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Keep Optimising

Chloe Thomas
Content Marketing
Ecommerce
SEO
GDPR
AI In Marketing
Affiliate Marketing
Data Tracking
Tiktok Advertising
Attribution
First-Party Cookies
Black Friday
Google Ads
Audience Engagement
Tiktok
Secondhand Market
Data Protection
Multi-Platform Strategy
Social Media
Community Engagement
Digital Marketing

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re gett... more

PublishesWeeklyEpisodes301Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Keep Optimising

Latest Episodes

Liv Day is the SEO Lead at Digitaloft, where she crafts ROI-led SEO strategies that deliver a fast impact for their clients.

In this episode, Liv shares how to turn your eCommerce category pages into powerful revenue drivers – without stuffing them ... more

YouTube

Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002.

In this episode, returning guest Sam breaks down how large ... more

YouTube

Emily Richardson is the founder of KNWN, who offer 2 products for AI, Search KNWN Analytics and Dual Web. Emily’s been deep in marketing, tech, and research since 2019 and via KNWN is now helping over 2,000 brands optimise their websites for AI searc... more

YouTube

Iva Jovanovic is an SEO and content strategist working across a range of industries, and for brands big and small. She also speaks at events across Europe and is involved in organising many SEO and Tech events in Serbia.

In this episode, Iva breaks ... more

YouTube

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Recent Guests

Emily Richardson
SEO and GEO expert, founder of KNWN (Knowledge: KNWN Analytics and Dual Web)
KNWN
Episode: SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN
Iva Jovanovic
SEO and GEO expert, SEO and content strategist
Independent consultant / SEO advisor
Episode: SEO GEO: Bad SEO Practices That Are Hurting Your Website (And How to Avoid Them) with Iva Jovanovic
Abhishek Chandra
Chief Revenue Officer at GoKwik
GoKwik
Episode: WhatsApp: Why Customer Lifetime Value is the Key Goal of WhatsApp Marketing with Abhishek Chandra, GoKwik
Alice Brown
Customer communications expert; founder of Seventh Wave Stories
Seventh Wave Stories
Episode: WhatsApp: Communities That Drive Real Customer Insight – Alice Brown, Seventh Wave Stories
George Caponaros
CEO at Yocto, CRM/retention expert
Yocto
Episode: WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto
Rich Evans
Founder and reluctant managing director at Get Better
Get Better
Episode: WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better
Luca Borreani
WhatsApp expert, CMO and co-founder of ZipChat AI
ZipChat AI
Episode: WhatsApp: High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI
Lisa Wendland
Customer acquisition expert, with experience at Blue Wheel
Blue Wheel
Episode: Customer Acquisition: 4 Steps to GEO Success and Winning More AI-Driven Traffic with Lisa Wendland, Blue Wheel
Jaye Cowle
Acquisition expert, CEO and founder at Launch
Launch
Episode: Customer Acquisition: Leveraging Brand + Performance to Drive Long-Term Growth with Jaye Cowle, Launch

Host

Chloe Thomas
Host focused on practical marketing optimization and e-commerce growth strategies

Reviews

4.8 out of 5 stars from 80 ratings
  • Multiple perspectives is genius

    Chatting with Chloe is always a delight. She’s so quick, adaptable and relevant. She’s thoughtful and it’s you right at ease.

    As a listener, having 4 different episodes on the same topic is gold — saves me having to hunt down other podcasts that I can be sure of the quality of.

    Apple Podcasts
    5
    abrown987
    United Kingdom2 months ago
  • The best podcast around for practical digital marketing tips

    I’ve been a guest on the Keep Optimising Podcast a few times now, and I’m a huge fan of Chloë’s interview style for the show. I think it’s great that she runs with monthly content themes and then has guests that really focus on one particular element within that theme because it allows for us to really deep dive into that one area. I think that this allows for guests to offer more practical, no fluff marketing advice that can be easily implemented. The top tips round is a fun way to end each epi... more

    Apple Podcasts
    5
    Becky Hopkin
    United Kingdom10 months ago
  • Good insights presented in a thoughtful manner

    Enjoyed appearing as a guest on the show. Chloe makes it so easy to have a candid conversation. She is very good at probing in just the right way to get her guests to share tangible and actionable insights for the listener. I am also a regular listener of the show - good content that is easy to consume. Highly recommend.

