姐姐的美妝人生
Grace LIN專屬兩岸三地美妝與零售從業者的「實戰高管智庫」！ 本節目由曾任多個跨國美妝巨頭高管、操盤過60億人民幣版圖的職業經理人 Grace姐姐主持。除了分享美妝新知，也直擊真實的商業博弈。 每週更新，每集10-15分鐘。以簡單精煉、專業接地氣的節奏，為你高效拆解高端美妝的實戰通路戰略、產品行銷、品牌損益邏輯、以及跨國/跨世代團隊領導。無論你是品牌經理、通路買手、行銷主管，還是對零售商業模式有興趣的經理人，這裡不講空洞理論，只有最直接的高管實戰經驗。 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 3 | Founded | 22 days ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Categories | ManagementBusinessMarketing | ||
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社群媒體發達,數位化行銷的時代, 台灣線下依舊主導零售活動,疫情也沒有多大改變台灣人的購物習慣, 尤其是高端美妝行業,百貨仍然獨占鰲頭, 今天我們就來聊一聊
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在行銷資源有限, 媒體平台分散的現代, 作為品牌最大的難題就是錢該先放在品牌知名度去講故事, 還是集中在電商做爆款? 這一集我們就來提出解題方向
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Key Facts
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Apple Podcasts | #61 |  Taiwan/Business/Management |
Top Management Podcasts
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Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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姐姐的美妝人生 launched 22 days ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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