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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
B Corp Certification
Plus Size Fashion
Sustainability
Profitability
Customer Experience
Fashion Industry
Tech Stack Optimization
Cost Optimization
Littledart Fulfilment
Shopify
Automation
Customer Loyalty
Wholesaling
Ecommerce Growth
Digital Marketing
Amazon
Impact Reporting
Integration
Community Marketing

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes592Founded10 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for eCommerce MasterPlan

Latest Episodes

Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners ... more

YouTube

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay... more

YouTube

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, a... more

YouTube

Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment onl... more

YouTube

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Charles Chakkalo
Founding partner of Joey's, an Amazon-first homewares brand
Joey's
Episode: Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo
Babs Noelle
Ringleader at Alara Jewelry, sellers of artisanal eco-conscious fine jewelry.
Alara Jewelry
Episode: How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences
Lynn Power
Co-founder and CEO of Masami
Masami
Episode: The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration
Klim Yadrintsev
Founder and CEO at Allure, a luxury multi-brand fashion boutique
Allure
Episode: Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
Ian McBeth
Head of eCommerce at Oak Furnitureland
Oak Furnitureland
Episode: How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO
JM Craddock
CEO and owner of La Matera, a belt brand that prioritizes artisanal, lasting products.
La Matera
Episode: La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons
Steven Westwood
Head of sales and marketing at Fashion Eyewear
Fashion Eyewear
Episode: Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood
Paul Hancox
SVP of eCommerce at Parts Town, a leading distributor of OEM, Food Service, HVAC and Residential Appliance Parts.
Parts Town
Episode: AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox
Vicky Pasche
Founder and CEO at Dapper Boi, a genderless body-inclusive apparel line
Dapper Boi
Episode: How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

Host

Chloë Thomas
Chloë Thomas is the host known for her inquisitive nature and ability to extract practical insights from her guests. Her professional background and experience in e-commerce make her a relatable and effective communicator, providing valuable advice and inspiration to listeners.

Reviews

4.8 out of 5 stars from 208 ratings
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United Statesa month ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    a month ago
  • The eCommerce Masterplan Podcast: A treasure trove for online retailers

    If you're seeking practical eCommerce advice without the fluff, the eCommerce Masterplan podcast delivers consistently.

    Host Chloë Thomas extracts actionable insights from successful retailers across various niches.

    Guests share what actually worked, not what should work in an ideal world.

    Complex concepts explained clearly without dumbing things down.

    The podcast strikes that rare balance between being educational and listenable. Episodes typically run 30-45 minutes – perfect for a commute ... more

    Apple Podcasts
    5
    Dan @ RevLifter
    United Kingdom4 months ago
  • Making me money, easy 5 stars

    Thanks so much Chloe for the pod, I love it, so good. Makes me more money each time I listen to it

    Apple Podcasts
    5
    Mumakai
    United Kingdom8 months ago
  • 💎💎💎

    I’m always looking to support other women leaders in the Ecom space🔥I’m not a product founder, but as a PR coach for product founders, I love recommending them resources like this! And 500+ informative, engaging, actionable episodes is a huge feat for any podcast. There’s something for all levels of experience here!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the variety of guests and topics, which cater to both newcomers and experienced professionals in e-commerce, providing something for everyone.
Chloë Thomas is known for her intellectual curiosity, resulting in a podcast that covers a breadth of topics in e-commerce. The insights shared by guests are often described as actionable and valuable for entrepreneurs.
The format is praised for being both educational and engaging, making it ideal for listeners looking to enhance their e-commerce strategies without unnecessary fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Q: What challenges did you identify when starting your brand?
Elina engaged with the doodle community to identify common issues, leading her to create natural grooming products that addressed their specific needs.
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Q: How did you get into eCommerce?
After being laid off from her tech job, Elina realized it was a sign to start a business and began researching eCommerce, leading her to the concept of creating a niche product for dog owners.
Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo
Q: What do you think in the next few years is going to be the key thing for you guys going forward?
Charles believes that establishing a private label brand will take the lead in their future plans, emphasizing the need to clearly define their brand story and values.
Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo
Q: How did you end up in the world of Amazon and eCommerce?
Charles details his childhood entrepreneurial experiences, from working with his grandfather to discovering Amazon during high school and eventually partnering with his brother to build a business.
How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas
Q: Janis, does this overall make your web relationship easier?
Janis affirms that this agency model makes her life easier, as there are open dialogues, and her needs are understood without unnecessary complexity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

A weekly show that focuses on various aspects of online retailing, featuring interviews with e-commerce professionals ranging from business owners to marketers. This series addresses critical topics such as customer acquisition, retention strategies, and effective marketing tactics, offering listeners a diverse range of insights from different e-commerce business models, including Shopify, Klaviyo, and more. Each episode provides actionable advice, reassurance for those navigating the complexities of e-commerce, and inspiration to help grow businesses while maintaining a balance in life. Unique to this series is its emphasis on real-world applications and experiences, making it especially valuable for aspiring and established e-commerce ent... more

Where can I find podcast stats for eCommerce MasterPlan?

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How many listeners does eCommerce MasterPlan get?

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How many subscribers and views does eCommerce MasterPlan have?

To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Shopify Masters
2. The Foundr Podcast with Nathan Chan
3. Keep Optimising
4. The Diary Of A CEO with Steven Bartlett
5. Marketing Against The Grain

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 10 years ago and published 592 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for eCommerce MasterPlan?

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What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Charles Chakkalo
2. Babs Noelle
3. Lynn Power
4. Klim Yadrintsev
5. Ian McBeth
6. JM Craddock
7. Steven Westwood
8. Paul Hancox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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