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Artwork for Limited Supply

Limited Supply

Nik Sharma
E-Commerce
DTC Brands
Conversion Rate Optimization
E-Commerce Growth
Facebook Advertising
Tiktok
Shopify
Social Proof
Celebrity Endorsements
Digital Marketing
User Experience Design
Mobile Optimization
Advertorials
Content Marketing
DTC Marketing
Predictive Analytics
Customer Segmentation
AI In Marketing
Sephora
Faire

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industr... more

PublishesWeeklyEpisodes145Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Limited Supply

Latest Episodes

What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online?

Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path fr... more

Do you have a plan for BFCM? Or are you just flying blind?

Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, includi... more

YouTube

Nik’s known as the DTC Guy…and for good reason.

He and Scott of the Highland Podcast break down some success stories, mishaps, and more of his career in the business. Nik’s helped scale some of the most recognizable consumer brands—from Hint Water, ... more

YouTube

Nik gets real about what it takes to build a brand that actually works in 2025.

The so-called “meta decline” isn’t killing ads, but bad creative and weak messaging are.

The brands winning today? They know how to turn customers into clients, build c... more

YouTube

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Recent Guests

Jared Brody
EVP Marketing at Resident, focusing on direct-to-consumer strategies post-acquisition by Ashley Furniture.
Resident
Episode: S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
Miranda Atkins
Performance Marketing Manager at 365 Holdings
365 Holdings
Episode: S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Billy Howell
Founder of Stupid Simple Apps, known as the Vibe Coder in the e-commerce world.
Stupid Simple Apps
Episode: S13 E3: No Code? No Problem (with Billy Howell, Founder of Stupid Simple Apps)
Sam Springfield
Senior Director of Content at Bark
Bark
Episode: S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)
Dylan Ander
Founder and CEO of Heatmap.com, expert in Conversion Rate Optimization
Heatmap.com
Episode: S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)
Michael Broukhim
Co-CEO and Co-Founder of FabFitFun
FabFitFun
Episode: S12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)
Michael True
CEO of Prescient AI, expert in media mix modeling.
Prescient AI
Episode: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)
Aaron Nosbisch
Co-founder of BRÉZ, a cannabis-infused social tonic brand.
BRÉZ
Episode: S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)
Andrew Deitsch
Creative Director at BRĒZ, a feel-good tonics brand
BRĒZ
Episode: S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)

Host

Nik Sharma
An industry veteran and founder of Sharma Brands, Nik brings extensive experience in direct-to-consumer marketing, branding, and entrepreneurship. He is known for his candid opinions and insights into the DTC landscape, fostering sincere discussions about innovation and industry challenges.

Reviews

4.9 out of 5 stars from 642 ratings
  • Amazing content

    A lot of podcasts are selling something this is pure gratis gold! Favorite episode UX site features!

    Apple Podcasts
    5
    kendrahollister
    United States7 months ago
  • Don’t miss this top DTC pod!

    Hands down - the top DTC pod for proven sales and marketing execution advice and strategies given with impeccable detail, backed by Nik’s direct experience with brands across multiple segments. As a traditional retail-experienced brand founder and operator who is new to DTC, I feel emboldened and better prepared to take my DTC brand from 0-1 by being a regular listener to Nik and Limited Supply.

    Apple Podcasts
    5
    Ericcc S.
    United States8 months ago
  • Lack of research by hosts

    I know this podcast is geared towards DTC mostly, but their discussion on Faire last year missed the mark. They seemed surprised by standard wholesale practices like offering products at keystone pricing (50% off), which is very typical and not some shocking discount. From my experience managing multiple brands on the platform, you can select who you sell to and are less likely to deal with the whole Amazon situation they were describing. Overall, the episode felt under-researched.

    Apple Podcasts
    2
    Deanster1394!
    United States8 months ago
  • Seriously Good

    I’ve learned so much from Nik listing to this podcast. Now listening back to previous episodes. Hope to join the Slack channel but having some difficulty so hopefully can soon.

    Apple Podcasts
    5
    Dan G UK
    United Kingdom9 months ago
  • Love this!

    Every episode teaches SO much! Highly recommended!

    I wonder if Nik could has some case studies on POD shops that did branding so good, you couldn’t even tell they’re POD.

    Apple Podcasts
    5
    seiskilos
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast stands out for its candid and honest discussions about the challenges faced by DTC brands.
Listeners express a desire for more specific examples and case studies to better apply discussed strategies.
Listeners appreciate the actionable insights and practical marketing strategies shared in each episode.
There are differing opinions on the hosts' delivery styles, with some praising their chemistry and others finding areas for improvement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Q: How do you think about measurement or measuring success in some of these channels?
Miranda states that she does not focus on view-through conversions and instead relies on click-through data to measure success, looking for profitability.
S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Q: How do you think about the current landscape of paid for e-commerce?
Miranda explains that brands need to diversify their ad channels due to new challenges such as privacy and reliance on platforms like Meta, which could fail.
S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb
Q: How much of my budget, regardless of where I am, should I be spending on my ads?
My personal rule of thumb is $1,000 a day. That’s enough to properly test. You can get away with $500, but it depends on what you’re selling and your customer acquisition cost.
S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb
Q: When do you give founders permission to start freaking out because their ads aren't doing well?
Pretty early on, I would say. If you're running an ad and nothing's working and you're a week in or a couple thousand bucks in, you can probably kill the ad.
S12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer Strategy
Q: What is the best influencer strategy for brands in the $20 to $50 million range?
Effective strategies include YouTube organic sponsorships, whitelisting authentic content, and building affiliate programs, ensuring campaigns are well-structured and involve good relationship management with influencers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Limited Supply

What is Limited Supply about and what kind of topics does it cover?

Focuses on the direct-to-consumer (DTC) space, providing candid discussions about the realities of building and scaling brands. The conversation often includes insights into marketing strategies, the roles of technology and social media, and the importance of authenticity in brand messaging. The host, Nik Sharma, invites industry veterans and experts to share their experiences, lessons from failures, and innovative approaches to brand management. Each episode serves as a resource for entrepreneurs looking for actionable insights and honest opinions about the challenges and triumphs of the DTC landscape.

Where can I find podcast stats for Limited Supply?

Rephonic provides a wide range of podcast stats for Limited Supply. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Limited Supply and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Limited Supply get?

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What are the audience demographics for Limited Supply?

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How many subscribers and views does Limited Supply have?

To see how many followers or subscribers Limited Supply has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Limited Supply?

These podcasts share a similar audience with Limited Supply:

1. OPERATORS
2. Shopify Masters
3. My First Million
4. The Startup Ideas Podcast
5. Moneywise

How many episodes of Limited Supply are there?

Limited Supply launched 3 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Limited Supply?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Limited Supply?

Rephonic pulls ratings and reviews for Limited Supply from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Limited Supply?

Rephonic provides full transcripts for episodes of Limited Supply. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Limited Supply?

Recent guests on Limited Supply include:

1. Jared Brody
2. Miranda Atkins
3. Billy Howell
4. Sam Springfield
5. Dylan Ander
6. Michael Broukhim
7. Michael True
8. Aaron Nosbisch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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