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Artwork for Humans of Martech

Humans of Martech

Phil Gamache
Marketing Automation
Marketing Operations
Artificial Intelligence
Multi-Touch Attribution
Martech
Content Creation
AI Marketing Operations
Data Analysis
Lead Qualification
Campaign Operations
Product Marketing
Marketing Measurement
Marketing
Marketing Technology
Community Building
AI In Marketing
Customer Experience
Marketing Attribution
Brand Awareness
Incrementality Testing

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

PublishesWeeklyEpisodes229Founded6 years ago
Number of ListenersCategories
MarketingCareersBusiness

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Artwork for Humans of Martech

Latest Episodes

What’s up folks, welcome to our 4 part series of crawling through the dungeon of martech architecture. You’ve arrived at our final episode, part 4: The Dispatch Tower.

We’ll tackle:

• (00:00) - Intro

• (00:59) - In This Episode

• (01:30) - Sponso... more

YouTube

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 3: The Correlation Masquerade.

We'll cover:

• (00:00) - Intro

• (01:16) - In This Episode

• (01:36) - Sponsor: Knak

• (... more

YouTube

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 2: The Eye of Context.

We cover:

• (00:00) - Intro

• (00:56) - In This Episode

• (01:28) - Sponsor GrowthLoop

• (02:32)... more

YouTube

What’s up folks, welcome to our 4 part series of Crawling THROUGH THE DUNGEON OF MARTECH ARCHITECTURE

You’ve arrived at Part1 : The Fall of CRM Gravity

• (00:00) - Intro

• (00:57) - In This Episode

• (01:31) - Sponsor: MoEngage

• (02:28) - Spons... more

YouTube

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Recent Guests

Lindsay Rothesberger
Director of GTM Innovation at Zapier
Zapier
Episode: 226: The Eye of context (The Dungeon of martech architecture, part 2)
Tiankei Feng
Data and AI strategy director
ThoughtWorks
Episode: 226: The Eye of context (The Dungeon of martech architecture, part 2)
Dale Williamson
EMEA field CTO
Databricks
Episode: 226: The Eye of context (The Dungeon of martech architecture, part 2)
David Chen
Managing Director, Deloitte Digital CDP and marketing transformation
Deloitte Digital
Episode: 226: The Eye of context (The Dungeon of martech architecture, part 2)
Ishvan Mezaros
Founder and CEO
Mitsu
Episode: 226: The Eye of context (The Dungeon of martech architecture, part 2)
Ishvan Mežerov
Founder/CEO of mitsu.io; advocate for warehouse-native analytics
mitsu.io
Episode: 225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)
Kevin White
Head of Marketing, Scrunch.ai; former Segment executive
Scrunch.ai / Segment
Episode: 225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)
David Yostin
Co-founder at GrowthLoop; co-author on First Party Data Activation
GrowthLoop / GrowthLoop partner
Episode: 225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)
Lorenzo Mello
Director of Product Marketing at Snowflake
Snowflake
Episode: 225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)

Hosts

Phil Gamache
Host focused on humans in Martech, with emphasis on career development, systems thinking, and practical AI-driven marketing workflows.
Darrell Alfonso
Co-host who shares real-world ops experience, hiring insights, and layoff/job-hunt perspectives.

Reviews

4.9 out of 5 stars from 39 ratings
  • A must-listen to any martech marketers

    Love listening to show. Always such great takeaways. I appreciate how thoughtful and relevant the questions are. Plus the guests are stellar!

    Apple Podcasts
    5
    RamliJohn
    Canada3 years ago
  • Tales from the Tech Trenches

    So pleased for that these two marketers are sharing their knowledge. Jon

    Apple Podcasts
    5
    Ontario’s dynamic mktg duo
    Canada6 years ago
  • Loving this relevant, thoughtful series

    Love listening to these genuine guys. Always such great takeaways and I appreciate how they keep the episodes fairly succint. They have a way of taking the things I'm feeling/experiencing and articulating it in a thoughtful way. Keep it up Phil and JT!

