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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Brazil
Loyalty Marketing
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Customer Experience
Cash Back
Customer Trust
Hospitality Industry
Digital Shopping
Economic Sustainability
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Behavioral Economics
Free Shipping
Omni-Channel Strategy
Loyalty Ambassadors
Personalization

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes762Founded7 years ago
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Listen to this Podcast

Artwork for Let's Talk Loyalty

Latest Episodes

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

In this episode of Let's Talk Loyalty and Loyalty TV, Andrew Glance CEO of Qantas Loyalty, takes us be... more

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

In this standout episode from our archives, we revisit the award-winning British Airways Executive Clu... more

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www... more

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Sports fans are some of the most passionate and loyal audiences in the world—often supporting their cl... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Mathilde Yung Bruyant
Marketing Director, Flying Tiger Copenhagen
Flying Tiger Copenhagen
Episode: Flying Tiger Copenhagen: Loyalty, Omnichannel & Building the Flying Tiger Club (#759)
Laura Cagnacci
Account manager at Advice Group, involved with AS Roma loyalty initiatives
Advice Group
Episode: Best of the Back Catalogue: An Award-Winning Loyalty Story with AS Roma (#758)
James Kavanagh
Global Leisure CEO, Flight Centre Travel Group
Flight Centre Travel Group
Episode: Flight Centre’s World360 Rewards: Loyalty and Profitability Insights with James Kavanagh (#757)
Raghu Mahadevan
Chief Digital Officer, 7-Eleven
7-Eleven
Episode: Best of the Back Catalogue: Loyalty at 7-Eleven Denmark (#756)
Locky Wright
Senior Leader in Loyalty, CRM and Customer Strategy; led My RYOBI program
RYOBI (Tektronics Technologies)
Episode: My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755)
Siobhan Lynch
Senior executive with extensive loyalty experience, led Three Plus at Three Ireland
Three Ireland
Episode: Best of the Back Catalogue: Award-Winning Loyalty with Three Ireland (#752)
Peter Gerstle
Loyalty Consulting Director at Collinson
Collinson
Episode: Behavioral Science, AI & Innovation in Loyalty — A Collinson Perspective (#751)
Sanjeev Nichani
Loyalty head for Raymond Limited, with extensive experience across SBI, Aimia, Taj Hotels; led consolidation of Raymond's loyalty programs
Raymond Limited
Episode: Best of the Back Catalogue – Raymond Rewards and Beyond (#750)
Nokwanda Khumalo
General Manager of Mobility and Convenience, BP South Africa
BP South Africa
Episode: bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas brings extensive experience in loyalty marketing and has become a recognized voice in the industry.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australiaa year ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States3 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom3 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast effectively connects listeners with experts in loyalty marketing around the globe.
Insights from industry leaders are valuable and actionable for loyalty marketers.
Some criticism arises regarding the host's engagement style during interviews.
Content is informative and frequently praised for its relevance to current market trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
France/Business/Marketing
Apple Podcasts
#174
Italy/Business/Marketing
Apple Podcasts
#2
Denmark/Business/Marketing
Apple Podcasts
#36
India/Business/Marketing
Apple Podcasts
#106
Finland/Business/Marketing
Apple Podcasts
#128
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Flying Tiger Copenhagen: Loyalty, Omnichannel & Building the Flying Tiger Club (#759)
Q: What inspired your approach to loyalty and your background in anthropology?
Mathilde notes that anthropology helps understand everyday lives and emotions of customers, and Byron Sharp's work influenced a customer-centered approach that prioritizes understanding over traditional brand-first tactics.
Best of the Back Catalogue: Loyalty at 7-Eleven Denmark (#756)
Q: What is your favorite loyalty statistic?
Net promoter score stands out as the most important loyalty metric because it reflects customer advocacy and signals how well we are serving customers across the entire experience.
Flight Centre’s World360 Rewards: Loyalty and Profitability Insights with James Kavanagh (#757)
Q: How did you get the rest of the organization onboard for World 360 Rewards?
The approach involved cross-functional workshops, leadership alignment, a dedicated loyalty team, education campaigns, and a hands-on field study of other loyalty programs to build broad understanding and buy-in across the group.
Flight Centre’s World360 Rewards: Loyalty and Profitability Insights with James Kavanagh (#757)
Q: Firstly, please tell us about your favorite business book.
James cited Legacy by James Kerr, highlighting leadership lessons from the All Blacks about humility, leaving a positive impact, and viewing leadership as stewardship rather than ownership.
bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749)
Q: What were the biggest challenges and how were they addressed?
Rapid rollout under time pressure led to hardware and card logistics complexity; migration from plastic to virtual cards reduced costs and improved experience; investment in people, partnerships, and frontline activation was crucial to success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Focused on loyalty marketing, the content covers a wide range of topics related to customer engagement, emotional loyalty, and innovative strategies adopted by various industries. Each episode features insights from industry leaders and experts who describe successful loyalty programs and their operational strategies, emphasizing the emotional and cultural connections necessary for effective loyalty marketing. Unique discussions often explore specific sectors such as hospitality, cannabis, retail, and entertainment, showcasing a global perspective on loyalty solutions and trends. The approach not only provides practical advice but also highlights the evolving landscape of customer behavior and expectations in the context of loyalty programs... more

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How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 7 years ago and published 762 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Mathilde Yung Bruyant
2. Laura Cagnacci
3. James Kavanagh
4. Raghu Mahadevan
5. Locky Wright
6. Siobhan Lynch
7. Peter Gerstle
8. Sanjeev Nichani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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