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Podcasting Strategy Simplified

Jason Cercone | Podcasting Strategist & Coach
Podcasting
Podcasting Strategy
Podcasting Strategy Simplified
Podcast SEO
Jason Cercone
Bombtrack Media
Branding
Education
Entertainment
Authority Building
Community
Apple
Brand Positioning
Empowered Podcasting
Content Creation
Audience Engagement
Two-Week Intensive Coaching Program
Solo Podcasting
Podcast Monetization
Rebranding

Jason Cercone is a Podcasting Strategy & Mindset Coach for entrepreneurs, C-suite executives, coaches, and consultants seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.

This podcast delivers podcasting strategy insight... more

PublishesWeeklyEpisodes106Founded2 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Podcasting Strategy Simplified

Latest Episodes

DID YOU KNOW: According to a quick Google search that produced a Reddit thread in the AI Overview, only 5-7% of podcasts actually make it to 100 episodes. Sad, but true.

Trying to swing this statistic in the right direction is one of my core mission... more

At Bombtrack Media, I lean heavily into podcasting strategy because without it, success on this medium is slim to none.

As I come to you with the final "double digit" episode of Podcasting Strategy Simplified, I felt it made sense to take some time ... more

It's time to answer another one of your burning questions about podcasting strategy! 

The question on the table today: Do small podcasts actually make money or is monetization overrated?

The key to this answering this question comes down to discove... more

⚠️ This is one of those episodes that needs to be shared with other podcasters. If this message hits home, please pass it along to other podcasters so they don't get scammed either ⚠️

We've reached a critical point in podcasting where AI episodes ha... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Arielle Nissenblatt
Podcast host and renowned newsletter strategist
Episode: How to Elevate Your Podcast Newsletter Strategy w/ Arielle Nissenblatt (#95)
Julia Levine
Podcast SEO expert, presenter on Podcast SEO
Independent podcaster/SEO educator
Episode: The Ultimate Guide to Podcast SEO Strategy w/ Julia Levine (#90)
Courtney Reimer
Founder at Sounds Great Podcast Strategy; podcaster and strategist
Sounds Great Podcast Strategy
Episode: Elevate Your Podcasting Strategy With This Masterclass of Advice w/ Courtney Reimer (#84)
Jessica Zeff
Owner of Simply Compliance Consulting, host of Compliance Deconstructed
Simply Compliance Consulting
Episode: Client Spotlight: Diving Deep Into Strategy and Coaching w/ Jessica Zeff (#83)
Matt Dard
Executive coach, keynote speaker, podcaster
Episode: How to Choose the Right Podcast Type For Your Brand (#81)
Karina Karn
UK-based expert discussing brand positioning and podcast strategy
The Bomb Squad / UK
Episode: Will Your Podcast Fail Without Effective Messaging & Positioning? (#79)
Coach Matt Doherty
Executive coach, keynote speaker, podcaster
Coach Doherty (independent)
Episode: How Does Apple Podcast's New HLS Video Feature Impact Your Podcasting Strategy? (#76)
Karen Freeland
Client referenced in testimonial
Episode: 11 Lessons I've Learned In 11 Years of Podcasting (#75)
Charlie Krebs
Host of Soft Skills Strong Results
Soft Skills Strong Results
Episode: Making a Podcast With Bombtrack Media: Soft Skills Strong Results (#70)

Host

Jason Cercone
Host and founder of the show; podcasting strategist and coach focused on helping founders and executives leverage podcasting for brand and marketing goals.

Reviews

4.7 out of 5 stars from 39 ratings
  • Truly Simplified

    I appreciate the simplicity of how to and how to do better. Episode 77 reminds us to leave the fluff and get to the best parts of the conversation, that simple. We don’t need a whole background story, just the why are we here and now! And Jason has a great podcast voice too!!

    Apple Podcasts
    5
    Everyday Jane
    United States3 months ago
  • As promised - podcasting strategy, simplified!

    Every episode delivers practical podcast strategies. In particular, episode #82 brilliantly breaks down the implications of having guests on your podcast. I love that Jason gives you different factors to think about so that you can choose what's right for *your* show. Start with this or any episode - you won't be disappointed. 

    Apple Podcasts
    5
    JuliaLevine
    United States3 months ago
  • Good strategy advice

    Podfade is a real issue as many podcasters start a podcast without a coherent strategy. Jason offers some great tips on launching a successful podcast. Finding your why is key. Episode 80 is a good start.

