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Artwork for Keep Optimising

Keep Optimising

Chloe Thomas
Content Marketing
Ecommerce
SEO
GDPR
AI In Marketing
Affiliate Marketing
Data Tracking
Tiktok Advertising
Attribution
First-Party Cookies
Black Friday
Google Ads
Audience Engagement
Tiktok
Secondhand Market
Data Protection
Social Media
Multi-Platform Strategy
Wikipedia
Digital Marketing

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re gett... more

PublishesWeeklyEpisodes285Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Keep Optimising

Latest Episodes

Rachel Cryan is a Digital Strategist at award-winning digital marketing agency Anicca Digital. She’s been deep in social media for over a decade helping 100s of brands leverage it to grow their sales. Including recently scaling one client to over £1m... more

Ben Muir is the founder and CEO of Unsociable, one of the top rated TikTok Shop partners in the UK and US. Unsociable are the only partners to have won the TikTok Shop livestreaming award twice, and the video production excellence award.

Learn how b... more

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Beth is a social and influencer strategist with over a decade of experience leading content, social and influencer for some of the most well-known brands, including TikTok and Deliveroo. She’s the co-founder of Slice, a social media consultancy.

Dis... more

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Leila Kimiai-Nia is a business coach at Emoceansdeep, and a former TikTok Shop seller turned trainer. She now helps her clients build their TikTok Shop sales for the long term via livestreams.

Dive in:

[05:01] TikTok Shop Success Through Consistenc... more

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Key Facts

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Recent Guests

Lucy Bloomfield
eCommerce expert and creator of Magic Marketer
Magic Marketer
Episode: Pre-Q4: Embracing AI in eCommerce Marketing—Strategies for Time-Saving and Growth with Lucy Bloomfield
Kathleen Kobel
Amazon selling expert with 15 years of experience helping brands grow on the platform.
Amazon Influencer Program
Episode: Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel
Farhan Huq
Co-founder at Simple Sellers, a team of ex-Amazonians specializing in simplifying Amazon selling.
Simple Sellers
Episode: Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers
Emma Bagley
Founder of Zeal Agency, an Amazon growth agency focused on conversions.
Zeal Agency
Episode: Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley
Will Haire
Co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces.
BellaVix
Episode: Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire
Dan Coleman
SEO expert and eCommerce consultant
Coleman Marketing
Episode: SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman
Ian Ferguson
Freelance SEO consultant specializing in helping eCommerce brands grow their revenue from organic search.
Episode: SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson
Owain Lloyd-Williams
SEO expert with extensive experience across various projects in software, marketplaces, travel, and eCommerce.
Independent SEO Consultant
Episode: SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams
Christine Corbin
SEO expert with over a decade of experience in the fashion industry, now helping clients with SEO optimisation and content creation.
Episode: SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin

Host

Chloe Thomas
Chloe Thomas is an experienced marketing professional with over 15 years in the field. She is the author of multiple bestselling books on eCommerce and marketing and has been recognized for her work on the top marketing podcast in the UK.

Reviews

4.8 out of 5 stars from 79 ratings
  • The best podcast around for practical digital marketing tips

    I’ve been a guest on the Keep Optimising Podcast a few times now, and I’m a huge fan of Chloë’s interview style for the show. I think it’s great that she runs with monthly content themes and then has guests that really focus on one particular element within that theme because it allows for us to really deep dive into that one area. I think that this allows for guests to offer more practical, no fluff marketing advice that can be easily implemented. The top tips round is a fun way to end each epi... more

    Apple Podcasts
    5
    Becky Hopkin
    United Kingdom5 months ago
  • Good insights presented in a thoughtful manner

    Enjoyed appearing as a guest on the show. Chloe makes it so easy to have a candid conversation. She is very good at probing in just the right way to get her guests to share tangible and actionable insights for the listener. I am also a regular listener of the show - good content that is easy to consume. Highly recommend.

    Apple Podcasts
    5
    KSingh4
    United States10 months ago
  • Actionable real world advice

    Chloe’s skills is in breaking down complexity and creating actionable advice by diving deep into each topic. It’s been a privilege to guest with her to talk about AI negotiation and implementing innovations which really work!

