It Shouldn't Be This Hard
Phil White & Heidi SchoeneckThe podcast that dives deep into the messy, meaningful work of responsible business and conscious leadership. Learn more at: grounded.world/itshouldntbethishard.
Hosted by Phil White and Heidi Schoeneck, co-founders of Grounded – and joined by Gaia, their brilliantly provocative AI sidekick – this show explores what it really takes to drive change from the inside out.
Are you a founder or social e... more
| Publishes | Twice monthly | Episodes | 16 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementMarketingBusiness | |||
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Latest Episodes
In Part 1 of this two-part conversation, co-hosts Phil White and Heidi Schoeneck are joined by Matthew McCarthy, former CEO of Ben & Jerry’s, to challenge one of the most deeply ingrained beliefs in business: that purpose and profit are competing pri... more
In Part 2 of this conversation, co-hosts Phil White and Heidi Schoeneck continue their discussion with Jeffrey Hollender — Founder of Seventh Generation, professor at New York University Stern School of Business, social entrepreneur, and author of Bu... more
What happens when the company you built to change the world starts drifting away from the very values it was founded on?
In Part 1 of this conversation, co-hosts Phil White and Heidi Schoeneck are joined by Jeffrey Hollender — co-founder of Seventh ... more
Every year on Earth Day, businesses around the world make commitments, launch campaigns, and announce new sustainability goals.
What happens when the Earth Month celebrations pass?
Because the real test of sustainability isn’t what gets said on Apr... more
Every April 22nd, a billion people across 193 countries do something for the planet. Companies make bold commitments. Partnerships get announced. And then April 23rd arrives.
For businesses building sustainability into how they actually operate (not... more
After a full season of conversations with leaders from Starbucks, Plastic Bank, Earth Day Organization, Philip Morris International, BIGGBY Coffee, Divert, and The Washington Post one theme kept surfacing:
If so many people care about sustainability... more
People don’t want to “be sustainable”... and Starbucks learned that the hard way. In this episode of It Shouldn’t Be This Hard, we learn from Amelia Landers, VP of Innovation at Starbucks, for a rare inside look at how one of the world’s most iconic ... more
What happens the day after Earth Day?
In this episode of It Shouldn’t Be This Hard, we sit down with Kathleen Rogers, President of EarthDay.org, the force behind one of the most iconic and enduring movements on the planet.
This episode is a master... more
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- 10/10 Highly worth listening to!
This show is so fascinating, not only because the guests are so notable and seasoned but mainly because getting the inside scoop from business leaders doing the work on the ground is incredibly validating and Inspiring to listen to. I would recommend this podcast to anyone frankly — so much to learn from these folks!
Apple Podcasts5paloma_j
United States6 months ago
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Apple Podcasts | #170 |  New Zealand/Business/Management |
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Frequently Asked Questions About It Shouldn't Be This Hard
What is It Shouldn't Be This Hard about and what kind of topics does it cover?
This show centers on responsible business and conscious leadership, hosting conversations with founders, sustainability leaders, and social impact practitioners who are trying to close the gap between good intentions and real impact. Episodes feature executives from major brands and innovators in climate, governance, and social change, sharing hard-earned lessons, collaborative approaches, and practical strategies for driving change from the inside out. A recurring strength is the willingness to tackle messy, real-world challenges—from supply chains and consumer behavior to corporate transformation and ethics—while emphasizing progress over perfection and actionable takeaways for listeners in marketing, CSR, and leadership roles.
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How many listeners does It Shouldn't Be This Hard get?
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How many episodes of It Shouldn't Be This Hard are there?
It Shouldn't Be This Hard launched a year ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on It Shouldn't Be This Hard?
Recent guests on It Shouldn't Be This Hard include:
1. Jennifer Motles
2. Karimah Hudda
3. Jenny Morgan
4. Hilary Keates
5. Kathy Baird
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.