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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Brazil
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Customer Experience
Customer Trust
Cash Back
Hospitality Industry
Digital Shopping
Economic Sustainability
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Behavioral Economics
Omni-Channel Strategy
Free Shipping
Loyalty Ambassadors
Omni Hotels & Resorts

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes708Founded6 years ago
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BusinessMarketing

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Artwork for Let's Talk Loyalty

Latest Episodes

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

In today's episode Mariana Fonseca Medina shares how Walmart Mexico & Central America builds customer loyalty through everyday low prices, the right assort... more

YouTube

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish and this episode was recorded live.

Bienvenidos al panel de Customer Loyalty. Hoy queremos elevar la conversación: la lealtad no es puntos, cupones ni cashback; es una ciencia y un arte ... more

YouTube

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Ex... more

YouTube

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” .

Right now, they are s... more

YouTube

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Recent Guests

Dharmesh Bhana
Executive of Loyalty & Rewards at Nedbank, leader of Greenbacks program
Nedbank
Episode: Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)
Christopher Sandstrom
VP of Sales and Marketing at Loyalty Methods, expert in enterprise loyalty
Loyalty Methods
Episode: From Best Kept Secret to Industry Movement: Loyalty Methods Powering 7-Eleven, MGM, BP, and More (Ep 704)
Emil Sarkissian
CEO and CTO of Loyalty Methods, tech visionary in loyalty marketing
Loyalty Methods
Episode: From Best Kept Secret to Industry Movement: Loyalty Methods Powering 7-Eleven, MGM, BP, and More (Ep 704)
Jitendra Jain
VP of Prisma for Marriott Bonvoy of EMEA region
Marriott Bonvoy
Episode: Marriott Bonvoy Leads the Way in Global Hospitality Loyalty (#703)
Olivia Wasiewski
Head of the EuroBonus Program at SAS Scandinavian Airlines
SAS Scandinavian Airlines
Episode: SAS Group in Scandinavia - Global Alliance Strategy and an Award-Winning Campaign (#702)
Chris Frost
Senior Product Manager for Customer Experience and Loyalty at Travelex
Travelex
Episode: Inside Travelex Plus: Chris Frost on Personalisation and Customer Experience (#701)
Claudia van de Tonnekreek
Currently heading up the relaunched IGA Rewards Program for Metcash, previously led the Amex Rewards Program for 10 years.
Metcash
Episode: How Metcash is Redefining Loyalty with the Relaunched IGA Rewards Program (#700)
Andy Chalcroft
Vice President, Head of North American Co-brand and Global Center of Excellence for Visa
Visa
Episode: Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation (#699)
María Romero Panizo
Marketing Director at Meliá Hotels International with over 20 years of experience in hospitality.
Meliá Hotels International
Episode: Fidelización a escala global en hotelería: el caso MeliáRewards (Spanish Episode) #698

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australia5 months ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States2 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom2 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative insights from industry leaders and the depth of knowledge shared throughout the episodes.
Some feedback highlights the need to improve hosting dynamics during interviews, with suggestions to reduce verbal affirmations that can be distracting.
Many find the content engaging and relevant, particularly for professionals in loyalty marketing seeking to enhance their strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Best Kept Secret to Industry Movement: Loyalty Methods Powering 7-Eleven, MGM, BP, and More (Ep 704)
Q: What books inspired your leadership style?
Emil mentioned 'First Break All the Rules' and 'Winning' by Jack Welch, highlighting the importance of managing from strength and promoting candor in leadership.
From Best Kept Secret to Industry Movement: Loyalty Methods Powering 7-Eleven, MGM, BP, and More (Ep 704)
Q: Do you have a favorite book that has helped you become a better loyalty leader?
Chris referenced a quote from Ashton Kutcher regarding societal norms and encouraged challenge them; he also highlighted the importance of humor and hard work, citing Kobe Bryant's 'Mamba mentality'.
Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)
Q: What is Greenbacks and how does it sit versus retail banking?
Greenbacks is Nedbank's rewards program that not only rewards card swipes but also a range of banking behaviors like having checking accounts and using various products. This comprehensive approach sets it apart in the retail banking sector.
Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)
Q: Why did you need to relaunch and what's been the impact of the relaunch?
The relaunch was necessary to offer more competitive rewards and to better incentivize customer behavior. Since the relaunch, engagement and redemptions have significantly increased by 25% to 30%.
SAS Group in Scandinavia - Global Alliance Strategy and an Award-Winning Campaign (#702)
Q: Why was the decision taken to move from Star Alliance to Skyteam?
The decision arose from reconstruction efforts, new ownership from KLM, which made being in different alliances incompatible.

Audience Metrics

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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Focused on loyalty marketing, this podcast features insightful discussions hosted by industry leaders and professionals. Topics revolve around innovative loyalty strategies, the importance of emotional connections with consumers, and the evolving landscape of customer engagement due to technology and changing consumer behaviors. Each episode often includes specific case studies and expert insights from various sectors, emphasizing the necessity of adapting loyalty programs to sustain customer interest and loyalty in an ever-changing market.

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How many subscribers and views does Let's Talk Loyalty have?

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Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. The CMO Podcast
2. Loyalty Wired
3. A Bit of Optimism
4. Masters of Scale
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 6 years ago and published 708 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Dharmesh Bhana
2. Christopher Sandstrom
3. Emil Sarkissian
4. Jitendra Jain
5. Olivia Wasiewski
6. Chris Frost
7. Claudia van de Tonnekreek
8. Andy Chalcroft

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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