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It Shouldn't Be This Hard

Phil White & Heidi Schoeneck
Sustainability
Climate Change
Cancel Culture
Plastic Pollution
Social Impact
Journalism
Food Waste
COP
Poverty
Business Challenges
Social Innovation
Conscious Leadership
Hyperlocal Journalism
Diversity, Equity, and Inclusion
Media Freedom
Conscious Capitalism
Microsoft
Local Communities
Renewable Energy
Feeding America

The podcast that dives deep into the messy, meaningful work of responsible business and conscious leadership. Learn more at: grounded.world/itshouldntbethishard.

Hosted by Phil White and Heidi Schoeneck, co-founders of Grounded – and joined by Gaia, their brilliantly provocative AI sidekick – this show explores what it really takes to drive change from the inside out.

Are you a founder or social e... more

PublishesMonthlyEpisodes5Founded3 months ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for It Shouldn't Be This Hard

Latest Episodes

Cancel culture is holding us back from climate action.

This week on It Shouldn’t Be This Hard, our co-hosts, Heidi Schoeneck and Phil White, speak to Jenny Morgan, author of Cancel Culture and Climate, to understand how shame, purity tests, and the ... more

Welcome back to It Shouldn’t Be This Hard — the podcast where we dig into sustainability, purpose, and the messy, human side of making change… because the world desperately needs more of it.

This week, our co-hosts Heidi Schoeneck and Phil White are... more

Welcome back to It Shouldn’t Be This Hard — the podcast where we dig into sustainability, purpose, and the messy, human side of making change… because the world desperately needs more of it.

In this episode, we’re joined by the brilliant Hilary Keat... more

Welcome to the VERY FIRST episode of It Shouldn’t Be This Hard, where we discuss all things sustainability… because the world ALWAYS needs more of it! 

We’re excited to kick things off with a real conversation about career pivots, personal growth, t... more

It feels like doing the right thing (and doing things right) has never been harder.

Whether you're trying to build a mission-driven business, drive change inside a legacy company, or just stay true to your values while navigating messy realities… it... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jenny Morgan
Author of Climate, Cancel Culture
Episode: Cancel Culture in Climate | Jenny Morgan
Hilary Keates
Expert in sustainability and food waste management.
Divert
Episode: Fighting Food Waste Shouldn’t Be This Hard | Hilary Keates
Kathy Baird
Former Chief Communications Officer at The Washington Post with experience in purpose-driven communications.
The Washington Post
Episode: Why Is It So Hard to Do the Right Things? (Trailer Episode)

Hosts

Phil White
Co-founder of Grounded and Host of It Shouldn't Be This Hard. He focuses on the intersection of business, social entrepreneurship, and conscious leadership.
Heidi Schoeneck
Co-founder of Grounded and Host of It Shouldn't Be This Hard. She emphasizes responsible business practices and impactful leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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The Power of Balancestephen barden
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Talking Points

Recent interactions between the hosts and their guests.

Ending Plastic Pollution Shouldn’t Be This Hard | David Katz
Q: What should people focus on for conscious leadership?
Self-awareness and understanding the present moment are crucial.
Ending Plastic Pollution Shouldn’t Be This Hard | David Katz
Q: What have you found the hardest part in your learning journey?
It evolves all the time, and I've come to a point where I do not care if someone says yes or no.
Journalism Shouldn’t Be This Hard | Kathy Baird Westfall
Q: What skills are going to be most valuable in the future for leaders in brand or communications?
Leaders will need to understand AI tools, exhibit strategic agility, and combine creativity with analytical thinking.
Journalism Shouldn’t Be This Hard | Kathy Baird Westfall
Q: What is your unshakable belief about the world?
Democracy dies in darkness.
Fighting Food Waste Shouldn’t Be This Hard | Hilary Keates
Q: What would be your advice for someone in a sustainability or marketing role feeling overwhelmed?
Trust your gut. It will usually lead you down the right path.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About It Shouldn't Be This Hard

What is It Shouldn't Be This Hard about and what kind of topics does it cover?

The focus of this podcast revolves around the challenges and intricacies of responsible business practices and conscious leadership. It features engaging discussions where hosts and guests share personal experiences and practical insights into navigating the complexities of social impact, environmental sustainability, and effective leadership. Episodes often tackle real-world challenges faced by entrepreneurs and professionals in various industries, particularly those striving to transform good intentions into actual change. The inclusion of unique elements, such as conversations with an AI sidekick, adds a fresh perspective, making it a noteworthy addition to the landscape of business podcasts. Audiences can expect to hear from a range of ... more

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How many episodes of It Shouldn't Be This Hard are there?

It Shouldn't Be This Hard launched 3 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on It Shouldn't Be This Hard?

Recent guests on It Shouldn't Be This Hard include:

1. Jenny Morgan
2. Hilary Keates
3. Kathy Baird

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