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Inside The Maverick Mind

Afanti Media
Sustainability
Cardiff
Mazuma
Whisper
The Brogue Trader
Ideas Fest
De Novo
Wales
Sports Broadcasting
Cancer
ADHD
Blood Clots
Singing
Blanche Sainsbury
BMW
Six Nations
Welsh Rugby Union
John Parr
Great British Entrepreneur Awards
London, United Kingdom

Inside the Maverick Mind is an invite-only vodcast hosted by Emyr Afan — long-form conversations with people who don’t quite fit the mould.Each episode features a Maverick from business, fintech, innovation, tech and the creative world, revealing how they think, what drives them, and how they turn “you can’t” into “watch me.”Episodes drop weekly on YouTube, with audio available on Spotify & Apple ... more

PublishesWeeklyEpisodes24Founded7 months ago
Number of ListenersCategories
EntrepreneurshipBusinessEducationSelf-Improvement

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Latest Episodes

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She skipped six weeks of school, rang in pretending to be her own mother — and that same school later celebrated her as one of its most successful former pupils.

Hayley Parsons OBE didn't follow the system. She built it her way.

I... more

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He Died at 21. This Is What He Did Next.

At 21 years old, Andrew Jenkins was dragged from a car wreck, lost six pints of blood, and was pronounced clinically dead at the scene. He spent four weeks in a coma. Doctors told his family... more

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What does it take to lead a national institution through budget cuts, crumbling buildings, and a crisis of relevance - and come out the other side with a bolder vision than ever?

Jane Richardson, Director General of Amgueddfa Cymru... more

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She started with £5, two puppies, and a husband who'd just left. That's not a crisis - that's a maverick opening line.

Nicola Venetia Steele is the founder of Venetia Steel Boutique in Bridgend, South Wales - a woman who turned dys... more

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Recent Guests

Nick Hounsfield
Founder of The Wave inland surfing destination
The Wave
Episode: Ep 19 | Nick Hounsfield | 230 Rejections, One Stroke, and a £30M Wave
Andy Middleton
Founder of the TYF Group; pioneer of co-steering and sustainability; advocate of ecological biomimicry
TYF Group
Episode: Ep 18 | Andy Middleton | The Man Who Sacked His Biggest Client - and Never Looked Back
Frankie James
Co-creator of Ideas Fest and founder/entrepreneur
Ideas Fest / Great British Entrepreneur Awards
Episode: Ep 17 | FRANKIE JAMES | From Door-to-Door Sales to Glastonbury for Business
John Parr
Musician, composer of St. Elmo's Fire Man in Motion
Self-directed career in music and film
Episode: Ep 16 | John Parr | The Man Behind the Anthem St Elmo's Fire - Betrayed Twice & Silenced for 20 years
Henry Engelhardt
Founder of Admiral Group, CBE
Admiral Group
Episode: Ep 15 | HENRY ENGELHARDT CBE| The Man Who Proved Happy People Build Better Companies
Craig Maxwell
Former Welsh rugby leader, cancer survivor
Welsh Rugby Union / World Rugby (former executive)
Episode: Ep 14 | Craig Maxwell OBE | The Man Who Was Given 12 Months - And Changed Welsh Cancer Care Forever
Chris McNamara
Founder of The Brogue Trader
The Brogue Trader
Episode: Ep 13 | Chris Macnamara | From Homeless Teenager to National Retailer
Spencer John
Founder of Ethos Chain; advisor to UK MoD on financial warfare; FTSE 100 non-executive director; chair of Welsh prisons employment advisory boards
Ethos Chain; UK Ministry of Defence; FTSE 100 company; Welsh prisons employment boards
Episode: Ep 11 | Spencer John | Inside the Maverick Mind - The Boy who Chose Option 4
Blanche Sainsbury
Former media executive, founder of the National Children's Awards (Child of Wales, Child of Britain)
National Children's Awards (Child of Wales, Child of Britain)
Episode: Ep 10 | Blanche Sainsbury - From Boardroom to Purpose

Host

Emyr Afan
Host of Inside The Maverick Mind

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Talking Points

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Ep 18 | Andy Middleton | The Man Who Sacked His Biggest Client - and Never Looked Back
Q: What's a moment when you realized the business needed to think differently from traditional models?
Realizing there were no preset rules for what TYF was doing, akin to the Galapagos of adventure, forced us to follow the rules of nature and pursue a future that centered ethical consistency over revenue alone, even at the cost of losing a major client.
Ep 18 | Andy Middleton | The Man Who Sacked His Biggest Client - and Never Looked Back
Q: What does leadership look like when you balance business with responsibility to people and the planet?
Leadership means prioritising long-term outcomes over short-term gains, treating employees as owners where possible, and aligning governance with the lived reality of risk and nature. It also means preparing for the unknown by building networks, listening to nature, and making decisions grounded in care for future generations.
Ep 18 | Andy Middleton | The Man Who Sacked His Biggest Client - and Never Looked Back
Q: What was the founding spark for TYF and how did it evolve into what it is today?
The venture started from the instinct to use the local coastline as an asset for learning and growth, creating experiences like coasteering and kayaking that taught teamwork and recalibrated thinking. Over time it expanded into training programs for major brands and organisations, shifting from purely adventure to a model that uses experiences to influence corporate culture and sustainability.
Ep 17 | FRANKIE JAMES | From Door-to-Door Sales to Glastonbury for Business
Q: What keeps you grounded when the pressure is on?
Maintaining balance, walking the dog, and building a routine that reduces nomophobia; acknowledging emotions while staying focused on long-term impact keeps me grounded.
Ep 17 | FRANKIE JAMES | From Door-to-Door Sales to Glastonbury for Business
Q: Tell me about a hard leadership lesson you've learned and let go of?
Letting go of micromanaging and embracing delegation has been pivotal; the best outcomes come when a capable team handles execution while the founder focuses on vision and supporting people.

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Frequently Asked Questions About Inside The Maverick Mind

What is Inside The Maverick Mind about and what kind of topics does it cover?

This long-form interview series centers on high-velocity leaders and creative innovators who defy conventional paths. Across episodes, guests share how they cultivate Maverick mindsets, navigate risk, and turn underdog situations into lasting impact—covering leadership philosophy, culture, entrepreneurship, and strategy from insurance and tech to hospitality and media. The conversations often blend personal origin stories, practical lessons, and behind-the-scenes moments that illuminate how bold thinking, resilience, and stakeholder care drive sustainable growth. A standout pattern is the emphasis on culture, mentorship, storytelling, and the willingness to disrupt the status quo to create meaningful change.

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How many listeners does Inside The Maverick Mind get?

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What are the audience demographics for Inside The Maverick Mind?

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Which podcasts are similar to Inside The Maverick Mind?

These podcasts share a similar audience with Inside The Maverick Mind:

1. The Mid•Point with Gabby Logan
2. Desert Island Discs
3. How To Fail With Elizabeth Day
4. Rosebud with Gyles Brandreth
5. Begin Again with Davina McCall

How many episodes of Inside The Maverick Mind are there?

Inside The Maverick Mind launched 7 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside The Maverick Mind?

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What guests have appeared on Inside The Maverick Mind?

Recent guests on Inside The Maverick Mind include:

1. Nick Hounsfield
2. Andy Middleton
3. Frankie James
4. John Parr
5. Henry Engelhardt
6. Craig Maxwell
7. Chris McNamara
8. Spencer John

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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