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Artwork for How to Market Your Horse Business

How to Market Your Horse Business with Denise Alvarez

Denise Alvarez
Marketing Strategies
Social Media Marketing
Equestrian Business
Entrepreneurship
Email Marketing
Equine Business
Equine Marketing
Social Media Engagement
Horse Business Owners
Equestrian Industry
Coaching
Niche Marketing
SEO
Website Design
Equestrian Entrepreneurs
Goal Setting
Marketing Strategy
Team Culture
Rebranding
One-On-One Coaching

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bi... more

PublishesWeeklyEpisodes194Founded5 years ago
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BusinessEntrepreneurshipMarketing

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Artwork for How to Market Your Horse Business

Latest Episodes

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air.

Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and do... more

YouTube

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you.

In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timelin... more

YouTube

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. 

You also value learning from... more

YouTube

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? 

Let’s talk about it! 

We’re diving into the specific ways the social media landscape has changed for equine businesses. Then... more

YouTube

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Recent Guests

Megan Hensley
Known as The Donkey Farrier, she specializes in donkey hoof care and online education for donkey owners.
Donkeyhooves
Episode: The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier
Brooke Drassal
Equine body worker and entrepreneur
Drassal Equine Bodywork
Episode: Let Go of the Timeline & Trust the Process With Brooke Drassal
Amy McGann
Brand strategist and copywriter passionate about storytelling.
Unbridled Form
Episode: Ditch Generic Messaging & Craft a Brand Story with Amy McGann
Polly Hey
Equine attorney and author
Hey & Hey, Attorneys at Law
Episode: Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
Nikki Hall
Co-founder of Horse Sense Learning Levels, an online resource for equine instructors.
Horse Sense Learning Levels
Episode: From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business
Stacy Westfall
Professional horse trainer and online educator known for her bridalist ride.
Episode: From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions
Nevada Miller
A silversmith and the founder of Be A Maker School, helping new gear makers learn their craft.
Be A Maker School
Episode: Lessons on Blending Craftsmanship, Business & Family with Nevada Miller
Nicole Berthelot
Licensed Equestrian Canada Bee Dressage Judge and Business Manager at Amelia Newcomb Dressage
Amelia Newcomb Dressage
Episode: Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot
Piper Klemm
Publisher and founder of The Plaid Horse, a premier horse show magazine.
The Plaid Horse
Episode: 4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs with Piper Klemm

Host

Denise Alvarez
Host and entrepreneur focused on providing actionable marketing strategies and tools for equestrian business owners. She simplifies complex marketing concepts into digestible advice tailored specifically for the horse industry.

Reviews

5.0 out of 5 stars from 34 ratings
  • Hits home and expands possibilities

    Thanks so much for providing this podcast. I came into the horse business as a full time career later in life. It has long been a side hustle. The reality of trying to make a living is hard for someone non- salesy like me. The costs of doing business and what people want to pay is not realistic as you work to get off the ground. Perseverance and making smart choices by educating myself with a podcast like yours helps. Just a note, the interview with the Plaid Horse founder was very inspiring. ... more

    Apple Podcasts
    5
    Circle 3 Dressage
    United States7 months ago
  • Great information for horse business owners!

    I just recently listened to one of Denise Alvarez’s podcasts and I am kicking myself that I didn’t start listening to them sooner! I have gained so much great information from just one podcast. I’m looking forward to listening to more! Even though I’m the director of a horse rescue - not an equine business - I find that so many of these tips apply my situation, as well. Wonderful content - thank you!

    Apple Podcasts
    5
    Erinaphillips
    United States3 years ago
  • Amazing Teacher!

    Denise offers so much amazing advice in this podcast and is a wonderful teacher. I'm still just starting out my business, but I would be so much farther behind if I hadn't started listening to this podcast, and I'm not even 20 episodes in yet! Thank you, Denise for sharing all your knowledge!

    Apple Podcasts
    5
    Palomino and Pinto
    United States3 years ago
  • A must-subscribe for all equestrian biz owners

    This is a wonderfully informative podcast for anybody who owns or operates a horsey business. Denise has a lovely voice, the audio quality is very good, and she has a knack for knowing what business owners need to hear. Highly recommend!

    Apple Podcasts
    5
    Shen sport
    United States5 years ago
  • So good!

    Denise simplifies marketing for all of us! She is easy to listen to, packs a lot in a short podcast, and gives strategies that can be immediately put into practice.

    Apple Podcasts
    5
    Brittany228
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for her clear communication style, making complex marketing topics accessible.
Listeners appreciate practical and actionable advice, often highlighting the effectiveness and simplicity of strategies presented.
The community-driven aspect, with guest insights from fellow entrepreneurs, adds significant value to the listening experience.
Many find the content highly relevant, regardless of their specific role within the equestrian community.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#17
Poland/Business/Marketing
Apple Podcasts
#141
Poland/Business

Talking Points

Recent interactions between the hosts and their guests.

Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
Q: What are some practical ways that equestrian business owners can reduce their liability?
Polly outlines several steps, including having a formal business entity, using well-drafted contracts, obtaining insurance, and regularly auditing business practices.
Let Go of the Timeline & Trust the Process With Brooke Drassal
Q: What practical advice would you give to fellow equestrian entrepreneurs?
Brooke emphasizes the importance of networking, self-care, and setting boundaries while building their business.
Let Go of the Timeline & Trust the Process With Brooke Drassal
Q: What has been some of the roadblocks or challenges you've faced as you've built out your body working business?
Brooke discusses the various hats she had to wear as an entrepreneur and the challenge of convincing clients and vets of the benefits of bodywork.
Let Go of the Timeline & Trust the Process With Brooke Drassal
Q: Can you share a little bit about your background and how you got into body working?
Brooke shares her journey growing up on a horse farm, developed a work ethic through caring for horses, and eventually pursued a career in equine body work through education and mentorship.
From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions
Q: Can you tell my listeners a little bit more about your transition from horse trainer to online educator?
Stacy explains her journey, focusing on the pivotal moment when she realized the need to communicate her training techniques beyond traditional methods.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About How to Market Your Horse Business

What is How to Market Your Horse Business about and what kind of topics does it cover?

Focusing on the intersection of entrepreneurship and marketing within the equestrian sector, episodes provide actionable strategies aimed at horse business owners. Central themes include leveraging digital marketing techniques such as social media and email as well as practical advice on pricing strategies, delegation, and overcoming challenges like burnout. Captivating interviews with guests who are seasoned professionals in equestrian education and business enhance the discussions, offering insights into successfully navigating the complexities of the industry. Notable unique elements include the breakdown of marketing concepts into digestible portions for listeners who may feel overwhelmed by technology and provide a community-driven app... more

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Which podcasts are similar to How to Market Your Horse Business?

These podcasts share a similar audience with How to Market Your Horse Business:

1. Train Your Own Horse with Stacy Westfall
2. Uncut & Real Raw With Clinton Anderson
3. Be Your Best Horsemanship
4. Straight from the Horse Doctor's Mouth
5. Dear Horse World

How many episodes of How to Market Your Horse Business are there?

How to Market Your Horse Business launched 5 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How to Market Your Horse Business?

Recent guests on How to Market Your Horse Business include:

1. Megan Hensley
2. Brooke Drassal
3. Amy McGann
4. Polly Hey
5. Nikki Hall
6. Stacy Westfall
7. Nevada Miller
8. Nicole Berthelot

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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