The Kings of Content podcast features Cam Brown and Gordon Plutsky of King Fish Media discussing topics of interest for marketing, sales and C-level professionals who are charged with driving measurable returns from their marketing programs. We focus on the use of original custom content to engage both customers and prospects - across all media platforms (print, online, social, mobile and face to ... more
| Publishes | Weekly | Episodes | 22 | Founded | 15 years ago |
|---|---|---|---|---|---|
| Category | Technology | ||||
There are challenges to adding storytelling to your content marketing plans, we’ll discuss how you can make it work with some helpful tips around content producers, social media and segmentation..
We’ll discuss why storytelling techniques are critical to a successful content marketing strategy. Storytelling builds and emotional connection while letting customers participate in the story to internalize the understanding.
We look at the changing consumer attention span and how shorter, more concise content will draw attention, build relationships and drive actions taken.
We’ll talk about why a mobile app strategy makes sense for B2B marketers and give some examples of what types of apps could work for a business audience.
We’ll highlight our new ebook-now avaliable for download. The ebook discuses best practices for CMOs who are selecting multiple marketing agencies to maximize return on marketing investment.
We talk to Joe Pulizzi of Junta42 and the founder of the Content Marketing World, the largest conference of its kind in the world. He'll tell you why this is the one content marketing conference you can't afford to miss.
We'll give you a top line analysis of the new research from King Fish Media. You'll learn what marketers and thinking and planning for their mobile marketing strategy. Find out what benefits they hope to gain, and how they are measuring ROI...
To create credible content for your web site and social media campaign you must come across as knowledge, likeable and trustworthy. Authenticity is essential if you want your content to spur action. We’ll tell you why it is so important to a content ... more










Listeners, social reach, demographics and more for this podcast.
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Kings of Content launched 15 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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