京华世家财富夜话
聂俊峰京华世家京华世家家族办公室董事长、北京大学战略研究所特约研究员、中央财经大学商学院MBA讲席导师聂俊峰博士的资产配置与财富传承大历史观
| Publishes | Weekly | Episodes | 5 | Founded | a month ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Categories | InvestingBusinessCareers | ||
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2026年7月，《财政部 税务总局关于离岸信托个人所得税有关事项的公告》也就是媒体简称的21号文连同国家税务总局征管文件同时落地。一石激起千层浪，彻底改写国内高净值家庭离岸信托的游戏规则。今天我想抛开焦虑营销，结合最近二十年来离岸信托的历史背景、公开市场案例，把新规的实质、不同企业家面临的现实压力，以及留给家族传承的启示讲清楚。
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我的判断：税务筹划功能被大幅压缩，但是资产隔离、家族治理、代际传承的工具价值仍然存在。宗庆后跨境资产纠纷就是前车之鉴，仅有心愿、手写指令，信托没有完成契约设立，财... more
本期内容围绕家族财富管理的第三层人力布局展开，即如何筛选一位专业、独立且能长期陪伴的家族财富顾问。此前节目已分别讨论过择偶婚配与子女心智培育，三者共同构成家庭资产配置的完整人力体系。即便家族已设立信托、保险、股权等工具，若缺乏具备专业判断力与独立立场的顾问护航，仍可能在市场波动、跨境税务问题或家庭内部矛盾中偏离传承轨道。
一位合格的家族财富顾问需同时具备三项核心特质。第一，立场独立，其商业模式应脱离产品销售佣金导向，以专属咨询和资产配置服务为核心，从而保障建议的客观性。第二，具备跨周期的长期视... more
过去大家谈资产配置，目光往往聚焦于房产、股权、黄金、信托这些“有形资产”。但在我们看来，完整的家族财富规划，实则分为三层以“人”为核心的布局：第一层择偶婚配，是抵御外部风险的防守底盘；第二层子女心智培育，是家族可持续发展的内生增长动力；第三层专业财富管家，是保驾护航的外部导航。
如果说“择偶”是守住财富的护城河，那么子女教育的“传承心智”，则是家族持续造血的内生现金流。因为无论架构多么精密，没有心智匹配、人格健全的下一代，所有的资产数字都只是无根之木。
马斯克万亿美元财富的传承难题：作为全球... more
支撑家族长久存续的基石，从来不是资产负债表上冰冷的数字，而是一个个鲜活的人。选对同行伴侣，是抵御家族最大黑天鹅风险；培育心智健全的下一代，是保障家族永续发展的内生现金流；寻得值得托付的专业同行者，为家族财富航行配备长期导航系统。沃伦·巴菲特（Warren Buffett）曾有论断：“人一生最重要的投资决策，不在于买入哪一门资产、布局哪一家企业，而是选择与谁结婚共度余生。”《纳瓦尔宝典》：“伴侣是人一生中最重的无限责任合伙人。”从经济学的角度来判断，择偶是最昂贵的机会成本抉择：选错伴侣，人生会被长... more
按照“富可敌国”的GDP占比法来计算，马斯克目前的个人财富已经占到了美国GDP的3.8%。这是什么概念？如果拿去参加2025年世界各国的GDP排名，马斯克足以名列前20，超过了瑞士，与荷兰、沙特并驾齐驱。而如果我们用“关公战秦琼”的购买力平减法去回溯历史，你会发现，真正能在财富量级上与马斯克勉强一较高下的，只有19世纪的“石油大王”约翰·戴维森·洛克菲勒（John Davison Rockefeller）。老洛克菲勒巅峰时期控制了全美近九成的炼油产能，其财富约占当时美国GDP的1.5%到2%，即... more
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