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Artwork for Leading the Way with TRG Arts

Leading the Way with TRG Arts

TRG Arts

Leading the Way explores the biggest questions facing today’s arts and cultural leaders: how to grow revenue, deepen audience relationships, and lead confidently through uncertainty. Join TRG Arts CEO Jill S. Robinson and her colleagues for candid conversations that combine practical strategy, real audience behavior, and grounded insights into what’s actually working across the sector today.

PublishesMonthlyEpisodes24Founded3 years ago
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Artwork for Leading the Way with TRG Arts

Latest Episodes

Look at almost any arts and cultural database and one segment towers over the rest. At TRG, we call them Tryers: people who came once and never came back.  

This group makes up more than 90% of most databases, regardless of region or business model.... more

In Part 1 of our Demand series, Before We Talk About Ticket Prices, Let’s Talk About Demand, we explored what creates demand in the first place. Now comes the fun part. Once demand exists, how do you actually manage it?

The team begins with one metr... more

When revenue goals aren't being met, it's natural to look at pricing. 

Should tickets cost more? How high is too high? Should we discount more often? Are ticket prices driving audiences away?  

 

But what if price isn't the place to start? 

In Part... more

Most arts organizations can tell you their revenue targets. Fewer can clearly identify the relationships that will deliver them. 

As financial pressure continues across the sector, many organizations focus on short-term income. But as this episode e... more

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Reviews

5.0 out of 5 stars from 8 ratings
  • A joyful listen full of insights and compassion

    As always, listening to Jill is such a treat. Calm and compassionate she dives into topics that keep the arts sector awake at night at the moment, providing valuable insights and perspectives full of hope and motivation.

    Apple Podcasts
    5
    Andreas Zed
    United States3 years ago

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1. The Offstage Mic
2. Arts Unscripted with Monica Holt
3. The Ezra Klein Show
4. The Opinions
5. The NPR Politics Podcast

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Leading the Way with TRG Arts launched 3 years ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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