    Apple Podcasts
    5
    Lauren Reade
    Canada6 years ago
  • More than just Martech

    These 2 guys keep sharing such a wealth of knowledge. They explore a wide variety of topics that so it’s definitely worth checking out even if your field doesn’t exactly line up with martech!

    Apple Podcasts
    5
    alexroy616
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Broad relevance beyond martech; good for career development and leadership lessons
Valuable, practical martech insights with actionable takeaways
Hosts keep episodes concise yet deeply insightful, with strong guest lineups

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#76
New Zealand/Business/Marketing
Apple Podcasts
#98
Spain/Business/Marketing
Apple Podcasts
#102
Denmark/Business/Marketing
Apple Podcasts
#217
India/Business/Marketing
Apple Podcasts
#231
Colombia/Business/Marketing
Apple Podcasts
#239
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

178: Guta Tolmasquim: Connecting brand to revenue with attribution algorithms that reflect brand complexity
Q: How do you build trust with buyers that your data is truthful and reflects actual impact?
The guest emphasizes a unified, transparent model where data from brand actions, PR, influencers, and other branding activities are integrated with traditional metrics, coupled with open conversations about data sources and limitations. The emphasis is on building a cultural shift toward data-driven branding and a collaborative approach with clients.
185: Jonathan Kazarian: Platforms vs point solutions and the marketing operator’s dilemma
Q: How should a marketing ops team approach the build-versus-buy decision and maintain a lean stack?
Teams should balance curiosity with discipline, try a few solutions per cycle, avoid overloading the stack, ensure deep integrations, and plan for maintenance. A warehouse-native approach can reduce clutter, but point solutions remain valuable for specialized needs.
191: Aboli Gangreddiwar: Self healing data agents, hivemind memory curators and living documentation
Q: What about autonomous data quality agents and their practical value?
Autonomous data quality agents continuously monitor data quality, auto-fix common issues based on patterns observed across customers, and provide auto-generated rules and reports, reducing manual data cleaning and enabling faster data activation and decisioning.
191: Aboli Gangreddiwar: Self healing data agents, hivemind memory curators and living documentation
Q: What are the core components of an agentic infrastructure?
The core components are the data layer, the agent orchestration, the execution layer, feedback and learning, and a human in the loop to ensure accountability and brand alignment, with orchestration handling communication between agents and the execution layer carrying out tasks.
182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer
Q: How do you handle pushback from teams that want more data before shipping a campaign?
Lead with speed when it makes sense, but maintain a partnership mindset: provide enough data to support the decision, simplify models to communicate the payback clearly, and ensure leadership understands that timely execution can outperform perfect analysis, especially when the market or customer needs demand rapid action.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Humans of Martech

What is Humans of Martech about and what kind of topics does it cover?

The show centers on practical, forward-looking discussions at the intersection of marketing technology, data, and operations. Episodes frequently explore AI-driven processes, AI tools and workflows, data governance, and how to build resilient martech systems that scale in real-world organizations. A standout pattern is the emphasis on honest conversations about career development, leadership, and balancing human judgment with automation. Listeners can expect actionable frameworks for hiring, ops maturity, and product-thinking in marketing, often paired with vendor reads and real-world case examples from enterprise and startup contexts. The format tends to mix strategic guidance with gritty behind-the-scenes lessons, making it valuable for p... more

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Which podcasts are similar to Humans of Martech?

These podcasts share a similar audience with Humans of Martech:

1. My First Million
2. The Knowledge Project
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. All-In with Chamath, Jason, Sacks & Friedberg
5. Prof G Markets

How many episodes of Humans of Martech are there?

Humans of Martech launched 6 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Humans of Martech?

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What guests have appeared on Humans of Martech?

Recent guests on Humans of Martech include:

1. Lindsay Rothesberger
2. Tiankei Feng
3. Dale Williamson
4. David Chen
5. Ishvan Mezaros
6. Ishvan Mežerov
7. Kevin White
8. David Yostin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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