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Keep Optimising

Chloe Thomas
Ecommerce
SEO
Meta Ads
Email Marketing
Google Ads
Customer Retention
Conversion Rate Optimization
Affiliate Marketing
Content Marketing
Tiktok
Influencer Marketing
Amazon
Whatsapp
SMS Marketing
First-Party Cookies
Performance Max
Amazon Ads
AI In Marketing
Digital Marketing
Advertising Strategies

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re gett... more

PublishesWeeklyEpisodes323Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Keep Optimising

Latest Episodes

Hannah Zora Strong has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many Google Ads conferences. She’s worked for some of the biggest agencies in the UK, and for the last 4 years has... more

Jyll Saskin Gales spent 6 years at Google helping their largest advertisers to grow internationally. Now she’s all about helping all of us to improve our Google Ads results via her coaching and courses, the “Inside Google Ads” Podcast AND her bestsel... more

YouTube

Elena Kostova is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience and double engagement.

In this episode, Chloe and Elena explore where AI can genuinely improve eCommerce conve... more

YouTube

Jordy Scholing is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals. Trusted by over 750 companies including Loop Earplugs and Suzuki.

In this episode, Chloe and Jordy unpack h... more

YouTube

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Recent Guests

Elena Kostova
Head of Marketing at Uxify
Uxify
Episode: CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Jordy Scholing
Conversion rates and site performance expert
RUMvision
Episode: CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision
Carolina Dibb
Conversion rate expert and founder of Carolina Dibb Consulting
Carolina Dibb Consulting
Episode: CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting
Ashu Dubey
CEO of Alhena AI, conversion rate expert
Alhena AI
Episode: CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI
Rebecca Boyle
Conversion Rates expert
Lissah & Boyle
Episode: CRO: Fix Your Trust Gaps to Increase Conversions with Rebecca Boyle, Lissah & Boyle
Chintan Doshi
Senior Director of Marketing Automation at Mavlers
Mavlers
Episode: Email: Improve Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers
Nina De La Cruz
Email marketing expert from Getsitecontrol
Getsitecontrol
Episode: Email: Clean Your Email List to Improve Deliverability and Engagement with Nina De la Cruz, Getsitecontrol
Taras Talimonchuk
CMO at Claspo, expert in pop-ups for email signups and CRO
Claspo
Episode: Email: 4 Ways to Improve Your Popups with Taras Talimonchuk, Claspo
Kyler Nixon
Email marketing expert, co-founder of Forward Studios
Forward Studios
Episode: Email: How to Build a B2B eCommerce Email Strategy That Drives More Sales with Kyler Nixon, Forward Studios

Host

Chloe Thomas
Host of Keep Optimising

Reviews

4.8 out of 5 stars from 82 ratings
  • Great host!

    It was fun being a guest and thank you for allowing me to share my 2 cents on meta’s best practices and hopefully it’d be beneficial to your audiences!

    Apple Podcasts
    5
    Kkathiie
    United States4 months ago
  • Multiple perspectives is genius

    Chatting with Chloe is always a delight. She’s so quick, adaptable and relevant. She’s thoughtful and it’s you right at ease.

    As a listener, having 4 different episodes on the same topic is gold — saves me having to hunt down other podcasts that I can be sure of the quality of.

    Apple Podcasts
    5
    abrown987
    United Kingdom8 months ago
  • The best podcast around for practical digital marketing tips

    I’ve been a guest on the Keep Optimising Podcast a few times now, and I’m a huge fan of Chloë’s interview style for the show. I think it’s great that she runs with monthly content themes and then has guests that really focus on one particular element within that theme because it allows for us to really deep dive into that one area. I think that this allows for guests to offer more practical, no fluff marketing advice that can be easily implemented. The top tips round is a fun way to end each epi... more

    Apple Podcasts
    5
    Becky Hopkin
    United Kingdoma year ago
  • Good insights presented in a thoughtful manner

    Enjoyed appearing as a guest on the show. Chloe makes it so easy to have a candid conversation. She is very good at probing in just the right way to get her guests to share tangible and actionable insights for the listener. I am also a regular listener of the show - good content that is easy to consume. Highly recommend.

    Apple Podcasts
    5
    KSingh4
    United States2 years ago
  • Actionable real world advice

    Chloe’s skills is in breaking down complexity and creating actionable advice by diving deep into each topic. It’s been a privilege to guest with her to talk about AI negotiation and implementing innovations which really work!

    Apple Podcasts
    5
    Rosie Bailey
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests deliver real-world strategies you can implement now.
Hosts bring thoughtful probing that yields actionable tips.
Well-organized episodes with clear frameworks and playbooks.
Consistently practical, no-fluff marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#25
Finland/Business/Marketing
Apple Podcasts
#139
Taiwan/Business/Marketing
Apple Podcasts
#201
Brazil/Business/Marketing
Apple Podcasts
#238
Netherlands/Business/Marketing
Apple Podcasts
#249
Colombia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads
Q: Crystal ball time: what's coming up in the next six to twelve months that we should be getting ready for?
More AI and new surfaces, but the key is to focus on fundamentals—solid campaign structure, accurate conversion tracking, and well-maintained Merchant Center data—so you can adapt to new formats without being overwhelmed by shiny objects.
Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads
Q: Okay, let's start with newbie advice. If we've inspired someone to take their first step, what do they need to know to give themselves the best chance of success?
Understand that ads amplify demand that already exists and not a substitute for product-market fit. Ensure your product has real demand and that the landing page, offer, and messaging align with what people are searching for; otherwise ads will amplify a poor foundation.
CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Q: If listeners want to learn more, is there a cheap or free resource you'd recommend?
There are many great resources, including podcasts and sites like Theme Vitals, and leveraging accessible AI tools like ChatGPT or Claude for learning and experimentation.
CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Q: What's your favorite way to improve performance after you've started measuring?
Establish regular checkups, prune unused apps and code, and ensure that optimization efforts don't create new friction while using AI to automate and augment decision-making.
CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Q: What's the one thing newcomers should do first to give themselves the best chance of success?
Start by measuring a problem and then identify the right tools to optimize it, because the problem definition guides all subsequent actions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Keep Optimising

What is Keep Optimising about and what kind of topics does it cover?

This show consistently explores practical, ROI-focused marketing tactics across cutting-edge topics like CRO, email deliverability, Meta ads, and growth strategy for ecommerce. Episodes feature seasoned practitioners who break down frameworks, experiments, and playbooks you can implement quickly, with a strong emphasis on measurable improvements, testing, and systems thinking. A notable strength is the guest lineup—deep experts who bring actionable insights that cover both foundational elements and advanced tactics, often tied to real-world brand cases. Listeners likely include growth-minded marketers and ecommerce operators seeking concrete tactics they can apply across channels, from onboarding to scaling and retention.

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How many listeners does Keep Optimising get?

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Which podcasts are similar to Keep Optimising?

These podcasts share a similar audience with Keep Optimising:

1. eCommerce MasterPlan
2. AI Explored
3. The Diary Of A CEO with Steven Bartlett
4. Begin Again with Davina McCall
5. Ecommerce: The Hammersley Brothers Ecommerce Podcast

How many episodes of Keep Optimising are there?

Keep Optimising launched 6 years ago and published 323 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Keep Optimising?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Keep Optimising?

Recent guests on Keep Optimising include:

1. Elena Kostova
2. Jordy Scholing
3. Carolina Dibb
4. Ashu Dubey
5. Rebecca Boyle
6. Chintan Doshi
7. Nina De La Cruz
8. Taras Talimonchuk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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