    Apple Podcasts
    5
    TheHistoryPages
    United States3 months ago
  • This is core knowledge that any podcaster can learn from Jason.

    After listening to this episode with Jason (ep#81) It should bring much more clarity to anyone trying to figure out what kind of show they need to create. After figuring the “Why”(listen to the previous episode)the what next comes up and this episode clearly shows that next step. Highly recommend listening to this podcast for anyone interested in getting involved in the podcasting industry. There are so many different podcasts strategies out there but Jason covers these specific ones very well.

    Apple Podcasts
    5
    GabeLeal
    United States3 months ago
  • Congrats on your rebrand!

    This is a great episode and very timely as it’s something I’ve been considering for a minute. I remember Jason talking about this idea at Podfest and I’m glad to hear the rebrand went well. Jason provides an insightful take on his journey, as well as actionable steps for listeners considering their own rebrand. I look forward to hearing more!

    Apple Podcasts
    5
    Richard A. Perry
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise concise, actionable guidance and strong interviewing.
The host delivers practical, no-nonsense podcasting strategies that listeners can apply immediately.
The host's delivery and pace are often highlighted as engaging and trustworthy.
The show is valued for its strategic framing and guest quality, with consistent takeaways.
Audiences appreciate transparent promotions and coaching offers that feel aligned with content.

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Talking Points

Recent interactions between the hosts and their guests.

How to Elevate Your Podcast Newsletter Strategy w/ Arielle Nissenblatt (#95)
Q: Are you already capturing email subscribers on your website?
The guest explains that there was no newsletter capture on the main site yet, and suggests starting with a simple subscription form, then expanding with branded newsletter platforms and welcome emails to build a relationship.
The Ultimate Guide to Podcast SEO Strategy w/ Julia Levine (#90)
Q: How should newcomers approach keyword selection?
Begin with a primary keyword that best represents the show and audience, then use keyword research tools and audience feedback to validate it. Secondary keywords can support the description and show notes, but the primary keyword should be central to the title and overall positioning.
The Ultimate Guide to Podcast SEO Strategy w/ Julia Levine (#90)
Q: Why is the show title so critical for discoverability?
The title carries the most weight in the algorithm, and having the word podcast early in the title can hurt visibility. A clear, keyword-aligned title helps the algorithm match the show to the right audience and improves click-through and retention.
The Ultimate Guide to Podcast SEO Strategy w/ Julia Levine (#90)
Q: What is the core difference between Google SEO and podcast SEO?
Google SEO targets websites and tends to spread focus across long-tail keywords; podcast SEO emphasizes repetition of key terms within the podcast context and prioritizes discovery on podcast players like Apple and Spotify, often delivering results much faster.
Why Isn't My Podcast Growing Even Though My Content Is Good? (#91)
Q: Why isn't my podcast growing even though my content is good?
The host explains that growth hinges on aligning content with the right audience, maintaining consistency, and playing the long game rather than chasing large download numbers; branding and presentation also matter, as does continually improving the delivery of a compelling message to the intended listeners.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Podcasting Strategy Simplified

What is Podcasting Strategy Simplified about and what kind of topics does it cover?

A practical, strategy-focused show for founders, executives, and marketing leaders who want to build, launch, grow, and monetize podcasts that reinforce their brand messaging. Episodes emphasize clear purpose, audience targeting, and scalable workflows, with hands-on frameworks for launch sequencing, guest management, and multi-format content. Noteworthy is the host's emphasis on strategy first—delivery, repurposing, and sustainable growth over chasing trends—alongside a willingness to promote coaching programs and services. The show often features guests who are podcasters, brand strategists, and coaches, providing actionable insights tailored to business outcomes and audience-building. Potential listeners include entrepreneurs and marketi... more

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Which podcasts are similar to Podcasting Strategy Simplified?

These podcasts share a similar audience with Podcasting Strategy Simplified:

1. Ask the Podcast Coach
2. Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts
3. School of Podcasting: Expert Tips for Launching and Growing Your Podcast

How many episodes of Podcasting Strategy Simplified are there?

Podcasting Strategy Simplified launched 2 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Podcasting Strategy Simplified?

Recent guests on Podcasting Strategy Simplified include:

1. Arielle Nissenblatt
2. Julia Levine
3. Courtney Reimer
4. Jessica Zeff
5. Matt Dard
6. Karina Karn
7. Coach Matt Doherty
8. Karen Freeland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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