K12 EdTech Connection
Peter Polygalov & John FaigK12 EdTech Connection is a candid, no-fluff podcast about how K-12 schools and EdTech companies can work better together.
Hosted by Peter Polygalov, CEO & Founder of EdWave Marketing, and John Faig, Director of Technology at St. Patrick’s Episcopal Day School, each episode brings both sides of the table together: the vendor trying to reach schools, and the K-12 administrator deciding what to buy, ... more
| Publishes | Twice monthly | Episodes | 7 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducationMarketing | |||
Listen to this Podcast
Latest Episodes
Our first guest episode. Ryan Patenaude co-founded FEV Tutor, built it from zero to $50 million in revenue with no outside funding, and scaled to 5,000 employees before the company was acquired in 2022. He now runs RP Impact Partners, helping mission... more
You had a great demo. They said they'd follow up. Then... nothing.
We open with two ghost stories. John's: a CEO who demoed three times over 18 months and never sent a quote. Peter's: an executive who over-communicated so aggressively that he drove ... more
Most EdTech vendors either blast the same generic message to everyone, talk to only one person, or try to leapfrog the tech director straight to the superintendent. All three approaches fail.
K-12 purchases aren't made by a single buyer—they're made... more
Episode 3, Part 2: Make Your Website an Inbound Lead Generation Machine
Traditional SEO still matters, but it's declining. In 2026, your content needs to answer questions, not just rank for keywords. Welcome to AEO—Answer Engine Optimization.
In Pa... more
Episode 3, Part 1: Make Your Website an Inbound Lead Generation Machine
Most EdTech websites are expensive digital brochures. They look great, list features, and generate zero qualified leads.
In Part 1, we dig into why: the "curse of knowledge" th... more
It’s a new year—and for K–12 EdTech teams, 2026 is not the year to “do more.” It’s the year to get sharper.
In this episode of K–12 EdTech Connection, Peter Polygalov (EdWave Marketing) and John Faig (K–12 tech director) build a practical planning f... more
Are K–12 EdTech conferences actually worth it for vendors—or just an expensive field trip? In this episode, we break down how to show up at conferences so buyers actually want to talk to you.
EdTech marketer Peter Polygalov and school tech director ... more
Key Facts
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Apple Podcasts | #96 |  India/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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K12 EdTech Connection launched 4 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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