Rephonic
Artwork for Idea to Startup
Entrepreneurship
Startup Strategy
Tacklebox
Startups
Concierge MVP
Customer Feedback
Startup Strategies
Marketing
Time Management
Startup Ideas
Product Development
Storytelling
Customer Interviews
Luck
Customer Communication
Startup Development
Productivity
Pricing Strategy
Decision Making
Business Strategy

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to... more

PublishesTwice monthlyEpisodes279Founded7 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Idea to Startup

Latest Episodes

Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia. more

Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end.

• Tacklebox

• Alternate Nostril Breathing

• Jr Jr - The Speed of Things

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving ... more

Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make ... more

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Recent Guests

Seth Godin
Marketing expert and author of 20 consecutive bestsellers
Episode: Seth Godin and Brian Go Through Startup Ideas (ITS Classic)

Host

Brian Squaredotto
Host of the show; frequently presents startup tactics and frameworks. Often associated with Tacklebox and its accelerator programs.

Reviews

4.9 out of 5 stars from 332 ratings
  • Forget everything you think you know about startups and listen to this pod instead.

    I’ve been listening on Tacklebox for years. Brian gives the absolute best advice to founders. It’s, like he says, often counter intuitive. It’s also highly actionable. For any friends/colleagues who tell me they’re interested in starting a company, I immediately point them to ITS…but only after we listen to a little smooth jazz (IYKYK)

    Apple Podcasts
    5
    sbrown62
    United Statesa year ago
  • Best Startup Podcast

    I have listened to this podcast for over a year. It’s the only podcast that I have ever listened to weekly—never missed an episode! Brian is brilliant. The content is always helpful, the episodes are always fun and entertaining to listen to. I enrolled in his Tacklebox program after listening to the podcast and his wisdom and support on my startup journey has been invaluable. Thanks for everything, Brian!

    Apple Podcasts
    5
    Shermes233
    United Statesa year ago
  • Nothing like it!

    Been binging the show since I discovered it last week. At a critical point in my journey and Brian’s knowledge and approach has been immensely helpful. I’m a regular now.🧡

    Apple Podcasts
    5
    Remi Roy
    United Statesa year ago
  • Smart, Inspiring, Concise, On Point

    Brian helps me overcome obstacles before I even see them. I come away energized with new insights and awareness motivated to tackle my ideas and turn one into a thriving business. On to it!

    Apple Podcasts
    5
    sway1470
    United States2 years ago
  • Great Resource

    Good for anyone launching a business, starting their career, or intellectually curious. Delivers actionable insights, real-world advice, and good stories. Seems like an overlooked gem.

    Apple Podcasts
    5
    jtoddduncan
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community notes value the host's ability to simplify complex concepts into repeatable steps.
Listeners praise pacing, storytelling, and tangible guidance for early-stage startups.
Thoughtful, actionable insights for founders, with high regard for practical takeaways.
Guests and episodes are described as consistently valuable for product-market fit and growth strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic
Q: How should founders structure the wild success hypothesis for their test?
Define a clear trio: who the customer is, what problem they have, and the exact moment when solving that problem yields tangible, noticeable benefits; this becomes the hypothesis and the basis for the test design.
Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic
Q: What is the core purpose of a Concierge MVP in the early stage of a startup?
To get deep insight into the customer's actual bottlenecks, validate a problem-solution fit with a hands-on service, and identify a wedge that delivers immediate value while revealing what the real product needs to do.
Start a Startup in Ten Days with Four Questions (ITS super-classic)
Q: What are the four questions to consider when starting a side business?
They are focused on who the potential customers are, how to find them, how to create immediate value, and what the customers truly want.
The Coffee Truck Idea I'd Start Tomorrow (Thanksgiving Mailbag)
Q: Hey, love the pod. I'm working on an idea, and I'm trying to get my spouse on board with it.
Create boundaries, run weekly updates, and get clarity on stress.
An SOP for Testing a Startup Idea (ITS top 1%)
Q: What's the likeliest path to get there?
You should be identifying and testing various startup ideas while working backwards from your goal to inform daily actions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Idea to Startup

What is Idea to Startup about and what kind of topics does it cover?

A tightly focused startup guidance show delivering practical, tactical content in brief 15-minute episodes. Across episodes, the host shares frameworks, systems, and real-world stories to help founders move from idea to action—covering momentum, risk, customer discovery, differentiation, and product usefulness. Sponsor integrations (e.g., Tacklebox, Build) are woven in as concrete tools, and many episodes center on repeatable processes you can apply quickly, from looping in early customers to running Concierge MVP experiments. Noteworthy for its narrative-driven drills, obstacle-to-action approach, and a strong emphasis on measurable progress over theory, the show remains highly actionable for early-stage founders and startup teams.

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Which podcasts are similar to Idea to Startup?

These podcasts share a similar audience with Idea to Startup:

1. The Startup Ideas Podcast
2. My First Million
3. The a16z Show
4. The Martell Method w/ Dan Martell
5. How I Built This with Guy Raz

How many episodes of Idea to Startup are there?

Idea to Startup launched 7 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Idea to Startup?

Recent guests on Idea to Startup include:

1. Seth Godin

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