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Inside Trader Joe's

Trader Joe's
Trader Joe's
Thanksgiving
Cooking
Pinot Noir
Trader Joe's Customer Choice Awards
Rosé Wine
Sauvignon Blanc
Retail Media
Honey Gochujang Corn Cookie Ice Cream Sandwich
Boston
Customer Experience
Air Fryer
Chili Lime Rolled Corn Tortilla Chips
Hash Browns
Trader Joe's Philosophy
Sparkling Wine
Cheese
Chardonnay
Breakfast Sandwich
Holiday Products

Welcome to Inside Trader Joe's, the only podcast about Trader Joe's, by Trader Joe's. This one's the real deal, the "official" Trader Joe's podcast, if you will. Looking for stories about your favorite products? Curious about what makes your neighborhood TJ's tick? Or just excited about what's coming soon to your Trader Joe's? This, friends, is the podcast for you! From our humble beginnings as a ... more

PublishesTwice monthlyEpisodes136Founded8 years ago
Number of ListenersCategories
FoodArtsHealth & FitnessNutrition

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Artwork for Inside Trader Joe's

Latest Episodes

It's almost fall, and at Trader Joe's, that's cause for thrills, excitement, and of course, PUMPKIN! This year, we have gourds of new Pumpkin products to share, including Pumpkin Spice Bark, Organic Pumpkin Pie Creamer, and Pumpkin & Spice Caramel Sa... more

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At Trader Joe's, our entire business begins with expecting the unexpected. When you spend your days searching for delicious new products and traveling the world in search of great values for customers, you never know what might happen. And while we k... more

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Each year, around this time, we reveal the winner of our annual Store Recipe Contest. While most of our contests center customer recipes, this one features recipes directly from the folks who know our products best – the Crew Members who work in our ... more

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Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this sip-sized segment, we're popping the cans on a new arrival in our wine section, Trader Joe's Calsecco. That whimsical name is a nod to the wine's... more

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Recent Guests

John Bassalone
President of Stores (at the time of the interview segment; later described as president and vice CEO)
Trader Joe's
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Xavier Burt
Crew member at Trader Joe's
Trader Joe's
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Rosalie Medina
Crew member with long tenure
Trader Joe's
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Tim Nisler
Program director for Friends Indeed food pantry
Local Trader Joe's partner program
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Alex Noodle Grind
Guest (staff) who provides jargon alerts and product details
Trader Joe's
Episode: Episode 103: Trader Joe's Springs Into a Bunch of Great New Products
Kim Havarti
Category manager for cheese at Trader Joe's
Trader Joe's
Episode: Episode 99: The Cheesiest Episode of Inside Trader Joe's. Ever.
Mary Ann
Category Manager for Frozen
Trader Joe's
Episode: Episode 70: Trader Joe's 15th Annual Customer Choice Awards
Trang Trang
Product developer at Trader Joe's
Trader Joe's
Episode: Episode 68: It's a Holly Jolly Trader Joe's Holiday Shopping List
Bryan Palbaum
Chairman and CEO of Trader Joe's
Trader Joe's
Episode: A Mini: A Happy Thanksgiving Wish from Trader Joe's

Hosts

Tara Miller
Director of Words and Phrases and Clauses at Trader Joe's (longstanding host)
Matt Sloan
Culture and Innovation lead at Trader Joe's (longstanding host)
Allison
Trader Joe's Category Manager for Candy (guest-host on multiple episodes)
Mark
Chief Commercial Officer and General Manager of a winery (industry guest)

Reviews

4.8 out of 5 stars from 4.7k ratings
  • Engaging hosts, interesting to learn more about food, could do without the diet culture talk

    Obviously this podcast is a giant advertisement. They don’t try to hide that, which I like. I’ve enjoyed hearing about how different foods are grown and produced. The hosts are polished and well-researched, and they present as professional, which I appreciate in this sea of podcast hosts who tend to think they’re much funnier and more clever than they are.

    I have noticed that a few of the episodes have guests who engage in food moralizing and diet talk, such as suggesting something can be paire... more

    Apple Podcasts
    3
    eeka13
    United Statesa month ago
  • Sorry…

    I like Trader joes, but I don’t like the idea of making a podcast about it. Sorry…😔

    Apple Podcasts
    1
    coolest kid club
    United States3 months ago
  • Bad for misophonia sufferers

    Nice way to learn about new products and thoughts behind TJ’s goods. But they do eat “on mic” and if you can’t handle someone eating in your ear you might want to skip this. Not every episode includes it but many do.

