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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
Sustainability
Customer Experience
Customer Retention
E-Commerce
SEO
Shopify
Amazon
Digital Marketing
B Corp Certification
Profitability
Textile Waste
Ecommerce Growth
Circular Economy
Fashion Industry
Customer Service
Personalization
Plus Size Fashion
Email Marketing
La Matera

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes645Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for eCommerce MasterPlan

Latest Episodes

Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With over 10 million listings the range has expanded way beyond just car p... more

YouTube

Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketing, CRO, and tech stack optimisation. He scaled soa... more

YouTube

Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesale, Amazon and their Shopify store.

Janis shares ... more

YouTube

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from catalog to consumer. Rithum’s single connected netw... more

YouTube

Key Facts

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Recent Guests

Ciaran Crean
Co-founder and CEO, Mick's Garage
Mick's Garage
Episode: Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology
Jay O'Neill
Former Product Manager of Product Discovery at Next; growth/CRM/wed-tech specialist
Next (former)
Episode: Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill
Mark Howell
Director Retailers EMEA at Rithum
Rithum
Episode: How Products Get to Market Faster – and How AI helps Shoppers Find Them
Tariq Kazemi
Co-founder and CEO at Bld Bro
Bld Bro
Episode: How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
Dan Major
Fractional CFO for DTC fashion, footwear and beauty brands
Episode: WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major
James Cowdale
Co-owner and Marketing Director at And Sons
And Sons
Episode: How &Sons Built an 8-Figure Menswear Brand Through Community
Jonatan Ehn
Chief Commercial Officer, Asket
Asket
Episode: Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends
Jennifer Bailey
CEO founder at Calla Shoes
Calla Shoes
Episode: Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships
Andy Ostcliffe
Chief at Chiefly, expert in charity retail and pre-loved sales
Chiefly
Episode: WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe

Host

Chloe Thomas
Host of The eCommerce MasterPlan Podcast, focused on actionable growth strategies for online retailers.

Reviews

4.8 out of 5 stars from 213 ratings
  • Great Content For Anyone Looking For Hands On Tips With eCom

    Very insightful podcast featuring some of the best content available for anyone looking to get a grasp of a very large eCommerce landscape. Whether you are just starting in eCom or a big player, there’s always a golden nugget of information to takeawayy and implement!

    Apple Podcasts
    5
    digital-gandalph
    United Kingdom3 months ago
  • Chloe is a great host

    Great topics, great guests, this is a very real discourse on all things e-commerce.

    Apple Podcasts
    5
    Latif H
    United States4 months ago
  • Insightful podcast

    Great listen and always covers some super interesting topics as a growth lead at a D2C brand. Chloe is a knowledgable and friendly host.

    Apple Podcasts
    5
    drummerboyed
    United Kingdom7 months ago
  • Must listen!

    eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more

    Apple Podcasts
    5
    Delgado Creative Group
    United States10 months ago
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show blends inspiration with concrete tactics for eCommerce growth.
Guests and topics are consistently practical and actionable.
Listeners praise the host's curiosity and depth of questioning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#106
United Kingdom/Business/Marketing
Apple Podcasts
#244
Canada/Business/Marketing
Apple Podcasts
#17
Poland/Business/Marketing
Apple Podcasts
#35
Netherlands/Business/Marketing
Apple Podcasts
#142
Ireland/Business/Marketing
Apple Podcasts
#168
Poland/Business

Talking Points

Recent interactions between the hosts and their guests.

WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major
Q: Where do you start when onboarding as the CFO of a fast-growing DTC brand?
Start by reconciling data from all platforms to understand true sales and margins, then map the P&L to see where the biggest gaps are and identify the first actionable improvements, such as aligning margins and addressing any one-off data issues.
How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
Q: How do you balance Shopify and Amazon in your sales mix?
Amazon was launched later and quickly became a sizable portion of sales; they use it to reach customers who trust the platform while continuing to drive more value on their own site with bundles and exclusive offers.
How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
Q: Why did you choose not to crowdfund initially?
They weighed the downsides of crowdfunding—complex due diligence and potential investor-heavy terms—and decided to self-fund through a pre-seed round, keeping control and steering clear of early investor rights that could complicate the business.
How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
Q: How did you get started in eCommerce?
The founders built from a passion project around Bald Skincare, using Instagram to grow a positive community before launching a product, and they leveraged their existing eCommerce background to guide the initial development while staying nimble.
How &Sons Built an 8-Figure Menswear Brand Through Community
Q: How have tariffs affected the business and what steps were taken in response?
Tariffs reduced US demand, so the brand pivoted to Europe and Australia, adjusted pricing, and created strategies to sell leftover stock in off-seasons, maintaining relationships with US customers through other channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

A practical exploration of growing and evolving online retail businesses, with recurring emphasis on community-led branding, sustainable and circular models, and balancing growth with profitability. Episodes frequently unpack hands-on tactics—SEO-driven product strategy, AI-enabled marketing, efficient tech stacks, and clever partnerships—that help DTC brands scale while maintaining brand integrity and customer centricity. Noteworthy angles include building loyal communities, entering pre-loved or regenerative channels, cross-border expansion, and the role of storytelling and sustainability in differentiation. The show tends to spotlight founders and operators who combine scrappy execution with thoughtful strategy, offering actionable takea... more

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How many listeners does eCommerce MasterPlan get?

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To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Keep Optimising
2. Operators
3. Shopify Masters
4. James Sinclair's Business Broadcast
5. My First Million

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 11 years ago and published 645 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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How do I access podcast episode transcripts for eCommerce MasterPlan?

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What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Ciaran Crean
2. Jay O'Neill
3. Mark Howell
4. Tariq Kazemi
5. Dan Major
6. James Cowdale
7. Jonatan Ehn
8. Jennifer Bailey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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