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Artwork for Humans of Martech

Humans of Martech

Phil Gamache
Marketing Automation
Marketing Operations
Multi-Touch Attribution
Artificial Intelligence
Content Creation
AI Marketing Operations
Martech
Data Analysis
Lead Qualification
Campaign Operations
Product Marketing
Marketing Measurement
Marketing Technology
Community Building
Marketing
Customer Experience
Brand Awareness
Incrementality Testing
B2B Marketing
AI In Marketing

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

PublishesWeeklyEpisodes223Founded6 years ago
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MarketingCareersBusiness

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Artwork for Humans of Martech

Latest Episodes

What's up everyone, today we have the pleasure of sitting down with Ashley Langford, Marketing Operations and RevOps Leader.

Summary: Ashley Langford has every credential the MOps job search advice says you're supposed to have: 2 Marketo Champion de... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Jason Dobbs, Head of Marketing and GTM Engineering at Kumo AI.

• (00:00) - Intro

• (01:24) - In This Episode

• (01:57) - Sponsor: MoEngage

• (02:54) - Sponsor: Knak

• (04:35) - ... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Alex Halliday, Founder and CEO at AirOps.

• (00:00) - Intro

• (01:19) - In This Episode

• (01:54) - Sponsor: Attribution App

• (02:57) - Sponsor: GrowthLoop

• (04:19) - How AirO... more

YouTube

What's up everyone, today we have the pleasure of sitting down with Elizabeth Dobbs, AVP of Marketing Technology, Data and Growth at Databricks.

• (00:00) - Intro

• (01:18) - In This Episode

• (01:47) - Sponsor: Knak

• (02:55) - Sponsor: MoEngage... more

YouTube

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Recent Guests

Alex Halliday
Founder and CEO of AirOps
AirOps
Episode: 220: Alex Halliday: How to build content engineering systems that get cited and scale without slop
Elizabeth Dobbs
AVP of Martech, Data and Growth at Databricks
Databricks
Episode: 219: Elizabeth Dobbs: Inside Databricks' stack with 3 AI agents, 1 lakehouse, and 6 years of data work
Tata Maytesyan
Founder and CEO of Grow Global Tech
Grow Global Tech
Episode: 218: Tata Maytesyan: Build a marketing career that survives AI as a deep generalist
Darrell Alfonso
Marketing operations professional who shares layoff experience and interview insights
Episode: 217: How to interview a company before you take the job (The Martech job hunt survival guide, part 3)
John Whalen
AI customer research expert, educator and author
Brilliant Experience
Episode: 213: John Whalen: The next marketing advantage is pre-testing ideas on synthetic users
Tobi Konitzer
VP of AI at GrowthLoop, PhD in computational social science from Stanford
GrowthLoop
Episode: 212: Tobias Konitzer: The Causal AI revolution and the boomerang effect in marketing decision science
Jenna Kellner
VP of Marketing
Workleap
Episode: 211: Jenna Kellner: Overcoming frankenstacks and AI uncertainty with first principles and business judgement
Ronald Gaines
Digital transformation and marketing ops leader at Sunbelt Rentals
Sunbelt Rentals
Episode: 210: Ronald Gaines: 6 Things the next generation of marketing ops leaders must learn
Maria Solodilova
Head of Business Development
Yango Ads
Episode: 209: Maria Solodilova: Why Adtech is really a marketplace with its own economics

Hosts

Phil Gamache
Co-host of Humans of Martech
Darrell Alfonso
Co-host of Humans of Martech

Reviews

4.9 out of 5 stars from 37 ratings
  • A must-listen to any martech marketers

    Love listening to show. Always such great takeaways. I appreciate how thoughtful and relevant the questions are. Plus the guests are stellar!

