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How to Market Your Horse Business with Denise Alvarez

Denise Alvarez
Equine Business
Marketing Strategies
Entrepreneurship
Equestrian Business
Horse Business
Email Marketing
Social Media Marketing
Marketing
Social Media
Business Coaching
Marketing Strategy
Coaching
Equestrian Entrepreneurs
Equestrian Entrepreneurship
Equine Industry
Sales
Content Creation
Burnout
Launch Debrief
Goal Setting

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bi... more

PublishesWeeklyEpisodes226Founded6 years ago
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Artwork for How to Market Your Horse Business

Latest Episodes

Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding.

Ignore it, and it can completely take out your business. 

In th... more

If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece.

In this episode, I'm breaking down wha... more

YouTube

In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.

Grace shares why your business is not your retirement plan, h... more

YouTube

If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you.

You’ll learn why effective advertising isn’t about throwing money behind ... more

YouTube

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Recent Guests

Grace Speckman
Certified Financial Planner specializing in wealth management for equestrians and equine business owners
Meridian Invest
Episode: Retirement Planning 101 for Equine Entrepreneurs with Grace Speckman, CFP®
Jillian Blades-Rice
Founder of Whirlig Marketing, advisor on equine advertising
Whirlig Marketing
Episode: What Most Equine Businesses Get Wrong About Advertising with Jillian Blades-Rice
Leyna Cannon
Owner, Grey Horse Candle Co.
Grey Horse Candle Co.
Episode: Navigating Burnout, Bold Moves & Business-Building with Leyna Cannon of Grey Horse Candle Co.
Coagi Long
President and Owner of Equine Affaire
Equine Affaire
Episode: Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long
Susan Friedland
Equestrian author and speaker
Saddle Seeks Horse
Episode: Behind the Scenes: What's It Like In My 1:1 Coaching? [with Susan Friedland & Susan DiFelice]
Susan DiFelice
Equestrian artist and illustrator
The Pony Island / susandefelice.com
Episode: Behind the Scenes: What's It Like In My 1:1 Coaching? [with Susan Friedland & Susan DiFelice]
Venessa Wood
Founder/CEO of Ag Women Connect
Ag Women Connect
Episode: How Venessa Wood Built a Mission-Driven Business with Ag Women Connect
Sausha Davis
Sales coach with a focus on helping equestrian entrepreneurs, mother of four, and rancher.
Episode: Learn to Close Sales Without the Cringe With Sausha Davis
Jamie Birch
Expert in affiliate marketing for the equine industry
Equine RevShare
Episode: Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch

Host

Denise Alvarez
Host of the show; equine marketing consultant and founder of Stormlily Marketing

Reviews

5.0 out of 5 stars from 38 ratings
  • Every Equine Business Owner Needs This!

    This podcast is such a blessing! Denise is a gifted communicator, teacher, and talented marketing expert. If you are an equine business owner, you need to listen! Each episode leaves me motivated and equipped to continue helping my business grow and serving clients.

    Apple Podcasts
    5
    stillpoint equine
    United States4 months ago
  • Hits home and expands possibilities

    Thanks so much for providing this podcast. I came into the horse business as a full time career later in life. It has long been a side hustle. The reality of trying to make a living is hard for someone non- salesy like me. The costs of doing business and what people want to pay is not realistic as you work to get off the ground. Perseverance and making smart choices by educating myself with a podcast like yours helps. Just a note, the interview with the Plaid Horse founder was very inspiring. ... more

    Apple Podcasts
    5
    Circle 3 Dressage
    United Statesa year ago
  • Great information for horse business owners!

    I just recently listened to one of Denise Alvarez’s podcasts and I am kicking myself that I didn’t start listening to them sooner! I have gained so much great information from just one podcast. I’m looking forward to listening to more! Even though I’m the director of a horse rescue - not an equine business - I find that so many of these tips apply my situation, as well. Wonderful content - thank you!

    Apple Podcasts
    5
    Erinaphillips
    United States3 years ago
  • Amazing Teacher!

    Denise offers so much amazing advice in this podcast and is a wonderful teacher. I'm still just starting out my business, but I would be so much farther behind if I hadn't started listening to this podcast, and I'm not even 20 episodes in yet! Thank you, Denise for sharing all your knowledge!

    Apple Podcasts
    5
    Palomino and Pinto
    United States4 years ago
  • A must-subscribe for all equestrian biz owners

    This is a wonderfully informative podcast for anybody who owns or operates a horsey business. Denise has a lovely voice, the audio quality is very good, and she has a knack for knowing what business owners need to hear. Highly recommend!

    Apple Podcasts
    5
    Shen sport
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audio quality and structured episodes are frequently commended.
Listeners praise clear, actionable marketing guidance for horse businesses.
The host is described as a thoughtful, relatable teacher who breaks down complex concepts.
Guests are highlighted for practical, real-world experience in equine marketing and entrepreneurship.
Content is seen as directly applicable to growing revenue and sustainable business practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long
Q: Tell me how the succession from founder to owner came about.
Coagi describes a gradual, logical transition built on long tenure with the founder, maintaining the same staff and focusing on continuity while taking on expanded leadership and responsibility. The move was formalized in 2018 when she took over as president and owner, following a period of planning and mentorship.
Learn to Close Sales Without the Cringe With Sausha Davis
Q: What are some specific things you would share with an equestrian entrepreneur who is struggling with sales?
Understand who you are talking to and use personality types to tailor your sales conversations. Also, explore digital products and community-building strategies to create recurring revenue.
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Q: How can a brand that is new or small benefit from affiliate marketing?
Jamie asserts that even small brands can effectively use affiliate marketing to engage existing networks and increase product visibility by incentivizing referrals.
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Q: What is affiliate marketing and how can it benefit equine businesses?
Jamie Birch explains that affiliate marketing involves selling other people's products while allowing others to sell your own, providing mutual benefits through shared commissions.
When Your Equine Business Loses Its Shine, Remember This
Q: What kind of impact do I want to have through my business?
They should think about the broader impact they wish to achieve in their clients' lives and their community.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How to Market Your Horse Business

What is How to Market Your Horse Business about and what kind of topics does it cover?

This show centers on practical marketing for horse professionals, offering bite-sized strategies that listeners can implement in their own businesses. Episodes cover a range of topics from digital advertising funnels and email marketing to time management, coaching, and leadership for growth. Guests bring hands-on experience from equine brands, events, publishing, and product ventures, with a consistent emphasis on staying authentic, customer-centric messaging and building sustainable systems. The host often ties lessons to real-world horse-industry scenarios, making the content approachable for trainers, breeders, riders, and equine marketers seeking tangible results without hype. A notable strength is the mix of solo guidance and guest st... more

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Which podcasts are similar to How to Market Your Horse Business?

These podcasts share a similar audience with How to Market Your Horse Business:

1. The Mel Robbins Podcast
2. Cowgirls with Cameras
3. Uncut & Real Raw With Clinton Anderson
4. Good Content with Shannon McKinstrie
5. Social Media Marketing Podcast

How many episodes of How to Market Your Horse Business are there?

How to Market Your Horse Business launched 6 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to Market Your Horse Business?

Recent guests on How to Market Your Horse Business include:

1. Grace Speckman
2. Jillian Blades-Rice
3. Leyna Cannon
4. Coagi Long
5. Susan Friedland
6. Susan DiFelice
7. Venessa Wood
8. Sausha Davis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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