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Artwork for How to MSP

How to MSP

Andrew Moore
MSP
Artificial Intelligence
Onboarding
Remote Work
Account Management
Service Desk
Staff Augmentation
MSP Industry
Data and Metrics
EOS Worldwide
Hatz AI
Managed Services Provider
Strategic Business Reviews
South Africa
Pod Structure / Pods
Training / Education
Halo PSA
Ashton Solutions
Strety
Microtime Computers

How to MSP© is the podcast of Ridgeview Advisors — the learning and development firm for the MSP industry. Smart MSP owners and IT leaders come here to laugh, learn, and level up. Host Andrew Moore and his guests unpack the chaos of running a Managed Services Provider — service delivery, scaling, hiring, pricing, valuation — with expert tactics, real talk, and just enough sarcasm to keep it fun. M... more

PublishesTwice monthlyEpisodes12Founded9 months ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for How to MSP

Latest Episodes

Bill Poole did the math on referral-driven growth and found most MSPs need far fewer referral sources than they think. They are just asking the wrong people.

In this episode of How to MSP, Andrew Moore talks with Bill Poole, founder of Convergo and ... more

YouTube

Within two years, the average SMB will spend more on AI than on cybersecurity — and Jimmy Hatzell, Co-Founder and CEO of Hatz AI, says the MSPs that win this shift will look nothing like the per-seat help desks of the last decade.

In Episode 10 of H... more

YouTube

Jack Lincourt's MSP help desk handles 85% of tickets with technicians who'd never touched IT three months earlier. He'd rather hire a Dunkin' Donuts drive-through veteran than an experienced MSP tech — and he has the numbers to prove it works.

In th... more

YouTube

Are you running your business on a "Chaos Operating System"? In this episode of the How to MSP podcast, host Andrew Moore sits down with Larry Garcia, President and founding member of Strety (and former BrightGauge veteran), to discuss the hidden men... more

YouTube

What happens when your sales team and operations team are actually on the same page? You get a "dynamic MSP engine" that drives profit, reduces stress, and sets clear boundaries with clients. 

"We are clear about telling clients that during onboardi... more

YouTube

Can Your MSP Scale Beyond You? Avoiding the Process Trap

Most MSP owners get stuck at the same ceiling: they are the smartest person in the room, and their "processes" only exist in their heads. When they finally try to document everything, they oft... more

YouTube

Are you building a business or just a job? In this episode, Andrew Moore sits down with Reed Warren, President and CEO of IT Valuations, to pull back the curtain on what actually drives the market value of a Managed Service Provider. With over 30 yea... more

YouTube

Is your service desk a high-efficiency engine or a breeding ground for "hot garbage" data? If you’re tired of technicians playing "Hero Ball" instead of following procedures, this episode provides the blueprint for taking back control. 

In this epis... more

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Recent Guests

Jimmy Hatzell
CEO, co-founder of Hatz AI
Hatz AI
Episode: Why SMBs Will Soon Spend More on AI Than Security — and What It Means for MSPs
Jack Lincourt
VP Service Delivery at Microtime Computers
Microtime Computers
Episode: Why Your MSP Should Hire Bartenders Before IT Pros
Larry Garcia
Former BrightGauge, founder of Strety
Strety
Episode: Stop Failing at EOS: Why Your "Chaos OS" is Killing Your MSP Growth
Travis Grundke
Executive at Ashton Solutions, OPS-focused leader
Ashton Solutions
Episode: The MSP Engine: Aligning Sales & Operations for High-Margin Growth | Feat. Ashton Solutions
Jim Abbott
VP of Client Solutions at Ashton Solutions
Ashton Solutions
Episode: The MSP Engine: Aligning Sales & Operations for High-Margin Growth | Feat. Ashton Solutions
Tom Foley
Project Coordinator at Ashton Solutions
Ashton Solutions
Episode: The MSP Engine: Aligning Sales & Operations for High-Margin Growth | Feat. Ashton Solutions
Connor Fagan
Founder and owner of Renada, Halo PSA deployment and MSP optimization expert
Renada
Episode: Setting Expectations With Your MSP Clients & Team
Reed Warren
President and CEO of IT Valuations
IT Valuations
Episode: MSP Valuation Secrets: How to Maximize EBITDA Multiples for Your Exit
Mark Sowden
Former Director of Managed Services, Iron Edge Group
Iron Edge Group
Episode: Why Is My Service Desk On Fire?: Building an MSP Service Desk with Data, Process & Heart

Host

Andrew Moore
Host with Ridgeview Advisors background, focusing on MSP chaos-to-order topics, including service delivery, hiring, pricing, and valuation.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Talking Points

Recent interactions between the hosts and their guests.

MSP Valuation Secrets: How to Maximize EBITDA Multiples for Your Exit
Q: What are the two main elements that drive valuation in MSPs?
Company-specific risk factors and EBITDA; adjusting risk (through operations, contracts, and governance) can meaningfully affect the multiple applied to EBITDA.
MSP Valuation Secrets: How to Maximize EBITDA Multiples for Your Exit
Q: Should MSP owners review valuation more frequently than just years before a sale?
Yes. Regular, quarterly or semi-annual valuations help owners identify and fix levers that move value, like growth, profitability, and contractual risk, so they can approach a sale with clear, credible data.
Why Is My Service Desk On Fire?: Building an MSP Service Desk with Data, Process & Heart
Q: How should leaders handle succession and avoid single points of failure?
Develop a future replacement mindset; delegate responsibilities, identify a training coordinator or service coordinator, and build a scalable desk so vacations or transitions don't halt operations.
Why Is My Service Desk On Fire?: Building an MSP Service Desk with Data, Process & Heart
Q: What role does training play in sustaining a high-performance service desk?
Training must be a cultural foundation; institute back-to-basics like ticket hygiene and SOP adherence, retrain regularly, and use a learning management system or video sessions to ensure everyone stays current.
Why Is My Service Desk On Fire?: Building an MSP Service Desk with Data, Process & Heart
Q: How should a $5–$7 million MSP think about pod design and escalation?
Keep pods around six to eight people for manageable span of control, with clear escalation paths to tier 2 and 3, and tailor pods to client verticals or regions to leverage domain knowledge and growth.

Audience Metrics

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Frequently Asked Questions About How to MSP

What is How to MSP about and what kind of topics does it cover?

The show centers on practical, battle-tested tactics for running and growing managed services providers. Episodes cover a mix of go-to-market strategy, service delivery improvements, hiring and team-building, remote-work models, governance frameworks, and exit planning, all with real-world anecdotes from operators, recruiters, and consultants. Noteworthy threads include aligning sales and operations for higher margins, building scalable service desks and account-management programs, leveraging data and governance to drive performance, and using modern tooling and AI as productivity multipliers rather than silver bullets. The format tends to blend tactical playbooks (onboarding timelines, RFPs, SLAs, data rooms) with candid lessons learned, ... more

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How to MSP launched 9 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to MSP?

Recent guests on How to MSP include:

1. Jimmy Hatzell
2. Jack Lincourt
3. Larry Garcia
4. Travis Grundke
5. Jim Abbott
6. Tom Foley
7. Connor Fagan
8. Reed Warren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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