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Podcasting Strategy Simplified

Jason Cercone | Podcasting Strategist & Coach
Podcasting Strategy
Jason Cercone
Podcasting Strategy Simplified
Apple
Brand Positioning
Podcast Monetization
Solo Podcasting
Two-Week Intensive Coaching Program
Content Creation
Courtney Reimer
AI In Podcasting
Ratings and Reviews
Compliance Deconstructed
Advertising
Affiliate Marketing
Audience Targeting
Guest-Driven Podcasting
Chatgpt
Creativity
Voxer

Jason Cercone is a Podcasting Strategist & Coach for Founders and C-Suite Executives seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.

This podcast delivers podcasting strategy insight, tips, and commentary for those l... more

PublishesWeeklyEpisodes95Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Podcasting Strategy Simplified

Latest Episodes

A few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand Bombtrack Media, simply wasn't doing enough to make th... more

Getting ready to launch a new podcast? Click play on this episode before you do!

Despite a lot of hype, fanfare, and promotion, many new podcasts get launched with only one episode. This simply isn't enough to get listeners and viewers hooked on you... more

Have you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)?

It's happened to all of us. But what if I told you it wasn't their fault...it's yours? more

If you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone.

Too many people sell themselves short when it comes to how much they know about their area of expertis... more

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Recent Guests

Courtney Reimer
Founder at Sounds Great Podcast Strategy; podcaster and strategist
Sounds Great Podcast Strategy
Episode: Elevate Your Podcasting Strategy With This Masterclass of Advice w/ Courtney Reimer (#84)
Jessica Zeff
Owner of Simply Compliance Consulting, host of Compliance Deconstructed
Simply Compliance Consulting
Episode: Client Spotlight: Diving Deep Into Strategy and Coaching w/ Jessica Zeff (#83)
Matt Dard
Executive coach, keynote speaker, podcaster
Episode: How to Choose the Right Podcast Type For Your Brand (#81)
Karina Karn
UK-based expert discussing brand positioning and podcast strategy
The Bomb Squad / UK
Episode: Will Your Podcast Fail Without Effective Messaging & Positioning? (#79)
Coach Matt Doherty
Executive coach, keynote speaker, podcaster
Coach Doherty (independent)
Episode: How Does Apple Podcast's New HLS Video Feature Impact Your Podcasting Strategy? (#76)

Host

Jason Cercone
Host and founder of the show; podcasting strategist and coach focused on helping founders and executives leverage podcasting for brand and marketing goals.

Reviews

4.7 out of 5 stars from 39 ratings
  • Truly Simplified

    I appreciate the simplicity of how to and how to do better. Episode 77 reminds us to leave the fluff and get to the best parts of the conversation, that simple. We don’t need a whole background story, just the why are we here and now! And Jason has a great podcast voice too!!

    Apple Podcasts
    5
    Everyday Jane
    United States2 months ago
  • As promised - podcasting strategy, simplified!

    Every episode delivers practical podcast strategies. In particular, episode #82 brilliantly breaks down the implications of having guests on your podcast. I love that Jason gives you different factors to think about so that you can choose what's right for *your* show. Start with this or any episode - you won't be disappointed. 

    Apple Podcasts
    5
    JuliaLevine
    United States2 months ago
  • Good strategy advice

    Podfade is a real issue as many podcasters start a podcast without a coherent strategy. Jason offers some great tips on launching a successful podcast. Finding your why is key. Episode 80 is a good start.

    Apple Podcasts
    5
    TheHistoryPages
    United States2 months ago
  • This is core knowledge that any podcaster can learn from Jason.

    After listening to this episode with Jason (ep#81) It should bring much more clarity to anyone trying to figure out what kind of show they need to create. After figuring the “Why”(listen to the previous episode)the what next comes up and this episode clearly shows that next step. Highly recommend listening to this podcast for anyone interested in getting involved in the podcasting industry. There are so many different podcasts strategies out there but Jason covers these specific ones very well.

    Apple Podcasts
    5
    GabeLeal
    United States2 months ago
  • Congrats on your rebrand!

    This is a great episode and very timely as it’s something I’ve been considering for a minute. I remember Jason talking about this idea at Podfest and I’m glad to hear the rebrand went well. Jason provides an insightful take on his journey, as well as actionable steps for listeners considering their own rebrand. I look forward to hearing more!

    Apple Podcasts
    5
    Richard A. Perry
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise concise, actionable guidance and strong interviewing.
The host delivers practical, no-nonsense podcasting strategies that listeners can apply immediately.
The host's delivery and pace are often highlighted as engaging and trustworthy.
The show is valued for its strategic framing and guest quality, with consistent takeaways.
Audiences appreciate transparent promotions and coaching offers that feel aligned with content.

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Talking Points

Recent interactions between the hosts and their guests.

Elevate Your Podcasting Strategy With This Masterclass of Advice w/ Courtney Reimer (#84)
Q: What's your mic dropping podcasting strategy that everyone developing their strategy should focus on?
Courtney emphasizes that the host must own the audience experience, stay focused on delivering value to listeners, and ensure the host-guest dynamics are aligned with the audience's needs. She also highlights the importance of being present, preparing a few core questions, and using follow-ups to deepen the conversation.
Will Your Podcast Fail Without Effective Messaging & Positioning? (#79)
Q: What role does storytelling play in positioning a podcast effectively?
Storytelling helps establish a movement and consistent identity; a narrative with a beginning, problem, solution, and a clear CTA keeps listeners engaged and recognizable across episodes.
Will Your Podcast Fail Without Effective Messaging & Positioning? (#79)
Q: How should a podcast creator approach audience targeting to stand out?
Be razor-focused on a niche with a real pain point, define demographic and geographic specifics, and tailor topics and language to that audience so you can demonstrate deep expertise and become the go-to resource.
Will Your Podcast Fail Without Effective Messaging & Positioning? (#79)
Q: Why do business podcasts fail before they start, in your view?
Most fail because they neglect the marketing and positioning foundations: not defining the audience clearly, the specific pain point, and the exact value they offer, which leads to confusing messaging and weak differentiation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Podcasting Strategy Simplified

What is Podcasting Strategy Simplified about and what kind of topics does it cover?

A practical, strategy-focused show for founders, executives, and marketing leaders who want to build, launch, grow, and monetize podcasts that reinforce their brand messaging. Episodes emphasize clear purpose, audience targeting, and scalable workflows, with hands-on frameworks for launch sequencing, guest management, and multi-format content. Noteworthy is the host's emphasis on strategy first—delivery, repurposing, and sustainable growth over chasing trends—alongside a willingness to promote coaching programs and services. The show often features guests who are podcasters, brand strategists, and coaches, providing actionable insights tailored to business outcomes and audience-building. Potential listeners include entrepreneurs and marketi... more

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Which podcasts are similar to Podcasting Strategy Simplified?

These podcasts share a similar audience with Podcasting Strategy Simplified:

1. School of Podcasting: Expert Tips for Launching and Growing Your Podcast
2. Buzzcast
3. YouTube Creators Hub

How many episodes of Podcasting Strategy Simplified are there?

Podcasting Strategy Simplified launched 2 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Podcasting Strategy Simplified?

Recent guests on Podcasting Strategy Simplified include:

1. Courtney Reimer
2. Jessica Zeff
3. Matt Dard
4. Karina Karn
5. Coach Matt Doherty

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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