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Artwork for Inside Marketing
Marketing Strategies
Brand Development
Small and Medium Enterprises
Customer Relationships
Advertising
Advertising Industry
Consumer Behavior
Economic Insight
B2B Marketing
Loneliness
Ireland
Cost Of Living
Meta
Attention
Philosophy
Media Agencies
User-Generated Content
Authenticity
Consumer Concerns
Marker Video

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

PublishesTwice monthlyEpisodes157Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Inside Marketing

Latest Episodes

This week we're joined by Jason Brownlee, founder of research and insights company Colourtext, for a look at how media and especially news media impacts upon younger audiences.

This week we're joined by Dael Wood, Strategic Consulting Director and Zsofi Toth, Research and Insights Director from dentsu Ireland to examine the ever changing audio landscape.

Dan Calladine, Head of Media Futures at dentsu international is back with us for a look at the marketing trends that will impact 2026 and beyond.

In this, our 150th episode, Dave is joined by The Irish Times Media Solutions' very own Head of Client Rob Kinsella for a look back at the year in Inside Marketing.

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Recent Guests

Dan Calladine
Head of Media Futures at Dentsu International
Dentsu International
Episode: Ep. 151 - Dan Calladine Returns
Rob Kinsella
A prominent figure from Irish Times Media Solutions.
Irish Times Media Solutions
Episode: Ep. 150 - 2025 In Review
Mark Ritzen
Well-known contributor to the show and the industry, noted for his expertise on marketing effectiveness.
Episode: Ep. 150 - 2025 In Review
Debbie Bourne
Works with Onpost, focuses on brand relevance and innovation.
Onpost
Episode: Ep. 150 - 2025 In Review
Dan Lambert
Marketing professional discussing Bose's community engagement and brand strategy.
Bose
Episode: Ep. 150 - 2025 In Review
Fiona Curtin
Marketing expert at Heineken involved in community and brand engagement efforts.
Heineken
Episode: Ep. 150 - 2025 In Review
Ciaran O'Kane
Ad tech expert known for his candid opinions in the industry.
Episode: Ep. 150 - 2025 In Review
Bob Hoffman
Renowned marketing consultant known for critical perspectives on digital advertising.
Episode: Ep. 150 - 2025 In Review
Mike Follett
CEO of Lumen Research
Lumen Research
Episode: Ep. 149 - The Practice Of Attention

Host

Dave Winterlidge
Host of Inside Marketing, exploring various marketing and media topics with expert guests.

Reviews

4.7 out of 5 stars from 32 ratings
  • All-Star Marketing line-up

    The list of marketing, advertising, digital experts and industry leaders on this podcast is incredible.

    Excellent source of thought leadership, fresh ideas, creativity, and best practice for every marketer.

    Apple Podcasts
    5
    isn1111111
    Ireland7 months ago
  • Great topics, poor audio

    Ep. 25 - great topic, however the interviewee quality was poor made podcast shocking to listen to. Shame

    Apple Podcasts
    3
    mikeyryan173
    Ireland6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for its diverse lineup of marketing experts and practical insights that drive thought leadership.
Some listeners express concerns over audio quality, indicating variability in the production standards.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#111
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

Ep. 151 - Dan Calladine Returns
Q: What are the key takeouts for brands in a smaller market like Ireland?
Brands should experiment with search changes, engage with community creators, and incorporate some friction in commerce to enhance customer appreciation.
Ep. 146 - Business Transformation With Debbie Byrne
Q: How do you balance modernizing the brand and giving it a revamp while protecting that legacy?
The transformation began with business strategy instead of a marketing project, ensuring the brand's modernization aligned with its heritage and values.
Ep. 138 - TV Effectiveness
Q: What's your perspective on measurement, generally, and attribution?
Using last-click attribution can lead to poor business decisions and undervalues other channels; a multiple model approach is necessary.
Ep. 138 - TV Effectiveness
Q: Do you think that CTV has lived up to its hype in terms of the early promise?
I personally don't think it has quite lived up to the hype due to higher costs and complexity of acquiring CTV inventory versus linear television.
Ep. 138 - TV Effectiveness
Q: What's your view on TV generally, just to kick us off?
TV suffers from bias, particularly linear television, because marketers often think their media habits apply to the broader population, which is not the case.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Inside Marketing

What is Inside Marketing about and what kind of topics does it cover?

The podcast presents a rich exploration of the dynamic landscape of media and marketing, engaging in conversations that highlight contemporary issues and opportunities. With insights from an array of senior marketing professionals and thought leaders, it covers topics such as emotional storytelling, brand strategy, community engagement, and the evolving nature of advertising technology. A notable aspect of the show is its emphasis on small businesses and their crucial role in the economy, alongside discussions on sustainability and market research, making it a valuable resource for marketers and business leaders looking to navigate the complexities of today's market. Unique elements like guest anecdotes and practical advice add depth to the... more

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How many listeners does Inside Marketing get?

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What are the audience demographics for Inside Marketing?

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How many subscribers and views does Inside Marketing have?

To see how many followers or subscribers Inside Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Inside Marketing?

These podcasts share a similar audience with Inside Marketing:

1. Uncensored CMO
2. Indo Sport

How many episodes of Inside Marketing are there?

Inside Marketing launched 6 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Inside Marketing?

Rephonic pulls ratings and reviews for Inside Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Inside Marketing?

Recent guests on Inside Marketing include:

1. Dan Calladine
2. Rob Kinsella
3. Mark Ritzen
4. Debbie Bourne
5. Dan Lambert
6. Fiona Curtin
7. Ciaran O'Kane
8. Bob Hoffman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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