Rephonic
Artwork for ITS UP THERE PODCAST W/LOONEY
Young Thug
Drake
Music Industry
Atlanta
Comedy
Kendrick Lamar
Hip-Hop Culture
Diddy
Charleston White
Gunna
Hip Hop
NBA Youngboy
Relationships
Podcasting
Lil Durk
Joe Budden
No Jumper
Hip Hop Culture
YSL
Netflix

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There ... more

PublishesTwice weeklyEpisodes368Founded9 years ago
Number of ListenersCategory
Music

Listen to this Podcast

Artwork for ITS UP THERE PODCAST W/LOONEY

Latest Episodes

Dr. Umar Johnson returns to It’s Up There with Loon for a full episode conversation on the Karmelo Anthony case, Austin Metcalf, the 35-year sentence, Austin Metcalf’s dad, no Black jurors, stand your ground, self-defense, the appeal, race, and the t... more

Jay-Z came outside at Roots Picnic, and everybody immediately started arguing about the obvious stuff. Who was he dissing? Was it Drake? Was it Nicki? Was it Kanye? Was it Dame Dash? Was the freestyle hard or was it “mid”? But Loon says the real play... more

YK Niece says Whim Whamiee broke apart when she started getting love. She talks Pluto, Cardi B, Belly Gang Kush, Glorilla, Metro Boomin, Rob49, body-shaming, her first album & more. YKNiece sits down with Loon on It’s Up There for her first real long... more

Joe Budden put Drake’s ICEMAN review behind Patreon, Future responded after Loon’s Drake/Future commentary, Floyd Mayweather sued over $175M, and Breakfast Club is heading to Netflix. Joe Budden put the biggest Drake conversation behind Patreon. Fans... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Keyshawn Davis
One of the greatest young boxers on the come up, professional fighter
Professional boxing (Keyshawn Davis)
Episode: Keyshawn Davis Reveals How He’d Fight Shakur Stevenson, Devin Haney & Tank Davis Ducking , Albright Lie, Missing Weight & Did Floyd Ruin Boxing | IUTP - S3 E1
Rich Homie Quan
Hip hop artist discussed in-depth
Rich Homie Quan /artist
Episode: Rich Homie Quan Before His Death on Young Thug, Birdman & The Dark Cloud- It’s Up There Podcast (REWIND)
OMB Peezy
Guest on the episode, rapper and entrepreneur
Episode: Pt-2 OMB Peezy on Honeykomb Brazy, Young Thug, YFN Lucci, 21 Savage, Pluto, YK Niece, 50 Cent & T.I-
Fivio Foreign
A rising New York rapper known for his distinct sound and involvement in the drill music scene.
Episode: Fivio Foreign & New York, Be Honest | Its Up There Podcast Episode 243
21 Savage
A prominent rapper from Atlanta known for his raw lyricism and contribution to the hip-hop genre.
Episode: Fivio Foreign & New York, Be Honest | Its Up There Podcast Episode 243
Glasses Malone
A well-known rapper and commentator from the West Coast
Musician, Avid Podcaster
Episode: Glasses Malone & Loon Debate The Adin Ross Situation & The Double Standard W/ No Jumper & Akademiks Its Up There Podcast (Full Interview)
Zayn Aldo
A rising artist in the Dallas rap scene
CMG (Collective Music Group)
Episode: Zillionaire Doe on Friends DEATH, Yo Gotti, MO3, Yella Beezy, CMG Vs QC, Big Meech _ BMF + More
50 Cent
Rapper, actor, and producer known for his strong influence in hip hop and television.
G-Unit Records
Episode: The REAL Reason Netflix Made The Diddy Documentary W/ 50 CENT (IT'S NOT WHAT YOU THINK) LOON Reacts
Ace Hood
American rapper and songwriter known for his impactful music and candid reflections on life and the industry.
Independent Artist
Episode: Ace Hood Responds to DJ Khaled On The Breakfast Club + Future Vs T-Pain + Fake Watch BET Moment

Hosts

Looney
Host of the show, proactive in driving business and boxing conversations
Big Looney
Host of It's Up There Podcast w/ Looney

Reviews

4.1 out of 5 stars from 211 ratings
  • This pod sucks

    Save your time

    Apple Podcasts
    1
    Roc.b philly
    United States4 months ago
  • Top 3 best pod

    He don’t miss

    Apple Podcasts
    5
    Mark Miami miller
    United States6 months ago
  • Kick back

    Interviews are great loon asks great questions in different ways than any other podcast out there that’s why he’s able to get these guests and speak on topics a real og

    Apple Podcasts
    5
    japboy1
    United States8 months ago
  • Love the conversations

    Editing needs a lot of work. Episodes end abruptly and ad placement is horrible.

