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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Customer Experience
Customer Engagement
Customer Loyalty
Gamification
Artificial Intelligence
Customer Retention
Loyalty
Personalization
Digital Transformation
Brand Loyalty
Consumer Behavior
Emotional Loyalty
South Africa
Capillary Technologies
Sustainability
Loyalty Currency
Cannabis
Petsmart

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesTwice weeklyEpisodes808Founded7 years ago
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MarketingBusiness

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Artwork for Let's Talk Loyalty

Latest Episodes

This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

---------------... more

YouTube

This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

---------------... more

YouTube

This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

---------------... more

YouTube

What does it take to build a loyalty strategy that delivers more than points, discounts and transactions?

Bridget Blaise-Shamai speaks with Jacek Materna, CEO of TrueLoyal, about the evolution of modern loyalty — from customer communities and authen... more

YouTube

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Recent Guests

Vuyo Henda
CMO and executive board member of Spur Corporation
Spur Corporation
Episode: The Importance of Loyalty To A World-Leading CMO - Spur Corporation (#809)
Roz Travers-Hucker
Head of marketing at Canningvale Australia; loyalty professional with extensive program leadership
Canningvale Australia
Episode: Canningvale: Building More Valuable Loyalty (#808)
Jacek Materna
CEO of TrueLoyal, technology executive and entrepreneur
TrueLoyal
Episode: TrueLoyal: Building Loyalty That Creates Incremental Value (#807)
Nicholas Kerr
Director of Loyalty and Growth Marketing at Chili's
Chili's (Brinker International)
Episode: Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)
Amanda Cromhout
CEO and founder of Truth; judging chair of the South African Loyalty Awards
Truth; South African Loyalty Awards
Episode: Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)
Megan Chickrell
Senior Manager of Loyalty and Strategy at Ahold Delhaize USA
Ahold Delhaize USA
Episode: Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804)
Elie Carrier-Walker
Vice President of Client Services at Epsilon
Epsilon (Publicis Groupe)
Episode: Epsilon: Beyond Points — Why Loyalty Must Become a Long-Term Business Strategy (#803)
Pascale McBain
Head of Digital Customer Experience at Baker's Delight
Baker's Delight
Episode: Baker’s Delight: The Recipe for Emotional Loyalty (#802)
Tim Lange
CRM Lead at Vinted
Vinted
Episode: Inside Vinted's CRM Strategy with Timothy Lange (#801)

Host

Paula Thomas
Host of the show with a focus on driving loyalty education and global perspectives.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australia2 years ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States3 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States3 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom3 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall positive sentiment emphasizing expertise, breadth, and actionable content.
Listeners value the breadth of guests and real-world lessons across sectors, praising the show's impact on loyalty practice.
The host's interview style receives mixed feedback, with some listeners requesting less vocal emphasis during guests' responses.
Audience consistently highlights strategic value, case studies, and industry education as key strengths.
Listeners praise global loyalty expertise and practical insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Importance of Loyalty To A World-Leading CMO - Spur Corporation (#809)
Q: What are the hard parts of running loyalty in organizations such as Spur Corporation?
Henda says the main challenge is delivering loyalty promises consistently across a franchise network, where independent entrepreneurs and restaurant staff serve customers. The company must also address fraud and misuse quickly while protecting franchisees and customers.
The Importance of Loyalty To A World-Leading CMO - Spur Corporation (#809)
Q: What is the value proposition of the Spur Family Card, and what does a customer get by signing up?
Members earn points and receive 5% back as vouchers they can spend without significant restrictions. The programme also provides birthday recognition and benefits for children, including a birthday meal and a beverage when they visit with their parents.
Canningvale: Building More Valuable Loyalty (#808)
Q: What was the biggest learning from your time at Best Friends Group that you carried into later programs?
Key learnings include the importance of data-driven decision making, understanding which elements of a loyalty program directly impact profitability, and the necessity of embedding loyalty across multiple channels to drive consistent customer experiences and drive long-term growth.
Canningvale: Building More Valuable Loyalty (#808)
Q: Tell us about your favorite loyalty-related book or resource and why it mattered.
Roz highlights the value of practical, comprehensive guides that translate theory into action, emphasizing actionable frameworks and real-world applications rather than abstract concepts. Her takeaway is that solid resources help teams implement fast, data-backed improvements without losing sight of the customer experience.
Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806)
Q: What transferred cleanly from technology and gaming loyalty programs into restaurant loyalty, and what had to be unlearned?
Core ideas like brand love, simple programs, and frictionless redemption transferred well; the key unlearning was shifting from daily habit-building in online spaces to making the loyalty experience at the table an automatic, helpful answer for guests rather than automating behavior daily.

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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

This show concentrates on loyalty marketing, featuring interviews with global practitioners, brand programs, and coalition models that push customer engagement beyond simple points. Across episodes, listeners hear strategic discussions on building, measuring, and evolving loyalty ecosystems—from in-house development and data-driven personalization to partnerships, coalitions, and AI-enabled experiences. Notable strengths include a strong emphasis on practical, enterprise-scale loyalty case studies and a willingness to challenge conventional loyalty thinking through formats like live roasts and candid debates. It's likely to appeal to loyalty executives, marketers, and program managers seeking global perspectives, actionable insights, and in... more

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To see how many followers or subscribers Let's Talk Loyalty has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. Nudge
2. David Senra
3. The Loyalty Podcast
4. Behind the Balance Sheet
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 7 years ago and published 808 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Vuyo Henda
2. Roz Travers-Hucker
3. Jacek Materna
4. Nicholas Kerr
5. Amanda Cromhout
6. Megan Chickrell
7. Elie Carrier-Walker
8. Pascale McBain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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