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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
B Corp Certification
Plus Size Fashion
Sustainability
Profitability
Customer Experience
Fashion Industry
Cost Optimization
Tech Stack Optimization
Littledart Fulfilment
Shopify
Automation
Wholesaling
Customer Loyalty
Ecommerce Growth
Digital Marketing
Amazon
Impact Reporting
Integration
Community Marketing

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes599Founded10 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for eCommerce MasterPlan

Latest Episodes

Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year.

In this episode, Isobel share... more

YouTube

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.

I... more

YouTube

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.

In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question: 

What would you do as a Head of eCom... more

YouTube

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers ... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Bert van Son
Founder at MUD Jeans, the first and only circular jeans company in the world.
MUD Jeans
Episode: How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
James Rutter
Chief Strategy Officer at Cook, home of award-winning frozen meals
Cook
Episode: How COOK Became a £150 Million Food Retailer with James Rutter
Jeremy McCarty
Chief Subscription and Content Officer at iFit
iFit
Episode: iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts
Abhishek Chandra
Chief Revenue Officer at GoKwik
GoKwik
Episode: Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How
Ian Leslie
An eCommerce CMO known for driving substantial revenue growth in marketing roles.
Industry West
Episode: WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand
Charles Chakkalo
Founding partner of Joey's, an Amazon-first homewares brand
Joey's
Episode: Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo
Babs Noelle
Ringleader at Alara Jewelry, sellers of artisanal eco-conscious fine jewelry.
Alara Jewelry
Episode: How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences
Janis Thomas
Runs the beauty brand Look Fabulous Forever and has appeared multiple times on the podcast.
Look Fabulous Forever
Episode: How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas
Lynn Power
Co-founder and CEO of Masami
Masami
Episode: The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration

Host

Chloë Thomas
Chloë Thomas is the host known for her inquisitive nature and ability to extract practical insights from her guests. Her professional background and experience in e-commerce make her a relatable and effective communicator, providing valuable advice and inspiration to listeners.

Reviews

4.8 out of 5 stars from 209 ratings
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdom8 days ago
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United States2 months ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    3 months ago
  • The eCommerce Masterplan Podcast: A treasure trove for online retailers

    If you're seeking practical eCommerce advice without the fluff, the eCommerce Masterplan podcast delivers consistently.

    Host Chloë Thomas extracts actionable insights from successful retailers across various niches.

    Guests share what actually worked, not what should work in an ideal world.

    Complex concepts explained clearly without dumbing things down.

    The podcast strikes that rare balance between being educational and listenable. Episodes typically run 30-45 minutes – perfect for a commute ... more

    Apple Podcasts
    5
    Dan @ RevLifter
    United Kingdom6 months ago
  • Making me money, easy 5 stars

    Thanks so much Chloe for the pod, I love it, so good. Makes me more money each time I listen to it

    Apple Podcasts
    5
    Mumakai
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the variety of guests and topics, which cater to both newcomers and experienced professionals in e-commerce, providing something for everyone.
Chloë Thomas is known for her intellectual curiosity, resulting in a podcast that covers a breadth of topics in e-commerce. The insights shared by guests are often described as actionable and valuable for entrepreneurs.
The format is praised for being both educational and engaging, making it ideal for listeners looking to enhance their e-commerce strategies without unnecessary fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
Q: What's your favorite way to reduce the carbon footprint of an eCommerce store?
We try to use as less energy as possible and work with initiatives like Just Dig It to plant trees for old jeans returned.
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
Q: How have you found that the mission you're on translates into sales and marketing?
Getting a lot of PR is nice, but selling is something else; people are curious but hesitant about buying recycled products.
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
Q: What does circular mean in your world?
Circularity means that I make jeans out of old jeans and our goal is to eventually make 100% new jeans out of 100% old jeans.
What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas
Q: What would you do if your eCommerce brand has stalled?
Reassess team structure, tech stacks, and conduct a cost audit to identify necessary changes.
iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts
Q: How do you grow the subscription customer base?
It's about acquisition, delivering early value, fostering engagement, and eventually expanding the product offerings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

A weekly show that focuses on various aspects of online retailing, featuring interviews with e-commerce professionals ranging from business owners to marketers. This series addresses critical topics such as customer acquisition, retention strategies, and effective marketing tactics, offering listeners a diverse range of insights from different e-commerce business models, including Shopify, Klaviyo, and more. Each episode provides actionable advice, reassurance for those navigating the complexities of e-commerce, and inspiration to help grow businesses while maintaining a balance in life. Unique to this series is its emphasis on real-world applications and experiences, making it especially valuable for aspiring and established e-commerce ent... more

Where can I find podcast stats for eCommerce MasterPlan?

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How many listeners does eCommerce MasterPlan get?

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How many subscribers and views does eCommerce MasterPlan have?

To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Shopify Masters
2. Keep Optimising
3. Marketing Against The Grain
4. The Digital Marketing Podcast
5. The Game with Alex Hormozi

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 10 years ago and published 599 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for eCommerce MasterPlan?

Rephonic provides full transcripts for episodes of eCommerce MasterPlan. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Bert van Son
2. James Rutter
3. Jeremy McCarty
4. Abhishek Chandra
5. Ian Leslie
6. Charles Chakkalo
7. Babs Noelle
8. Janis Thomas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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