JCIRA: Curious and Interesting
Sukki YoonYou’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
| Publishes | Daily | Episodes | 114 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | ScienceSocial Sciences | ||||
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Latest Episodes
Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising, 47(2), 157–180. doi.org/10.1080/10641734.... more
Desmarais, F., Vignolles, A., & Mukherjee, A. (2026). Perceptions of Warmth and Competence Conveyed by Hard Sell and Soft Sell Voices: A Cross-Cultural Study. Journal of Current Issues & Research in Advertising, 47(2), 181–216. doi.org/10.108... more
Yun, C. I. H., & Atkinson, L. (2026). “For Your Health” Versus “For the Environment”: Exploring Congruency and Incongruency Between Message Appeals and Temporal Framing. Journal of Current Issues & Research in Advertising, 47(2), 238–257. doi... more
Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. doi.org/10.1080/10641734.2025.... more
Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2026). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advertising, 47(2), 258–... more
Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising, 47(2), 290–313. doi.org/10.1080/10641734.2025.2516499
Li, M., Haley, E., & Youn, K. (2026). Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers. Journal of Current Is... more
Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1), 1–27. doi.org/10.1080/10641734.2025.2457663
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Apple Podcasts | #24 |  Japan/Science/Social Sciences |
Apple Podcasts | #155 | Japan/Science |
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