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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Customer Experience
Customer Engagement
Customer Loyalty
Gamification
Artificial Intelligence
Customer Retention
Personalization
South Africa
Digital Transformation
Consumer Behavior
Brand Loyalty
Sustainability
Capillary Technologies
Data Analytics
Loyalty Academy
Community Engagement
Emotional Loyalty
Digital Marketing

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes768Founded7 years ago
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Latest Episodes

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www... more

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark for scale,... more

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Scene+ is a Canadian customer loyalty the program that was born from the union of Cineplex's SCENE pro... more

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

This Best of the Back Catalogue episode revisits the story of an award-winning UK loyalty programme fr... more

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Recent Guests

Paula Thomas
Founder/CEO of Let's Talk Loyalty
Let's Talk Loyalty
Episode: The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (673)
Rich Long
Loyalty strategist with McDonald's background
Independent consultant
Episode: The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (673)
Selim Tanfous
Associate Director, KPMG Lower Gulf
KPMG
Episode: Best of the Back Catalogue: The Truth About Customer Loyalty with KPMG (#762)
Andrew Glance
CEO of Qantas Loyalty
Qantas Loyalty
Episode: Qantas Loyalty: Redefining Member Rewards & Recognition (#761)
Niall Rooney
Manager for Loyalty, British Airways (Executive Club)
British Airways
Episode: Best of the Back Catalogue: The British Airways Club (#760)
Mathilde Yung Bruyant
Marketing Director, Flying Tiger Copenhagen
Flying Tiger Copenhagen
Episode: Flying Tiger Copenhagen: Loyalty, Omnichannel & Building the Flying Tiger Club (#759)
Laura Cagnacci
Account manager at Advice Group, involved with AS Roma loyalty initiatives
Advice Group
Episode: Best of the Back Catalogue: An Award-Winning Loyalty Story with AS Roma (#758)
James Kavanagh
Global Leisure CEO, Flight Centre Travel Group
Flight Centre Travel Group
Episode: Flight Centre’s World360 Rewards: Loyalty and Profitability Insights with James Kavanagh (#757)
Raghu Mahadevan
Chief Digital Officer, 7-Eleven
7-Eleven
Episode: Best of the Back Catalogue: Loyalty at 7-Eleven Denmark (#756)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas brings extensive experience in loyalty marketing and has become a recognized voice in the industry.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australiaa year ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States3 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom3 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast effectively connects listeners with experts in loyalty marketing around the globe.
Insights from industry leaders are valuable and actionable for loyalty marketers.
Some criticism arises regarding the host's engagement style during interviews.
Content is informative and frequently praised for its relevance to current market trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (673)
Q: Can you briefly describe your background and what drew you to this research topic?
Each author explains their long-standing focus on loyalty, the motivation to address the information gap in publicly available membership data, and the desire to create an academically rigorous yet practically useful ranking for brands and the industry.
Qantas Loyalty: Redefining Member Rewards & Recognition (#761)
Q: Can you talk about program design and how you balance member value with the economics of a loyalty program at this scale?
Program design centers on delivering meaningful customer value across diverse earning and redemption options while maintaining strong economics; this includes simplifying tiers, aligning rewards with partner interactions, and ensuring long-term sustainability as the member base grows.
Qantas Loyalty: Redefining Member Rewards & Recognition (#761)
Q: Can you explain what instigated the recent changes to the program and the rationale behind focusing on recognition beyond flying?
The changes were driven by member research showing demand for recognition of on-ground behaviors and a need to reduce program confusion; the trial that allowed on-ground status registration demonstrated strong engagement and validated expanding recognition beyond air travel.
Qantas Loyalty: Redefining Member Rewards & Recognition (#761)
Q: What favorite book would you recommend to the audience?
Andrew discusses The Subtle Art of Not Giving A F*** and explains its framing about accepting things we cannot change while having the wisdom to know the difference, using it to illustrate leadership mindset and resilience.
Flying Tiger Copenhagen: Loyalty, Omnichannel & Building the Flying Tiger Club (#759)
Q: What inspired your approach to loyalty and your background in anthropology?
Mathilde notes that anthropology helps understand everyday lives and emotions of customers, and Byron Sharp's work influenced a customer-centered approach that prioritizes understanding over traditional brand-first tactics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Focused on loyalty marketing, the content covers a wide range of topics related to customer engagement, emotional loyalty, and innovative strategies adopted by various industries. Each episode features insights from industry leaders and experts who describe successful loyalty programs and their operational strategies, emphasizing the emotional and cultural connections necessary for effective loyalty marketing. Unique discussions often explore specific sectors such as hospitality, cannabis, retail, and entertainment, showcasing a global perspective on loyalty solutions and trends. The approach not only provides practical advice but also highlights the evolving landscape of customer behavior and expectations in the context of loyalty programs... more

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To see how many followers or subscribers Let's Talk Loyalty has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. Inside the Strategy Room
2. Masters of Scale
3. Loyalty Wired
4. Squiz Today
5. Loyalty Leaders Podcast

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 7 years ago and published 768 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Paula Thomas
2. Rich Long
3. Selim Tanfous
4. Andrew Glance
5. Niall Rooney
6. Mathilde Yung Bruyant
7. Laura Cagnacci
8. James Kavanagh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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