
So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industr... more
| Publishes | Weekly | Episodes | 180 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

AI is everywhere…but what's actually working for brands today?
In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI Summit, featuring leaders from DTC powerhouses like Unilever, True Classic, Jones... more
AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don’t get onboard soon, you could be left behind.
Liam Millward, co-founder and CEO at Instant, returns to Limited Supply for a deep div... more
What actually keeps customers coming back?
In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel from Boring Ecom (www.boringecom.com/) to break down the systems behind high-retention ecommerce brands.
From hi... more
The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on.
Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of the biggest shifts in commerce right now: why Reddit... more
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A lot of podcasts are selling something this is pure gratis gold! Favorite episode UX site features!
Hands down - the top DTC pod for proven sales and marketing execution advice and strategies given with impeccable detail, backed by Nik’s direct experience with brands across multiple segments. As a traditional retail-experienced brand founder and operator who is new to DTC, I feel emboldened and better prepared to take my DTC brand from 0-1 by being a regular listener to Nik and Limited Supply.
I know this podcast is geared towards DTC mostly, but their discussion on Faire last year missed the mark. They seemed surprised by standard wholesale practices like offering products at keystone pricing (50% off), which is very typical and not some shocking discount. From my experience managing multiple brands on the platform, you can select who you sell to and are less likely to deal with the whole Amazon situation they were describing. Overall, the episode felt under-researched.
I’ve learned so much from Nik listing to this podcast. Now listening back to previous episodes. Hope to join the Slack channel but having some difficulty so hopefully can soon.
Every episode teaches SO much! Highly recommended!
I wonder if Nik could has some case studies on POD shops that did branding so good, you couldn’t even tell they’re POD.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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A candid, practitioner-focused show that digs into real-world DTC growth, branding, and marketing tactics. Episodes frequently center on AI-powered personalization, retention and lifecycle optimization, and practical channel strategies (including Reddit, TV/CTV, and paid media). Guests range from AI and ecommerce operators to platform representatives, sharing actionable playbooks, experiments, and hard-won lessons from fast-scaling brands. The format emphasizes speed, experimentation, and brand-first thinking, with host insights and concrete case studies that translate into repeatable tactics for founders, marketers, and operators. A notable strength is its willingness to call out industry myths and highlight the trade-offs behind high-grow... more
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1. OPERATORS
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Limited Supply launched 4 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Limited Supply include:
1. Joseph Siegel
2. Vinay Sridhar
3. John Coyle
4. David Perell
5. Jeff Katz
6. Ian Myers
7. Simon Wool
8. Gulshan Kumar
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