
So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industr... more
| Publishes | Weekly | Episodes | 194 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

This week on Limited Supply, we're bringing you a special crossover episode.
Nik recently sat down with David Vanderveen and Peter Griskum from Verified, The Social Commerce Podcast, and the conversation was too good not to share here too.
They get... more
What if your best Black Friday sale happened two weeks before Black Friday?
This week's throwback comes from the very first Ecom Founders Q4 Summit, featuring Ezra Firestone. Ezra has been building ecommerce brands for 20 years, owns Boom, Overtone,... more
What if the real key to winning Q4 has nothing to do with discounts, and everything to do with routine?
This week is another throwback from the Ecom Founders Q4 Summit, featuring the one of the most popular talks from the event: Jen Gray, formerly S... more
What actually changes in Q4 every year, and what stays exactly the same?
In this week's episode, Nik revisits a live conversation about the Q4 playbook for DTC brands with Harley Finkelstein, President of Shopify. Recorded on-stage at an earlier Q4 ... more
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A lot of podcasts are selling something this is pure gratis gold! Favorite episode UX site features!
Hands down - the top DTC pod for proven sales and marketing execution advice and strategies given with impeccable detail, backed by Nik’s direct experience with brands across multiple segments. As a traditional retail-experienced brand founder and operator who is new to DTC, I feel emboldened and better prepared to take my DTC brand from 0-1 by being a regular listener to Nik and Limited Supply.
I know this podcast is geared towards DTC mostly, but their discussion on Faire last year missed the mark. They seemed surprised by standard wholesale practices like offering products at keystone pricing (50% off), which is very typical and not some shocking discount. From my experience managing multiple brands on the platform, you can select who you sell to and are less likely to deal with the whole Amazon situation they were describing. Overall, the episode felt under-researched.
I’ve learned so much from Nik listing to this podcast. Now listening back to previous episodes. Hope to join the Slack channel but having some difficulty so hopefully can soon.
Every episode teaches SO much! Highly recommended!
I wonder if Nik could has some case studies on POD shops that did branding so good, you couldn’t even tell they’re POD.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
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A practical, no-nonsense show focused on direct-to-consumer brands, marketing execution, and the real-world challenges of growing consumer businesses. Episodes frequently center on AI-enabled workflows, creator economies, landing-page optimization, and performance-driven branding, with hands-on tips for building scalable systems, reducing friction between teams, and testing many angles to find what truly moves the needle. Notably, the hosts bring trenches-level experience from DTC, often contrasting brand-led growth with agency models, and frequently feature practitioners and operators who share actionable tactics over hype. The format tends to blend tactical playbooks with candid commentary on industry dynamics, making it useful for operat... more
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These podcasts share a similar audience with Limited Supply:
1. Operators
2. My First Million
3. Shopify Masters
4. The Foundr Podcast with Nathan Chan
5. Moneywise
Limited Supply launched 4 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Limited Supply include:
1. David Vanderveen
2. Ezra Firestone
3. Jen Gray
4. Harley Finkelstein
5. Jacob Posel
6. Alexis Katz-O-Fanis
7. Brian Kano
8. Liam Millward
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