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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
B Corp Certification
Plus Size Fashion
Sustainability
Profitability
Customer Experience
Fashion Industry
Cost Optimization
Tech Stack Optimization
Littledart Fulfilment
Shopify
Automation
Wholesaling
Customer Loyalty
Ecommerce Growth
Digital Marketing
Amazon
Impact Reporting
Integration
Community Marketing

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes612Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for eCommerce MasterPlan

Latest Episodes

Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Retail Top Retail Expert for the last 3 years AND Name... more

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerce brands in 2026? 

Chloe is joined by three exper... more

YouTube

Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to be a one-stop shop for changing your car – offeri... more

YouTube

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.

In this WWYD episode, Miracle tackles one of the biggest questions facing eC... more

YouTube

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Recent Guests

Ashu Dubey
Co-founder and CEO at Alhena AI, focusing on e-commerce solutions
Alhena AI
Episode: How to Grow Sales in 2026
Sian Conway-Wood
Senior Managing Partner at 181st Street, specializing in consumer psychology
181st Street Communications
Episode: How to Grow Sales in 2026
Ian Sells
Founder of Million Dollar Sellers, focused on DTC brands growth
Million Dollar Sellers
Episode: How to Grow Sales in 2026
Roman Petrochenkov
Lead Marketing Analyst at Carwow
Carwow
Episode: From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Miracle Inameti-Archibong
An online marketer with deep expertise in SEO and digital marketing, currently working for a high-profile UK retailer.
A very large UK retailer
Episode: What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong
Steven Sashen
Co-founder and chief barefoot officer of Xero Shoes
Xero Shoes
Episode: The Xero Shoes 10x Growth Story with Steven Sashen
Carter Eve
Founder and designer of Carter Eve Jewelry, committed to sustainability and ethical practices.
Carter Eve Jewelry
Episode: The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise
Caleb Slater
Managing Director at Cards2Cash, a platform enabling customers to sell unwanted gift cards.
Cards2Cash
Episode: The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Hilary Large
Owner at Wardrobe at The Cross, a women's fashion boutique
Wardrobe at The Cross
Episode: eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large

Host

Chloë Thomas
Host of the eCommerce MasterPlan, known for her engaging interview style and deep knowledge of eCommerce strategies and marketing practices.

Reviews

4.8 out of 5 stars from 209 ratings
  • Must listen!

    eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more

    Apple Podcasts
    5
    Delgado Creative Group
    United States2 months ago
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdom3 months ago
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United States5 months ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    6 months ago
  • The eCommerce Masterplan Podcast: A treasure trove for online retailers

    If you're seeking practical eCommerce advice without the fluff, the eCommerce Masterplan podcast delivers consistently.

    Host Chloë Thomas extracts actionable insights from successful retailers across various niches.

    Guests share what actually worked, not what should work in an ideal world.

    Complex concepts explained clearly without dumbing things down.

    The podcast strikes that rare balance between being educational and listenable. Episodes typically run 30-45 minutes – perfect for a commute ... more

    Apple Podcasts
    5
    Dan @ RevLifter
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is packed with practical insights and actionable advice for eCommerce businesses.
Chloë Thomas is recognized as an engaging and knowledgeable host, making complex topics accessible.
Listeners appreciate the diverse range of guests and real-world stories shared on the show.
The podcast is often recommended for those new to eCommerce or looking for growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Q: Is a perfect attribution model attainable?
No, perfect attribution doesn't exist; it's crucial to understand different models and their implications.
From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Q: What advice do you have for eCommerce businesses overwhelmed by tracking and analytics?
Focus on understanding legal requirements first, then ensure proper implementation of tracking tools according to your business size and needs.
From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Q: How do you manage your analytics team and their focus on delivering results?
By prioritizing tasks based on the team's diverse backgrounds and technical knowledge, focusing on education and internal communication.
From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Q: How did you end up in this world of eCommerce and attribution?
By accident, starting as a computer science student and transitioning into marketing after an agency career.
How to Grow Sales in 2026
Q: If you had to cut 50% of your current eCommerce stack tomorrow, which tools would you keep and why?
Focus on tools that increase efficiency and aid data understanding; don't be afraid to review and cut tools that do not provide significant value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

Focus is placed on acquiring and retaining customers in the eCommerce space, with insights from a diverse array of guests, including business owners, marketers, and managers. Topics range from operational efficiencies and sustainability to industry trends and personal experiences that shape eCommerce strategies. Each episode aims to provide actionable advice tailored to listeners looking to enhance their eCommerce ventures, featuring a range of platforms such as Shopify and Klaviyo, among others. Noteworthily, the engaging format and practical content cater to the varied needs of eCommerce professionals, making it a pertinent resource for anyone looking to thrive in the competitive online retail environment.

Where can I find podcast stats for eCommerce MasterPlan?

Rephonic provides a wide range of podcast stats for eCommerce MasterPlan. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to eCommerce MasterPlan and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does eCommerce MasterPlan get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for eCommerce MasterPlan, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for eCommerce MasterPlan?

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How many subscribers and views does eCommerce MasterPlan have?

To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Social Media Marketing Podcast
2. The Diary Of A CEO with Steven Bartlett
3. Wake Up to Money
4. The News Agents
5. Build with Leila Hormozi

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 11 years ago and published 612 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for eCommerce MasterPlan?

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What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Ashu Dubey
2. Sian Conway-Wood
3. Ian Sells
4. Roman Petrochenkov
5. Miracle Inameti-Archibong
6. Steven Sashen
7. Carter Eve
8. Caleb Slater

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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