    Apple Podcasts
    5
    RamliJohn
    Canada3 years ago
  • Tales from the Tech Trenches

    So pleased for that these two marketers are sharing their knowledge. Jon

    Apple Podcasts
    5
    Ontario’s dynamic mktg duo
    Canada6 years ago
  • Loving this relevant, thoughtful series

    Love listening to these genuine guys. Always such great takeaways and I appreciate how they keep the episodes fairly succint. They have a way of taking the things I'm feeling/experiencing and articulating it in a thoughtful way. Keep it up Phil and JT!

    Apple Podcasts
    5
    Lauren Reade
    Canada6 years ago
  • More than just Martech

    These 2 guys keep sharing such a wealth of knowledge. They explore a wide variety of topics that so it’s definitely worth checking out even if your field doesn’t exactly line up with martech!

    Apple Podcasts
    5
    alexroy616
    Canada6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Concise episodes with insightful discussions and diverse topics.
Thoughtful, relevant questions and stellar guests.
Gleaned practical takeaways from seasoned marketers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

214: Austin Hay: Claude Code is creating a new class of elite marketers and the mental models that make it click
Q: Beyond the basics, what programming mental models are critical for bridging the gap from chatting with AI to wielding it as code?
Understanding command line, object orientation, and at least one programming language creates a foundation for APIs and servers, enabling marketers to design structured, repeatable processes and to audit and guide AI outputs rather than blindly trusting them.
213: John Whalen: The next marketing advantage is pre-testing ideas on synthetic users
Q: How do you address the concern that pre-testing on synthetic users might miss visceral, emotional responses from real contexts?
By acknowledging current AI limitations, using moderation that captures emotional nuance where possible, layering insights with real human data, and treating synthetic outputs as directional probes rather than final judgments, then validating key findings with real humans as needed.
213: John Whalen: The next marketing advantage is pre-testing ideas on synthetic users
Q: Can you unpack what synthetic user research actually means?
Synthetic users are AI-generated representations built from real interview data that aim to reflect major topics, needs, and personas. They are used to test ideas, explore hypotheses, and pilot questions before committing to large-scale studies, with guardrails to keep outputs directional rather than definitive facts.
210: Ronald Gaines: 6 Things the next generation of marketing ops leaders must learn
Q: Why is operating without formal authority a necessary skill for next-gen marketing ops leaders?
Because influence, accountability to practice, and the ability to deliver dependable outcomes with measurable business impact become the core levers for getting things done when formal authority is not granted.
208: Anthony Rotio: Exploring causal context graphs and machine customers, starting in retail media networks
Q: Anthony, how did your career lead you to GrowthLoop and this focus on data strategy?
Anthony describes moving from AB InBev into GrowthLoop, starting in a customer-facing role and rising to Chief Data Strategy Officer, driven by a desire to apply scientific methods to marketing and to enable AI to speed up audience building and campaign optimization.

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Frequently Asked Questions About Humans of Martech

What is Humans of Martech about and what kind of topics does it cover?

This show centers martech professionals tackling how technology reshapes marketing roles, analytics, attribution, and operations. Episodes thread through practical frameworks for implementing AI, data orchestration, lifecycle and product marketing, and enterprise-grade marketing tech, often pairing high-level concepts with real-world case studies. Listeners likely include practitioners aiming to future-proof careers and teams, with a strong preference for actionable insights, vendor strategies, and scalable processes. A notable strength is the team's ability to translate complex topics—like visit scoring, AI agents, and regulated environments—into accessible guidance for modern marketers.

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How many listeners does Humans of Martech get?

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Which podcasts are similar to Humans of Martech?

These podcasts share a similar audience with Humans of Martech:

1. The Compound and Friends
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. The Artificial Intelligence Show
5. The a16z Show

How many episodes of Humans of Martech are there?

Humans of Martech launched 6 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Humans of Martech?

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What guests have appeared on Humans of Martech?

Recent guests on Humans of Martech include:

1. Alex Halliday
2. Elizabeth Dobbs
3. Tata Maytesyan
4. Darrell Alfonso
5. John Whalen
6. Tobi Konitzer
7. Jenna Kellner
8. Ronald Gaines

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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