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Artwork for Humans of Martech

Humans of Martech

Phil Gamache
Marketing Automation
Marketing Operations
Artificial Intelligence
Multi-Touch Attribution
Martech
Content Creation
AI Marketing Operations
Data Analysis
Lead Qualification
Campaign Operations
Product Marketing
Marketing Measurement
Marketing
Marketing Technology
Marketing Attribution
Community Building
AI In Marketing
Customer Experience
Brand Awareness
Incrementality Testing

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

PublishesWeeklyEpisodes233Founded6 years ago
Number of ListenersCategories
MarketingBusinessCareers

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Artwork for Humans of Martech

Latest Episodes

What's up everyone, today we have the pleasure of sitting down with Sharon Gai, author, keynote speaker, and educator.

We'll cover:

• (00:00) - Intro

• (01:21) - In This Episode

• (05:20) - How AI Moves Marketing Creativity Up the Abstraction Lay... more

What's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster.

Summary: Most career advice still hands you a ladder and tells you to climb. Michele makes ... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing.

We'll cover:

• (00:00) - Intro

• (01:14) - In This Episode

• (06:37) - Why Attribution Brea... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke.

We'll cover:

• (00:00) - Cara-audio

• (00:53) - In This Episode

• (04:4... more

YouTube

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Recent Guests

Michele Martin
Senior Director of Global Brand and Integrated Marketing at Ticketmaster
Ticketmaster
Episode: 231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster
Amanda Natividad
Chief Evangelist at SparkToro; founder of Zero Click Marketing
SparkToro
Episode: 230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad
Cara Caruso
CEO and co-founder at Sentinel Insights
Sentinel Insights
Episode: 229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor
Dustin Taylor
Counsel at Troutman Pepper Locke
Troutman Pepper Locke
Episode: 229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor
Toby Konitzer
CEO/Co-founder, SegmentStream
SegmentStream
Episode: 227: The Correlation masquerade (The Dungeon of martech architecture, part 3)
Rajiv Nair
Co-founder at Lifesight, causal inference researcher
Lifesight
Episode: 227: The Correlation masquerade (The Dungeon of martech architecture, part 3)
Konstantin Jurovich
CEO/Co-founder, SegmentStream
SegmentStream
Episode: 227: The Correlation masquerade (The Dungeon of martech architecture, part 3)
Anthony Rodio
Co-CEO, Growth Loop
Growth Loop
Episode: 227: The Correlation masquerade (The Dungeon of martech architecture, part 3)
Paramount Jordan Resnick
Director of Marketing Operations
Atlassian
Episode: 227: The Correlation masquerade (The Dungeon of martech architecture, part 3)

Hosts

Phil Gamache
Host focused on humans in Martech, with emphasis on career development, systems thinking, and practical AI-driven marketing workflows.
Darrell Alfonso
Co-host who shares real-world ops experience, hiring insights, and layoff/job-hunt perspectives.

Reviews

4.9 out of 5 stars from 39 ratings
  • A must-listen to any martech marketers

    Love listening to show. Always such great takeaways. I appreciate how thoughtful and relevant the questions are. Plus the guests are stellar!

    Apple Podcasts
    5
    RamliJohn
    Canada3 years ago
  • Tales from the Tech Trenches

    So pleased for that these two marketers are sharing their knowledge. Jon

    Apple Podcasts
    5
    Ontario’s dynamic mktg duo
    Canada6 years ago
  • Loving this relevant, thoughtful series

    Love listening to these genuine guys. Always such great takeaways and I appreciate how they keep the episodes fairly succint. They have a way of taking the things I'm feeling/experiencing and articulating it in a thoughtful way. Keep it up Phil and JT!

    Apple Podcasts
    5
    Lauren Reade
    Canada6 years ago
  • More than just Martech

    These 2 guys keep sharing such a wealth of knowledge. They explore a wide variety of topics that so it’s definitely worth checking out even if your field doesn’t exactly line up with martech!

    Apple Podcasts
    5
    alexroy616
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Broad relevance beyond martech; good for career development and leadership lessons
Valuable, practical martech insights with actionable takeaways
Hosts keep episodes concise yet deeply insightful, with strong guest lineups

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#63
India/Business/Marketing
Apple Podcasts
#149
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster
Q: What is a lattice career and why does Michele think it matters in marketing today?
A lattice career is a fluid, multi-directional path across roles and departments, which helps one gain broad business insight, adapt to different teams, and lead with a strong generalist perspective rather than climbing a single ladder.
230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad
Q: How can a large organization operationalize Zero Click Marketing and turn research into an ongoing system?
Define highest performing pages and assets, determine what constitutes “best performing” through a mix of traffic, conversions, and retention signals, and develop enablement content and advisory boards to continuously feed insights into product and marketing teams.
230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad
Q: What makes a zero-click marketing measurement experiment worth running, and what kind of experiments should teams avoid?
Experiments should isolate feasible events within a reasonable timeframe and focus on meaningful actions like book or product signups, rather than chasing granular day-one conversions; start with launch-week or sprint-based experiments to capture longer-term impact.
230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad
Q: What do you tell the executive team when dashboards show traffic dipping but impressions rising due to zero-click marketing?
I'd emphasize that impressions rising alongside traffic elsewhere means the content is still working; you should look for signals of engagement in other channels and measure incrementality rather than rely solely on last-click metrics.
178: Guta Tolmasquim: Connecting brand to revenue with attribution algorithms that reflect brand complexity
Q: How do you build trust with buyers that your data is truthful and reflects actual impact?
The guest emphasizes a unified, transparent model where data from brand actions, PR, influencers, and other branding activities are integrated with traditional metrics, coupled with open conversations about data sources and limitations. The emphasis is on building a cultural shift toward data-driven branding and a collaborative approach with clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Humans of Martech

What is Humans of Martech about and what kind of topics does it cover?

The show centers on practical, forward-looking discussions at the intersection of marketing technology, data, and operations. Episodes frequently explore AI-driven processes, AI tools and workflows, data governance, and how to build resilient martech systems that scale in real-world organizations. A standout pattern is the emphasis on honest conversations about career development, leadership, and balancing human judgment with automation. Listeners can expect actionable frameworks for hiring, ops maturity, and product-thinking in marketing, often paired with vendor reads and real-world case examples from enterprise and startup contexts. The format tends to mix strategic guidance with gritty behind-the-scenes lessons, making it valuable for p... more

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Which podcasts are similar to Humans of Martech?

These podcasts share a similar audience with Humans of Martech:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. How I AI
3. TED Radio Hour
4. The Daily
5. Pivot

How many episodes of Humans of Martech are there?

Humans of Martech launched 6 years ago and published 233 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Humans of Martech?

Recent guests on Humans of Martech include:

1. Michele Martin
2. Amanda Natividad
3. Cara Caruso
4. Dustin Taylor
5. Toby Konitzer
6. Rajiv Nair
7. Konstantin Jurovich
8. Anthony Rodio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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