    Apple Podcasts
    4
    OkKelz
    United Statesa year ago
  • My honest opinion

    This show is trash. He always over talk the one he is interviewing. This guy really really really, knows it all.(Knows nothing). Example:he interviewed Rory and he telling Rory how to live in New York and he ain’t even from New York. Rory was saying “no it’s like this” and he was like no it’s like that. Bruh you ain’t from there, you’re visiting. Notice I said know it all. He talks more than he interviews.

    Apple Podcasts
    1
    Jason.bolden229
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some critique ad placements and pacing, yet praise interview quality.
Listeners appreciate deep dives into industry tactics and rollout strategies.
Fans praise the host's blunt, culture-forward insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#236
United States/Music
Apple Podcasts
#170
South Africa/Music

Talking Points

Recent interactions between the hosts and their guests.

Rich Homie Quan Before His Death on Young Thug, Birdman & The Dark Cloud- It’s Up There Podcast (REWIND)
Q: What would you tell your younger self about money, deals, and staying true to your artistic vision?
He stresses hunger, learning from early shows, owning publishing, and not letting ego override smart business decisions.
Rich Homie Quan Before His Death on Young Thug, Birdman & The Dark Cloud- It’s Up There Podcast (REWIND)
Q: What catalyzed your return to making music after the TIG litigation?”,
He explains the two-year pause due to legal issues and a mental cloud, which eventually pushed him to re-enter with a new, business-focused mindset.
OMB Peezy on GloRilla’s Drama, Lil Poppa, YFN Lucci Tour, XXl & Going Independent - Part 1
Q: What was the impact of the Raleigh incident on your mindset and approach to touring?
It reinforced the need to stay vigilant while performing, to protect the team, and to reflect on the fragility of life and the responsibility that comes with reaching wider audiences.
OMB Peezy on GloRilla’s Drama, Lil Poppa, YFN Lucci Tour, XXl & Going Independent - Part 1
Q: How does touring differ now that you're independent?
Independence shifts focus to direct relationships with fans and platforms; you rely more on in-house logistics and partnerships rather than label‑driven tour support, which changes how you book and monetize shows.
OMB Peezy on GloRilla’s Drama, Lil Poppa, YFN Lucci Tour, XXl & Going Independent - Part 1
Q: Do you make a lot of money on tour?
Tour revenue comes from multiple streams—the initial show, post‑party earnings, potential features, and merch—creating a diversified income that grows with scale and proper logistics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About ITS UP THERE PODCAST W/LOONEY

What is ITS UP THERE PODCAST W/LOONEY about and what kind of topics does it cover?

This show centers on the business side of music and culture, with a single, unabashed host breaking down industry strategies, artist contracts, media dynamics, and branding through a hip-hop lens. Episodes frequently dissect rollout plans, label-business tensions, touring economics, and the evolving role of platforms, interviews, and audience engagement in shaping a career. A recurring strength is blunt, insider-style analysis paired with personal philosophy on loyalty, money, and autonomy within a system built on collaboration and power-sharing. Notable edges include outspoken takes on high-profile industry cases and a willingness to challenge conventional narratives, making it a go-to for listeners who want practical takeaways and candid ... more

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Which podcasts are similar to ITS UP THERE PODCAST W/LOONEY?

These podcasts share a similar audience with ITS UP THERE PODCAST W/LOONEY:

1. BIG FACTS with Big Bank & DJ Scream
2. Perspektives
3. Million Dollaz Worth Of Game
4. VladTV
5. The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean

How many episodes of ITS UP THERE PODCAST W/LOONEY are there?

ITS UP THERE PODCAST W/LOONEY launched 9 years ago and published 368 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on ITS UP THERE PODCAST W/LOONEY?

Recent guests on ITS UP THERE PODCAST W/LOONEY include:

1. Keyshawn Davis
2. Rich Homie Quan
3. OMB Peezy
4. Fivio Foreign
5. 21 Savage
6. Glasses Malone
7. Zayn Aldo
8. 50 Cent

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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