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Keep Optimising

Chloe Thomas
Ecommerce
Meta Ads
SEO
Google Ads
Customer Retention
Email Marketing
Affiliate Marketing
Content Marketing
Tiktok
Influencer Marketing
Amazon
Whatsapp
SMS Marketing
First-Party Cookies
Conversion Rate Optimization
Amazon Ads
Performance Max
AI In Marketing
Digital Marketing
Advertising Strategies

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re gett... more

PublishesWeeklyEpisodes311Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Keep Optimising

Latest Episodes

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller book “Crack The Code: The Strategic Meta Ads Framework To Scale Your eCommerce Bran... more

YouTube

Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing, and storytelling.

In this episode, we explore how eCommerce brands can use Meta pa... more

YouTube

Komal Singh is the founder and CEO & Prudhvi Raj is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that plans, launches, and continuously improves your ad campaigns as you grow. 

Returning guest Komal is back on th... more

YouTube

Kathie Feng is the founder and growth architect at Signal Growth, and has recently started as Director of Omnichannel Digital Marketing at Footlocker. She has over 13 years experience at the cutting edge of customer acquisition across all sizes of eC... more

YouTube

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Recent Guests

Aggie Meroni
Meta ads expert, founder and CEO of White Bee Digital; author of Crack The Code
White Bee Digital
Episode: Meta Ads: 6 Creative Myths Busted with Aggie Meroni, White Bee Digital
Christina Bell
Meta ads expert, Head of Strategy at Webtopia UK
Webtopia UK
Episode: Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia
Prudhvi Raj
Director of Customer Success at 4XDigital AI
4XDigital AI
Episode: Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI
Kathie Feng
Meta ads expert; founder and growth architect at Signal Growth; director of omni-channel digital marketing at Foot Locker
Signal Growth; Foot Locker
Episode: Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth
Yiqi Wu
Founder and CEO of Aimerce
Aimerce
Episode: Meta Ads: Leverage UCP and First-Party Data for Meta Ads Success with Yiqi Wu, Aimerce
Danny Kirk
eCommerce growth expert, founder of ReddiReach
ReddiReach
Episode: Growth: Turn Reddit into a Powerful eCommerce Growth Channel (and Win AI Search) with Danny Kirk, ReddiReach
Colin Hodge
eCommerce growth expert, author of Outrageous Startup Growth
Author, Growth Expert
Episode: Growth: Using Consumer Psychology to Drive More Conversions with Colin Hodge
Dan Bond
Growth expert, VP of Marketing at RevLifter
RevLifter
Episode: Growth: Turn Discounts into a Profit Engine with Smarter Promotion Strategy with Dan Bond, RevLifter
Roman Petrochenkov
Head of Growth and Media Analytics at Carwow
Carwow
Episode: 14 Top Tips to Grow Your eCommerce Store

Host

Chloë Thomas
Host of Keep Optimising, focused on actionable ecommerce marketing optimization across topics and formats.

Reviews

4.8 out of 5 stars from 82 ratings
  • Great host!

    It was fun being a guest and thank you for allowing me to share my 2 cents on meta’s best practices and hopefully it’d be beneficial to your audiences!

    Apple Podcasts
    5
    Kkathiie
    United Statesa month ago
  • Multiple perspectives is genius

    Chatting with Chloe is always a delight. She’s so quick, adaptable and relevant. She’s thoughtful and it’s you right at ease.

    As a listener, having 4 different episodes on the same topic is gold — saves me having to hunt down other podcasts that I can be sure of the quality of.

    Apple Podcasts
    5
    abrown987
    United Kingdom5 months ago
  • The best podcast around for practical digital marketing tips

    I’ve been a guest on the Keep Optimising Podcast a few times now, and I’m a huge fan of Chloë’s interview style for the show. I think it’s great that she runs with monthly content themes and then has guests that really focus on one particular element within that theme because it allows for us to really deep dive into that one area. I think that this allows for guests to offer more practical, no fluff marketing advice that can be easily implemented. The top tips round is a fun way to end each epi... more

    Apple Podcasts
    5
    Becky Hopkin
    United Kingdoma year ago
  • Good insights presented in a thoughtful manner

    Enjoyed appearing as a guest on the show. Chloe makes it so easy to have a candid conversation. She is very good at probing in just the right way to get her guests to share tangible and actionable insights for the listener. I am also a regular listener of the show - good content that is easy to consume. Highly recommend.

    Apple Podcasts
    5
    KSingh4
    United Statesa year ago
  • Actionable real world advice

    Chloe’s skills is in breaking down complexity and creating actionable advice by diving deep into each topic. It’s been a privilege to guest with her to talk about AI negotiation and implementing innovations which really work!

    Apple Podcasts
    5
    Rosie Bailey
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts extract clear, implementable tips rather than high-level theory.
The show is known for thorough prep and thoughtful questioning that surfaces real-world takeaways.
Guest experiences are consistently practical and actionable for ecommerce teams.
Listeners appreciate the mix of growth tactics and data-driven insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia
Q: What do brands typically provide to creators in these partnerships?
Brands should offer a flexible brief with the opening hook and key messaging, plus a small set of hook ideas. Creators should be allowed to adapt and speak in their own voice, avoiding strict scripts to keep content authentic.
Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia
Q: Who can run partnership ads and how complex is the setup?
They can be run by brands of all sizes without needing a large influencer team. Meta provides a partnership ads hub for managing requests, approvals, and creator onboarding, making the process accessible from zero relationships.
Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia
Q: What exactly is a partnership ad and how does it work on Meta?
A partnership ad is an ad format that blends a brand's profile with a creator's profile, appearing as a natural post in the creator's feed while being managed in the brand's ad admin. It can use dynamic identities, or Meta's algorithm to decide who is seen, and is designed to feel more organic than traditional paid posts.
Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth
Q: What are the common blind spots when starting with Meta ads?
Many think Meta ads are just a few button clicks; in reality, platform nuances mean best practices vary by channel, and misalignment with audience insights or product-market fit leads to wasteful spend.
Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth
Q: What is your approach to testing at the initial stage, and what KPIs should founders watch?
Use a structured test-and-learn strategy focusing on top creatives and audiences; monitor fast metrics like hook rate, CTR, and CPM early on, and later shift to ROAS and conversion rate as you move deeper into the funnel.

Audience Metrics

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Frequently Asked Questions About Keep Optimising

What is Keep Optimising about and what kind of topics does it cover?

A practical, practitioner-focused show that cycles through focused marketing methods in five-episode mini-series, delivering deep dives with guests who are practitioners and analysts in e‑commerce growth, SEO, paid media, and cross-channel strategies. Episodes emphasize actionable playbooks, testing frameworks, and real-world examples, with hosts known for clear questioning and a bias toward tangible takeaways you can implement week to week. Noteworthy is the mix of theory and hands-on tactics, plus a consistent structure that culminates in a short implementation window before a new topic arrives.

Listeners are likely marketers, growth leads, and founders hungry for concrete, no-fluff advice they can apply to scale online brands across cha... more

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Which podcasts are similar to Keep Optimising?

These podcasts share a similar audience with Keep Optimising:

1. eCommerce MasterPlan
2. Good Content with Shannon McKinstrie
3. Shopify Masters
4. The Digital Marketing Podcast
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Keep Optimising are there?

Keep Optimising launched 6 years ago and published 311 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Keep Optimising?

Recent guests on Keep Optimising include:

1. Aggie Meroni
2. Christina Bell
3. Prudhvi Raj
4. Kathie Feng
5. Yiqi Wu
6. Danny Kirk
7. Colin Hodge
8. Dan Bond

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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