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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
Sustainability
Customer Experience
Customer Retention
E-Commerce
SEO
Shopify
Digital Marketing
B Corp Certification
Amazon
Profitability
Textile Waste
Ecommerce Growth
Fashion Industry
Customer Service
Personalization
Plus Size Fashion
Circular Economy
La Matera
Conversion Rate Optimization

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes624Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for eCommerce MasterPlan

Latest Episodes

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026?

Chloe is joined by three expert voic... more

YouTube

Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers s... more

YouTube

Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year.

Returning to the podcast a decade after his first appearance, Nathan shares... more

YouTube

Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe is the 8th generation toymaker to lead this family ... more

YouTube

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Recent Guests

Dan Bond
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Sandeep Shah
Head of Product and Co-Founder at WebTrends Optimize
WebTrends Optimize
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Jamie Lee
Founder and Principal of JME Labs
JME Labs
Episode: How to Grow Profits in 2026
Faye Whitley
Co-founder and managing director of Beevive, creator of the Original Bee Revival Kit
Beevive
Episode: How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley
Nathan Rothstein
Co-founder of Project Repat (turns old t-shirts into quilts)
Project Repat
Episode: How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein
Joe Jaques
CEO at Jaques of London; eighth generation toy maker; inventors and educators in play
Jaques of London
Episode: From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques
Vishy Ramchander
CEO at Reloom
Reloom
Episode: Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?
Luke Bream
CEO and Co-Founder of Valenttte (Organic Skincare and Home Fragrance)
Valenttte
Episode: From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream
Katie Ward
Managing Director at Microbz
Microbz
Episode: Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward

Host

Chloe Thomas
Host of the eCommerce MasterPlan Podcast, eCommerce MasterPlan

Reviews

4.8 out of 5 stars from 210 ratings
  • Insightful podcast

    Great listen and always covers some super interesting topics as a growth lead at a D2C brand. Chloe is a knowledgable and friendly host.

    Apple Podcasts
    5
    drummerboyed
    United Kingdom2 months ago
  • Must listen!

    eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more

    Apple Podcasts
    5
    Delgado Creative Group
    United States5 months ago
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdom6 months ago
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United States8 months ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are described as actionable, with practical steps that can be implemented quickly.
Guests are varied and experienced, contributing valuable real-world perspectives on growth, marketing, and operations.
Listeners praise the host for being insightful and curious, delivering depth across a wide range of eCommerce topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley
Q: What does the team look like now and how is the Kickstarter period managed?
The founder handles much of the leadership while Jake focuses on the Kickstarter, with the rest of the team preparing for post-campaign fulfillment and maintaining ongoing production; the business runs lean with in-house manufacturing and a strong communications plan.
How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley
Q: Why Kickstarter again after eight years of growth?
The Kickstarter serves both as funding for a new mold and as a way to educate and build a community around a new product, reaching a new audience while offering incentives and engaging supporters early in the product journey.
How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley
Q: How did you get started in the world of eCommerce? Was Beevive your first experience or did you go back further?
Faye describes a background in fashion design, a transition to a micro-startup embroidering insect-themed sweaters, and eventually founding Beevive after rescuing a bee during a birthday trip; this mix of creative work and hands-on product creation led to Beevive's first Shopify store and growth.
From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques
Q: How important is in-house marketing (ads and creative) for you and how do you handle changes in platforms like Facebook?
We obsess over data, maintain a single source of truth across platforms, and use AI to generate prompts and insights. All creative is produced in-house with a focus on differentiated personas and consistent messaging, while continuing to test and adapt to platform changes.
From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques
Q: What was the turning point that helped you survive the CVA and recover growth?
We brought in an advisor and a chairman who stayed through the CVA; I restructured leadership, leaned into new product lines, and redeployed capital into the business, which helped stabilize finances and restore profitability over time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

This show profiles everyday eCommerce operators who are growing online brands through practical, battle-tested tactics. Across episodes, listeners hear growth stories, operational improvements, and strategic pivots from founders, marketers, and leaders at consumer brands, marketplaces, and DTC shops. Topics frequently center on customer experience, retention, data-driven decisions, and sustainable scaling—often with a focus on platforms like Shopify, Klaviyo, and social channels such as TikTok. A standout aspect is the breadth of real-world, revenue-focused takeaways, including in-house fulfillment, ethical branding, and leveraging AI and analytics to sharpen performance. The show's practical, no-nonsense approach tends to attract listeners... more

Where can I find podcast stats for eCommerce MasterPlan?

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How many listeners does eCommerce MasterPlan get?

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Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Keep Optimising
2. Shopify Masters
3. My First Million
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. Ecommerce: The Hammersley Brothers Ecommerce Podcast

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 11 years ago and published 624 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

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How do I access podcast episode transcripts for eCommerce MasterPlan?

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What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Dan Bond
2. Sandeep Shah
3. Jamie Lee
4. Faye Whitley
5. Nathan Rothstein
6. Joe Jaques
7. Vishy Ramchander
8. Luke Bream

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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