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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
B Corp Certification
Plus Size Fashion
Sustainability
Profitability
Customer Experience
Fashion Industry
Cost Optimization
Tech Stack Optimization
Littledart Fulfilment
Shopify
Automation
Wholesaling
Customer Loyalty
Ecommerce Growth
Digital Marketing
Amazon
Impact Reporting
Integration
Community Marketing

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes608Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for eCommerce MasterPlan

Latest Episodes

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million.

Steven returns to the show to rev... more

YouTube

Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-y... more

YouTube

Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over... more

YouTube

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week.

In this episode, Hilary ... more

YouTube

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Recent Guests

Steven Sashen
Co-founder and chief barefoot officer of Xero Shoes
Xero Shoes
Episode: The Xero Shoes 10x Growth Story with Steven Sashen
Carter Eve
Founder and designer of Carter Eve Jewelry, committed to sustainability and ethical practices.
Carter Eve Jewelry
Episode: The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise
Caleb Slater
Managing Director at Cards2Cash, a platform enabling customers to sell unwanted gift cards.
Cards2Cash
Episode: The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Hilary Large
Owner at Wardrobe at The Cross, a women's fashion boutique
Wardrobe at The Cross
Episode: eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large
Davies Roberts
Co-CEO and co-founder of Flare Audio
Flare Audio
Episode: How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Ben Boughton-White
Operations Director at Dorwest
Dorwest
Episode: Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online
Julie Macken
Deputy Queen Bee of Neve's Bees, a family business focusing on natural skincare and gift products.
Neve's Bees
Episode: The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken
Jaime Hill
An experienced eCommerce Director with a background in various industries including fashion and travel.
Episode: What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill
Chris Forbes
Co-founder of Cheeky Panda, leading the bamboo revolution in sustainable products
Cheeky Panda
Episode: From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes

Host

Chloë Thomas
Host of the eCommerce MasterPlan, known for her engaging interview style and deep knowledge of eCommerce strategies and marketing practices.

Reviews

4.8 out of 5 stars from 209 ratings
  • Must listen!

    eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more

    Apple Podcasts
    5
    Delgado Creative Group
    United Statesa month ago
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdom2 months ago
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United States5 months ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    5 months ago
  • The eCommerce Masterplan Podcast: A treasure trove for online retailers

    If you're seeking practical eCommerce advice without the fluff, the eCommerce Masterplan podcast delivers consistently.

    Host Chloë Thomas extracts actionable insights from successful retailers across various niches.

    Guests share what actually worked, not what should work in an ideal world.

    Complex concepts explained clearly without dumbing things down.

    The podcast strikes that rare balance between being educational and listenable. Episodes typically run 30-45 minutes – perfect for a commute ... more

    Apple Podcasts
    5
    Dan @ RevLifter
    United Kingdom8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is packed with practical insights and actionable advice for eCommerce businesses.
Chloë Thomas is recognized as an engaging and knowledgeable host, making complex topics accessible.
Listeners appreciate the diverse range of guests and real-world stories shared on the show.
The podcast is often recommended for those new to eCommerce or looking for growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise
Q: How has it felt for you going from a hands-on individual to running a million-pound business?
Carter mentions she still designs all pieces and oversees the manufacturing process, maintaining a hands-on approach despite the scale of the business.
The Xero Shoes 10x Growth Story with Steven Sashen
Q: What's been the best thing about your growth journey over the past eight years?
Connecting with customers and hearing how our shoes have changed their lives, including professional athletes who now wear our shoes.
The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Q: What's next on the radar for your business?
After successfully launching in Ireland, Caleb plans to expand into Germany and other European countries.
The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Q: Have you implemented any changes to improve your tech stack?
Caleb switched payment providers to reduce costs and streamline operations, saving significant amounts in fees and improving processing efficiency.
The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Q: What does the team look like now?
Caleb has a small local team including an assistant for daily tasks and a customer service team that helps customers directly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

Focus is placed on acquiring and retaining customers in the eCommerce space, with insights from a diverse array of guests, including business owners, marketers, and managers. Topics range from operational efficiencies and sustainability to industry trends and personal experiences that shape eCommerce strategies. Each episode aims to provide actionable advice tailored to listeners looking to enhance their eCommerce ventures, featuring a range of platforms such as Shopify and Klaviyo, among others. Noteworthily, the engaging format and practical content cater to the varied needs of eCommerce professionals, making it a pertinent resource for anyone looking to thrive in the competitive online retail environment.

Where can I find podcast stats for eCommerce MasterPlan?

Rephonic provides a wide range of podcast stats for eCommerce MasterPlan. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to eCommerce MasterPlan and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does eCommerce MasterPlan get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for eCommerce MasterPlan, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for eCommerce MasterPlan?

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How many subscribers and views does eCommerce MasterPlan have?

To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Keep Optimising
2. The News Agents
3. The Rest Is Politics
4. The Diary Of A CEO with Steven Bartlett
5. The Rest Is Politics: US

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 11 years ago and published 608 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for eCommerce MasterPlan?

Rephonic provides full transcripts for episodes of eCommerce MasterPlan. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Steven Sashen
2. Carter Eve
3. Caleb Slater
4. Hilary Large
5. Davies Roberts
6. Ben Boughton-White
7. Julie Macken
8. Jaime Hill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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