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Artwork for eCommerce MasterPlan

eCommerce MasterPlan

Chloë Thomas
Ecommerce
B Corp Certification
Plus Size Fashion
Sustainability
Profitability
Customer Experience
Fashion Industry
Cost Optimization
Tech Stack Optimization
Littledart Fulfilment
Shopify
Automation
Customer Loyalty
Wholesaling
Ecommerce Growth
Digital Marketing
Amazon
Impact Reporting
Integration
Community Marketing

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, a... more

PublishesWeeklyEpisodes605Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for eCommerce MasterPlan

Latest Episodes

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week.

In this episode, Hilary ... more

YouTube

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving ... more

YouTube

Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000 order a year, and were recently named Online B... more

YouTube

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now s... more

YouTube

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Recent Guests

Davies Roberts
Co-CEO and co-founder of Flare Audio
Flare Audio
Episode: How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Ben Boughton-White
Operations Director at Dorwest
Dorwest
Episode: Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online
Julie Macken
Deputy Queen Bee of Neve's Bees, a family business focusing on natural skincare and gift products.
Neve's Bees
Episode: The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken
Jaime Hill
An experienced eCommerce Director with a background in various industries including fashion and travel.
Episode: What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill
Chris Forbes
Co-founder of Cheeky Panda, leading the bamboo revolution in sustainable products
Cheeky Panda
Episode: From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes
Isobel Ridley
Founder of Lavender Hill, a women's fashion brand focused on ethically made luxurious staples.
Lavender Hill
Episode: Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley
Bert van Son
Founder at MUD Jeans, the first and only circular jeans company in the world.
MUD Jeans
Episode: How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It
Janis Thomas
eCommerce and subscriptions expert, recently named in the Top 100 UK Marketing Influencers List
Episode: What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas
James Rutter
Chief Strategy Officer at Cook, home of award-winning frozen meals
Cook
Episode: How COOK Became a £150 Million Food Retailer with James Rutter

Host

Chloë Thomas
Host of the eCommerce MasterPlan, known for her engaging interview style and deep knowledge of eCommerce strategies and marketing practices.

Reviews

4.8 out of 5 stars from 209 ratings
  • Must listen!

    eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more

    Apple Podcasts
    5
    Delgado Creative Group
    United States21 days ago
  • Insightful!

    Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!

    Apple Podcasts
    5
    ifr123bylalala
    United Kingdom2 months ago
  • Great Host, Great Podcast

    You know what makes for a great podcast host? Intellectual curiosity.

    Chloe has it in spades, and it shows up in the depth and breadth of topics covered and guests invited. Whether inspirational or practical and inspirational, eCommerce MasterPlan always offers a lot of knowledge. Definitely listen!

    Apple Podcasts
    5
    BabsMT
    United States4 months ago
  • A great conversation getting into the nuts and bolts of running an e-commerce business. Great advise for anyone interested in e-commerce, DTC, business, marketing and more.

    Podchaser
    5
    Lynn Power
    4 months ago
  • The eCommerce Masterplan Podcast: A treasure trove for online retailers

    If you're seeking practical eCommerce advice without the fluff, the eCommerce Masterplan podcast delivers consistently.

    Host Chloë Thomas extracts actionable insights from successful retailers across various niches.

    Guests share what actually worked, not what should work in an ideal world.

    Complex concepts explained clearly without dumbing things down.

    The podcast strikes that rare balance between being educational and listenable. Episodes typically run 30-45 minutes – perfect for a commute ... more

    Apple Podcasts
    5
    Dan @ RevLifter
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is packed with practical insights and actionable advice for eCommerce businesses.
Chloë Thomas is recognized as an engaging and knowledgeable host, making complex topics accessible.
Listeners appreciate the diverse range of guests and real-world stories shared on the show.
The podcast is often recommended for those new to eCommerce or looking for growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online
Q: What advice do you have for those working in a family business?
Communication, trust, and understanding different strengths are key to success in a family business.
How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Q: What's your favorite way to reduce the carbon footprint of an eCommerce store?
Davies talks about using 3D printing technology to minimize environmental impact in product development.
How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Q: Is there a cool little tool you use that makes you and your team more efficient from day to day?
Davies praises Canva for its effectiveness in creating social content.
How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Q: Which marketing method do you prize above all others or think doesn't get the press it deserves?
Davies emphasizes the importance of Meta advertising, particularly using user-generated content from customers.
How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Q: If everyone listening to this podcast agreed to take Friday off and read a book to make their business better, which book would you recommend?
Davies recommends 'Processed People', which focuses on the impact of diet on mental health and productivity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About eCommerce MasterPlan

What is eCommerce MasterPlan about and what kind of topics does it cover?

Focus is placed on acquiring and retaining customers in the eCommerce space, with insights from a diverse array of guests, including business owners, marketers, and managers. Topics range from operational efficiencies and sustainability to industry trends and personal experiences that shape eCommerce strategies. Each episode aims to provide actionable advice tailored to listeners looking to enhance their eCommerce ventures, featuring a range of platforms such as Shopify and Klaviyo, among others. Noteworthily, the engaging format and practical content cater to the varied needs of eCommerce professionals, making it a pertinent resource for anyone looking to thrive in the competitive online retail environment.

Where can I find podcast stats for eCommerce MasterPlan?

Rephonic provides a wide range of podcast stats for eCommerce MasterPlan. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to eCommerce MasterPlan and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does eCommerce MasterPlan get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for eCommerce MasterPlan, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for eCommerce MasterPlan?

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How many subscribers and views does eCommerce MasterPlan have?

To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce MasterPlan?

These podcasts share a similar audience with eCommerce MasterPlan:

1. Keep Optimising
2. Shopify Masters
3. The GaryVee Audio Experience
4. The School of Greatness
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of eCommerce MasterPlan are there?

eCommerce MasterPlan launched 11 years ago and published 605 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce MasterPlan?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce MasterPlan?

Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for eCommerce MasterPlan?

Rephonic provides full transcripts for episodes of eCommerce MasterPlan. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on eCommerce MasterPlan?

Recent guests on eCommerce MasterPlan include:

1. Davies Roberts
2. Ben Boughton-White
3. Julie Macken
4. Jaime Hill
5. Chris Forbes
6. Isobel Ridley
7. Bert van Son
8. Janis Thomas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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