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Artwork for Keep Optimising

Keep Optimising

Chloe Thomas
Ecommerce
SEO
Meta Ads
Customer Retention
Google Ads
Email Marketing
Affiliate Marketing
Content Marketing
Tiktok
Influencer Marketing
Amazon
Whatsapp
SMS Marketing
First-Party Cookies
Conversion Rate Optimization
Amazon Ads
Performance Max
AI In Marketing
Digital Marketing
Advertising Strategies

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re gett... more

PublishesWeeklyEpisodes305Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Keep Optimising

Latest Episodes

Colin Hodge is the author of the brand new book “Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success”. Based on his experience scaling startups to over 100 million users.

In this episode, Colin shares how to ap... more

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Dan Bond is VP of Marketing at RevLifter, an eCommerce technology company helping retailers optimize conversions through intelligent promotional offers. Working with eCommerce brands as diverse as Laithwaites, Club L London, and Radley.

In this epis... more

YouTube

You’re listening to a milestone episode – the Keep Optimising Podcast’s Episode 300!! 🎉

To celebrate, Chloe Thomas has brought together 13 expert guests and asked them one powerful question:

“What’s your top tip for eCommerce growth right now?”

T... more

YouTube

Amy Budd is the Client Services Director at Launch, a B Corp performance marketing agency that helps brands grow in a way that actually lasts. Mixing smart data with creative thinking to build campaigns that work, now and also in the long run. Happy ... more

YouTube

Key Facts

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Recent Guests

Dan Bond
Growth expert, VP of Marketing at RevLifter
RevLifter
Episode: Growth: Turn Discounts into a Profit Engine with Smarter Promotion Strategy with Dan Bond, RevLifter
Amy Budd
From Launch
Launch
Episode: 14 Top Tips to Grow Your eCommerce Store
Lucy Bloomfield
From Magic Marketer
Magic Marketer
Episode: 14 Top Tips to Grow Your eCommerce Store
Sam Wright
Founder of Blink
Blink
Episode: 14 Top Tips to Grow Your eCommerce Store
Roman Petrochenkov
Head of Growth and Media Analytics at Carwow
Carwow
Episode: 14 Top Tips to Grow Your eCommerce Store
Dan (RevLifter)
From RevLifter
RevLifter
Episode: 14 Top Tips to Grow Your eCommerce Store
Amanda Walls
SEO and GEO expert
Cedarwood Digital
Episode: SEO GEO: 3 Key Pillars of Helpful Content for Google SEO with Amanda Walls, Cedarwood Digital
Liv Day
SEO lead at Digitaloft
Digitaloft
Episode: SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Emily Richardson
SEO and GEO expert, founder of KNWN (Knowledge: KNWN Analytics and Dual Web)
KNWN
Episode: SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN

Host

Chloe Thomas
Host focused on practical marketing optimization and e-commerce growth strategies

Reviews

4.8 out of 5 stars from 81 ratings
  • Multiple perspectives is genius

    Chatting with Chloe is always a delight. She’s so quick, adaptable and relevant. She’s thoughtful and it’s you right at ease.

    As a listener, having 4 different episodes on the same topic is gold — saves me having to hunt down other podcasts that I can be sure of the quality of.

    Apple Podcasts
    5
    abrown987
    United Kingdom3 months ago
  • The best podcast around for practical digital marketing tips

    I’ve been a guest on the Keep Optimising Podcast a few times now, and I’m a huge fan of Chloë’s interview style for the show. I think it’s great that she runs with monthly content themes and then has guests that really focus on one particular element within that theme because it allows for us to really deep dive into that one area. I think that this allows for guests to offer more practical, no fluff marketing advice that can be easily implemented. The top tips round is a fun way to end each epi... more

    Apple Podcasts
    5
    Becky Hopkin
    United Kingdoma year ago
  • Good insights presented in a thoughtful manner

    Enjoyed appearing as a guest on the show. Chloe makes it so easy to have a candid conversation. She is very good at probing in just the right way to get her guests to share tangible and actionable insights for the listener. I am also a regular listener of the show - good content that is easy to consume. Highly recommend.

