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Artwork for Inside Trader Joe's

Inside Trader Joe's

Trader Joe's
Trader Joe's
Cooking
Thanksgiving
Pinot Noir
Trader Joe's Customer Choice Awards
Rosé Wine
Sauvignon Blanc
Retail Media
Honey Gochujang Corn Cookie Ice Cream Sandwich
Boston
Air Fryer
Chili Lime Rolled Corn Tortilla Chips
Customer Experience
Hash Browns
Trader Joe's Philosophy
Sparkling Wine
Cheese
Breakfast Sandwich
Chardonnay
Holiday Products

From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe's has grown to become a national chain of 622 (and counting) neighborhood grocery stores, employing more than 67,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe's in a podcast series only Trader Joe's could deliver. Are you a Trader ... more

PublishesTwice monthlyEpisodes127Founded8 years ago
Number of ListenersCategories
FoodNutritionHealth & FitnessArts

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Artwork for Inside Trader Joe's

Latest Episodes

One-hundred-and-sixty-two years ago, we started a podcast. Well, actually, it wasn't quite that long ago. We started Inside Trader Joe's in 2018, thinking it would be a five-episode opportunity for us to tell our story from our point of view. And now... more

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It's almost spring. Finally. Winter has certainly made the most of itself, and we are jumping into the opportunity to welcome this season of renewal the best way we know how – with a whole bunch of new Trader Joe's products! While delicious new snack... more

YouTube

Sometimes a chocolate bar is just a chocolate bar. And sometimes it's something else entirely. Sometimes it's an experience, and sometimes that experience comes with a remarkable history. Trader Joe's Blonde Bar, our first foray into the world of blo... more

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At Trader Joe's, we take product quality, freshness, and value very seriously. In every part of the store, every day. So, when we sat down with a couple of our Category Managers to talk about how they approach freshness and quality, as well as innova... more

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Recent Guests

John Bassalone
President of Stores (at the time of the interview segment; later described as president and vice CEO)
Trader Joe's
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Xavier Burt
Crew member at Trader Joe's
Trader Joe's
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Rosalie Medina
Crew member with long tenure
Trader Joe's
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Tim Nisler
Program director for Friends Indeed food pantry
Local Trader Joe's partner program
Episode: Episode 104: Inside Trader Joe's Goes Back to the Future
Alex Noodle Grind
Guest (staff) who provides jargon alerts and product details
Trader Joe's
Episode: Episode 103: Trader Joe's Springs Into a Bunch of Great New Products
Kim Havarti
Category manager for cheese at Trader Joe's
Trader Joe's
Episode: Episode 99: The Cheesiest Episode of Inside Trader Joe's. Ever.
Mary Ann
Category Manager for Frozen
Trader Joe's
Episode: Episode 70: Trader Joe's 15th Annual Customer Choice Awards
Trang Trang
Product developer at Trader Joe's
Trader Joe's
Episode: Episode 68: It's a Holly Jolly Trader Joe's Holiday Shopping List
Bryan Palbaum
Chairman and CEO of Trader Joe's
Trader Joe's
Episode: A Mini: A Happy Thanksgiving Wish from Trader Joe's

Hosts

Tara Miller
Director of Words and Phrases and Clauses at Trader Joe's, brings a creative flair to product discussions and communications.
Matt Sloan
Culture and Innovation Guy at Trader Joe's, specializing in ensuring that product stories engage customers effectively.

Reviews

4.8 out of 5 stars from 4.7k ratings
  • Fun and informative

    I’m not even one of those people who is obsessed with Trader Joe’s, but this podcast is slowly turning me into a big fan! The hosts’ voices are calming and I always learn something interesting!

    Apple Podcasts
    5
    misskp09
    United Statesa month ago
  • 4 of content, 2 for delivery

    It would be so nice if all this great info were delivered in a less scripted way, no shade to the hosts. I really want to fully enjoy it, the tone sounds like what watching a tech product announcement feels like. It used to be exciting but we’ve all moved on from the choreography of it all. Trader Joe’s we all know you’re selling product and we’re here for it, but could you drop the try hard delivery?