    Apple Podcasts
    5
    KSingh4
    United Statesa year ago
  • Actionable real world advice

    Chloe’s skills is in breaking down complexity and creating actionable advice by diving deep into each topic. It’s been a privilege to guest with her to talk about AI negotiation and implementing innovations which really work!

    Apple Podcasts
    5
    Rosie Bailey
    United Kingdoma year ago
  • Marketing mastermind in your earbuds!

    In a sea of marketing podcasts, this one stands out as a beacon of practical knowledge. It's rare to find a show that so consistently delivers actionable advice from true e-commerce leaders. The host's knack for drawing out concrete, implementable strategies from guests is remarkable. For anyone looking to sharpen their marketing skills and stay ahead of the curve, this show is an indispensable resource.

    Apple Podcasts
    5
    G. Benini
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for being well-prepared and insightful, with a knack for drawing out tangible tips.
The show is seen as a go-to resource for practical e-commerce and digital marketing tactics.
Guests consistently highlight the show's organized, actionable format and no-fluff approach.
The production and interview quality are repeatedly cited as helping listeners implement strategies quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN
Q: What happens if the content is AI-generated?
Avoid generic, AI-only content; lean into unique, expert perspectives, real data, and compelling case studies that AI cannot easily replicate, to maintain credibility and rank in AI search.
SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN
Q: What's the first thing we need to do on-site?
Start with a strong structural approach: place a clear summary at the top of each page, break content into short chunks, and add an FAQ section at the bottom to capture long-tail AI queries; for product pages, include complete product details and on-page FAQs to aid AI parsing.
SEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWN
Q: What off-site do we need to do? How do we go about it?
Off-site optimization centers on making the brand visible beyond the website by understanding and securing citations across sources; focus on PR coverage, industry publications, listicles, and ensuring the brand shows up in trusted content that AI Search uses as references. You don't need to be linked in every article, but you should appear in credible sources that AI search caps use.
TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax
Q: What is the favorite way to improve performance after starting on TikTok?
Constant data review and optimization, using regular checks to spot when something is going off and adjust accordingly; rely on data rather than guesses.
TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax
Q: newbie advice. If we've inspired someone to take their first step, what do they need to know to give themselves the best chance of success?
Be authentic, be passionate, engage with your audience, listen to their questions, respond consistently, and tell the truth to build trust from the start.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Keep Optimising

What is Keep Optimising about and what kind of topics does it cover?

This program consistently centers on a single marketing method per mini-series, delivering deep, practical tactics from seasoned practitioners. Recent episodes showcase AI-driven search and GEO concepts, plus hands-on approaches to WhatsApp-based commerce, content optimization, and practical acquisition strategies for e-commerce brands. Guests tend to be operators or consultants who bring concrete, repeatable playbooks, real-world metrics, and actionable templates that listeners can implement quickly. A standout element is the host's ability to draw out precise experiments, measurable outcomes, and scalable frameworks from experts, making complex topics feel approachable and ready for execution. This format—focused themes, expert interviews... more

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Which podcasts are similar to Keep Optimising?

These podcasts share a similar audience with Keep Optimising:

1. eCommerce MasterPlan
2. The Rest Is Politics
3. Ecommerce: The Hammersley Brothers Ecommerce Podcast
4. Newscast
5. The Rest Is Politics: US

How many episodes of Keep Optimising are there?

Keep Optimising launched 6 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Keep Optimising?

Recent guests on Keep Optimising include:

1. Emily Richardson
2. Iva Jovanovic
3. Abhishek Chandra
4. Alice Brown
5. George Caponaros
6. Rich Evans
7. Luca Borreani
8. Lisa Wendland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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