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Life Sciences Sales Lab

Shannon J Gregg
Life Sciences
Salesforce
Challenger Sale
Change Management
Enterprise Sales
Omni-Channel Orchestration
Site-Centric Experience
Outcomes-Based Commercial Convergence
Solution Consulting
Pharma Industry
Clinical Trials
Midwest Dreamin
Creo
Hero's Journey
Human Interaction In Sales
Demo
Evansville, United States
IRB
The Buyer's Way
Trust In Partnerships

Welcome to the Life Sciences Sales Lab, the only podcast dedicated to dissecting, analyzing, and optimizing sales strategies for the unique and dynamic world of life sciences. I'm your host, Dr. Shannon Gregg, a Salesforce.com consultant for the Life Sciences, and a professor of Professional Selling. Get ready to experiment, innovate, and drive real results in the lab of life sciences sales.

PublishesWeeklyEpisodes27Founded7 months ago
Number of ListenersCategory
Business

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Artwork for Life Sciences Sales Lab

Latest Episodes

This week on the Life Sciences SalesLab podcast, Dr. Shannon Gregg explores one of the biggest conversations shaping business today — artificial intelligence.

As AI rapidly transforms content creation, life sciences organizations are discovering ne... more

Compliance is often viewed as a hurdle—but in the life sciences industry, it can be one of the most powerful sales tools available.

In this episode, Dr. Shannon Gregg explores how successful sales professionals use compliance, credibility, and indus... more

Why do nearly two-thirds of healthcare and life sciences product launches fail, even when the technology is groundbreaking?

In this episode of the Life Sciences Sales Lab, host Shannon J. Gregg sits down with Holley Miller, founder and president of ... more

In this episode of the Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Darshan Kulkarni — attorney, pharmacist, educator, and one of the most fascinating minds in the life sciences industry. From being a 6th-generation pharmacist to buildin... more

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Recent Guests

Holley Miller
Founder and president of Gray Matter Marketing
Gray Matter Marketing
Episode: Why Great Life Sciences Products Fail: The Science of Market Adoption with Holley Miller
Darshan Kulkarni
Founding attorney of Kulkarni Law Firm; sixth-generation pharmacist
Kulkarni Law Firm
Episode: The Compliance Edge: How Life Sciences Sales & Marketing Are Evolving with Darshan Kulkarni
Eric Dreshfield
Salesforce MVP Hall of Fame; founder of Midwest Dreamin; organizer of Dreamforce bacon breakfast
Midwest Dreamin; Salesforce MVP Hall of Fame
Episode: From One User Group to a Global Movement with Eric Dreshfield
Natalie Bulger
Former federal health care leader specializing in compliance, risk, and regulatory oversight; owner of NC Bulger Solutions; host of Motivation Anat
NC Bulger Solutions
Episode: The $16 Billion Post-Mortem: Why Enterprise Deals Fail at the Finish Line with Natalie Bulger
Rick Ward
Chief Commercial Officer at Creo
Creo
Episode: Navigating Regulation & Technology In Life Sciences Sales
Angela Olshefski
Guest on the episode discussing change management in sales
Episode: Sales Teams Don’t Hate Change - They Hate Extra Work with Angela Olshefski
Andrew Duncan
Head of Business Development for Cloud Adoption Solutions
Cloud Adoption Solutions / Retentional (via acquisition)
Episode: The 2026 Strategy Lab: Data Confidence, Site-Centricity, and the Future of CRM with Andrew Duncan
Joe Dustin
Founder of Dauntless eClinical Strategies
Dauntless eClinical Strategies
Episode: The Real Reason Your Sales Team Isn’t Closing with Joe Dustin
John Kearney
Founder of The Buyer's Way
The Buyer's Way
Episode: Sell the Way Buyers Want to Buy with John Kearney

Host

Dr. Shannon Gregg
Host of Life Sciences Sales Lab with deep background in Salesforce for Life Sciences and professional selling.

Reviews

5.0 out of 5 stars from 20 ratings
  • Very useful for sales professionals

    Shannon is a great job at interviewing her guests about their different experiences and challenges that others in the field of sales can learn from and apply pretty quickly in their day-to-day life. Especially in the life sciences industry, where regulations are strict and sales cycles are long this can be super helpful and be a make up break strategy for winning deals.

    Apple Podcasts
    5
    Joedustin
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes emphasize education-based selling and real-world case studies.
Listeners praise the host's interviewing ability and practical takeaways for life sciences sales.
The show is helpful for navigating regulatory constraints while closing complex deals.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Why Great Life Sciences Products Fail: The Science of Market Adoption with Holley Miller
Q: What practical steps can a company take before launch to improve adoption?
Engineer market belief early by identifying a category problem, rally consensus around it, define the criteria for a transformative solution, create a strategic beachhead, and educate the market on how the solution changes outcomes before sales ever engages.
Why Great Life Sciences Products Fail: The Science of Market Adoption with Holley Miller
Q: Why is adoption such a difficult hurdle in healthcare?
Because healthcare stakeholders are incentivized to protect the current workflow, pursue reproducibility and avoid risk, so even a superior product struggles unless you shift beliefs and demonstrate real value that aligns with reimbursement and patient outcomes.
Complexity to Conversion: The Storytelling Formula for a High-Stakes Bid Defense
Q: What role does rehearsal play in preparing for high-stakes presentations?
Rehearsal should involve multiple run-throughs, recordings, audience challenges, and iterative feedback to ensure confidence and readiness to handle tough questions, especially when significant revenue or outcomes are on the line.
Complexity to Conversion: The Storytelling Formula for a High-Stakes Bid Defense
Q: How should complex scientific content be presented to a lay or mixed audience?
Complex content should be simplified through visualization and concise phrasing, using a picture or metaphor (e.g., a jigsaw puzzle in a snowstorm) to help the audience grasp the concept quickly and remember it.
Complexity to Conversion: The Storytelling Formula for a High-Stakes Bid Defense
Q: What is the core storytelling formula Patricia recommends for sales presentations?
The core formula is situation, solution, and success, where the situation and the success are expressed through the words of a happy client, providing social proof and a logical narrative for the prospect.

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Frequently Asked Questions About Life Sciences Sales Lab

What is Life Sciences Sales Lab about and what kind of topics does it cover?

This show focuses on practical, buyer-focused sales strategies in the life sciences sector, exploring how regulation, compliance, and complex stakeholder networks shape go-to-market, messaging, and education-based selling. Episodes frequently feature industry leaders—ranging from regulators and data scientists to sales operators and community builders—sharing frameworks, real-world case studies, and actionable playbooks for navigating multi-site deployments, changing CRM needs, and partnerships. The host leans into storytelling, practical frameworks, and ROI-driven tactics to help listeners close larger deals while maintaining compliance and patient-centered outcomes. A notable strength is the blend of regulatory insight with hands-on sales... more

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Life Sciences Sales Lab launched 7 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Life Sciences Sales Lab?

Recent guests on Life Sciences Sales Lab include:

1. Holley Miller
2. Darshan Kulkarni
3. Eric Dreshfield
4. Natalie Bulger
5. Rick Ward
6. Angela Olshefski
7. Andrew Duncan
8. Joe Dustin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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