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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Brazil
Loyalty Marketing
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Customer Experience
Customer Trust
Cash Back
Hospitality Industry
Digital Shopping
Economic Sustainability
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Free Shipping
Behavioral Economics
Omni-Channel Strategy
Personalization
Loyalty Ambassadors

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes750Founded7 years ago
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Artwork for Let's Talk Loyalty

Latest Episodes

This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode is also available in video format on www.Loyalty.TV.

Nokwanda Khumalo is a seasoned executive with experience across multiple ind... more

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

TELUS is one of Canada's largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital ... more

This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode is also available in video format on www.Loyalty.TV.

Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw t... more

This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, we explore... more

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Recent Guests

Louisa Evans
Head of Customer Loyalty and Retention at Hornby Hobbies
Hornby Hobbies
Episode: Hornby Hobbies: Turning Collectibles into Loyalty Leadership (#747)
DeWet Bisschoff
A customer loyalty strategist with over 20 years of experience in business strategy.
Accenture
Episode: How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746)
Ben Stirling
An experienced commercial executive with a track record of scaling loyalty platforms.
TenX Strategy
Episode: Scaling Loyalty with TenX (#745)
Lauri Hart
Loyalty Manager for Club Yogi Rewards
Camp Jellystone
Episode: Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743)
Fabio Santoro
Expert in loyalty marketing and customer engagement, co-founder of Dotz and partner at Loyalty Academy Brazil.
Dotz, Loyalty Academy Brazil
Episode: Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)
Courtney Zalewski
Chief Brand and Marketing Officer at Embarc, a community-focused cannabis retailer in California
Embarc
Episode: Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740)
Polly Jones
Group Head of Digital for ODEON, with a focus on loyalty programs.
ODEON Cinemas Group
Episode: Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)
Brandon de Kock
Director of Storytelling of Whyfive Insights
Whyfive Insights
Episode: Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
Pablo Sordo
Chief Loyalty Officer for Viva, has led the Doters loyalty program for three years.
Viva
Episode: Doters: Democratizando la lealtad en el aire y en la tierra con Pablo Sordo (#736)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, recognized for her expertise in loyalty marketing and customer engagement.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australia10 months ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States2 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom2 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some criticisms focus on the host's conversational style, with some listeners finding it distracting at times.
The show is considered essential for anyone involved in loyalty marketing, offering practical ideas and engaging conversations.
Listeners appreciate the wealth of insights shared by industry experts, showcasing innovative loyalty strategies and best practices.
Overall, there's a strong love for the deep dives into loyalty marketing, particularly from a global perspective.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746)
Q: What is one of the most important guiding principles when it comes to customer loyalty?
Trust is fundamental and ties business relationships together.
Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743)
Q: What advice would you have for someone managing a loyalty program?
Focus on fun and experiences, understanding what motivates customers, and ensure that the program stays fresh and engaging.
Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)
Q: How does the Loyalty Academy Brazil contribute to the market?
It focuses on educating professionals in loyalty marketing, helping to develop and enhance their understanding and skills in the industry.
Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)
Q: What is the main function of Abemf in the Brazilian loyalty market?
Abemf aims to strengthen and expand the loyalty programs sector in Brazil, providing a common voice for the industry and promoting best practices.
Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742)
Q: How is the loyalty market in Brazil evolving?
The Brazilian loyalty market is experiencing significant competition and Is offering a wide range of innovative loyalty programs, driven by consumer engagement and technological advancements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Content primarily revolves around the latest trends, strategies, and case studies in loyalty marketing, featuring experts from various sectors such as retail, hospitality, and telecommunications. Discussions often highlight innovative loyalty programs, the integration of technology, and the importance of personalizing customer experiences. Unique aspects include a focus on community building among brands, and a commitment to sharing actionable insights that benefit marketing professionals aiming to enhance customer loyalty. This platform appears to serve as both a resource for learning and a forum for industry leaders to share their experiences and strategies in an ever-evolving marketplace.

Where can I find podcast stats for Let's Talk Loyalty?

Rephonic provides a wide range of podcast stats for Let's Talk Loyalty. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Let's Talk Loyalty and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Let's Talk Loyalty get?

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What are the audience demographics for Let's Talk Loyalty?

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How many subscribers and views does Let's Talk Loyalty have?

To see how many followers or subscribers Let's Talk Loyalty has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 7 years ago and published 750 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Let's Talk Loyalty?

Rephonic pulls ratings and reviews for Let's Talk Loyalty from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Louisa Evans
2. DeWet Bisschoff
3. Ben Stirling
4. Lauri Hart
5. Fabio Santoro
6. Courtney Zalewski
7. Polly Jones
8. Brandon de Kock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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