    Apple Podcasts
    5
    Rosie Bailey
    United Kingdoma year ago
  • Marketing mastermind in your earbuds!

    In a sea of marketing podcasts, this one stands out as a beacon of practical knowledge. It's rare to find a show that so consistently delivers actionable advice from true e-commerce leaders. The host's knack for drawing out concrete, implementable strategies from guests is remarkable. For anyone looking to sharpen their marketing skills and stay ahead of the curve, this show is an indispensable resource.

    Apple Podcasts
    5
    G. Benini
    United Kingdoma year ago
  • An essential for any Marketer!

    If podcasts were measured with a ROI this is one that will payback again and again.

    Keep Optimising is a podcast I not only listen to regularly myself but recommend time and time again to my network. I recently enjoyed being a guest on the podcast and it lived up to expectations. Chloe knows how to get the best out of her guests at the same time as getting some actionable insights for listeners.

    Apple Podcasts
    5
    AWil03
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews frequently mention the targeted focus of episodes, allowing for deeper understanding of specific marketing areas, which listeners find beneficial to their professional development.
Many reviews commend the host's ability to conduct thorough interviews that extract valuable tactics and strategies from guests, making the content relatable and easy to implement.
Listeners appreciate the actionable insights provided, often highlighting the practical, no-nonsense approach to marketing that is prevalent in the episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Pre-Q4: Embracing AI in eCommerce Marketing—Strategies for Time-Saving and Growth with Lucy Bloomfield
Q: What is your favourite way to improve performance?
I love infrastructure upgrades, reducing the amount of work needed each month while adding different strategies or opportunities in.
Pre-Q4: Embracing AI in eCommerce Marketing—Strategies for Time-Saving and Growth with Lucy Bloomfield
Q: What would your advice be for those who are going, I'm not going to manage to integrate everything now?
If you're not using ChatGPT, ChatGPT is your first step. To manufacture marketing copy, it's not necessary for a human to do that anymore. You can also automate chunks of the marketing process using tools like make.com.
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister
Q: What are reasonable goals for a good welcome campaign?
The main goal is to gather data about the customers rather than just focusing on immediate sales.
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister
Q: Where does a great welcome campaign start?
It starts with an opt-in page, which can be a pop-up or a discount code, anywhere that customers opt-in before the emails.
Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop
Q: What affordable resources do you recommend for learning more about expert marketing?
Check out our podcast 'Tap Into An Expert' and various industry white papers for updates and insights.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Keep Optimising

What is Keep Optimising about and what kind of topics does it cover?

Focus is placed on deep explorations of specific marketing strategies, with each series dedicated to a single method such as SEO, Email marketing, or Google Ads. Selected experts share unique tactics, ensuring listeners receive actionable insights directly applicable to their marketing efforts. Notably, the structure allows audiences to concentrate on one topic across multiple episodes, enhancing their ability to implement the techniques discussed. Upcoming topics continue to reflect the dynamic nature of eCommerce and digital marketing, keeping content relevant and engaging for businesses aiming to optimize their marketing practices.

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How many listeners does Keep Optimising get?

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What are the audience demographics for Keep Optimising?

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How many subscribers and views does Keep Optimising have?

To see how many followers or subscribers Keep Optimising has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Keep Optimising?

These podcasts share a similar audience with Keep Optimising:

1. eCommerce MasterPlan
2. AI Explored
3. Marketing School - Digital Marketing and Online Marketing Tips
4. Social Media Marketing Podcast
5. FT News Briefing

How many episodes of Keep Optimising are there?

Keep Optimising launched 5 years ago and published 285 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Keep Optimising?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Keep Optimising?

Rephonic pulls ratings and reviews for Keep Optimising from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Keep Optimising?

Recent guests on Keep Optimising include:

1. Lucy Bloomfield
2. Kathleen Kobel
3. Farhan Huq
4. Emma Bagley
5. Will Haire
6. Dan Coleman
7. Ian Ferguson
8. Owain Lloyd-Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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