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Artwork for Keep Optimising

Keep Optimising

Chloe Thomas
Ecommerce
Google Ads
SEO
Meta Ads
Email Marketing
Customer Retention
Conversion Rate Optimization
Affiliate Marketing
Content Marketing
Tiktok
Influencer Marketing
Amazon
Performance Max
Whatsapp
SMS Marketing
First-Party Cookies
Amazon Ads
AI In Marketing
Advertising Strategies
Audience Targeting

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re gett... more

PublishesWeeklyEpisodes327Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Keep Optimising

Latest Episodes

Silvia Correas Osorno is one of the experts at award-winning digital marketing agency Stellar Search where over the last 11 years she’s risen from junior Digital Marketing Executive to Managing Partner! Driving results for big name brands across luxu... more

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Meriem Nacer has over 15 years’ experience in performance marketing, helping business around the world scale with smart, data-led strategies across Google Ads, Microsoft Ads, Meta Ads and beyond. Since 2019 she’s done all this via her consultancy 4M ... more

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Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Marketing Lecturer. Ger’s worked across various sectors and for many clients winnin... more

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Hannah Zora Strong has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many Google Ads conferences. She’s worked for some of the biggest agencies in the UK, and for the last 4 years has... more

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Recent Guests

Silvia Correas Osorno
Managing partner at Stellar Search with 11 years of digital marketing experience
Stellar Search
Episode: Google Ads: Build a Full Funnel Ads Strategy with Silvia Correas Osorno, Stellar Search
Meriem Nacer
Google Ads expert, founder of 4M Digital, and Don't Panic PPC Global Community
4M Digital
Episode: Google Ads: Optimizing Your Product Feed for Better Results with Meriem Nacer, 4M Digital
Ger Hayden
Google Ads expert, Chief Digital Officer at Core Optimisation
Core Optimisation
Episode: Google Ads: Review and Rebuild Your Strategy for Growth with Ger Hayden, Core Optimisation
Hannah Zora Strong
Google Ads expert, founder of Zora Marketing
Zora Marketing
Episode: Google Ads: Turn Local Searches into Store Visits with Hannah Zora Strong, Zora Marketing
Jyll Saskin Gales
Google Ads expert, coach, author; runs Inside Google Ads podcast
Inside Google Ads
Episode: Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads
Elena Kostova
Head of Marketing at Uxify
Uxify
Episode: CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Jordy Scholing
Conversion rates and site performance expert
RUMvision
Episode: CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision
Carolina Dibb
Conversion rate expert and founder of Carolina Dibb Consulting
Carolina Dibb Consulting
Episode: CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting
Ashu Dubey
CEO of Alhena AI, conversion rate expert
Alhena AI
Episode: CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI

Host

Chloe Thomas
Host of Keep Optimising

Reviews

4.8 out of 5 stars from 83 ratings
  • Great host!

    It was fun being a guest and thank you for allowing me to share my 2 cents on meta’s best practices and hopefully it’d be beneficial to your audiences!

    Apple Podcasts
    5
    Kkathiie
    United States5 months ago
  • Multiple perspectives is genius

    Chatting with Chloe is always a delight. She’s so quick, adaptable and relevant. She’s thoughtful and it’s you right at ease.

    As a listener, having 4 different episodes on the same topic is gold — saves me having to hunt down other podcasts that I can be sure of the quality of.

    Apple Podcasts
    5
    abrown987
    United Kingdom9 months ago
  • The best podcast around for practical digital marketing tips

    I’ve been a guest on the Keep Optimising Podcast a few times now, and I’m a huge fan of Chloë’s interview style for the show. I think it’s great that she runs with monthly content themes and then has guests that really focus on one particular element within that theme because it allows for us to really deep dive into that one area. I think that this allows for guests to offer more practical, no fluff marketing advice that can be easily implemented. The top tips round is a fun way to end each epi... more

    Apple Podcasts
    5
    Becky Hopkin
    United Kingdoma year ago
  • Good insights presented in a thoughtful manner

    Enjoyed appearing as a guest on the show. Chloe makes it so easy to have a candid conversation. She is very good at probing in just the right way to get her guests to share tangible and actionable insights for the listener. I am also a regular listener of the show - good content that is easy to consume. Highly recommend.

    Apple Podcasts
    5
    KSingh4
    United States2 years ago
  • Actionable real world advice

    Chloe’s skills is in breaking down complexity and creating actionable advice by diving deep into each topic. It’s been a privilege to guest with her to talk about AI negotiation and implementing innovations which really work!

    Apple Podcasts
    5
    Rosie Bailey
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests deliver real-world strategies you can implement now.
Hosts bring thoughtful probing that yields actionable tips.
Well-organized episodes with clear frameworks and playbooks.
Consistently practical, no-fluff marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#182
Finland/Business/Marketing
Apple Podcasts
#206
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Google Ads: Build a Full Funnel Ads Strategy with Silvia Correas Osorno, Stellar Search
Q: How do you decide which of the other full-funnel platforms to go after?
Choose platforms based on where the audience spends time, the brand's creative capabilities and preferences, and the channels that fit its goals.
Google Ads: Build a Full Funnel Ads Strategy with Silvia Correas Osorno, Stellar Search
Q: For a brand launching into a full-funnel approach with its ads, what's step one?
First make sure bottom-of-funnel activity is visible and working; after that, expand to awareness activity to reach new users as the available high-intent audience is exhausted.
Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads
Q: Crystal ball time: what's coming up in the next six to twelve months that we should be getting ready for?
More AI and new surfaces, but the key is to focus on fundamentals—solid campaign structure, accurate conversion tracking, and well-maintained Merchant Center data—so you can adapt to new formats without being overwhelmed by shiny objects.
Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads
Q: Okay, let's start with newbie advice. If we've inspired someone to take their first step, what do they need to know to give themselves the best chance of success?
Understand that ads amplify demand that already exists and not a substitute for product-market fit. Ensure your product has real demand and that the landing page, offer, and messaging align with what people are searching for; otherwise ads will amplify a poor foundation.
CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Q: If listeners want to learn more, is there a cheap or free resource you'd recommend?
There are many great resources, including podcasts and sites like Theme Vitals, and leveraging accessible AI tools like ChatGPT or Claude for learning and experimentation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Keep Optimising

What is Keep Optimising about and what kind of topics does it cover?

This show consistently explores practical, ROI-focused marketing tactics across cutting-edge topics like CRO, email deliverability, Meta ads, and growth strategy for ecommerce. Episodes feature seasoned practitioners who break down frameworks, experiments, and playbooks you can implement quickly, with a strong emphasis on measurable improvements, testing, and systems thinking. A notable strength is the guest lineup—deep experts who bring actionable insights that cover both foundational elements and advanced tactics, often tied to real-world brand cases. Listeners likely include growth-minded marketers and ecommerce operators seeking concrete tactics they can apply across channels, from onboarding to scaling and retention.

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Which podcasts are similar to Keep Optimising?

These podcasts share a similar audience with Keep Optimising:

1. eCommerce MasterPlan
2. Football Weekly
3. Marketing School - Digital Marketing and Online Marketing Tips
4. Age Better with Liz Earle
5. AI Explored

How many episodes of Keep Optimising are there?

Keep Optimising launched 6 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Keep Optimising?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Keep Optimising?

Recent guests on Keep Optimising include:

1. Silvia Correas Osorno
2. Meriem Nacer
3. Ger Hayden
4. Hannah Zora Strong
5. Jyll Saskin Gales
6. Elena Kostova
7. Jordy Scholing
8. Carolina Dibb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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