Rephonic
Artwork for Keep Optimising

Keep Optimising

Chloe Thomas
Content Marketing
Ecommerce
SEO
GDPR
AI In Marketing
Affiliate Marketing
Data Tracking
Tiktok Advertising
Attribution
First-Party Cookies
Black Friday
Google Ads
Audience Engagement
Tiktok
Secondhand Market
Data Protection
Social Media
Multi-Platform Strategy
Wikipedia
Digital Marketing

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re gett... more

PublishesWeeklyEpisodes303Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Keep Optimising

Latest Episodes

Amy Budd is the Client Services Director at Launch, a B Corp performance marketing agency that helps brands grow in a way that actually lasts. Mixing smart data with creative thinking to build campaigns that work, now and also in the long run. Happy ... more

Amanda Walls is the founder and director of Cedarwood Digital – who were recently awarded the Best Small Integrated Agency in Europe & the UK 2025. They are a sort after global agency for SEO, PPC and Digital PR.

In this episode, Amanda joins Chloe ... more

YouTube

Liv Day is the SEO Lead at Digitaloft, where she crafts ROI-led SEO strategies that deliver a fast impact for their clients.

In this episode, Liv shares how to turn your eCommerce category pages into powerful revenue drivers – without stuffing them ... more

YouTube

Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002.

In this episode, returning guest Sam breaks down how large ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Amanda Walls
SEO and GEO expert
Cedarwood Digital
Episode: SEO GEO: 3 Key Pillars of Helpful Content for Google SEO with Amanda Walls, Cedarwood Digital
Liv Day
SEO lead at Digitaloft
Digitaloft
Episode: SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Emily Richardson
SEO and GEO expert, founder of KNWN (Knowledge: KNWN Analytics and Dual Web)
KNWN
Episode: SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN
Iva Jovanovic
SEO and GEO expert, SEO and content strategist
Independent consultant / SEO advisor
Episode: SEO GEO: Bad SEO Practices That Are Hurting Your Website (And How to Avoid Them) with Iva Jovanovic
Abhishek Chandra
Chief Revenue Officer at GoKwik
GoKwik
Episode: WhatsApp: Why Customer Lifetime Value is the Key Goal of WhatsApp Marketing with Abhishek Chandra, GoKwik
Alice Brown
Customer communications expert; founder of Seventh Wave Stories
Seventh Wave Stories
Episode: WhatsApp: Communities That Drive Real Customer Insight – Alice Brown, Seventh Wave Stories
George Caponaros
CEO at Yocto, CRM/retention expert
Yocto
Episode: WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto
Rich Evans
Founder and reluctant managing director at Get Better
Get Better
Episode: WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better
Luca Borreani
WhatsApp expert, CMO and co-founder of ZipChat AI
ZipChat AI
Episode: WhatsApp: High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI

Host

Chloe Thomas
Host focused on practical marketing optimization and e-commerce growth strategies

Reviews

4.8 out of 5 stars from 81 ratings
  • Multiple perspectives is genius

    Chatting with Chloe is always a delight. She’s so quick, adaptable and relevant. She’s thoughtful and it’s you right at ease.

    As a listener, having 4 different episodes on the same topic is gold — saves me having to hunt down other podcasts that I can be sure of the quality of.

    Apple Podcasts
    5
    abrown987
    United Kingdom2 months ago
  • The best podcast around for practical digital marketing tips

    I’ve been a guest on the Keep Optimising Podcast a few times now, and I’m a huge fan of Chloë’s interview style for the show. I think it’s great that she runs with monthly content themes and then has guests that really focus on one particular element within that theme because it allows for us to really deep dive into that one area. I think that this allows for guests to offer more practical, no fluff marketing advice that can be easily implemented. The top tips round is a fun way to end each epi... more

    Apple Podcasts
    5
    Becky Hopkin
    United Kingdom10 months ago
  • Good insights presented in a thoughtful manner

    Enjoyed appearing as a guest on the show. Chloe makes it so easy to have a candid conversation. She is very good at probing in just the right way to get her guests to share tangible and actionable insights for the listener. I am also a regular listener of the show - good content that is easy to consume. Highly recommend.

    Apple Podcasts
    5
    KSingh4
    United Statesa year ago
  • Actionable real world advice

    Chloe’s skills is in breaking down complexity and creating actionable advice by diving deep into each topic. It’s been a privilege to guest with her to talk about AI negotiation and implementing innovations which really work!

