Rephonic
Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
B Corp Certification
Plus Size Fashion
Sustainability
Profitability
Customer Experience
Fashion Industry
Cost Optimization
Tech Stack Optimization
Littledart Fulfilment
Shopify
Automation
Customer Loyalty
Wholesaling
Ecommerce Growth
Digital Marketing
Amazon
Impact Reporting
Integration
Community Marketing

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes615Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for eCommerce MasterPlan

Latest Episodes

A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved.

Get involved >> keepopt.com/300

---

Download our ebook... ecmp.info/ebook 500 Tips to Increase Your Profi... more

YouTube

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via the... more

YouTube

Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s list of America’s Best Customer Service 2026. 

In th... more

YouTube

Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Retail Top Retail Expert for the last 3 years AND Name... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

HBR IdeaCast
HBR IdeaCastHarvard Business Review

Recent Guests

Amy Knight
Founder at Must Have Ideas, a UK-based eCommerce brand that sells problem-solving household products
Must Have Ideas
Episode: From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight
Ashu Dubey
Co-founder and CEO at Alhena AI, focusing on e-commerce solutions
Alhena AI
Episode: How to Grow Sales in 2026
Sian Conway-Wood
Senior Managing Partner at 181st Street, specializing in consumer psychology
181st Street Communications
Episode: How to Grow Sales in 2026
Ian Sells
Founder of Million Dollar Sellers, focused on DTC brands growth
Million Dollar Sellers
Episode: How to Grow Sales in 2026
Roman Petrochenkov
Lead Marketing Analyst at Carwow
Carwow
Episode: From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Miracle Inameti-Archibong
An online marketer with deep expertise in SEO and digital marketing, currently working for a high-profile UK retailer.
A very large UK retailer
Episode: What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong
Steven Sashen
Co-founder and chief barefoot officer of Xero Shoes
Xero Shoes
Episode: The Xero Shoes 10x Growth Story with Steven Sashen
Carter Eve
Founder and designer of Carter Eve Jewelry, committed to sustainability and ethical practices.
Carter Eve Jewelry
Episode: The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise
Caleb Slater
Managing Director at Cards2Cash, a platform enabling customers to sell unwanted gift cards.
Cards2Cash
Episode: The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater

Host

Chloë Thomas
Host of the eCommerce MasterPlan, known for her engaging interview style and deep knowledge of eCommerce strategies and marketing practices.

Reviews

4.8 out of 5 stars from 209 ratings
  • Must listen!

    eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more

    Apple Podcasts
    5
    Delgado Creative Group
    United States3 months ago
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdom4 months ago
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United States6 months ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    7 months ago
  • The eCommerce Masterplan Podcast: A treasure trove for online retailers

    If you're seeking practical eCommerce advice without the fluff, the eCommerce Masterplan podcast delivers consistently.

    Host Chloë Thomas extracts actionable insights from successful retailers across various niches.

    Guests share what actually worked, not what should work in an ideal world.

    Complex concepts explained clearly without dumbing things down.

    The podcast strikes that rare balance between being educational and listenable. Episodes typically run 30-45 minutes – perfect for a commute ... more

    Apple Podcasts
    5
    Dan @ RevLifter
    United Kingdom10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is packed with practical insights and actionable advice for eCommerce businesses.
Chloë Thomas is recognized as an engaging and knowledgeable host, making complex topics accessible.
Listeners appreciate the diverse range of guests and real-world stories shared on the show.
The podcast is often recommended for those new to eCommerce or looking for growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight
Q: What's your advice to someone going down the road of bootstrapping?
Be super focused on cash flow and understand what's coming in and going out; discuss every budget increase carefully especially early on.
From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight
Q: What are the key things one should look for when one is looking to add a finance director to a retail team, do you think?
Look for a personality fit alongside capability; they should understand the company goals and have a safe pair of hands to manage financial decisions.
From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Q: Is a perfect attribution model attainable?
No, perfect attribution doesn't exist; it's crucial to understand different models and their implications.
From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Q: What advice do you have for eCommerce businesses overwhelmed by tracking and analytics?
Focus on understanding legal requirements first, then ensure proper implementation of tracking tools according to your business size and needs.
From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Q: How do you manage your analytics team and their focus on delivering results?
By prioritizing tasks based on the team's diverse backgrounds and technical knowledge, focusing on education and internal communication.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

Focus is placed on acquiring and retaining customers in the eCommerce space, with insights from a diverse array of guests, including business owners, marketers, and managers. Topics range from operational efficiencies and sustainability to industry trends and personal experiences that shape eCommerce strategies. Each episode aims to provide actionable advice tailored to listeners looking to enhance their eCommerce ventures, featuring a range of platforms such as Shopify and Klaviyo, among others. Noteworthily, the engaging format and practical content cater to the varied needs of eCommerce professionals, making it a pertinent resource for anyone looking to thrive in the competitive online retail environment.

Where can I find podcast stats for eCommerce MasterPlan?

Rephonic provides a wide range of podcast stats for eCommerce MasterPlan. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to eCommerce MasterPlan and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does eCommerce MasterPlan get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for eCommerce MasterPlan, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for eCommerce MasterPlan?

Rephonic provides comprehensive predictive audience data for eCommerce MasterPlan, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does eCommerce MasterPlan have?

To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. The Rest Is Entertainment
2. HBR IdeaCast
3. Build with Leila Hormozi

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 11 years ago and published 615 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for eCommerce MasterPlan?

Rephonic provides full transcripts for episodes of eCommerce MasterPlan. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Amy Knight
2. Ashu Dubey
3. Sian Conway-Wood
4. Ian Sells
5. Roman Petrochenkov
6. Miracle Inameti-Archibong
7. Steven Sashen
8. Carter Eve

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days