    okhateeb
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find Christopher Lochhead's style refreshing and engaging, especially his emphasis on clarity and simplicity in marketing strategies.
The show is described as a must-listen for entrepreneurs and marketers looking for innovative ideas and practical advice.
Listeners commend the podcast for its actionable insights and energetic discussions that challenge traditional marketing approaches.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
Q: What is the process of changing people's beliefs so they can be in a position to score?
It involves guiding the curious and recognizing that if people don't get it, it's not about convincing them; they will be crushed by the changes.

Audience Metrics

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Frequently Asked Questions About Lochhead on Marketing

What is Lochhead on Marketing about and what kind of topics does it cover?

The content is tailored for entrepreneurs, marketers, and category designers, emphasizing innovative and disruptive approaches to marketing. Discussions often center around themes like category design, brand positioning, and the strategies that differentiate successful companies from the competition. Episodes feature in-depth conversations with industry experts who offer actionable insights on leveraging AI in business, simplifying marketing strategies, and creating compelling narratives around brands. Listeners can expect to gain a deeper understanding of the marketing landscape through a unique lens that prioritizes authenticity and creativity.

Where can I find podcast stats for Lochhead on Marketing?

Rephonic provides a wide range of podcast stats for Lochhead on Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Lochhead on Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Lochhead on Marketing get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Lochhead on Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Lochhead on Marketing?

Rephonic provides comprehensive predictive audience data for Lochhead on Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Lochhead on Marketing have?

To see how many followers or subscribers Lochhead on Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lochhead on Marketing?

These podcasts share a similar audience with Lochhead on Marketing:

1. Christopher Lochhead Follow Your Different™
2. The Knowledge Project
3. Founders
4. The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
5. The CMO Podcast

How many episodes of Lochhead on Marketing are there?

Lochhead on Marketing launched 6 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lochhead on Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Lochhead on Marketing?

Rephonic pulls ratings and reviews for Lochhead on Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Lochhead on Marketing?

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What guests have appeared on Lochhead on Marketing?

Recent guests on Lochhead on Marketing include:

1. Sunil Karkera
2. Katrina Kirsch
3. Eddie Yoon
4. Ryan Alford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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