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Artwork for Limited Supply

Limited Supply

Nik Sharma
E-Commerce
Digital Marketing
Landing Pages
DTC Brands
Artificial Intelligence
Shopify
Social Proof
Conversion Rate Optimization
Influencer Marketing
Customer Acquisition
Email Marketing
Marketing Strategies
Direct-To-Consumer
Consumer Brands
Black Friday
Tiktok
AI In Marketing
Affiliate Marketing
Content Marketing
Direct To Consumer

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industr... more

PublishesWeeklyEpisodes202Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Limited Supply

Latest Episodes

Is your team using AI like a smarter search box, or like an actual workforce?

Nik shares a talk from the Ecom Founders Q4 Summit by Corey Epstein, founder of HQ, the software Nik calls "the nucleus of his entire AI setup". And if you’re heading into... more

Can you build a category leader without ever taking VC money? Adam Gillman says yes, and Hiya Health is his proof.

Adam is the co-founder and president of Hiya Health, a children’s wellness brand that launched in 2020 and is now the category leader ... more

YouTube

Going global in 2027 doesn’t have to mean opening new warehouses or locking up a pile of cash in inventory.

Nik sits down with his longtime friend Izzy Rosenzweig, founder and CEO of Portless (www.portless.com/) and a self-described proud su... more

YouTube

What happens when a scrappy reporting widget built for one Shopify brand turns into an AI agent that helps run ad spend for some of the biggest DTC brands out there?

Nik sits down in-studio with his friend Maxx Blank, co-founder of Triple Whale, to ... more

YouTube

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Recent Guests

Adam Gillman
Co-founder and president of Hiya Health, a children's wellness brand
Hiya Health
Episode: How Hiya Became a Category Leader Without Taking VC Money (with Adam Gillman)
Izzy Rosenzweig
Founder and CEO of Portless and former consumer brand operator
Portless
Episode: How to Take Your Brand Global in 2027 (Without Tying Up Your Cash)
Maxx Blank
Co-founder of Triple Whale and entrepreneur who ran Madison Braids.
Triple Whale
Episode: Why Clean Data Matters More Than the AI Model You Pick (with Triple Whale’s Maxx Blank)
Andrew Silberstein
Co-founder of Solawave
Solawave
Episode: What Solawave Would Repeat (and Rethink) in Q4 (with Andrew Silberstein)
Cody Plofker
Founder/CEO of Winx (sleep supplement brand); former CEO of Jones Road Beauty
Winx; Jones Road Beauty
Episode: What Does It Actually Take to Win BFCM? (Live from Q4 Summit, with Cody Plofker)
Danny Winer
Founder and CEO of HexClad
HexClad
Episode: How HexClad Turned Cookware Into a Billion Dollar Brand (with Danny Winer)
David Vanderveen
Guest; discussed social commerce and AI-driven strategies
Episode: AI Landing Pages and Micro-Persona Ads (live from Verified, The Social Commerce Podcast)
Ezra Firestone
eCommerce entrepreneur and founder of multiple brands
Boom, Smart Marketer, Zipify
Episode: S17 E10: How to Launch Black Friday Two Weeks Early (with Ezra Firestone)
Jen Gray
SVP of Marketing for Recharge
Recharge
Episode: S17 E9: Why Routine Beats Discounts This Q4 (with Jen Gray)

Host

Nik Sharma
Host of Limited Supply; founder of Sharma Brands.

Reviews

4.9 out of 5 stars from 649 ratings
  • Amazing content

    A lot of podcasts are selling something this is pure gratis gold! Favorite episode UX site features!

    Apple Podcasts
    5
    kendrahollister
    United States2 years ago
  • Don’t miss this top DTC pod!

    Hands down - the top DTC pod for proven sales and marketing execution advice and strategies given with impeccable detail, backed by Nik’s direct experience with brands across multiple segments. As a traditional retail-experienced brand founder and operator who is new to DTC, I feel emboldened and better prepared to take my DTC brand from 0-1 by being a regular listener to Nik and Limited Supply.

    Apple Podcasts
    5
    Ericcc S.
    United States2 years ago
  • Lack of research by hosts

    I know this podcast is geared towards DTC mostly, but their discussion on Faire last year missed the mark. They seemed surprised by standard wholesale practices like offering products at keystone pricing (50% off), which is very typical and not some shocking discount. From my experience managing multiple brands on the platform, you can select who you sell to and are less likely to deal with the whole Amazon situation they were describing. Overall, the episode felt under-researched.

