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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Brazil
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Cash Back
Customer Experience
Customer Trust
Hospitality Industry
Digital Shopping
Economic Sustainability
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Behavioral Economics
Omni-Channel Strategy
Free Shipping
Omni Hotels & Resorts
Personalization

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes733Founded6 years ago
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BusinessMarketing

Listen to this Podcast

Artwork for Let's Talk Loyalty

Latest Episodes

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamificatio... more

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional... more

YouTube

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Over the past year Choice Hotels has made changes to their customer loyalty and rewards program, Choice Privileges, and following thei... more

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights alm... more

Key Facts

Accepts Guests
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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rose Netto
Global Head of Rewards at Virgin Active
Virgin Active
Episode: Virgin Active Rewards: Turning Wellness into Lasting Habits
Steve Habbi
Award-winning brand and design leader with 20 years of experience.
Former Chief Brand Officer for the London Stock Exchange Group; Former Chief Design Officer for HSBC.
Episode: Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
Nandika Suri
Vice President of Loyalty Cobrand Card and Partnerships for Choice Hotels International
Choice Hotels International
Episode: Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730)
Dr. Melanie Van Rooy
CMO of Clicks Group, Total Health and Beauty.
Clicks Group
Episode: 30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)
Shaun Hatrick
Director of Partnerships and Business Development for Nectar with nearly two decades of experience in loyalty and marketing.
Nectar
Episode: The Art of Loyalty: Insights from Nectar (#728)
Shivaji Choudhary
Assistant General Manager of Marketing at DLF Malls
DLF Malls
Episode: DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727)
Aoun Raza
AVP of Marketing and Loyalty at Landmark Group
Landmark Group
Episode: How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
Emily Ong
Customer and Product Leader at Landmark Group
Landmark Group
Episode: How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
Kanan Nabar
Marketing professional with over two decades of experience across various sectors, focusing on brand and product development
Shell
Episode: Global Loyalty at Shell: Insights, Strategy & Impact (#725)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, recognized for her expertise in loyalty marketing and customer engagement.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australia8 months ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States2 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom2 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some criticisms focus on the host's conversational style, with some listeners finding it distracting at times.
The show is considered essential for anyone involved in loyalty marketing, offering practical ideas and engaging conversations.
Listeners appreciate the wealth of insights shared by industry experts, showcasing innovative loyalty strategies and best practices.
Overall, there's a strong love for the deep dives into loyalty marketing, particularly from a global perspective.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
Q: What are some tangible moments to connect with the customer?
Finding value through ease of experience and consistent interfaces is crucial in nurturing those connections.
Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
Q: What is the single factor that drives customers towards a brand?
People use brands primarily out of necessity, as solutions to their problems.
Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
Q: What has been one of those standout books that have influenced your style of leadership?
A significant book for me has been 'Guns, Germs and Steel' by Jared Diamond, which explores human behavior and evolution, highlighting foundational aspects that drive human needs and wants.
Virgin Active Rewards: Turning Wellness into Lasting Habits
Q: What challenges did you face in expanding the rewards program to different territories?
Rose noted the need for localization of rewards offerings and the challenges posed by different market dynamics and technology integrations as key hurdles during expansion.
Virgin Active Rewards: Turning Wellness into Lasting Habits
Q: What does the difference between a loyalty program and a rewards program mean to you?
Rose explained that Virgin Active's rewards program does not incentivize transactional behavior but focuses on recognizing members for achieving wellness goals, emphasizing a deeper engagement compared to traditional loyalty programs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Content primarily revolves around the latest trends, strategies, and case studies in loyalty marketing, featuring experts from various sectors such as retail, hospitality, and telecommunications. Discussions often highlight innovative loyalty programs, the integration of technology, and the importance of personalizing customer experiences. Unique aspects include a focus on community building among brands, and a commitment to sharing actionable insights that benefit marketing professionals aiming to enhance customer loyalty. This platform appears to serve as both a resource for learning and a forum for industry leaders to share their experiences and strategies in an ever-evolving marketplace.

Where can I find podcast stats for Let's Talk Loyalty?

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How many listeners does Let's Talk Loyalty get?

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What are the audience demographics for Let's Talk Loyalty?

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How many subscribers and views does Let's Talk Loyalty have?

To see how many followers or subscribers Let's Talk Loyalty has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. A Bit of Optimism
2. Loyalty Wired
3. The Knowledge Project
4. Pivot
5. Masters of Scale

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 6 years ago and published 733 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Let's Talk Loyalty?

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Rose Netto
2. Steve Habbi
3. Nandika Suri
4. Dr. Melanie Van Rooy
5. Shaun Hatrick
6. Shivaji Choudhary
7. Aoun Raza
8. Emily Ong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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