    Apple Podcasts
    5
    KSingh4
    United Statesa year ago
  • Actionable real world advice

    Chloe’s skills is in breaking down complexity and creating actionable advice by diving deep into each topic. It’s been a privilege to guest with her to talk about AI negotiation and implementing innovations which really work!

    Apple Podcasts
    5
    Rosie Bailey
    United Kingdoma year ago
  • Marketing mastermind in your earbuds!

    In a sea of marketing podcasts, this one stands out as a beacon of practical knowledge. It's rare to find a show that so consistently delivers actionable advice from true e-commerce leaders. The host's knack for drawing out concrete, implementable strategies from guests is remarkable. For anyone looking to sharpen their marketing skills and stay ahead of the curve, this show is an indispensable resource.

    Apple Podcasts
    5
    G. Benini
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for being well-prepared and insightful, with a knack for drawing out tangible tips.
The show is seen as a go-to resource for practical e-commerce and digital marketing tactics.
Guests consistently highlight the show's organized, actionable format and no-fluff approach.
The production and interview quality are repeatedly cited as helping listeners implement strategies quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Growth: Turn Discounts into a Profit Engine with Smarter Promotion Strategy with Dan Bond, RevLifter
Q: Okay, let's start with newbie advice. If we've inspired someone to take their first step, what do they need to know to give themselves the best chance of success?
The guest emphasizes starting with a simple, valid test on a clear problem, then iterating. They advise focusing on one variable at a time, keeping tests straightforward, and building a systematic testing plan to generate learnings that inform future tests.
SEO GEO: 3 Key Pillars of Helpful Content for Google SEO with Amanda Walls, Cedarwood Digital
Q: What newbie advice would you give to someone starting in SEO and GEO?
Understand your audience first and their problems; avoid jumping into backlinks or site changes before clarifying who you are helping and what problems you are solving. Get a clear sense of intent and craft content that directly addresses that intent, then iterate with a structured testing approach to improve underperforming pages.
SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Q: What resources would you recommend for learning more about SEO and GEO?
LearningSEO.io, created by Leda Solis, is recommended as a free, comprehensive resource with courses, webinars, and a dedicated section on AI/GEO topics.
SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Q: What are the must-do practices on category pages?
Focus on concise, buying-decision oriented copy, strong internal linking that reflects the site hierarchy, clear category signals, and useful on-page elements like badges to improve CTR and UX.
SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
Q: How did you end up in the world of SEO and GEO?
Liv describes starting as a copywriter, moving into SEO to see the bigger impact, and eventually becoming SEO Lead at Digitaloft, leading a team to deliver ROI-driven strategies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Keep Optimising

What is Keep Optimising about and what kind of topics does it cover?

This program consistently centers on a single marketing method per mini-series, delivering deep, practical tactics from seasoned practitioners. Recent episodes showcase AI-driven search and GEO concepts, plus hands-on approaches to WhatsApp-based commerce, content optimization, and practical acquisition strategies for e-commerce brands. Guests tend to be operators or consultants who bring concrete, repeatable playbooks, real-world metrics, and actionable templates that listeners can implement quickly. A standout element is the host's ability to draw out precise experiments, measurable outcomes, and scalable frameworks from experts, making complex topics feel approachable and ready for execution. This format—focused themes, expert interviews... more

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Which podcasts are similar to Keep Optimising?

These podcasts share a similar audience with Keep Optimising:

1. eCommerce MasterPlan
2. Shopify Masters
3. The Digital Marketing Podcast
4. Ecommerce: The Hammersley Brothers Ecommerce Podcast
5. Social Media Marketing Podcast

How many episodes of Keep Optimising are there?

Keep Optimising launched 6 years ago and published 305 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Keep Optimising?

Recent guests on Keep Optimising include:

1. Dan Bond
2. Amy Budd
3. Lucy Bloomfield
4. Sam Wright
5. Roman Petrochenkov
6. Dan (RevLifter)
7. Amanda Walls
8. Liv Day

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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