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Artwork for Humans of Martech

Humans of Martech

Phil Gamache
Marketing Automation
Marketing Operations
Artificial Intelligence
Multi-Touch Attribution
Martech
Content Creation
AI Marketing Operations
Marketing
Data Analysis
Campaign Operations
Lead Qualification
Product Marketing
Marketing Measurement
Marketing Technology
Marketing Attribution
Community Building
AI In Marketing
Customer Experience
Brand Awareness
Incrementality Testing

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

PublishesWeeklyEpisodes242Founded6 years ago
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Artwork for Humans of Martech

Latest Episodes

What's up everyone, today we have the pleasure of sitting down with Melissa M. Reeve, author of Hyperadaptive: Rewiring to Become an AI-Native Organization and co-founder of the Agile Marketing Alliance.

• (00:00) - Intro

• (01:09) - In This Episod... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Gary Amaral, marketing leader at Docket.

• (00:00) - Intro

• (01:15) - In This Episode

• (04:35) - What Lead Scoring Was Really Hired to Do

• (12:13) - Why Lead Scoring Models Tu... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Christina Garnett, Fractional Chief Customer and Communications Officer at Neuemotion.

• (00:00) - audio-Christina

• (01:19) - In This Episode

• (05:37) - Why Your Tech Stack Cann... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Aditya Vempaty, VP of Marketing at Coram AI.

• (00:00) - Intro

• (01:07) - In This Episode

• (05:05) - Why Expansion Revenue Beats New Logos When Channels Are Saturated

• (06:07)... more

YouTube

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Recent Guests

Gary Amaral
VP of Marketing at Docket
Docket
Episode: 240: The Fall of lead scoring and MQLs and the rise of Agent Qualified Leads, with Gary Amaral
Christina Garnett
Fractional Chief Customer and Communications Officer at Neuemotion
Neuemotion
Episode: 239: Personalization is a creativity problem not a data problem, with Christina Garnett
Aditya Vempaty
VP of Marketing at Coram AI; former VP of Marketing at MoEngage and Head of Marketing at Amplitude
Coram AI; MoEngage; Amplitude
Episode: 238: The System to make your prospects the hero before they buy, with Aditya Vempaty
Mary Keough
Fractional DemandGen leader at DemandLoops
DemandLoops
Episode: 237: Designing the utopian marketing leadership role, with Mary Keough
Julie Beynon
Head of Analytics at Augment Code
Augment Code
Episode: 236: What AI replaces in data work and when not to reach for it, with Julie Beynon
Stéphane Hamel
Analytics Professor at Laval University; Founder and Product Architect at Mantis
Laval University / Mantis
Episode: 235: Why consent banners, tags and privacy policies never match, with Stéphane Hamel
Kelsie Dube
Director of Marketing Operations and Automation at Unanet
Unanet
Episode: 234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube
Kathleen Schaub
Author, strategist, and marketing advisor
Episode: 233: 4 Mindsets that modern marketing leaders need for unpredictable markets, with author Kathleen Schaub
Sharon Gai
Author and keynote speaker on future-proofing careers in AI-driven economy
Author, Speaker
Episode: 232: How taste can be codified into systems and is no longer a durable skill, and what's next with Sharon Gai

Hosts

Philip Gamache
Host of Humans of Martech; often drives interview structure and topic framing.
Darrell Alfonso
Co-host and interviewer guiding conversations and guest engagement.

Reviews

4.9 out of 5 stars from 39 ratings
  • Refreshing insights

    Real conversations with insightful guests who not only unpack marketing technology, but explore how advances in these industries intersect with the lives realities of people. So good! So refreshing!

    Apple Podcasts
    5
    Media_HW
    South Africa3 months ago
  • A must-listen to any martech marketers

    Love listening to show. Always such great takeaways. I appreciate how thoughtful and relevant the questions are. Plus the guests are stellar!

