Podcasting Strategy Simplified: The Business Owner's Guide to Podcast Success
Jason Cercone | Business Podcasting ConsultantJason Cercone is a Business Podcasting Consultant for business owners who want to leverage the podcast medium to drive revenue, generate leads, build lucrative relationships, and accelerate growth.. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.
This podcast delivers podcast... more
| Publishes | Twice weekly | Episodes | 128 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business.
THE REALITY: If you want your podcast to serve as a true asset for your business, you need to treat it with th... more
THE ISSUE: Business owners only evaluate download numbers when gauging the success of their podcast
THE REALITY: There are so many more success metrics to dig into (and many of them aren't related to numbers at all).
You've discovered Episode 122 ... more
THE ISSUE: Business owners believe their audience should automatically become clients just by listening to their podcast
THE REALITY: Your podcast is top of funnel - a conduit that introduces people to your brand, your solution, and to you as the re... more
THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity
THE REALITY: Growing an audience takes time, but there are plenty of things you can do while you're growing that a... more
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Reviews
- Truly Simplified
I appreciate the simplicity of how to and how to do better. Episode 77 reminds us to leave the fluff and get to the best parts of the conversation, that simple. We don’t need a whole background story, just the why are we here and now! And Jason has a great podcast voice too!!
Apple Podcasts5Everyday Jane
United States5 months ago - As promised - podcasting strategy, simplified!
Every episode delivers practical podcast strategies. In particular, episode #82 brilliantly breaks down the implications of having guests on your podcast. I love that Jason gives you different factors to think about so that you can choose what's right for *your* show. Start with this or any episode - you won't be disappointed.
Apple Podcasts5JuliaLevineUnited States6 months ago - Good strategy advice
Podfade is a real issue as many podcasters start a podcast without a coherent strategy. Jason offers some great tips on launching a successful podcast. Finding your why is key. Episode 80 is a good start.
Apple Podcasts5TheHistoryPagesUnited States6 months ago - This is core knowledge that any podcaster can learn from Jason.
After listening to this episode with Jason (ep#81) It should bring much more clarity to anyone trying to figure out what kind of show they need to create. After figuring the “Why”(listen to the previous episode)the what next comes up and this episode clearly shows that next step. Highly recommend listening to this podcast for anyone interested in getting involved in the podcasting industry. There are so many different podcasts strategies out there but Jason covers these specific ones very well.
Apple Podcasts5GabeLealUnited States6 months ago - Congrats on your rebrand!
This is a great episode and very timely as it’s something I’ve been considering for a minute. I remember Jason talking about this idea at Podfest and I’m glad to hear the rebrand went well. Jason provides an insightful take on his journey, as well as actionable steps for listeners considering their own rebrand. I look forward to hearing more!
Apple Podcasts5Richard A. PerryUnited States6 months ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show packs practical, business-focused podcast strategy guidance for entrepreneurs, coaches, and consultants who want to start, grow, monetize, and scale a podcast as a core marketing and revenue channel. Episodes repeatedly emphasize long-term planning, alignment with business goals, and actionable frameworks—covering topics like audience development, SEO, guest strategy, launches, and how to use podcasting to attract customers and drive growth. A standout strength is the host's relentless focus on clear messaging, consistent value, and real-world tactics over vanity metrics, often pairing coaching offers or events with strategic insights to help listeners turn content into tangible results.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. School of Podcasting: Expert Tips for Launching and Growing Your Podcast
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 128 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Arielle Nissenblatt
2. Julia Levine
3. Courtney Reimer
4. Jessica Zeff
5. Matt Dard
6. Karina Karn
7. Coach Matt Doherty
8. Karen Freeland
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.