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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Customer Experience
Customer Engagement
Customer Loyalty
Gamification
Artificial Intelligence
Customer Retention
Personalization
Digital Transformation
South Africa
Consumer Behavior
Brand Loyalty
Capillary Technologies
Sustainability
Data Analytics
Community Engagement
Loyalty Academy
Emotional Loyalty
Loyalty Currency

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesTwice weeklyEpisodes773Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Let's Talk Loyalty

Latest Episodes

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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Smiles by e& is a leading UAE lifestyle and ... more

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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In this episode, we speak with Brad Anderson... more

From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike.

Join Nida Unas, Former Head of Group Lo... more

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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In this conversation, Miranda Bliss, Head of... more

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Recent Guests

Miranda Bliss
Seasoned loyalty and marketing professional invited to share insights
Australian Loyalty Association advisor; loyalty consultant
Episode: Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769)
Phil Hawkins
Loyalty veteran from Australia, head of loyalty operations at Flybuys
Flybuys
Episode: Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)
Dr. Nejib Ben Khedher
Divisional Senior Vice President, Emirates Skywards
Emirates Skywards (Emirates & Fly Dubai loyalty program)
Episode: Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)
Tracey Pearce
President of CinePlus
CinePlus
Episode: Scene+ is Rewriting the Rules of Everyday Loyalty (#765)
Cathryn Lodwidge
Loyalty Marketing Lead, British Gas
British Gas
Episode: Best of the Back Catalogue | British Gas Rewards: Building Loyalty with Simplicity & Impact (#764)
Charlie Hills
Managing Director and Head of Strategy, Mando Connect
Mando Connect
Episode: Best of the Back Catalogue | British Gas Rewards: Building Loyalty with Simplicity & Impact (#764)
Paula Thomas
Founder/CEO of Let's Talk Loyalty
Let's Talk Loyalty
Episode: The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (763)
Laurent Guinand
CEO/Founder of Aramis Advisors
Aramis Advisors
Episode: The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (763)
Rich Long
Loyalty strategist with McDonald's background
Independent consultant
Episode: The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (763)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas brings extensive experience in loyalty marketing and has become a recognized voice in the industry.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australiaa year ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States3 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom3 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast effectively connects listeners with experts in loyalty marketing around the globe.
Insights from industry leaders are valuable and actionable for loyalty marketers.
Some criticism arises regarding the host's engagement style during interviews.
Content is informative and frequently praised for its relevance to current market trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)
Q: You mentioned five key loyalty lessons. Could you summarize the core takeaways for listeners?
Loyalty should start with a clear purpose and planning, be a two‑way relationship with members, balance points with convenience and practical benefits, protect data and trust, and offer a diverse rewards marketplace that serves broad member needs.
Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)
Q: What can you tell us about the coalition partners currently involved in Flybuys and how they contribute to the program?
Partners span Coles Group, Coles Express, Target, Kmart, Velocity, NAB, and others, creating a broad everyday shopping ecosystem that increases the likelihood of program usage and wallet visibility.
Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768)
Q: Can you share how Flybuys managed the initial launch and recruited a million members in the first week?
The breadth of the coalition from day one and the ability for members to sign up in stores, backed by a range of major partners, created immediate momentum and trust in the program.
Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)
Q: What do you see as the future of loyalty programs in aviation?
Loyalty will create stickiness through emotional, experiential rewards and personalized, one-to-one marketing, transforming airlines into lifestyle brands and leveraging data insights for personalization and new revenue models.
Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)
Q: What are the most popular products and partnerships that drive Skywards relevance today?
He discusses a broad partner ecosystem, including financial institutions and hospitality, as well as initiatives like Cash Plus Miles, Skywards every day, and Marriott Bonvoy collaboration which broaden earning and redemption opportunities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Focused on loyalty marketing, the content covers a wide range of topics related to customer engagement, emotional loyalty, and innovative strategies adopted by various industries. Each episode features insights from industry leaders and experts who describe successful loyalty programs and their operational strategies, emphasizing the emotional and cultural connections necessary for effective loyalty marketing. Unique discussions often explore specific sectors such as hospitality, cannabis, retail, and entertainment, showcasing a global perspective on loyalty solutions and trends. The approach not only provides practical advice but also highlights the evolving landscape of customer behavior and expectations in the context of loyalty programs... more

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How many listeners does Let's Talk Loyalty get?

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What are the audience demographics for Let's Talk Loyalty?

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How many subscribers and views does Let's Talk Loyalty have?

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Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. All the Hacks: Money, Points & Life
2. Inside the Strategy Room
3. Frequent Miler on the Air
4. Takeoff: A Points and Miles Podcast by 10xTravel
5. The Thrifty Traveler Podcast

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 7 years ago and published 773 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Miranda Bliss
2. Phil Hawkins
3. Dr. Nejib Ben Khedher
4. Tracey Pearce
5. Cathryn Lodwidge
6. Charlie Hills
7. Paula Thomas
8. Laurent Guinand

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