Intercom on Marketing
IntercomIn this series Intercom takes you inside the marketing lessons we've learned the hard, expensive and messy way. We include the insights that helped us grow from zero customers to more than 20,000, but we’ve been careful to be honest and have worked hard to avoid the usual truisms. Instead, we’ve focused on actionable advice we think will benefit any early stage startup – from crafting early messag... more
| Publishes | Daily | Episodes | 14 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Categories | TechnologyBusiness | ||||
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Latest Episodes
Too often we blow the marketing budget on acquiring new customers – only to ignore them as soon as they sign up. In reality, the best marketing strategies drive not just sales, but also long-term customer success. That all starts with product educati... more
Every business should have an active interest in why people buy their products and the situations people find themselves in before they become customers. Do that, and you'll understand why you need marketing that caters to all of them.
See Privacy P... more
It’s easy to have a highly data-driven view of everything you do and overlook hard to measure things like brand. This leads to a tunnel-vision focus on optimizing funnels and growth hacking button colors, and ignores investing time in equally importa... more
When you ask people what product marketing is, the first thing that comes to mind is usually product launches. This is a fundamental misunderstanding of the role of product marketing. Launches are the beginning of a process, not the end. Only after l... more
Product launches are exciting – culminating with the rush of joy and fear as you finally share your creation with the world. More importantly, launches are one of your best opportunities to drive brand awareness, and ultimately generate new customers... more
Thanks to SaaS, there are more features to talk about on a constant cadence. The challenge then becomes, which things do you shout about? With more opportunities, it’s tempting to shout about each and every one of them. Do that, and people will stop ... more
A lot of businesses fail because they’re simply not good at acquiring and retaining customers. That's where demand generation comes into play. Here's our guide to getting started.
See Privacy Policy at art19.com/privacy and California Privac... more
When you’re just starting up, other than knocking on someone’s front door, events are the most targeted, proactive and personal way you can meet the people you need to meet. Do them well, and you turn those meetings into lasting relationships.
See P... more
Key Facts
Reviews
- Amazing for starters
I recommend these series to anyone who wants to get better at Sales and Marketing
Apple Podcasts5sellius.co
India4 years ago - Great book!
Great book to start on marketing.
Apple Podcasts5Volodarik
United States7 years ago - TOPNOTCH!
Thank you @intercom for sharing your hard learned success secrets for #startup marketing... years of experience and million$ of dollars boiled down into an enjoyable presentation by a world-class marketing and founding team! Topnotch!
Apple Podcasts5Chai ForestUnited States8 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #227 |  Norway/Business |
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Listeners, social reach, demographics and more for this podcast.
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Intercom on Marketing launched 8 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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