    Apple Podcasts
    5
    Rosie Bailey
    United Kingdoma year ago
  • Marketing mastermind in your earbuds!

    In a sea of marketing podcasts, this one stands out as a beacon of practical knowledge. It's rare to find a show that so consistently delivers actionable advice from true e-commerce leaders. The host's knack for drawing out concrete, implementable strategies from guests is remarkable. For anyone looking to sharpen their marketing skills and stay ahead of the curve, this show is an indispensable resource.

    Apple Podcasts
    5
    G. Benini
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for being well-prepared and insightful, with a knack for drawing out tangible tips.
The show is seen as a go-to resource for practical e-commerce and digital marketing tactics.
Guests consistently highlight the show's organized, actionable format and no-fluff approach.
The production and interview quality are repeatedly cited as helping listeners implement strategies quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#78
Ireland/Business/Marketing
Apple Podcasts
#93
Japan/Business/Marketing
Apple Podcasts
#124
Netherlands/Business/Marketing
Apple Podcasts
#146
Norway/Business/Marketing
Apple Podcasts
#148
Indonesia/Business/Marketing
Apple Podcasts
#154
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SEO GEO: 3 Key Pillars of Helpful Content for Google SEO with Amanda Walls, Cedarwood Digital
Q: What newbie advice would you give to someone starting in SEO and GEO?
Understand your audience first and their problems; avoid jumping into backlinks or site changes before clarifying who you are helping and what problems you are solving. Get a clear sense of intent and craft content that directly addresses that intent, then iterate with a structured testing approach to improve underperforming pages.
SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Q: What resources would you recommend for learning more about SEO and GEO?
LearningSEO.io, created by Leda Solis, is recommended as a free, comprehensive resource with courses, webinars, and a dedicated section on AI/GEO topics.
SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Q: What are the must-do practices on category pages?
Focus on concise, buying-decision oriented copy, strong internal linking that reflects the site hierarchy, clear category signals, and useful on-page elements like badges to improve CTR and UX.
SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Q: How did you end up in the world of SEO and GEO?
Liv describes starting as a copywriter, moving into SEO to see the bigger impact, and eventually becoming SEO Lead at Digitaloft, leading a team to deliver ROI-driven strategies.
SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN
Q: What happens if the content is AI-generated?
Avoid generic, AI-only content; lean into unique, expert perspectives, real data, and compelling case studies that AI cannot easily replicate, to maintain credibility and rank in AI search.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Keep Optimising

What is Keep Optimising about and what kind of topics does it cover?

This program consistently centers on a single marketing method per mini-series, delivering deep, practical tactics from seasoned practitioners. Recent episodes showcase AI-driven search and GEO concepts, plus hands-on approaches to WhatsApp-based commerce, content optimization, and practical acquisition strategies for e-commerce brands. Guests tend to be operators or consultants who bring concrete, repeatable playbooks, real-world metrics, and actionable templates that listeners can implement quickly. A standout element is the host's ability to draw out precise experiments, measurable outcomes, and scalable frameworks from experts, making complex topics feel approachable and ready for execution. This format—focused themes, expert interviews... more

Where can I find podcast stats for Keep Optimising?

Rephonic provides a wide range of podcast stats for Keep Optimising. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Keep Optimising and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Keep Optimising get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Keep Optimising, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Keep Optimising?

Rephonic provides comprehensive predictive audience data for Keep Optimising, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Keep Optimising have?

To see how many followers or subscribers Keep Optimising has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Keep Optimising?

These podcasts share a similar audience with Keep Optimising:

1. eCommerce MasterPlan
2. Shopify Masters
3. Social Media Marketing Podcast
4. The Rest Is Politics: US
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of Keep Optimising are there?

Keep Optimising launched 6 years ago and published 303 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Keep Optimising?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Keep Optimising?

Rephonic pulls ratings and reviews for Keep Optimising from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Keep Optimising?

Rephonic provides full transcripts for episodes of Keep Optimising. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Keep Optimising?

Recent guests on Keep Optimising include:

1. Amanda Walls
2. Liv Day
3. Emily Richardson
4. Iva Jovanovic
5. Abhishek Chandra
6. Alice Brown
7. George Caponaros
8. Rich Evans

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days