
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging fr... more
| Publishes | Twice monthly | Episodes | 137 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Please visit Jasravee at https://jasravee.com/
Email Jasravee at jasravee@gmail.com
Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around thei... more
“Moms buy everything.” From Gatorade to SUVs, they drive 85% of purchases. Time for marketers to wake up.
Maria Bailey has built a powerful career at the intersection of media, business, and marketing. Recognized as the foremost authority on market... more
AI assistants don’t list. They recommend. Write content that is the answer — or stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it.
AI C... more
Ambi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients.
Branding isn’t reserved for companies with massive ad... more
Can AI Feel What Humans Feel? Why Insight Still Wins
This video by Jasravee explores why human consumer insight remains more valuable than AI in understanding market needs and driving meaningful business decisions.
Highlights
🧠 AI lacks the emoti... more
Idris Elba credits much of his advocacy approach to learning from Michael Sheldrick emphasising the importance of using one’s platform for meaningful causes. This conversation between Michael and Jasravee Kaur Chandra explores how brands and business... more
Titan’s MD, C K Venkataraman, explains how Tanishq won over Indian customers by combining classic jewellery styles with innovative marketing and business thinking.
Highlights
💍 Bridging Tradition and Modernity: Tanishq successfully blended traditi... more
Jasravee Kaur Chandra is extremely well-prepared. She researches her guests’ expertise and work and asks questions that elicit informative responses. Jasravee listens mindfully to make it a real conversation.
A great listen. Interesting guests. Insightful analsyis. Actionable agenda. And fun.
Great podcast. Well researched, pertinent content. Would recommend it to any listener interested in business.
Very conversational in nature with lots of nuggets, anecdotes and stories that facilitate deep learnings. Also full of fun and enjoyable
I was a guest on the show and had a great time. Jasravee asks such well-crafted questions and you can tell she really gets branding/marketing. The rapid fire segment was fun…except for when I got zapped!








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