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IT’S A PR THING

Stephanie McFarland APR

This is IT’S A PR THING the show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could. Feed Spot (feedspot.com) has named IT’S A PR THING as one of the top PR podcasts ”on the planet” for 2025.

PublishesTwice monthlyEpisodes54Founded3 years ago
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Latest Episodes

Measuring Customer Effort

In this episode, we take the next step in the conversation we started last week about boiling customer frustration and what it means in reading the organization’s relationship radar.

Today we focus on Customer Effort Scori... more

CUSTOMERS ARE FED UP

The urgent reputation risk PR must face in 2026

In this first episode of 2026, we take a clear look at a growing issue shaping the year ahead for PR professionals: customer frustration has reached a breaking point, and new data... more

Today we tackle my favorite part of the PR work -- measuring success while a campaign is still in motion.

In today’s show, we’ll talk about a framework to help you read the signals stakeholders give off in real time, and how those behaviors reveal w... more

It’s Time to Reframe PR — Go Beyond the Messenger Role

If you’re a PR professional tired of being seen as just the company’s messenger service or the cleanup crew after a crisis, this episode is for you.

PR pros in numbers are crying out to be righ... more

Welcome back to IT'S A PR THING, where we help you build relationships that build business.

Today’s episode is straight talk for PR pros who want to do the work better. We’ll cover 10 strategies that help retool your thought process, load you up wit... more

Welcome back to IT'S A PR THING, where we help you build relationships that build business.

In today's episode we challenge the idea that public relations is about telling your story. Instead, the stories that matter most come from the people you se... more

NOTE: THIS RECORDING WAS PREVIOUSLY RELEASED ON OCT. 13, 2025.

THE ISRAEL / GAZA DEAL: A MASTER CLASS IN GLOBAL RELATIONSHIP CAPITAL

The peace deal between Israel and Gaza isn’t just a diplomatic headline—it’s a global master-class in relationship ... more

For those of us in public relations, Charlie Kirk’s death should ring our bell. Without freedom of speech, there is no PR profession. That’s a fact.

Today’s episode breaks down this point into four key areas where freedom of speech is vital to the e... more

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Reviews

5.0 out of 5 stars from 3 ratings
  • Sean P. Dolan, President, Dolan Communications

    Stephanie is a great storyteller, drawing on her extensive body of knowledge. As a seasoned communications professional, I always learn something interesting and new with It’s A PR Thing. Stephanie McFarland gets you to think in an engaging and friendly manner. Give It’s a PR Thing a listen!

    Apple Podcasts
    5
    SPDolan
    United States10 months ago

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IT’S A PR THING launched 3 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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