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Artwork for Irish Marketing Podcast

Irish Marketing Podcast

Tinpot Productions
Artificial Intelligence
ICAD Awards
Effie Awards
Irish Marketing
ESB
Pitching
Paddy Power
Agency Culture
Bord Gáis Energy
Sonic Branding
Advertising
National Broadband Ireland
Dublin
Adland
Youtube
Pitch Perfect
Mental Health
Irish Audio Awards
10th Man
Oliver Ireland

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday. Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield. We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed.Presenter - Daryl MoorhouseSound Engin... more

PublishesWeeklyEpisodes37Founded9 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Irish Marketing Podcast

Latest Episodes

How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape?

In this episode, Daryl speaks to 2 ... more

What separates the marketers who will thrive in an AI world from those who won't?

According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul e... more

What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. H... more

What does it actually take to make advertising that people love rather than skip?

In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\​TBWA someone who... more

Key Facts

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Recent Guests

Paul Dervan
Owner of Run with Foxes; marketer; author
Run with Foxes
Episode: 35 - Paul Dervan: The Essential Guide to AI For Marketers
Ben Tonge
Director of the Bord Gáis Energy campaign
Director (Film/Advertising)
Episode: 34 - Exclusive: Inside the New Bord Gáis Energy Campaign
Laura Lynch
Group Chief Marketing Officer, Bank of Ireland
Bank of Ireland
Episode: 32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMO
Fiona Curtin
Marketing Director at Heineken
Heineken
Episode: 31 - Fiona Curtin - Marketing Director, Heineken
Ben Woods
Creator economy analyst with Midia Research; former media and tech journalist
Midia Research
Episode: 30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research
Mark Shanley
Head judge and executive creative director at Adam and Eve TBWA
Adam and Eve TBWA
Episode: 28 - Irish Audio Awards Highlights with Mark Shanley, Damian Hanley, Alex Jenkins
Alex Jenkins
Editorial Director at Contagious
Contagious
Episode: 28 - Irish Audio Awards Highlights with Mark Shanley, Damian Hanley, Alex Jenkins
Ciarán Cunningham
Head of Radio Centre and organizer involved with the awards
Radio Centre
Episode: 28 - Irish Audio Awards Highlights with Mark Shanley, Damian Hanley, Alex Jenkins
Ryan Ormonde
Winner of Pitch Perfect 2026, founder of Saor Water
Saor Water
Episode: 27 - Pitch Perfect 2026 Winners, Saor Water and Examinaite

Host

Daryl Moorhouse
Host of The Irish Marketing Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#1
Ireland/Business/Marketing
Apple Podcasts
#76
Ireland/Business
Apple Podcasts
#221
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

05 - The Inception AI Podcast Factory
Q: What are the core risks of the AI podcast factory model in terms of content quality and user value?
The guests and hosts argue that prioritizing sheer output and ad tech metrics can undermine editorial integrity, lead to questionable listening experiences, and potentially erode trust from audiences and advertisers.
04 - Sonic Branding Insights, TU Dublin Incoming MSc Students
Q: What role do you see AI playing in future creative processes, from both consumer and producer perspectives?
The discussion acknowledges AI's potential to enhance creativity and efficiency if used ethically, with caution against plagiarism and superficial outputs; participants see AI as a tool that can augment thinking rather than replace it.
04 - Sonic Branding Insights, TU Dublin Incoming MSc Students
Q: What are the keys to success in the creative industry, especially for collaboration and handling feedback?
Peers emphasize the importance of collaboration, thick skin, and constructive critique as essential to refining ideas and delivering strong creative work.
04 - Sonic Branding Insights, TU Dublin Incoming MSc Students
Q: How might your perspective change as you progress through the Master's course in Advertising and Creativity?
Students reflect on moving from consumer to creator mindset, the importance of understanding audience and channel, and how creativity evolves with exposure to real-world practice and critique.
04 - Sonic Branding Insights, TU Dublin Incoming MSc Students
Q: Can you talk us through the process from idea to finished output for Foxes Bow's sonic identity?
Keith describes starting with an audit to understand brand touchpoints, developing a sonic mood board (the loud board), creating a sonic logo and a brand theme, and producing a suite of versioned tracks for different brand moments.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Irish Marketing Podcast

What is Irish Marketing Podcast about and what kind of topics does it cover?

The show concentrates on practical insights from Irish marketing, advertising, and brand building, anchored by conversations with senior agency leaders, marketers, and industry commentators. Recurring themes include creative direction, campaign strategy, production challenges, the evolving media landscape (from traditional TV to online platforms and audio), and the interplay between culture, regulation, and business outcomes. Episodes frequently spotlight high-profile campaigns, industry trends, and hands-on lessons for agencies and brands, with a notable emphasis on transparency with clients, the role of language and culture in Irish advertising, and the practical realities of scaling startups or transforming legacy brands. The format tend... more

Where can I find podcast stats for Irish Marketing Podcast?

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How many listeners does Irish Marketing Podcast get?

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What are the audience demographics for Irish Marketing Podcast?

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How many subscribers and views does Irish Marketing Podcast have?

To see how many followers or subscribers Irish Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Irish Marketing Podcast?

These podcasts share a similar audience with Irish Marketing Podcast:

1. The Other Hand
2. Callan's Kicks
3. Crime World
4. Brendan O'Connor
5. My Therapist Ghosted Me

How many episodes of Irish Marketing Podcast are there?

Irish Marketing Podcast launched 9 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Irish Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Irish Marketing Podcast?

Rephonic pulls ratings and reviews for Irish Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Irish Marketing Podcast?

Rephonic provides full transcripts for episodes of Irish Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Irish Marketing Podcast?

Recent guests on Irish Marketing Podcast include:

1. Paul Dervan
2. Ben Tonge
3. Laura Lynch
4. Fiona Curtin
5. Ben Woods
6. Mark Shanley
7. Alex Jenkins
8. Ciarán Cunningham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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