eCommerce MasterPlan
Chloë ThomasTrying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, a... more
| Publishes | Weekly | Episodes | 640 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock.
In this WWYD episode, Dan walks through what he would do if he became the first s... more
James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Shopify site, 2 stores in the UK, and wholesale, doing 8 figures in sale ... more
Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from clutter and excess. Their men’s and womenswear rangers are sold via their Centra website,... more
Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2million in sales this year.
In this episode, Jennifer r... more
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Reviews
- Great Content For Anyone Looking For Hands On Tips With eCom
Very insightful podcast featuring some of the best content available for anyone looking to get a grasp of a very large eCommerce landscape. Whether you are just starting in eCom or a big player, there’s always a golden nugget of information to takeawayy and implement!
Apple Podcasts5digital-gandalph
United Kingdom2 months ago - Chloe is a great host
Great topics, great guests, this is a very real discourse on all things e-commerce.
Apple Podcasts5Latif H
United States3 months ago - Insightful podcast
Great listen and always covers some super interesting topics as a growth lead at a D2C brand. Chloe is a knowledgable and friendly host.
Apple Podcasts5drummerboyedUnited Kingdom6 months ago - Must listen!
eCommerce MasterPlan is an absolute must-listen for anyone serious about growing an online retail business. Every episode delivers clear, actionable insights from real founders and operators who are in the trenches, offering practical strategies you can implement right away; whether you’re focused on customer acquisition, retention, or optimizing your tech stack. I love how the show brings in a diverse range of eCommerce businesses from around the world, making each conversation both relatable a... more
Apple Podcasts5Delgado Creative GroupUnited States9 months ago - Insightful!
Always enjoy listening to Chloe’s podcast. It’s a great place to learn from the masters!
Apple Podcasts5ifr123bylalalaUnited Kingdom10 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #86 | United Kingdom/Business/Marketing |
Apple Podcasts | #147 |  France/Business/Marketing |
Apple Podcasts | #47 |  Spain/Business/Marketing |
Apple Podcasts | #88 |  Poland/Business/Marketing |
Apple Podcasts | #98 |  Denmark/Business/Marketing |
Apple Podcasts | #223 |  Japan/Business/Marketing |
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Frequently Asked Questions About eCommerce MasterPlan
What is eCommerce MasterPlan about and what kind of topics does it cover?
A practical exploration of growing and evolving online retail businesses, with recurring emphasis on community-led branding, sustainable and circular models, and balancing growth with profitability. Episodes frequently unpack hands-on tactics—SEO-driven product strategy, AI-enabled marketing, efficient tech stacks, and clever partnerships—that help DTC brands scale while maintaining brand integrity and customer centricity. Noteworthy angles include building loyal communities, entering pre-loved or regenerative channels, cross-border expansion, and the role of storytelling and sustainability in differentiation. The show tends to spotlight founders and operators who combine scrappy execution with thoughtful strategy, offering actionable takea... more
Where can I find podcast stats for eCommerce MasterPlan?
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How many listeners does eCommerce MasterPlan get?
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What are the audience demographics for eCommerce MasterPlan?
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How many subscribers and views does eCommerce MasterPlan have?
To see how many followers or subscribers eCommerce MasterPlan has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to eCommerce MasterPlan?
These podcasts share a similar audience with eCommerce MasterPlan:
1. Keep Optimising
2. Shopify Masters
3. James Sinclair's Business Broadcast
4. The Game with Alex Hormozi
5. The Diary Of A CEO with Steven Bartlett
How many episodes of eCommerce MasterPlan are there?
eCommerce MasterPlan launched 11 years ago and published 640 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact eCommerce MasterPlan?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for eCommerce MasterPlan?
Rephonic pulls ratings and reviews for eCommerce MasterPlan from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for eCommerce MasterPlan?
Rephonic provides full transcripts for episodes of eCommerce MasterPlan. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on eCommerce MasterPlan?
Recent guests on eCommerce MasterPlan include:
1. James Cowdale
2. Jonatan Ehn
3. Jennifer Bailey
4. Andy Ostcliffe
5. Holly Daniels
6. Ankit Jadav
7. Douglas Holm
8. Kresse Wesling
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.