    Apple Podcasts
    4
    RisCracker
    United States3 months ago
  • Fun and informative

    I’m not even one of those people who is obsessed with Trader Joe’s, but this podcast is slowly turning me into a big fan! The hosts’ voices are calming and I always learn something interesting!

    Apple Podcasts
    5
    misskp09
    United States6 months ago
  • 4 of content, 2 for delivery

    It would be so nice if all this great info were delivered in a less scripted way, no shade to the hosts. I really want to fully enjoy it, the tone sounds like what watching a tech product announcement feels like. It used to be exciting but we’ve all moved on from the choreography of it all. Trader Joe’s we all know you’re selling product and we’re here for it, but could you drop the try hard delivery?

    Apple Podcasts
    3
    epow17
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the behind-the-scenes access to product development and store culture.
Calming hosts with informative product insights, great for learning about new items.
Some listeners feel the format can feel scripted or promotional at times, reducing engagement for a subset of fans.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#18
United States/Arts/Food
Apple Podcasts
#93
United States/Arts
Apple Podcasts
#40
Canada/Arts/Food
Apple Podcasts
#201
United Kingdom/Arts/Food
Apple Podcasts
#178
Australia/Arts/Food
Apple Podcasts
#244
France/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Episode 110: Expect the Unexpected (Cheddar) at Trader Joe's
Q: Are there new Toscano iterations?
Kim and the team explain ongoing iterations of Toscano, including hand finishing, rubs, and blends, with several new versions expanding its use beyond wedges.
Episode 110: Expect the Unexpected (Cheddar) at Trader Joe's
Q: Tell us who you are and what you do here that helps bring cheese to Trader Joe's
Bert describes his family's cheese business in Wisconsin and his role as a fourth-generation leader, highlighting the heritage and passion behind Wisconsin cheese making.
Episode 104: Inside Trader Joe's Goes Back to the Future
Q: What happened to some of the early products or ideas that didn't work out?
There were misses such as Laplander Cuisine Soup and chunk pilchard in a can, which taught the team to test and learn, pivot, and sometimes retire ideas that didn't resonate with customers.
Episode 104: Inside Trader Joe's Goes Back to the Future
Q: What is the Fearless Flyer and why is it central to Trader Joe's communications with customers?
The Fearless Flyer is Trader Joe's main way of talking to customers, telling stories about products, showing who developed them, and communicating value beyond just price and product name.
Trader Joe's Wine Club: What to Pour for Thanksgiving
Q: What is it about the Grand Reserve Chardonnay that makes it a good complement for Thanksgiving meals?
The Chardonnay has bright acidity and balances well with rich foods, making it suitable for a variety of Thanksgiving dishes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Inside Trader Joe's

What is Inside Trader Joe's about and what kind of topics does it cover?

High-level conversations around Trader Joe's product development, store culture, and behind-the-scenes operations. Episodes frequently explore new product launches, seasonal offerings, and the human side of running the stores, from tasting panels and private-label decisions to neighborhood engagement and supply-chain details. Notably, the show often blends hands-on product education with storytelling about crew experiences, making it a rich debrief on retail innovation, branding, and category strategy in a consumer-goods context. This combination of product-focused insights, guest expertise, and store-level anecdotes can help listeners understand how a major specialty retailer curates its assortment and communicates value to shoppers.

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How many listeners does Inside Trader Joe's get?

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Which podcasts are similar to Inside Trader Joe's?

These podcasts share a similar audience with Inside Trader Joe's:

1. Bon Appétit
2. Christopher Kimball’s Milk Street Radio
3. The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters
4. The Sporkful
5. Special Sauce with Ed Levine

How many episodes of Inside Trader Joe's are there?

Inside Trader Joe's launched 8 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Trader Joe's?

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What guests have appeared on Inside Trader Joe's?

Recent guests on Inside Trader Joe's include:

1. John Bassalone
2. Xavier Burt
3. Rosalie Medina
4. Tim Nisler
5. Alex Noodle Grind
6. Kim Havarti
7. Mary Ann
8. Trang Trang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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