eCommerce MasterPlan
Chloë ThomasTrying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, a... more
| Publishes | Weekly | Episodes | 629 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year.
In this ep... more
Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of sub-prime shoes and garments a year with growth at 30% y... more
Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second range.
In this episode, Steve explains how Uncle ... more
Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 when they went from zero to £200k in 8 just w... more
Key Facts
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Reviews
- Chloe is a great host
Great topics, great guests, this is a very real discourse on all things e-commerce.
Apple Podcasts5Latif H
United States6 days ago - Insightful podcast
Great listen and always covers some super interesting topics as a growth lead at a D2C brand. Chloe is a knowledgable and friendly host.
Apple Podcasts5drummerboyed
United Kingdom3 months ago - Must listen!
eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more
Apple Podcasts5Delgado Creative GroupUnited States6 months ago - Insightful!
Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!
Apple Podcasts5ifr123bylalalaUnited Kingdom7 months ago - Great Host, Great Podcast
You know what makes for a great podcast host? Intellectual curiosity.
Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!
Apple Podcasts5BabsMTUnited States9 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #188 | United States/Business/Marketing |
Apple Podcasts | #84 |  Hong Kong/Business/Marketing |
Apple Podcasts | #89 |  Finland/Business/Marketing |
Apple Podcasts | #163 |  South Africa/Business/Marketing |
Apple Podcasts | #179 |  Ireland/Business/Marketing |
Apple Podcasts | #193 |  Switzerland/Business/Marketing |
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Frequently Asked Questions About eCommerce MasterPlan
What is eCommerce MasterPlan about and what kind of topics does it cover?
The show profiles eCommerce leaders and operators who share practical, battle-tested strategies for growing online channels without burning out. Episodes span core topics like customer acquisition, retention, and CRO, plus product storytelling, branding through packaging, and multi-channel growth. Notable angles include mission-driven brands, sustainability and transparent sourcing, in-house fulfillment, and scalable growth from DTC to wholesale and B2B. Across guests, listeners get concrete tactics—from email-driven growth and lifecycle marketing to replatforming decisions and AI-assisted advertising—designed to help practitioners implement ideas quickly and responsibly.
Where can I find podcast stats for eCommerce MasterPlan?
Rephonic provides a wide range of podcast stats for eCommerce MasterPlan. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to eCommerce MasterPlan and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does eCommerce MasterPlan get?
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What are the audience demographics for eCommerce MasterPlan?
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How many subscribers and views does eCommerce MasterPlan have?
To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to eCommerce MasterPlan?
These podcasts share a similar audience with eCommerce MasterPlan:
1. Keep Optimising
2. Shopify Masters
3. OPERATORS
4. The Game with Alex Hormozi
5. Marketing Against The Grain
How many episodes of eCommerce MasterPlan are there?
eCommerce MasterPlan launched 11 years ago and published 629 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact eCommerce MasterPlan?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for eCommerce MasterPlan?
Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for eCommerce MasterPlan?
Rephonic provides full transcripts for episodes of eCommerce MasterPlan. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on eCommerce MasterPlan?
Recent guests on eCommerce MasterPlan include:
1. Steve Willicott
2. Hayley Jones
3. Roel Schatorjé
4. Sandeep Shah
5. Jamie Lee
6. Faye Whitley
7. Nathan Rothstein
8. Joe Jaques
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.