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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Brazil
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Cash Back
Customer Trust
Customer Experience
Hospitality Industry
Economic Sustainability
Digital Shopping
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Free Shipping
Omni-Channel Strategy
Behavioral Economics
Omni Hotels & Resorts
Loyalty Ambassadors

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes714Founded6 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Let's Talk Loyalty

Latest Episodes

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

This episode was recorded in 2024 and features one of the few brands we’ve had on the show for a third time.

BILT Rewards is the firs... more

YouTube

Join Monika Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands.

Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed t... more

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Su... more

YouTube

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates ... more

YouTube

Key Facts

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Recent Guests

Monica Sharma
Corporate Head of Loyalty at Lalit Suri Hospitality Group
Lalit Suri Hospitality Group
Episode: Crafting Loyalty with a Luxury Touch: Inside Lalit Suri Hospitality Group (#712)
Juber Shaikh
Regional Head Loyalty Program at Lalit Suri Hospitality Group
Lalit Suri Hospitality Group
Episode: Crafting Loyalty with a Luxury Touch: Inside Lalit Suri Hospitality Group (#712)
Dustyn Smith
Co-founder of HEMO Data, specializing in effective data management
HEMO Data
Episode: From Data Chaos to Loyalty Success: Insights with HEMOdata (#709)
Luke Cann
Co-founder of HEMO Data, UAE-based company specializing in data management
HEMO Data
Episode: From Data Chaos to Loyalty Success: Insights with HEMOdata (#709)
Berni Brugger
CEO of the PAYBACK Group
PAYBACK Group
Episode: PAYBACK (Germany) Shares Its Latest World Class Successes | Archive episode (#708)
Mariana Fonseca
Chief Customer Officer for Walmart Mexico and Central America
Walmart
Episode: Walmart Mexico: Loyalty Through Trust, Not Points (#707)
Carlos SanRomán
Senior Consultant at Lealt Hof
Lealt Hof
Episode: Panel: Loyalty no es marketing; es EBITDA (#706)
Raziel Rocha
Senior Consultant at Lealt Hof
Lealt Hof
Episode: Panel: Loyalty no es marketing; es EBITDA (#706)
Fernando Jiménez
Senior Consultant at Lealt Hof
Lealt Hof
Episode: Panel: Loyalty no es marketing; es EBITDA (#706)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australia6 months ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States2 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom2 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative insights from industry leaders and the depth of knowledge shared throughout the episodes.
Some feedback highlights the need to improve hosting dynamics during interviews, with suggestions to reduce verbal affirmations that can be distracting.
Many find the content engaging and relevant, particularly for professionals in loyalty marketing seeking to enhance their strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#3
Norway/Business/Marketing
Apple Podcasts
#43
Sweden/Business/Marketing
Apple Podcasts
#107
Denmark/Business/Marketing
Apple Podcasts
#122
Ireland/Business/Marketing
Apple Podcasts
#129
Finland/Business/Marketing
Apple Podcasts
#134
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Inside Maxol: A CEO’s Vision for Customer Loyalty (#710)
Q: How do you equip the frontline people in your stores to be able to support a program like this?
Brian mentioned that training is ongoing and competitive, utilizing an app to assess performance and drive engagement with staff.
Inside Maxol: A CEO’s Vision for Customer Loyalty (#710)
Q: Can you tell us a little bit about your career in fuel and convenience retailing?
Brian Donaldson shared his experience working for the McMullan family at Maxol for 39 years and his journey from a graduate trainee to CEO.
Crafting Loyalty with a Luxury Touch: Inside Lalit Suri Hospitality Group (#712)
Q: What excites you about the loyalty program's future?
Both guests expressed excitement regarding the integration of new technologies and strategies to enhance customer engagement and social impact.
Crafting Loyalty with a Luxury Touch: Inside Lalit Suri Hospitality Group (#712)
Q: Could you tell us about your background in loyalty and how you got into your role?
Monica discussed starting her career in the US and transitioning to loyalty in 2016, while Juber spoke about his long experience in designing loyalty programs across various sectors.
BILT Rewards Surges Forward | Archive episode (#713)
Q: Could you provide an update on your membership numbers and what the future holds?
We're just north of three million members now and will continue to build out our platform with new partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Focused on loyalty marketing, this podcast features insightful discussions hosted by industry leaders and professionals. Topics revolve around innovative loyalty strategies, the importance of emotional connections with consumers, and the evolving landscape of customer engagement due to technology and changing consumer behaviors. Each episode often includes specific case studies and expert insights from various sectors, emphasizing the necessity of adapting loyalty programs to sustain customer interest and loyalty in an ever-changing market.

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How many listeners does Let's Talk Loyalty get?

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What are the audience demographics for Let's Talk Loyalty?

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How many subscribers and views does Let's Talk Loyalty have?

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Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. Masters of Scale
2. The CMO Podcast
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Diary Of A CEO with Steven Bartlett
5. The Prof G Pod with Scott Galloway

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 6 years ago and published 714 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

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Where can I see ratings and reviews for Let's Talk Loyalty?

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Monica Sharma
2. Juber Shaikh
3. Dustyn Smith
4. Luke Cann
5. Berni Brugger
6. Mariana Fonseca
7. Carlos SanRomán
8. Raziel Rocha

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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