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Artwork for How to Market Your Horse Business

How to Market Your Horse Business with Denise Alvarez

Denise Alvarez
Equine Business
Marketing Strategies
Entrepreneurship
Equestrian Business
Horse Business
Social Media Marketing
Email Marketing
Business Coaching
Coaching
Social Media
Marketing Strategy
Marketing
Equestrian Entrepreneurs
Equestrian Entrepreneurship
Equine Industry
Sales
Content Creation
Burnout
Launch Debrief
Goal Setting

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bi... more

PublishesWeeklyEpisodes219Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for How to Market Your Horse Business

Latest Episodes

You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.

And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true.

When I reache... more

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If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide.

I’m breaking down the difference between 1:1 and group coaching, how to know what k... more

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If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck.

You’ll uncover the 3 areas of your business you ca... more

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In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.

But this isn’t just a conversation about events. We talk about what it really takes to market... more

YouTube

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Recent Guests

Susan Friedland
Equestrian author and speaker
Saddle Seeks Horse
Episode: Behind the Scenes: What's It Like In My 1:1 Coaching? [with Susan Friedland & Susan DiFelice]
Susan DiFelice
Equestrian artist and illustrator
The Pony Island / susandefelice.com
Episode: Behind the Scenes: What's It Like In My 1:1 Coaching? [with Susan Friedland & Susan DiFelice]
Venessa Wood
Founder/CEO of Ag Women Connect
Ag Women Connect
Episode: How Venessa Wood Built a Mission-Driven Business with Ag Women Connect
Sausha Davis
Sales coach with a focus on helping equestrian entrepreneurs, mother of four, and rancher.
Episode: Learn to Close Sales Without the Cringe With Sausha Davis
Jamie Birch
Expert in affiliate marketing for the equine industry
Equine RevShare
Episode: Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Chelsea Lothrop
An equine photographer specializing in private client show photography.
Chelsea Lothrop Photography
Episode: The Bold Business Move Most Equine Entrepreneurs Avoid With Chelsea Lothrop
Megan Hensley
Known as The Donkey Farrier, she specializes in donkey hoof care and online education for donkey owners.
Donkeyhooves
Episode: The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier
Brooke Drassal
Equine body worker and entrepreneur
Drassal Equine Bodywork
Episode: Let Go of the Timeline & Trust the Process With Brooke Drassal
Amy McGann
Brand strategist and copywriter passionate about storytelling.
Unbridled Form
Episode: Ditch Generic Messaging & Craft a Brand Story with Amy McGann

Host

Denise Alvarez
Host of the show, Stormlily Marketing

Reviews

5.0 out of 5 stars from 37 ratings
  • Every Equine Business Owner Needs This!

    This podcast is such a blessing! Denise is a gifted communicator, teacher, and talented marketing expert. If you are an equine business owner, you need to listen! Each episode leaves me motivated and equipped to continue helping my business grow and serving clients.

    Apple Podcasts
    5
    stillpoint equine
    United States2 months ago
  • Hits home and expands possibilities

    Thanks so much for providing this podcast. I came into the horse business as a full time career later in life. It has long been a side hustle. The reality of trying to make a living is hard for someone non- salesy like me. The costs of doing business and what people want to pay is not realistic as you work to get off the ground. Perseverance and making smart choices by educating myself with a podcast like yours helps. Just a note, the interview with the Plaid Horse founder was very inspiring. ... more

    Apple Podcasts
    5
    Circle 3 Dressage
    United Statesa year ago
  • Great information for horse business owners!

    I just recently listened to one of Denise Alvarez’s podcasts and I am kicking myself that I didn’t start listening to them sooner! I have gained so much great information from just one podcast. I’m looking forward to listening to more! Even though I’m the director of a horse rescue - not an equine business - I find that so many of these tips apply my situation, as well. Wonderful content - thank you!

    Apple Podcasts
    5
    Erinaphillips
    United States3 years ago
  • Amazing Teacher!

    Denise offers so much amazing advice in this podcast and is a wonderful teacher. I'm still just starting out my business, but I would be so much farther behind if I hadn't started listening to this podcast, and I'm not even 20 episodes in yet! Thank you, Denise for sharing all your knowledge!

    Apple Podcasts
    5
    Palomino and Pinto
    United States3 years ago
  • A must-subscribe for all equestrian biz owners

    This is a wonderfully informative podcast for anybody who owns or operates a horsey business. Denise has a lovely voice, the audio quality is very good, and she has a knack for knowing what business owners need to hear. Highly recommend!

    Apple Podcasts
    5
    Shen sport
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved practical, implementable tips for marketing horse businesses.
Listeners appreciate authentic coaching insights and real-world examples from the host and guests.
High-quality audio and concise, transferable strategies are frequently highlighted by listeners.

Talking Points

Recent interactions between the hosts and their guests.

Learn to Close Sales Without the Cringe With Sausha Davis
Q: What are some specific things you would share with an equestrian entrepreneur who is struggling with sales?
Understand who you are talking to and use personality types to tailor your sales conversations. Also, explore digital products and community-building strategies to create recurring revenue.
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Q: How can a brand that is new or small benefit from affiliate marketing?
Jamie asserts that even small brands can effectively use affiliate marketing to engage existing networks and increase product visibility by incentivizing referrals.
Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch
Q: What is affiliate marketing and how can it benefit equine businesses?
Jamie Birch explains that affiliate marketing involves selling other people's products while allowing others to sell your own, providing mutual benefits through shared commissions.
When Your Equine Business Loses Its Shine, Remember This
Q: What kind of impact do I want to have through my business?
They should think about the broader impact they wish to achieve in their clients' lives and their community.
When Your Equine Business Loses Its Shine, Remember This
Q: What part of my work feels most sacred or fulfilling?
They should consider what aspect of their work lights them up the most, even during tough times.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How to Market Your Horse Business

What is How to Market Your Horse Business about and what kind of topics does it cover?

The show focuses on practical marketing strategies for people running horse-centered businesses. Episodes cover branding, email marketing, content workflows, sales, and leveraging partnerships such as affiliate programs, all tailored to equine entrepreneurs. A recurring strength is translating marketing concepts into actionable steps, often illustrated through real client stories, guest interviews, and coaching insights. A unique angle is blending business growth with mindset, community building, and faith-driven purpose, making it helpful for listeners who want tangible methods they can apply without needing to master overwhelming tech. Potential guests and sponsors can expect to reach a community of horse pros looking for affordable, impl... more

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How many listeners does How to Market Your Horse Business get?

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Which podcasts are similar to How to Market Your Horse Business?

These podcasts share a similar audience with How to Market Your Horse Business:

1. Dear Horse World
2. The Mel Robbins Podcast
3. Freedom Focus Photography
4. Be Your Best Horsemanship
5. Retired Racehorse Radio

How many episodes of How to Market Your Horse Business are there?

How to Market Your Horse Business launched 6 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to Market Your Horse Business?

Recent guests on How to Market Your Horse Business include:

1. Susan Friedland
2. Susan DiFelice
3. Venessa Wood
4. Sausha Davis
5. Jamie Birch
6. Chelsea Lothrop
7. Megan Hensley
8. Brooke Drassal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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