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Artwork for Limited Supply

Limited Supply

Nik Sharma
E-Commerce
DTC Brands
Conversion Rate Optimization
E-Commerce Growth
Facebook Advertising
Tiktok
Shopify
Social Proof
Celebrity Endorsements
Digital Marketing
User Experience Design
Mobile Optimization
DTC Marketing
Advertorials
Content Marketing
Predictive Analytics
AI In Marketing
Customer Segmentation
Sephora
Faire

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industr... more

PublishesWeeklyEpisodes148Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Limited Supply

Latest Episodes

Everyone says they want to build a brand people talk about. Jerel from Tushy actually did it.Nik sits down with Jerel, Tushy’s Head of Growth, to unpack how the brand turned a taboo topic into a $100M success story and a household name. From truck ad... more

YouTube

What if the secret to scaling your brand wasn’t Facebook ads or a viral TikTok—but an underground network of affiliates driving thousands of sales a day?

Nik sits down with Aaron Paul, co-founder of Paul Street, to pull back the curtain on the hidde... more

How do you scale a DTC beverage when 90% of customers still prefer buying in retail?

Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue.

He ... more

What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online?

Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path fr... more

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Recent Guests

Jerel Blades
Head of Growth at TUSHY
TUSHY
Episode: S14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)
Aaron Paul
Co-founder of Paul Street, expert in affiliate marketing
Paul Street
Episode: S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)
Jared Brody
EVP Marketing at Resident, focusing on direct-to-consumer strategies post-acquisition by Ashley Furniture.
Resident
Episode: S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
Miranda Atkins
Performance Marketing Manager at 365 Holdings
365 Holdings
Episode: S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Billy Howell
Founder of Stupid Simple Apps, known as the Vibe Coder in the e-commerce world.
Stupid Simple Apps
Episode: S13 E3: No Code? No Problem (with Billy Howell, Founder of Stupid Simple Apps)
Sam Springfield
Senior Director of Content at Bark
Bark
Episode: S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)
Dylan Ander
Founder and CEO of Heatmap.com, expert in Conversion Rate Optimization
Heatmap.com
Episode: S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)
Michael Broukhim
Co-CEO and Co-Founder of FabFitFun
FabFitFun
Episode: S12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)
Michael True
CEO of Prescient AI, expert in media mix modeling.
Prescient AI
Episode: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

Host

Nik Sharma
Host of the podcast, Nik Sharma brings extensive experience in direct-to-consumer marketing and is the founder of Sharma Brands. His approach emphasizes honesty and transparency in the marketing industry, often challenging conventional norms.

Reviews

4.9 out of 5 stars from 642 ratings
  • Amazing content

    A lot of podcasts are selling something this is pure gratis gold! Favorite episode UX site features!

    Apple Podcasts
    5
    kendrahollister
    United States8 months ago
  • Don’t miss this top DTC pod!

    Hands down - the top DTC pod for proven sales and marketing execution advice and strategies given with impeccable detail, backed by Nik’s direct experience with brands across multiple segments. As a traditional retail-experienced brand founder and operator who is new to DTC, I feel emboldened and better prepared to take my DTC brand from 0-1 by being a regular listener to Nik and Limited Supply.

    Apple Podcasts
    5
    Ericcc S.
    United States8 months ago
  • Lack of research by hosts

    I know this podcast is geared towards DTC mostly, but their discussion on Faire last year missed the mark. They seemed surprised by standard wholesale practices like offering products at keystone pricing (50% off), which is very typical and not some shocking discount. From my experience managing multiple brands on the platform, you can select who you sell to and are less likely to deal with the whole Amazon situation they were describing. Overall, the episode felt under-researched.

    Apple Podcasts
    2
    Deanster1394!
    United States9 months ago
  • Seriously Good

    I’ve learned so much from Nik listing to this podcast. Now listening back to previous episodes. Hope to join the Slack channel but having some difficulty so hopefully can soon.

    Apple Podcasts
    5
    Dan G UK
    United Kingdom10 months ago
  • Love this!

    Every episode teaches SO much! Highly recommended!

    I wonder if Nik could has some case studies on POD shops that did branding so good, you couldn’t even tell they’re POD.

    Apple Podcasts
    5
    seiskilos
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some criticism regarding a perceived lack of depth in research on certain topics, but overall a strong following for its engaging content.
Thought-provoking discussions that cut through the industry hype and offer actionable insights.
Listeners appreciate the practical tips and real-world examples shared in the episodes, making it relatable for DTC brands.
High praise for the host's candidness and experience, providing useful advice for entrepreneurs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)
Q: How are creators starting to play a role in this world of affiliates, PR, and I guess even the evolution of creators, partnerships and earned media there?
Creators serve as a significant new form of PR, acting as credible endorsements that can greatly influence their audience's purchasing decisions, similar to past practices where products were sent to magazine editors.
S14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)
Q: For the people who haven't got to meet you yet, can you give just a quick background of yourself and some of the stuff you've done, and almost brag in a way so people are excited to then listen to the rest of this episode?
Aaron Paul shared that his expertise is in affiliate marketing, boasting over $500 million in affiliate revenue and running Paul Street, an agency focused on PR, affiliate marketing, and influencer partnerships.
S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)
Q: How have you thought about balancing online and retail sales channels?
The internet allows us to use efficient attention engines to drive customer awareness, but customers primarily prefer buying beverages in retail stores.
S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)
Q: How did you position BRĒZ from the beginning for explosive growth?
I really focus on myself first and try to identify the part of me that's the same part of my audience, leading to a value add and opportunity for improvement.
S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Q: How do you think about measurement or measuring success in some of these channels?
Miranda states that she does not focus on view-through conversions and instead relies on click-through data to measure success, looking for profitability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Limited Supply

What is Limited Supply about and what kind of topics does it cover?

Focused on the direct-to-consumer (DTC) landscape, the content explores actionable insights and strategies for entrepreneurs and marketers. Topics frequently discussed include digital marketing practices, customer acquisition techniques, and the nuances of e-commerce, with episodes often featuring in-depth interviews with industry experts. Listeners can expect to hear behind-the-scenes stories, analysis of current market trends, and practical advice that emphasizes both performance and creativity in brand building. Unique aspects of this content involve frank discussions about industry challenges and the lessons learned from successes and failures, making it a compelling resource for those in the DTC space.

Where can I find podcast stats for Limited Supply?

Rephonic provides a wide range of podcast stats for Limited Supply. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Limited Supply and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Limited Supply get?

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What are the audience demographics for Limited Supply?

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How many subscribers and views does Limited Supply have?

To see how many followers or subscribers Limited Supply has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Limited Supply?

These podcasts share a similar audience with Limited Supply:

1. OPERATORS
2. My First Million
3. Shopify Masters
4. Moneywise
5. The Startup Ideas Podcast

How many episodes of Limited Supply are there?

Limited Supply launched 3 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Limited Supply?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Limited Supply?

Rephonic pulls ratings and reviews for Limited Supply from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Limited Supply?

Recent guests on Limited Supply include:

1. Jerel Blades
2. Aaron Paul
3. Jared Brody
4. Miranda Atkins
5. Billy Howell
6. Sam Springfield
7. Dylan Ander
8. Michael Broukhim

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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