Influencer marketing od a po zet
ZAPOVolám sa Jana a cez túto reláciu vám chcem odkryť svet influencer marketingu, ktorý spoznávam už viac ako 9 rokov - dlhšie ako sa tento pojem začal používať na Slovensku. Vďaka awardu BLOGER ROKA, ktorý som vymyslela a organizovala 4 roky, som sa stretla s mnohými tvorcami obsahu, ale aj značkami, ktoré vycítili príležitosť v tomto segmente. V podcaste Influencer marketing od a po zet pre vás vybe... more
| Publishes | Twice monthly | Episodes | 41 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Slovak | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
User Generated Content (UGC) sa stáva čoraz častejšou súčasťou marketingu značiek.
Kde je však hranica medzi influencerom a UGC tvorcom? A prečo sa o tom dnes v marketingu tak veľa hovorí?
V tejto epizóde podcastu Influencer marketing od A po Z sa Ja... more
Väčšina značiek rieši UGC z jednej strany.
Ako rozpočet. Ako výkon. Ako „dodané video“.
Ale ako to vyzerá z druhej strany?
V tejto epizóde podcastu Influencer marketing od A po Z sa pozeráme na UGC očami dvoch tvorcov, ktoré majú za sebou desiatky sp... more
V tejto epizóde podcastu Influencer marketing od A po Z sa pozrieme na UGC a obsah od influencerov z pohľadu výkonu. Nie ako na pekné videá na sociálne siete, ale ako na nástroj, ktorý – keď je správne použitý – dokáže výrazne ovplyvniť výsledky kamp... more
V tejto epizóde podcastu Influencer marketing od A po Z sa pozeráme na tému influencerstva z úplne iného uhla — nie ako na rýchlu slávu, ale ako na dlhodobú prácu, proces a spoluprácu v zákulisí.
Hosťom je Miroslav Bača, známy ako The Bača (IG: @th... more
V tejto epizóde podcastu Influencer marketing od A po Z sa pozeráme na influencerov trochu inak — nie ako na profily na sociálnych sieťach, ale ako na značky. Hosťom je Matej Valo, kreatívec, brandista a autor projektu Teória kreativity, ktorý sa dlh... more
V tejto epizóde podcastu Influencer marketing od A po Z nahrávanej výnimočne v Košiciach sa rozprávam s dvoma ženami, ktoré majú s online tvorbou viac skúseností, než by sa mohlo zdať na prvý pohľad.
👉 Lenka @l3nik je na scéne už 12 rokov – zažila é... more
V tejto epizóde podcastu Influencer marketing od A po Z sa rozprávame s Petrom Furmaníkom – autorom projektu Ľudskou rečou – o tom, čo čaká influencerov, tvorcov aj značky v roku 2026 z pohľadu účtovníctva, DPH a legislatívy.
Spolu preberáme praktick... more
Marketingový expert Noro Lojko rozoberá dáta z MML TGI a bez servítky ukazuje, prečo influencer marketing na Slovensku funguje len tam, kde tomu značky prestanú brániť. Dozviete sa, že najväčší vplyv majú influenceri na mladé ženy 14–39, zatiaľ čo st... more
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1. buzzworld by gabo & peťo
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Influencer marketing od a po zet launched 4 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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