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Artwork for Irish Marketing Podcast

Irish Marketing Podcast

Tinpot Productions
Artificial Intelligence
ICAD Awards
Effie Awards
Irish Marketing
ESB
Pitching
Agency Culture
Paddy Power
Bord Gáis Energy
Sonic Branding
Advertising
National Broadband Ireland
Dublin
Adland
Youtube
Pitch Perfect
Mental Health
Global Citizenship
Irish Audio Awards
10th Man

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday. Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield. We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed.Presenter - Daryl MoorhouseSound Engin... more

PublishesWeeklyEpisodes43Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Irish Marketing Podcast

Latest Episodes

In this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most t... more

What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that.

Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communicati... more

What does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about... more

Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing market... more

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Recent Guests

Robin Bonn
Founder/Consultant at Coda Finery, agency transformation expert
Codafinery
Episode: 39 - How To Become A Market Of One & Tackling Traffic Decline
Brendan Almack
Representative from Wolfgang Digital
Wolfgang Digital
Episode: 39 - How To Become A Market Of One & Tackling Traffic Decline
Lisa Woods
Representative from Wolfgang Digital
Wolfgang Digital
Episode: 39 - How To Become A Market Of One & Tackling Traffic Decline
Peter McPartlin
Co-founder of Marko
Marko
Episode: 38 - Markgo - Big Marketing for Small Businesses
Sharon Mooney
Co-founder Hyphen Strategy
Hyphen Strategy
Episode: 38 - Markgo - Big Marketing for Small Businesses
Jennifer Dollard
Content Director
Acast
Episode: 37 - Live from The Podcast Show London 2026: Trends and Takeaways
Tom Webster
Partner
Sounds Profitable
Episode: 37 - Live from The Podcast Show London 2026: Trends and Takeaways
Ruth Fitzsimmons
Director of Digital
Bauer Media Ireland
Episode: 37 - Live from The Podcast Show London 2026: Trends and Takeaways
Tara Moran
Director of Commercial at Virgin Media and Virgin
Virgin Media
Episode: 36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media

Host

Daryl Moorhouse
Host of The Irish Marketing Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#4
Ireland/Business/Marketing
Apple Podcasts
#66
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

39 - How To Become A Market Of One & Tackling Traffic Decline
Q: What should brands do to adapt in the AI-driven search landscape?
Brands should optimize for context and differentiation on their pages to satisfy AI understanding, ensure technical indexing for bots, measure visibility beyond direct traffic, and reassess attribution to capture true impact across channels.
39 - How To Become A Market Of One & Tackling Traffic Decline
Q: What are the main reasons for the decline in organic traffic?
The main reasons are: (1) search results pages are dominated by ads and AI overviews, reducing clicks to organic results; (2) misattribution of traffic to other channels; (3) the proliferation of AI search which may not yet convert into traditional site visits.
39 - How To Become A Market Of One & Tackling Traffic Decline
Q: What is the order of the drop in organic traffic that brands are seeing?
On average, Wolfgang Digital reports a 12 percent drop among their clients, with some benchmarks and industry discussions noting declines up to 60 percent in certain cases.
36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media
Q: How do these new formats affect the sales approach and the creativity required from your team?
The team emphasizes that new formats demand more creative thinking and collaboration, viewing these opportunities as exciting 'Christmas Day' moments that push the team to think beyond standard TV advertising.
36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media
Q: In terms of product placement, how is the landscape changing and what new opportunities do you see beyond traditional 30-second spots?
Tara or the respondents describe more formats, sponsorship types, and advertiser-funded programming, with innovations like new broadcast formats in sports and content-driven opportunities that require collaboration across creative and sales teams.

Audience Metrics

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Listeners per Episode
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Household Income
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Frequently Asked Questions About Irish Marketing Podcast

What is Irish Marketing Podcast about and what kind of topics does it cover?

The show concentrates on practical insights from Irish marketing, advertising, and brand building, anchored by conversations with senior agency leaders, marketers, and industry commentators. Recurring themes include creative direction, campaign strategy, production challenges, the evolving media landscape (from traditional TV to online platforms and audio), and the interplay between culture, regulation, and business outcomes. Episodes frequently spotlight high-profile campaigns, industry trends, and hands-on lessons for agencies and brands, with a notable emphasis on transparency with clients, the role of language and culture in Irish advertising, and the practical realities of scaling startups or transforming legacy brands. The format tend... more

Where can I find podcast stats for Irish Marketing Podcast?

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How many listeners does Irish Marketing Podcast get?

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What are the audience demographics for Irish Marketing Podcast?

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How many subscribers and views does Irish Marketing Podcast have?

To see how many followers or subscribers Irish Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Irish Marketing Podcast?

These podcasts share a similar audience with Irish Marketing Podcast:

1. Inside Business with Ciaran Hancock
2. Uncensored CMO
3. Catch Up with Louise McSharry
4. The Indo Daily
5. In The News

How many episodes of Irish Marketing Podcast are there?

Irish Marketing Podcast launched a year ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Irish Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Irish Marketing Podcast?

Rephonic pulls ratings and reviews for Irish Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Irish Marketing Podcast?

Rephonic provides full transcripts for episodes of Irish Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Irish Marketing Podcast?

Recent guests on Irish Marketing Podcast include:

1. Robin Bonn
2. Brendan Almack
3. Lisa Woods
4. Peter McPartlin
5. Sharon Mooney
6. Jennifer Dollard
7. Tom Webster
8. Ruth Fitzsimmons

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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