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Marketing Strategies
Brand Development
Small and Medium Enterprises
Customer Relationships
Advertising
Advertising Industry
Consumer Behavior
Economic Insight
B2B Marketing
Loneliness
Ireland
Cost Of Living
Meta
Attention
Philosophy
Media Agencies
Authenticity
User-Generated Content
Consumer Concerns
Marker Video

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

PublishesTwice monthlyEpisodes150Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Inside Marketing

Latest Episodes

Debbie Byrne, Managing Director of An Post Retail, joins us for a frank discussion on business transformation. Laying out the challenges of balancing a modern refresh while respecting history and position of a legacy brand.

This week we're joined by Aidan O'Driscoll founder of Align Consultancy and Agency to look at why there's sometimes a disconnect between Sales and Marketing.

Paul Keogh, formerly of Guinness, Budweiser and Polygram Records joins us to discuss how sometimes finding the bravery to go with your gut will have positive outcomes for your brand.

This week we're joined by Medal's Yuriy Yarovoy on how Medal, a cross platform tool and social network for gaming, has gone from a standing start to revenues of $30m by harnessing the power of gaming for brands.

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Recent Guests

Debbie Byrne
Managing Director of An Post
An Post
Episode: Ep. 146 - Business Transformation With Debbie Byrne
Yuriy Yarovoy
SVP of Growth at medal.tv, expert in gaming and digital engagement
medal.tv
Episode: Ep. 143 - Why Brands Should Get In The Game.
Declan O'Reilly
Group MD of Empathy Research
Empathy Research
Episode: Ep. 141 - Declan O'Reilly, Empathy Research. Will AI democratise data?
Daniel Lambert
CEO of Bohemians Football Club, manager of Kneecap, and founder of Bang Bang Café
Bohemians Football Club, Kneecap, Bang Bang Café
Episode: Ep. 139 (Part 1) – Daniel Lambert - The Accidental Marketer
Elena Jasper
Head of Marketing at Marketing Architects
Marketing Architects
Episode: Ep. 138 - TV Effectiveness
Karl Waters
Chief creative officer of Folk, involved in the leprechaun identification campaign
Folk
Episode: Ep. 137 - Why Irish people should identify as leprechauns.
Fergal McGovern
CEO and founder of Visible Thread
Visible Thread
Episode: Ep. 136 - Fergal McGovern from Visible Thread on how AI can make the complex simple.
Fiona Curtin
Marketing Director for Heineken in Ireland
Heineken
Episode: Ep. 134 - Brand Success and Succession with Fiona Curtin
Bob Neville
Strategic global retail leader with a background in product design and extensive experience in retail marketing.
Formerly with Adidas, New Balance, Under Armour, and Clarks
Episode: Ep. 132 - Bob Neville on what may be a challenging year for retail.

Host

Dave Wintulich
Host of Inside Marketing and a prominent figure in the marketing industry, specializing in discussions around media strategies and business transformation.

Reviews

4.7 out of 5 stars from 32 ratings
  • All-Star Marketing line-up

    The list of marketing, advertising, digital experts and industry leaders on this podcast is incredible.

    Excellent source of thought leadership, fresh ideas, creativity, and best practice for every marketer.

    Apple Podcasts
    5
    isn1111111
    Ireland3 months ago
  • Great topics, poor audio

    Ep. 25 - great topic, however the interviewee quality was poor made podcast shocking to listen to. Shame

    Apple Podcasts
    3
    mikeyryan173
    Ireland5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high-quality discussions and expert insights shared by industry leaders, making it a valuable resource for marketing professionals.
Some feedback indicates concerns over audio quality in specific episodes, suggesting a need for improvement in that area.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#157
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

Ep. 146 - Business Transformation With Debbie Byrne
Q: How do you balance modernizing the brand and giving it a revamp while protecting that legacy?
The transformation began with business strategy instead of a marketing project, ensuring the brand's modernization aligned with its heritage and values.
Ep. 138 - TV Effectiveness
Q: What's your perspective on measurement, generally, and attribution?
Using last-click attribution can lead to poor business decisions and undervalues other channels; a multiple model approach is necessary.
Ep. 138 - TV Effectiveness
Q: Do you think that CTV has lived up to its hype in terms of the early promise?
I personally don't think it has quite lived up to the hype due to higher costs and complexity of acquiring CTV inventory versus linear television.
Ep. 138 - TV Effectiveness
Q: What's your view on TV generally, just to kick us off?
TV suffers from bias, particularly linear television, because marketers often think their media habits apply to the broader population, which is not the case.
IM Bites on Grocery Shopping & Private Label Trends
Q: What are the three main or key takeaways that you found?
Key takeaways include the resistance to private label products in certain categories, the brand loyalty associated with these products, and the increasing trend of consumers buying private label items as they seek better value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Inside Marketing

What is Inside Marketing about and what kind of topics does it cover?

Focused on the challenges and opportunities in the media and marketing industries, this podcast features insights from senior marketing executives and industry thought leaders. Episodes explore a wide range of topics, including business transformation, the role of gaming in marketing, and innovations in advertising strategies. Guests share unique perspectives on critical issues such as consumer behavior, technological advancements, and sustainability practices within the industry, making it a valuable resource for marketing professionals seeking to stay informed and inspired. With an emphasis on contemporary issues and practical insights, the show offers a blend of expert analysis and real-world applications.

Where can I find podcast stats for Inside Marketing?

Rephonic provides a wide range of podcast stats for Inside Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Inside Marketing get?

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What are the audience demographics for Inside Marketing?

Rephonic provides comprehensive predictive audience data for Inside Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Inside Marketing have?

To see how many followers or subscribers Inside Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Inside Marketing?

These podcasts share a similar audience with Inside Marketing:

1. That's What I Call Marketing
2. The David McWilliams Podcast
3. Path to Power
4. The Other Hand
5. Indo Sport

How many episodes of Inside Marketing are there?

Inside Marketing launched 6 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Inside Marketing?

Rephonic pulls ratings and reviews for Inside Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Inside Marketing?

Recent guests on Inside Marketing include:

1. Debbie Byrne
2. Yuriy Yarovoy
3. Declan O'Reilly
4. Daniel Lambert
5. Elena Jasper
6. Karl Waters
7. Fergal McGovern
8. Fiona Curtin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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