    Apple Podcasts
    5
    RamliJohn
    Canada3 years ago
  • Tales from the Tech Trenches

    So pleased for that these two marketers are sharing their knowledge. Jon

    Apple Podcasts
    5
    Ontario’s dynamic mktg duo
    Canada6 years ago
  • Loving this relevant, thoughtful series

    Love listening to these genuine guys. Always such great takeaways and I appreciate how they keep the episodes fairly succint. They have a way of taking the things I'm feeling/experiencing and articulating it in a thoughtful way. Keep it up Phil and JT!

    Apple Podcasts
    5
    Lauren Reade
    Canada6 years ago
  • More than just Martech

    These 2 guys keep sharing such a wealth of knowledge. They explore a wide variety of topics that so it’s definitely worth checking out even if your field doesn’t exactly line up with martech!

    Apple Podcasts
    5
    alexroy616
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content blends theory with real-world examples; coverage remains relevant even outside guest's exact domain.
Guests consistently bring practical, actionable insights for martech and data-driven marketing.
Hosts ask thoughtful, focused questions that surface useful playbooks.
Sponsorship mentions feel integrated and business-relevant, not intrusive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

240: The Fall of lead scoring and MQLs and the rise of Agent Qualified Leads, with Gary Amaral
Q: How does an agent change the first sales call compared to traditional discovery?
The agent provides a rich transcript and context gathered live, enabling the first call to be highly informed without redoing discovery, essentially arming the rep with real-time insights.
240: The Fall of lead scoring and MQLs and the rise of Agent Qualified Leads, with Gary Amaral
Q: What makes an aging qualified lead really different than the MQL?
An AQL is based on explicitly declared intent and a live, contextual conversation with the buyer, rather than inferred signals from past activities, which makes it much more precise and actionable for sales.
239: Personalization is a creativity problem not a data problem, with Christina Garnett
Q: How should brands balance data-driven insights with qualitative feedback when they disagree?
The guest suggests exploring with customer interviews to uncover underlying reasons, ensuring psychological safety for advocates to share concerns, and using multi-source data to form a more complete picture rather than relying on a single data source.
234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube
Q: How do you decide which findings become immediate actions versus parking items for later?
You weigh impact and effort, prioritize items that fix core data foundations and reporting, and place other items into epics with a staged plan, balancing quick wins with longer-term improvements.
234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube
Q: What made you choose to slow down to audit first instead of shipping a quick win?
Slowing down lets you understand ownership, data foundations, and real workflow realities before changing anything, ensuring you tackle the biggest rocks and prevent costly missteps.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Humans of Martech

What is Humans of Martech about and what kind of topics does it cover?

A fast-moving show focused on marketing technology, data, and organizational strategy. Episodes frequently center on how AI, data warehousing, and modern measurement approaches reshape marketing leadership, measurement, and operations in B2B and Martech contexts. Guests range from privacy and legal perspectives to data scientists and GTM leaders, often exploring real-world experiments, governance, and practical playbooks for building resilient, scalable marketing orgs. The show tends to blend tactical advice with broader narratives about navigating AI-driven disruption, with a clear emphasis on credible frameworks, experimentation, and cross-functional collaboration that helps listeners future-proof their careers and teams. A standout angle... more

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How many listeners does Humans of Martech get?

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Which podcasts are similar to Humans of Martech?

These podcasts share a similar audience with Humans of Martech:

1. Freakonomics Radio
2. Lenny's Podcast: Product | Career | Growth
3. Planet Money
4. Ops Cast
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Humans of Martech are there?

Humans of Martech launched 6 years ago and published 242 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Humans of Martech?

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What guests have appeared on Humans of Martech?

Recent guests on Humans of Martech include:

1. Gary Amaral
2. Christina Garnett
3. Aditya Vempaty
4. Mary Keough
5. Julie Beynon
6. Stéphane Hamel
7. Kelsie Dube
8. Kathleen Schaub

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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