eCommerce MasterPlan
Chloë ThomasTrying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, a... more
| Publishes | Weekly | Episodes | 620 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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Latest Episodes
Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon.
In this episode, Luke shares the... more
Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this year across their Shopify store & partner network.
In this episode, Katie... more
Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation, helping eCommerce and DTC brands grow the right way.... more
Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.
In this episode, Ed shares how S... more
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Reviews
- Insightful podcast
Great listen and always covers some super interesting topics as a growth lead at a D2C brand. Chloe is a knowledgable and friendly host.
Apple Podcasts5drummerboyed
United Kingdoma month ago - Must listen!
eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more
Apple Podcasts5Delgado Creative Group
United States4 months ago - Insightful!
Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!
Apple Podcasts5ifr123bylalalaUnited Kingdom5 months ago - Great Host, Great Podcast
You know what makes for a great podcast host? Intellectual curiosity.
Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!
Apple Podcasts5BabsMTUnited States7 months ago A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.
Podchaser58 months agoLynn Power
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #74 |  Canada/Business/Marketing |
Apple Podcasts | #93 | United Kingdom/Business/Marketing |
Apple Podcasts | #109 |  Australia/Business/Marketing |
Apple Podcasts | #21 |  Singapore/Business/Marketing |
Apple Podcasts | #34 |  Netherlands/Business/Marketing |
Apple Podcasts | #85 |  South Africa/Business/Marketing |
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Frequently Asked Questions About eCommerce MasterPlan
What is eCommerce MasterPlan about and what kind of topics does it cover?
This show profiles everyday eCommerce operators who are growing online brands through practical, battle-tested tactics. Across episodes, listeners hear growth stories, operational improvements, and strategic pivots from founders, marketers, and leaders at consumer brands, marketplaces, and DTC shops. Topics frequently center on customer experience, retention, data-driven decisions, and sustainable scaling—often with a focus on platforms like Shopify, Klaviyo, and social channels such as TikTok. A standout aspect is the breadth of real-world, revenue-focused takeaways, including in-house fulfillment, ethical branding, and leveraging AI and analytics to sharpen performance. The show's practical, no-nonsense approach tends to attract listeners... more
Where can I find podcast stats for eCommerce MasterPlan?
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How many listeners does eCommerce MasterPlan get?
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What are the audience demographics for eCommerce MasterPlan?
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How many subscribers and views does eCommerce MasterPlan have?
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Which podcasts are similar to eCommerce MasterPlan?
These podcasts share a similar audience with eCommerce MasterPlan:
1. Keep Optimising
2. Wake Up to Money
3. Shopify Masters
4. Ecommerce: The Hammersley Brothers Ecommerce Podcast
5. The Foundr Podcast with Nathan Chan
How many episodes of eCommerce MasterPlan are there?
eCommerce MasterPlan launched 11 years ago and published 620 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact eCommerce MasterPlan?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for eCommerce MasterPlan?
Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for eCommerce MasterPlan?
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What guests have appeared on eCommerce MasterPlan?
Recent guests on eCommerce MasterPlan include:
1. Rich Chapple
2. James Gurd
3. Amy Knight
4. Ashu Dubey
5. Sian Conway-Wood
6. Ian Sells
7. Roman Petrochenkov
8. Miracle Inameti-Archibong
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.