Rephonic
Artwork for ASOTU Unscripted
Automotive Industry
Customer Experience
ASOTU Con
ASOTU CON 2025
Social Media Marketing
Dealerstream
Streaming Advertising
Dealerdmv
Employee Advocacy
Content Creation Process
Artificial Intelligence
Leadership Coaching
CMA Cars
Carter Myers Automotive
Lean Management
Operations
Dealership
Drivecentric
Dealer50
Tag and Title

In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar ... more

PublishesDailyEpisodes248Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for ASOTU Unscripted

Latest Episodes

The automotive industry has never had more technology, more data, or more tools at its disposal. Yet some dealerships still struggle to turn those investments into meaningful results.

According to Tom McGeachy and Casey Goodnight, the answer isn... more

Five years ago, dealerships were pouring nearly every advertising dollar into search, social, and digital lead generation. Today, Owen Moon believes one of the biggest opportunities in automotive marketing is hiding in plain sight.

As consumers ... more

Three years ago, JB Burnett stood up in a Ford meeting and said something most dealership leaders would never admit:

"I wouldn't buy a car from me."

That uncomfortable realization led him to challenge nearly every assumption about how deale... more

Most people wait until they've earned the right to dream out loud. Rasean Comeaux did the opposite.

When he entered automotive after a successful career in retail leadership, he told people exactly where he was going: General Manager in five yea... more

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Recent Guests

Ed Roberts
Guest on stage at ASOTUCon
Episode: Stop Checking Boxes and Start Building People
Ginny Bowden
Fourth-generation owner of a Chevrolet dealership with 111 years of family history
Family Chevrolet dealership
Episode: The Handwritten Letter That Helped Her Find Automotive
Owen Moon
Founder/CEO of DealerStream (as discussed in the episode)
DealerStream
Episode: Bots Don’t Buy Cars: Owen Moon on Streaming, Fraud & Fixing Ads
Steve Roessler
Live with Drive founder, DriveCentric executive
DriveCentric
Episode: Selling With Soul: Steve's Journey from Medical to Automotive
Bill Vaughn
Dealer, dealership owner
Episode: The $500 Trust Policy: Bill Vaughn’s People-First Playbook
Enrique Gago
Owner of Gago Brothers Automotive
Gago Brothers Automotive
Episode: How a Booth Gig Became a Business: Enrique Gago’s Auto Story
Gavin Reeves
Automotive industry professional, Center Performance leader
Galleria BMW (Galleria BMW); automotive industry professional
Episode: 1% Better Every Day: Gavin Reeves’ Blueprint for Automotive Impact
John Osborne
Executive Manager at Williamsburg Ford; CMA at Carter Myers Automotive
Carter Myers Automotive / CMA Williamsburg Ford
Episode: 27 Years In: How John Osborne Sees the Future of Automotive with One Price, One Story
Judi Anderson
Automotive industry professional focused on customer experience
CMA Cars
Episode: From Stay At Home Mom to Automotive Powerhouse: Judi Anderson's Story

Host

Erroll Bomar III
Host of ASOTU Unscripted, guiding conversations with guests and driving interviews.

Reviews

5.0 out of 5 stars from 8 ratings
  • Good stuff guys

    Love the conversations

    Apple Podcasts
    5
    Croft315
    United States4 years ago
  • Ready for the raw conversations

    Love getting the real stories on the ground

    Apple Podcasts
    5
    MCivilization
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Conversations feel authentic and unscripted, which listeners value for freshness.
Energetic, practical insights that dealers can apply today.
Guests consistently share leadership and culture-focused takeaways.
Real conversations with real people at the ground level are the show's strength.

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Talking Points

Recent interactions between the hosts and their guests.

Selling With Soul: Steve's Journey from Medical to Automotive
Q: Tell us how Live with Drive started and what makes it resonate now?
Steve explains that Live with Drive began from a casual conversation with a friend, evolving into a recognized catchphrase and a core part of DriveCentric's approach to engaging dealers and customers.
1% Better Every Day: Gavin Reeves’ Blueprint for Automotive Impact
Q: Can you walk us through your career progression and the key learnings along the way?
He details starting as a porter, moving into BMW product specialty (Genius Team), obtaining service certifications, returning to sales, and eventually taking a Center Performance role, underscoring hands-on experience and people-first leadership.
1% Better Every Day: Gavin Reeves’ Blueprint for Automotive Impact
Q: When did you realize this is what you wanted to do, and how did that realization shape your path?
Gavin explains that his early experiences with a family-like dealership environment sparked a passion for people and service, leading him to pursue roles that maximize positive customer interactions and ongoing learning.
The $500 Trust Policy: Bill Vaughn’s People-First Playbook
Q: Where do you see the future heading for your store and the approach you're taking?
We've reset the basics with strong people, solid processes, and better merchandising, and I'm focused on maximizing the opportunities we've built up, especially by keeping the culture and customer-first mindset front and center as we grow.
The $500 Trust Policy: Bill Vaughn’s People-First Playbook
Q: What made you decide to make this event a priority?
I had just taken over a dealership and felt I needed to be in the room to learn from the best; a colleague reached out and encouraged me to attend, and I saw immense opportunity to learn and network with smart people who genuinely care about the business.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Professions
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Household Income
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Frequently Asked Questions About ASOTU Unscripted

What is ASOTU Unscripted about and what kind of topics does it cover?

ASOTU Unscripted showcases candid, live interviews with automotive dealers and industry leaders, produced from ASOTU CON and hosted by a seasoned moderator. Episodes emphasize people-first leadership, practical operational improvements, and the human side of dealership growth—covering topics like culture, customer experience, pricing strategies, and evolving tech in automotive retail. Notable patterns include leadership stories from multi-decade family businesses, emphasis on authentic brand storytelling, and practical frameworks for empowering teams, optimizing processes, and leveraging technology without losing a human-centric focus. The show often features on-stage conversations with dealers, marketers, and tech vendors, offering listene... more

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Which podcasts are similar to ASOTU Unscripted?

These podcasts share a similar audience with ASOTU Unscripted:

1. Car Dealership Guy Podcast

How many episodes of ASOTU Unscripted are there?

ASOTU Unscripted launched 4 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact ASOTU Unscripted?

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What guests have appeared on ASOTU Unscripted?

Recent guests on ASOTU Unscripted include:

1. Ed Roberts
2. Ginny Bowden
3. Owen Moon
4. Steve Roessler
5. Bill Vaughn
6. Enrique Gago
7. Gavin Reeves
8. John Osborne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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