It Shouldn't Be This Hard
Phil White & Heidi SchoeneckThe podcast that dives deep into the messy, meaningful work of responsible business and conscious leadership. Learn more at: grounded.world/itshouldntbethishard.
Hosted by Phil White and Heidi Schoeneck, co-founders of Grounded – and joined by Gaia, their brilliantly provocative AI sidekick – this show explores what it really takes to drive change from the inside out.
Are you a founder or social e... more
| Publishes | Twice monthly | Episodes | 10 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
Listen to this Podcast
Latest Episodes
People don’t want to “be sustainable”... and Starbucks learned that the hard way. In this episode of It Shouldn’t Be This Hard, we learn from Amelia Landers, VP of Innovation at Starbucks, for a rare inside look at how one of the world’s most iconic... more
What happens the day after Earth Day?
In this episode of It Shouldn’t Be This Hard, we sit down with Kathleen Rogers, President of EarthDay.org, the force behind one of the most iconic and enduring movements on the planet.
This episode is a master... more
Can a company built on cigarettes build a future without them?
In this episode of It Shouldn’t Be This Hard, we sit down with Jennifer Motles, Chief Sustainability Officer at Philip Morris International, to explore what it takes to transform one of ... more
Brewing Change: How BIGGBY Coffee Is Using Regenerative Agriculture to Redefine Capitalism
Coffee connects us all — but what if it could heal the planet too?
In this episode of It Shouldn’t Be This Hard, we sit down with Bob and Michelle Fish, the ... more
Rethinking Leadership for Universal Flourishing: Karimah Hudda on Systems Change, Courage, and Impact
Leadership is hard. Leading with impact? Even harder.
In this episode of It Shouldn’t Be This Hard, co-hosts Heidi Schoeneck and Phil White sit do... more
Cancel culture is holding us back from climate action.
This week on It Shouldn’t Be This Hard, our co-hosts, Heidi Schoeneck and Phil White, speak to Jenny Morgan, author of Cancel Culture and Climate, to understand how shame, purity tests, and the ... more
Welcome back to It Shouldn’t Be This Hard — the podcast where we dig into sustainability, purpose, and the messy, human side of making change… because the world desperately needs more of it.
This week, our co-hosts Heidi Schoeneck and Phil White are... more
Welcome back to It Shouldn’t Be This Hard — the podcast where we dig into sustainability, purpose, and the messy, human side of making change… because the world desperately needs more of it.
In this episode, we’re joined by the brilliant Hilary Keat... more
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Frequently Asked Questions About It Shouldn't Be This Hard
What is It Shouldn't Be This Hard about and what kind of topics does it cover?
A series focused on the challenges of enacting responsible business practices and conscious leadership, featuring conversations with a diverse array of guests. Central themes revolve around sustainability, social responsibility, and leadership in business, highlighting the complexities faced by those who aim to create a meaningful impact in their fields. The discussions address the disparity between good intentions and tangible outcomes in business, offering practical insights and candid narratives from founders, social entrepreneurs, and industry leaders who are navigating these challenges. The inclusion of an AI co-host adds a unique and provocative element to the conversations, encouraging listeners to rethink conventional business parad... more
Where can I find podcast stats for It Shouldn't Be This Hard?
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How many listeners does It Shouldn't Be This Hard get?
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What are the audience demographics for It Shouldn't Be This Hard?
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How many episodes of It Shouldn't Be This Hard are there?
It Shouldn't Be This Hard launched 6 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on It Shouldn't Be This Hard?
Recent guests on It Shouldn't Be This Hard include:
1. Karimah Hudda
2. Jenny Morgan
3. Hilary Keates
4. Kathy Baird
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.