    Apple Podcasts
    2
    Deanster1394!
    United States2 years ago
  • Seriously Good

    I’ve learned so much from Nik listing to this podcast. Now listening back to previous episodes. Hope to join the Slack channel but having some difficulty so hopefully can soon.

    Apple Podcasts
    5
    Dan G UK
    United Kingdom2 years ago
  • Love this!

    Every episode teaches SO much! Highly recommended!

    I wonder if Nik could has some case studies on POD shops that did branding so good, you couldn’t even tell they’re POD.

    Apple Podcasts
    5
    seiskilos
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans praise the show for actionable insights and honest storytelling from experienced operators.
Listeners value practical, battle-tested tactics over hype and enjoy candor about industry dynamics.
A few listeners note occasional house-style or “bro” banter but still find the content highly useful for DTC growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Hiya Became a Category Leader Without Taking VC Money (with Adam Gillman)
Q: What do you think is going to win in supplements five years from now that wouldn't have even existed five years ago?
Gillman expects retail and DTC to operate as one business, says brands need to produce creative at high volume, and emphasizes that trust and product quality are essential to long-term success.
How Hiya Became a Category Leader Without Taking VC Money (with Adam Gillman)
Q: How did you get parents comfortable with giving something to their kids that they've never heard of before? And how did you earn their trust early on?
Gillman says Hiya used transparency and education, including an early ad in which he walked through competitors' vitamin labels and ingredients. He argues that brands should act as trusted advisors and give customers information to make responsible purchasing decisions.
How to Take Your Brand Global in 2027 (Without Tying Up Your Cash)
Q: What does a small test look like for a brand that wants to go into a new country?
Rosenzweig recommends making English-speaking markets a default expansion test, while testing non-English-speaking markets in a small group before investing more in localization. Brands can use early demand and conversion signals to decide where to build out local tax, payment, and compliance arrangements.
How to Take Your Brand Global in 2027 (Without Tying Up Your Cash)
Q: What are some parameters you see to qualify a brand to be ready for international growth?
Rosenzweig says brands should first have their core market and product-market fit established, and sees companies above roughly $1 million in revenue as ready to test international markets. He recommends beginning with English-speaking markets such as the UK, Australia, and Canada, then testing other countries for demand.
Why Clean Data Matters More Than the AI Model You Pick (with Triple Whale’s Maxx Blank)
Q: How does that work, the Moby approval layer? Because I know it's actually something that's a pretty big piece of Moby.
Blank says users can define business context and rules, including which actions are allowed, and Moby uses software checks and approval flows to govern what it does.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Limited Supply

What is Limited Supply about and what kind of topics does it cover?

A practical, no-nonsense show focused on direct-to-consumer brands, marketing execution, and the real-world challenges of growing consumer businesses. Episodes frequently center on AI-enabled workflows, creator economies, landing-page optimization, and performance-driven branding, with hands-on tips for building scalable systems, reducing friction between teams, and testing many angles to find what truly moves the needle. Notably, the hosts bring trenches-level experience from DTC, often contrasting brand-led growth with agency models, and frequently feature practitioners and operators who share actionable tactics over hype. The format tends to blend tactical playbooks with candid commentary on industry dynamics, making it useful for operat... more

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How many listeners does Limited Supply get?

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What are the audience demographics for Limited Supply?

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How many subscribers and views does Limited Supply have?

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Which podcasts are similar to Limited Supply?

These podcasts share a similar audience with Limited Supply:

1. Operators
2. Shopify Masters
3. My First Million
4. The Foundr Podcast with Nathan Chan
5. The Startup Ideas Podcast

How many episodes of Limited Supply are there?

Limited Supply launched 4 years ago and published 202 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Limited Supply?

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Where can I see ratings and reviews for Limited Supply?

Rephonic pulls ratings and reviews for Limited Supply from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Limited Supply?

Recent guests on Limited Supply include:

1. Adam Gillman
2. Izzy Rosenzweig
3. Maxx Blank
4. Andrew Silberstein
5. Cody Plofker
6. Danny Winer
7. David Vanderveen
8. Ezra Firestone

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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