    Apple Podcasts
    3
    epow17
    United States2 months ago
  • No delivery

    It’s ridiculous that TJ’s doesn’t deliver. So many disabled people are missing out on our favorite grocery store because we can’t physically go there and they refuse to allow Instacart shoppers. They’ve also discontinued or changed the recipes of most of their best products- namely the spanikopita (they replaced it with a pie??) the spicy burritos and the dry cheese ravioli.

    Apple Podcasts
    3
    fjouxetvllub
    United States2 months ago
  • Grocery Pod!

    This is way better than the Albertson’s and Ralph’s podcast!

    Now, if TJ’s can just re-source their avo’s the world will be a perfect happy place. 🥑

    Apple Podcasts
    5
    RogerThat
    United States5 months ago
  • just found this

    one of the better ones

    Apple Podcasts
    4
    mitch3000RBHJ
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners enjoy getting behind-the-scenes insights into grocery products and appreciate the enthusiastic discussions between the hosts.
Overall, the community feels a sense of connection and nostalgia associated with the brand and its offerings.
Some express dissatisfaction with certain aspects of product marketing and the podcast's perceived commercial nature.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#26
United States/Arts/Food
Apple Podcasts
#158
United States/Arts
Apple Podcasts
#58
Canada/Arts/Food
Apple Podcasts
#106
United Kingdom/Arts/Food
Apple Podcasts
#83
Germany/Arts/Food
Apple Podcasts
#248
Australia/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Episode 104: Inside Trader Joe's Goes Back to the Future
Q: What happened to some of the early products or ideas that didn't work out?
There were misses such as Laplander Cuisine Soup and chunk pilchard in a can, which taught the team to test and learn, pivot, and sometimes retire ideas that didn't resonate with customers.
Episode 104: Inside Trader Joe's Goes Back to the Future
Q: What is the Fearless Flyer and why is it central to Trader Joe's communications with customers?
The Fearless Flyer is Trader Joe's main way of talking to customers, telling stories about products, showing who developed them, and communicating value beyond just price and product name.
Trader Joe's Wine Club: What to Pour for Thanksgiving
Q: What is it about the Grand Reserve Chardonnay that makes it a good complement for Thanksgiving meals?
The Chardonnay has bright acidity and balances well with rich foods, making it suitable for a variety of Thanksgiving dishes.
Trader Joe's Wine Club: What to Pour for Thanksgiving
Q: What would you recommend for great Thanksgiving wine pairings this year?
Colin recommends the Trader Joe's Grand Reserve Chardonnay and the Compass Bridge Pinot Noir as classic options for Thanksgiving pairings.
Episode 86: Pie-ning for Pizza at Trader Joe's
Q: What technological advances have you implemented while maintaining traditional methods?
Christian details the balance of modern technology in pizza production while ensuring the crust quality remains unchanged, highlighting ingredients, timing, and cooking methods.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Inside Trader Joe's

What is Inside Trader Joe's about and what kind of topics does it cover?

Focused on the unique offerings and behind-the-scenes insights from a prominent grocery chain, the episodes explore various product categories ranging from candy and cheese to seasonal items and wine. The hosts engage with category managers and product developers, providing listeners with a blend of product knowledge and personal anecdotes that reflect the brand's quirky and customer-centric culture. A notable aspect is the emphasis on collaborations with industry experts, offering a vibrant discussion that intertwines food trends and customer experiences, making it appealing to food enthusiasts and loyal customers alike.

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How many listeners does Inside Trader Joe's get?

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Which podcasts are similar to Inside Trader Joe's?

These podcasts share a similar audience with Inside Trader Joe's:

1. Christopher Kimball’s Milk Street Radio
2. Bon Appétit
3. The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters
4. The Sporkful
5. In the Test Kitchen

How many episodes of Inside Trader Joe's are there?

Inside Trader Joe's launched 8 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Trader Joe's?

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What guests have appeared on Inside Trader Joe's?

Recent guests on Inside Trader Joe's include:

1. John Bassalone
2. Xavier Burt
3. Rosalie Medina
4. Tim Nisler
5. Alex Noodle Grind
6. Kim Havarti
7. Mary Ann
8. Trang Trang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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