
Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There ... more
| Publishes | Twice weekly | Episodes | 371 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Music | |||

Loon breaks down the Pooh Shiesty and Gucci Mane situation after the alleged robbery video surfaced — and explains why Pooh Shiesty may have recorded the moment in the first place. In this full episode, Loon unpacks the federal case, the 1017 contrac... more
YK Niece returns to It’s Up There for Part 2 and opens up about the money, pressure, love, family, fame and business behind her rise. In this conversation with Loon, YK Niece speaks on making nearly $100,000 in one day from multiple shows, funding he... more
Dr. Umar Johnson returns to It’s Up There for Part 2 and takes the conversation far beyond comedy, controversy, and viral headlines. Loon presses Dr. Umar on Kevin Hart’s Breakfast Club response after the Netflix roast backlash, the responsibility of... more
Dr. Umar Johnson returns to It’s Up There with Loon for a full episode conversation on the Karmelo Anthony case, Austin Metcalf, the 35-year sentence, Austin Metcalf’s dad, no Black jurors, stand your ground, self-defense, the appeal, race, and the t... more
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Interviews are great loon asks great questions in different ways than any other podcast out there that’s why he’s able to get these guests and speak on topics a real og also while I love solo episodes most you and dr umar have great conversations
Save your time
He don’t miss
Interviews are great loon asks great questions in different ways than any other podcast out there that’s why he’s able to get these guests and speak on topics a real og
Editing needs a lot of work. Episodes end abruptly and ad placement is horrible.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #204 |
Recent interactions between the hosts and their guests.
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This show centers on the business side of music and culture, with a single, unabashed host breaking down industry strategies, artist contracts, media dynamics, and branding through a hip-hop lens. Episodes frequently dissect rollout plans, label-business tensions, touring economics, and the evolving role of platforms, interviews, and audience engagement in shaping a career. A recurring strength is blunt, insider-style analysis paired with personal philosophy on loyalty, money, and autonomy within a system built on collaboration and power-sharing. Notable edges include outspoken takes on high-profile industry cases and a willingness to challenge conventional narratives, making it a go-to for listeners who want practical takeaways and candid ... more
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These podcasts share a similar audience with ITS UP THERE PODCAST W/LOONEY:
1. Perspektives
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3. Million Dollaz Worth Of Game
4. VladTV
5. The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean
ITS UP THERE PODCAST W/LOONEY launched 9 years ago and published 371 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on ITS UP THERE PODCAST W/LOONEY include:
1. YK Niece
2. Keyshawn Davis
3. Fivio Foreign
4. 21 Savage
5. Glasses Malone
6. Zayn Aldo
7. 50 Cent
8. Ace Hood
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