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Advertising
Marketing
Small and Medium Enterprises
Brand Development
Marketing Strategies
Customer Relationships
Consumer Behavior
Social Media
Gaming
Artificial Intelligence
Advertising Industry
Dentsu
Dentsu Pulse
Ireland
Cost Of Living
Sustainability
Loneliness
Community Engagement
B2B Marketing
Economic Insight

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

PublishesTwice monthlyEpisodes162Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Inside Marketing

Latest Episodes

This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, advertising, and performance marketing through the lens of AI.

The night time economy in Dublin encompasses far more than just nightclubs. It includes a variety of venues and activities that contribute to the city’s vibrancy after dark, catering to diverse interests and needs and this week Ray O’Donoghue, Dublin... more

This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech stacks and more! www.exchangewire.com/ firstpartycapital.com/

This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's intersections with our lives and some of the possible consequences it promises, intended or otherwise.

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Recent Guests

Ray O'Donoghue
Nighttime Economy Advisor for Dublin City
Dublin City Council
Episode: EP. 157 - Ray O'Donoghue Dublin Night Time Economy Advisor.
Dr. Lollie Mancey
Lecturer at University College Dublin; anthropologist and futurist
University College Dublin
Episode: Ep. 155 - Dr. Lollie Mancey
Andrew Tindall
Author of The Creative Dividend and System 1 executive
System 1
Episode: Ep. 154 - Creative Effectiveness With Andrew Tindall.
Jason Brownlee
Founder of Colourtext, a research and insights company
Colourtext
Episode: Ep. 153 - The Impact Of Newsbrands on Younger Audiences
Dan Calladine
Head of Media Futures at Dentsu International
Dentsu International
Episode: Ep. 151 - Dan Calladine Returns
Rob Kinsella
A prominent figure from Irish Times Media Solutions.
Irish Times Media Solutions
Episode: Ep. 150 - 2025 In Review
Mark Ritzen
Well-known contributor to the show and the industry, noted for his expertise on marketing effectiveness.
Episode: Ep. 150 - 2025 In Review
Debbie Bourne
Works with Onpost, focuses on brand relevance and innovation.
Onpost
Episode: Ep. 150 - 2025 In Review
Dan Lambert
Marketing professional discussing Bose's community engagement and brand strategy.
Bose
Episode: Ep. 150 - 2025 In Review

Host

Dave Winterlidge
Host of Inside Marketing

Reviews

4.7 out of 5 stars from 32 ratings
  • All-Star Marketing line-up

    The list of marketing, advertising, digital experts and industry leaders on this podcast is incredible.

    Excellent source of thought leadership, fresh ideas, creativity, and best practice for every marketer.

    Apple Podcasts
    5
    isn1111111
    Ireland10 months ago
  • Great topics, poor audio

    Ep. 25 - great topic, however the interviewee quality was poor made podcast shocking to listen to. Shame

    Apple Podcasts
    3
    mikeyryan173
    Ireland6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audio quality and production occasionally detract from otherwise strong content.
High-caliber lineup with valuable thought leadership for marketers.
Guests bring practical, not just theoretical, insights into ad tech and media.

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Talking Points

Recent interactions between the hosts and their guests.

Ciaran O'Kane is Back!
Q: How should brands approach trust and measurement as AI becomes more prevalent?
Brands should lean into trusted publishers and brand-backed news outlets for credible analysis, demand better measurement standards, and explore outcomes-based pricing to align incentives; transparency across the supply chain and more transparent fee structures will help rebuild trust as AI-driven workflows and automation proliferate.
Ciaran O'Kane is Back!
Q: What are the big changes you expect in ad tech in the next 12 months?
The relation between advertisers (brands), agencies, and ad tech will be recalibrated as AI enables more customized, data-driven algorithms within large holding companies, while there is growing interest in data-first, first-party strategies and governance around costs and transparency; a move toward more specialized, boutique AI-centric agencies and orchestration platforms is likely, along with a continued focus on outcomes-based buying.
Ep. 153 - The Impact Of Newsbrands on Younger Audiences
Q: Do young people trust news brands?
Yes, 87% of young respondents indicated that they would trust news brand platforms first for verifying a news story, showing a continued valuation of trusted sources despite social media's influence.
Ep. 153 - The Impact Of Newsbrands on Younger Audiences
Q: What did you find regarding young people's engagement with news brands?
The study showed that young people are significantly engaged with news content, often consuming it through social media platforms, though they verify has the information through established news brands.
Ep. 153 - The Impact Of Newsbrands on Younger Audiences
Q: What was the methodology for the News for the Next Generation Study?
We used the smart recall methodology with a large sample of 2,000 young people aged 16 to 29 to accurately capture their news consumption patterns.

Audience Metrics

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Frequently Asked Questions About Inside Marketing

What is Inside Marketing about and what kind of topics does it cover?

The show consistently threads together advertising technology, media strategy, and creative effectiveness through interviews with senior marketers, ad tech leaders, and industry researchers. Recent episodes highlight AI's impact on media planning and consumer behavior, the intersection of creativity and data, and the evolving role of audio and gaming in brand engagement. Notable strengths include guests with practical, experience-driven perspectives and a willingness to critique industry dogma, alongside a focus on how brands can build trust, deliver measurable outcomes, and connect with communities. The format tends to blend theory with real-world frameworks and case studies, making it valuable for listeners who craft marketing, media, or ... more

Where can I find podcast stats for Inside Marketing?

Rephonic provides a wide range of podcast stats for Inside Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Inside Marketing get?

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What are the audience demographics for Inside Marketing?

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How many subscribers and views does Inside Marketing have?

To see how many followers or subscribers Inside Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Inside Marketing?

These podcasts share a similar audience with Inside Marketing:

1. Uncensored CMO
2. Inside Business with Ciaran Hancock
3. The David McWilliams Podcast
4. Indo Sport
5. In The News

How many episodes of Inside Marketing are there?

Inside Marketing launched 7 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Inside Marketing?

Rephonic pulls ratings and reviews for Inside Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Inside Marketing?

Recent guests on Inside Marketing include:

1. Ray O'Donoghue
2. Dr. Lollie Mancey
3. Andrew Tindall
4. Jason Brownlee
5. Dan Calladine
6. Rob Kinsella
7. Mark Ritzen
8. Debbie Bourne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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