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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Brazil
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Cash Back
Customer Trust
Customer Experience
Hospitality Industry
Digital Shopping
Economic Sustainability
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Free Shipping
Behavioral Economics
Omni-Channel Strategy
Omni Hotels & Resorts
Personalization

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes756Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Let's Talk Loyalty

Latest Episodes

This episode is also available in video format on www.Loyalty.TV.

Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.

From data-driven personalisation and AI-powered recommendations to winning back customers an... more

This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode is in Spanish.

We’re pausing our Spanish-language episodes for now.

In today’s episode, Alex reflects on his experience hosting ... more

YouTube

Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons

This re-released episode features Evert de Boer, Managing Partner at On Point Loyalty and CEO of Fidivo, sharing key takea... more

This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

From our Best of the Back Catalogue, we revisit this episode exploring 3Plus, the award-winning loyalty programme from Three Ireland.

In this ... more

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Recent Guests

Siobhan Lynch
Senior executive with extensive loyalty experience, led Three Plus at Three Ireland
Three Ireland
Episode: Best of the Back Catalogue: Award-Winning Loyalty with Three Ireland (#752)
Peter Gerstle
Loyalty Consulting Director at Collinson
Collinson
Episode: Behavioral Science, AI & Innovation in Loyalty — A Collinson Perspective (#751)
Sanjeev Nichani
Loyalty head for Raymond Limited, with extensive experience across SBI, Aimia, Taj Hotels; led consolidation of Raymond's loyalty programs
Raymond Limited
Episode: Best of the Back Catalogue – Raymond Rewards and Beyond (#750)
Nokwanda Khumalo
General Manager of Mobility and Convenience, BP South Africa
BP South Africa
Episode: bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
Louisa Evans
Head of Customer Loyalty and Retention at Hornby Hobbies
Hornby Hobbies
Episode: Hornby Hobbies: Turning Collectibles into Loyalty Leadership (#747)
DeWet Bisschoff
A customer loyalty strategist with over 20 years of experience in business strategy.
Accenture
Episode: How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746)
Ben Stirling
An experienced commercial executive with a track record of scaling loyalty platforms.
TenX Strategy
Episode: Scaling Loyalty with TenX (#745)
Lauri Hart
Loyalty Manager for Club Yogi Rewards
Camp Jellystone
Episode: Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743)
Fabio Santoro
Expert in loyalty marketing and customer engagement, co-founder of Dotz and partner at Loyalty Academy Brazil.
Dotz, Loyalty Academy Brazil
Episode: Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas brings extensive experience in loyalty marketing and has become a recognized voice in the industry.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australiaa year ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States3 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom3 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast effectively connects listeners with experts in loyalty marketing around the globe.
Insights from industry leaders are valuable and actionable for loyalty marketers.
Some criticism arises regarding the host's engagement style during interviews.
Content is informative and frequently praised for its relevance to current market trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
Q: What were the biggest challenges and how were they addressed?
Rapid rollout under time pressure led to hardware and card logistics complexity; migration from plastic to virtual cards reduced costs and improved experience; investment in people, partnerships, and frontline activation was crucial to success.
bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
Q: How has the BP Rewards program performed in the first 18 months?
Registrations approached 1.3 million; about 175 million rand in cash back issued with roughly 55% redemption, peaking in December and January; significant impact on market share and fuel and convenience volumes, with ongoing enhancements planned for 2026.
bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
Q: What motivated BP South Africa to launch its own proprietary loyalty program in 2024?
BP wanted closer connection to customers, the ability to deliver tangible value directly, and to strengthen competitive positioning while still maintaining productive partnerships; the 100th anniversary provided a strategic moment to launch and showcase commitment to South Africa.
Best of the Back Catalogue – Raymond Rewards and Beyond (#750)
Q: What makes loyalty measurable and valuable in your business?
Sanjeev emphasizes that loyalty is measurable through repeat member frequency and spend, with top-line impact shown by the fact that 6.5 million members contribute around 80% of Raymond's business, validating the program's strategic importance.
How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746)
Q: What is one of the most important guiding principles when it comes to customer loyalty?
Trust is fundamental and ties business relationships together.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Focused on loyalty marketing, the content covers a wide range of topics related to customer engagement, emotional loyalty, and innovative strategies adopted by various industries. Each episode features insights from industry leaders and experts who describe successful loyalty programs and their operational strategies, emphasizing the emotional and cultural connections necessary for effective loyalty marketing. Unique discussions often explore specific sectors such as hospitality, cannabis, retail, and entertainment, showcasing a global perspective on loyalty solutions and trends. The approach not only provides practical advice but also highlights the evolving landscape of customer behavior and expectations in the context of loyalty programs... more

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Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. Masters of Scale
2. The Prof G Pod with Scott Galloway
3. HBR IdeaCast
4. The Rest Is Politics
5. Point Me To First Class

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 7 years ago and published 756 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Siobhan Lynch
2. Peter Gerstle
3. Sanjeev Nichani
4. Nokwanda Khumalo
5. Louisa Evans
6. DeWet Bisschoff
7. Ben Stirling
8. Lauri Hart

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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